Quick access to accurate and useful information is crucial for development. With the remarkable spread of information around the world via the Internet – one of the greatest achievements of the 21st century – more than 1.5 billion people now use the Web to boost their incomes and opportunities (Internet World Stats).
For those lucky enough to be able to afford regular access to the Internet – as well as a computer and electricity – this new technology is a powerful tool for economic and social advancement. But what about people who are overlooked by technology companies because they are too poor, or too remote, or who are illiterate?
Two initiatives are bringing the benefits of information and communication technologies (ICTs) to the poor and the illiterate in ingenious ways.
Bangladesh’s (http://www.virtualbangladesh.com) ‘Info Lady’ scheme is the brainchild of D.Net (Development Research Network) (http://www.dnet-bangladesh.org/), a non-profit organization formed in 2001 to use information and communication technology (ICT) for economic development.
Info Ladies typically come equipped with a mobile phone, laptop computer, Internet modem, headphone, webcam, digital camera, and photo printer. They roam around remote villages on bicycles and are a one-stop access point for the rural poor for information, telephone calls and digital services like photography. And Info Ladies can also be Info Men, though this seems to be a problem because women have an easier time being invited into people’s homes.
One Info Lady is Luich Akhter Porag. She travels the countryside on her bicycle, equipped with a laptop computer, modem and a mobile phone, and can provide a commercial phone service, photography, livelihood information, knowledge services, international and local voice calls, video and animation and Internet resources.
When farmer Dula Miah had two of his cows bitten by a rabid dog, he was puzzled as to what to do. According to Bangladesh’s Daily Star newspaper, Info Lady Luich Akhter Porag came by to help. By using a software programme called ‘Jeeon’ (http://www.dnet.org.bd/MultimediaSoftware.php?BookType=8) – software designed to provide nine essential services to rural people – Porag was able to identify the solution: a vaccine and a trip to the Sundarganj Veterinary Hospital.
Around 24 Info Ladies are now working in various villages in the districts of Gaibandha, Noakhali and Satkhira. The concept is effective: after receiving training in how to use the laptop computer and resources, they are dispatched on bicycles to remote villages to connect the poor and uneducated with crucial information.
D.Net started with something they called ‘Mobile Lady’ which used just mobile phones, but became frustrated with the limits of the service and decided to combine the phones with a laptop computer, effectively turning the women into mobile ‘telecentres’ (http://en.wikipedia.org/wiki/Telecentre).
Dr Ananya Raihan, executive director of D.Net, told The Daily Star that each Info Lady now earns between Tk 2,500 (US $36) and Tk 20,000 (US $290) per month. It has proven to be a good business for rural women, he said. And things are set to grow: “We are planning to increase the number of info ladies to 1,000 by year-end (2009).”
While traditional technology companies have stayed away from rural villages because it isn’t worth it for them to go there, the Info Ladies are simultaneously making money in the villages and connecting people to the outside world.
Porag says she has provided services to around 6,000 villagers.
“Now I earn more than Tk 2,500 (US $36) to Tk 3,500 (US $50) per month after becoming an info lady,” said Porag who started working as an Info Lady in June 2007.
Another initiative that is filling the gap between the needs of the poor and powerful information technologies is the Question Box (www.questionbox.org).
Pioneered in India – home to the largest number of illiterate people in the world: 304.11 million (Human Development Report) – the idea is brilliantly simple. An intercom-like white tin box with a phone inside is placed in a village’s public areas. Using the existing phone networks, the user just has to hit a simple button to get an operator at the other end. The operator sits in front of an Internet-enabled computer. The user just asks their question, and the operator turns these questions into search queries. When the computer’s search engine gives back answers, the operator selects the best one and then replies in the user’s native language and in layman’s terms.
The Open Mind Program’s Question Box Project opened its first Box in September 2007 and now operates in Pune, Maharashtra.
It has also expanded to Uganda, where the Question Box and Grameen Foundation (http://www.grameenfoundation.org/) have partnered to bring what they call AppLab Question Box (AQB) to rural Uganda. AQB is a live, local-language telephone hotline service that brings the Internet to the fields and market stalls in Uganda where there are no computers.
The Question Box is based on an idea from Rose Shuman, a business and international development consultant. Shuman had become frustrated that with all the clever people and vast sums of money going into information technology, few were developing low-cost ways to take the power of computers to the people.
Following the constant improvement approach favoured in information technology, the Box is now in its third iteration. One of the adjustments made has been the switch to solar power for the boxes because the electricity grid was too unreliable, according to Shuman.
Quick access to information is crucial for development. The remarkable spread of information around the world via the internet has been one of the greatest achievements of the 21st century. The astounding take-up of mobile phones is another. For those who can afford it or get access to a computer and electricity, the new technology is a powerful tool for economic and social advancement. But what about people who are caught in the technology gap, or who are illiterate?
What about those who have a mobile phone, but are too poor to own a computer – or live in a village without electricity? Or those who can’t read or write? In India, there are 42 million Internet users, 3.7 per cent of the population. But the country is also home to the largest number of illiterate people in the world: 304.11 million (Human Development Report).
A unique solution in rural India is developing a way to connect the illiterate to the internet. The Open Mind Programme’s Question Box Project, opened its first Box in the village of Phoolpur in September 2007.
The idea is brilliantly simple. An intercom-like white tin box with a phone inside is placed in a village’s public areas. Using the existing phone networks, the user just has to hit a simple button to get an operator at the other end. The operator sits in front of an internet-enabled computer. The user just asks their question, and the operator turns these questions into search queries. When the computer’s search engine gives back answers, the operator selects the best one and then replies in the user’s native language and in layman’s terms.
The operator’s role goes beyond simply typing questions into Google – the operators use intelligent software that aggregates frequently asked questions (FAQs) to speed up time. FAQs include: school scores, job opportunities, football/cricket scores, and definitions and terms. Operators will also send emails for the users.
The service also has a role to play for the literate who lack Internet access. Students once had to travel to get their exam results, but now they can just ask the Question Box.
The Question Box operates in normal business hours for now. A second Question Box was put into operation at the beginning of 2008 in the village of Ethida, several hours’ drive from New Delhi, and there are plans to expand the Question Box to 30 units connected to 20 operators.
At present, organizers are looking into raising revenue for the service by advertising and sponsorship. Operators are typically homeworkers and well-educated. Mostly female, their parents are happy to have them work from home.
During this first phase, the project team analyzed the results and refined the structure of the service. They are also exploring viable business models to be able to take the service across India and keep it sustainable.
Professor of Psychology Ritu Dangwal from the NIIT Institute, is in charge of working with the villagers to monitor the project. She is also involved in a start-up called Hole in the Wall, which provides internet kiosks to rural villagers. Dangwal’s research has starkly correlated the relationship between distance from a big city and decreasing quality of education, a graphic example of the damage done by being cut off from good information resources.
The Question Box is based on an idea from Rose Shuman, a business and international development consultant. Shuman had become frustrated that with all the clever people and vast sums of money going into information technology, few were developing low-cost ways to take the power of computers to the people.
“The best thing about this project is that it’s very tangible,” she told the Daily Telegraph newspaper. “It’s not a big infrastructure. You have a box you can see and touch, and a call log of every question.”
Published: April 2008
Resources
Photographs of the project launch and the Question Box: www.flickr.com
Expertise: Innovation, innovators, human development, South-South development, United Nations, policy and policy innovation, South-South cooperation, South-South trade, global trends, strategy, online content, global memes, Internet, mobile phones, information technology, global South, resilience strategies, crisis response.
Locations: London, UK and New York, U.S.A. 2007 to 2016
Since the start of 2007, global international development and media consultancy David South Consulting (DSC)/David South International (DSI) has been working with the UNDP-associated United Nations Office for South-South Cooperation (UNOSSC) (formerly the Special Unit for South-South Cooperation) to raise the profile of South-South cooperation and the global South in global development through its innovators, as well as influencing the switch to an innovation-led approach to how development is delivered at the United Nations and at the country level. Based in London, UK and with a design studio in Reykjavik, Iceland, DSC/DSI did this with two highly influential media: the monthly e-newsletter Development Challenges, South-South Solutions, and its sister magazine Southern Innovator.
About
With the global economic crisis unfolding in 2007, we asked “what would inspire people?” What is going on in the global South that would improve human development under these circumstances and make people more resilient?
In 2007, discussing the global South, or solutions from the South, had a far lower profile in international development, the media and with the general public. Being one of the first sources to regularly chronicle the 21st-century world emerging from the crisis, the two publications (e-newsletter Development Challenges, South-South Solutions and its sister magazine Southern Innovator) were able to open up a space for greater coverage of the global South, while drawing attention to a new generation of development innovators.
“Great economic and business reporting! Very helpful for us.” Africa Renewal, Africa Section, Strategic Communications Division, United Nations Department of Public Information
“I just went over your June newsletter. It’s very well done and far reaching. Congratulations!” Violette Ruppanner, Director, 3D -> Trade – Human Rights – Equitable Economy, Geneva, Switzerland
“Just to let you know I enjoyed the newsletter a lot – it was interesting to learn about things going on that I would never otherwise find out about, and also the listing of future conferences and events proved very useful.” Ian Sanderson, Deloitte, Geneva, Switzerland
“Congratulations on another great newsletter that’s packed with fascinating information! I really enjoy getting it each month.” Whitney Harrelson, Making Cents, Washington D.C.
By adopting a strategy to exploit developments in online and digital media (and the space opened up by the global economic crisis), the reach of the e-newsletter and magazine was far greater than would have been possible just a year prior, back in 2006. This proved useful for reaching the growing number of people in the global South who were being digitally connected either through mobile phones or the Internet, or both.
The e-newsletter was not only distributed every month to subscribers, it was also simultaneously posted online in many platforms to reach as wide an audience as possible. It was kept simple in its design so as to be easy to access by readers with low bandwidth or high data costs. It exploited new online services to reach an as wide as possible audience.
As an example, the arrival of ‘crowd-powered’ media in 2007 allowed for posting of stories to a global audience to test responses and reactions in real time. An experiment from 2008 to 2010 on the innovative Vancouver, Canada-based NowPublic platform proved very effective in developing the right tone for the stories. Many of these stories have been cited in publications and online (please see below for citations).
With 201 Development Challenges, South-South Solutions stories posted on the NowPublic platform, a total of 336,289 views by 2012 had occurred, according to the NowPublic counter.
Various websites offering publishing and archiving services (Scribd for example) meant it was easy to access the stories from any place, device or platform, bypassing firewalls and censors – a very serious concern in many countries of the global South. And social media such as Twitter made it easy to spread the word to the right people.
The two publications proved influential on a number of fronts, being early to draw attention to the following: the rising use of mobile phones and information technology in development, the world becoming an urban place, innovative food solutions including the nascent insect food sector (now a big thing), altering perspectives on what is possible in Africa, the use of data science to innovate development, and tracking the growing number of technology hubs and the fast-growing start-up culture in the global South. The publications were cited for shaping the new strategic direction adopted by the United Nations Development Programme (UNDP) (the UN’s leading development organisation) and its first youth strategy, and the development of the Sustainable Development Goals (SDGs). As the world’s first global innovator magazine, Southern Innovator’s design had to be appropriate for a diverse audience. It has drawn praise for being both “beautiful” and “inspiring”, while its use of sharp, modern graphic design and infographics inspired others in the UN to up their game when it comes to design.
Today, there are many sources for sharing stories on solutions from the global South; in fact, it could be called ‘cool’. South-South cooperation and innovation have now become the key methodology for the UN’s delivery of its programmes and projects. In 2015, China pledged US $2 billion to “support South-South cooperation” and called for the international community to “deepen South-South and tripartite cooperation”. In development parlance, they have been “Mainstreaming South-South and Triangular Cooperation” in their plans.
The current policy vogue for innovation in developing and developed countries can trace its roots back to some of the early work done by these two publications (and which was further amplified by the annual Global South-South Development Expo, which often would feature innovators from the two publications, spreading the innovation message around the world). Both publications had set out to inspire and “champion a global 21st century innovator culture”. And they have done this, as can be seen from concrete evidence and anecdotal responses from individuals and organizations alike.
Crucial to success has been integrity. As was disclosed in arrests made by the Federal Bureau of Investigation (FBI) in October 2015, a news service claiming to be associated with the United Nations (South-South News) had not followed either the letter or the spirit of the UN’s Global Compact. It had received substantial funding from a Macau casino owner featured in a 2010 investigation by International Risk Ltd., which found he “is characterized in the media as a ‘Macau Crime Lord’ and a kingpin of the international slave prostitution trade”. To date, a number of his co-conspirators have been found guilty of various charges and sentenced. He was convicted 28 July 2017 on six counts “for his role in a scheme to bribe United Nations ambassadors to obtain support to build a conference center in Macau that would host, among other events, the annual United Nations Global South-South Development Expo“. He used the news service as a “conduit for bribery and money laundering” at the United Nations, according to the FBI, something admitted to by the various co-conspirators in court and under oath. Read more on this case here: http://www.reuters.com/article/us-un-corruption-idUSKCN0XH2DL. And the conviction here: Chairman of a Macau Real Estate Development Company Convicted on All Counts for Role in Scheme to Bribe United Nations Ambassadors to Build a Multi-Billion Dollar Conference Center
The case of South-South News points to the dangers of cutting corners and the importance of approach and methodology; to not just mouth support for the UN Global Compact but to embrace its letter and spirit as well. As can be seen from this particular case, the reputational damage can be severe if the wrong strategy is pursued. Clients need to be very aware of whom they are working with and conduct due diligence for service provider credentials and also investigate the credentials of potential donors and funders.
Southern Innovator needed to be true to its ethos of championing genuine innovation that improves human development in the global South. It had to be free to pursue its search without interference.
To avoid censorship and interference, its editorial operations were based in London, UK and its design studio was based in Reykjavik, Iceland (a high-ranking country in the World Press Freedom rankings and a former top place holder in the UNDP Human Development Index). Using a women-led design studio, it developed a design vision that could communicate across borders using clear graphic design and high-quality images. For example, when it launched in 2011, infographics were rare in development publications and at the UN; now they are commonplace. It also tried to be as a ‘green’ as possible. The studio was powered on 100 per cent renewable energy (in particular, geothermal energy); the hard copy of the magazine is printed on paper from renewable forests.
To date, five issues of Southern Innovator have been published on key themes identified by the United Nations: mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling.
All of the issues collate and explain the trends, innovations and innovators for a large, global audience spanning many countries and regions.
Timeline
2007: David South Consulting begins work on the e-newsletter Development Challenges, South-South Solutions for the Special Unit for South-South Cooperation at the United Nations.
2009: Adjust e-newsletter content based on reader responses. Begin posting content on Twitter platform.
2010: Begin development of initial concepts for innovator magazine and assemble creative team with Icelandic graphic designer and illustrator Solveig Rolfsdottir and graphic designer Eva Hronn Gudnadottir.
2011: Attend Global South-South Development Expo in Rome, Italy. Launch first issue of Southern Innovator magazine on mobile phones and information technology. It is called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”. Launch www.southerninnovator.org website and social media including Twitter account @SouthSouth1.
2012: Attend Global South-South Development Expo in Vienna, Austria. Launch issues 2 (youth and entrepreneurship) and 3 (agribusiness and food security) of Southern Innovator magazine. Called a “Beautiful, inspiring magazine from UNDP on South-South innovation.”
2013: Attend Global South-South Development Expo in Nairobi, Kenya. Launch issue 4 of Southern Innovator magazine (cities and urbanization). Called “fantastic, great content and a beautiful design!” and “Always inspiring.”.
2014: Attend Global South-South Development Expo in Washington, D.C., U.S.A. Launch issue 5 of Southern Innovator magazine (waste and recycling). The Twitter account @SouthSouth1 called “ one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Final issues of e-newsletter Development Challenges, South-South Solutions published.
Testimonials
“The e-newsletter Development Challenges, South-South Solutions proved to be a timely and prescient resource on the fast-changing global South, tracking the rise of an innovator culture driven by the rapid adoption of mobile phones and information technology …
“In 2010, work began on the development of the world’s first magazine dedicated to the 21st-century innovator culture of the global South. My goal was to create a magazine that would reach across countries and cultures, meet the UN’s standards, and inspire action. Southern Innovator was the result. Mr. [David] South played a vital role in the magazine’s development from its early conception, through its various design prototypes, to its final global launch and distribution.
“Both the e-newsletter and magazine raised the profile of South-South cooperation and have been cited by readers for inspiring innovators, academics, policy makers and development practitioners in the United Nations and beyond.
“I highly recommend Mr. [David] South as a thoughtful, insightful, analytical, creative and very amicable person who has the unique ability to not only grasp complex problems but also to formulate a vision and strategy that gets things done. … ” Cosmas Gitta, Former Assistant Director, Policy and United Nations Affairs at United Nations Office for South-South Cooperation (UNOSSC) in UNDP
“I think you [David South] and the designer [Solveig Rolfsdottir] do great work and I enjoy Southern Innovator very much!” Ines Tofalo, Programme Specialist, United Nations Office for South-South Cooperation
Southern Innovator Issue 5
“@SouthSouth1 is one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Adam Rogers, Assistant Director, Regional Representative, Europe, United Nations Office for South-South Cooperation (UNOSSC)
“Btw, I really enjoyed reading them, impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.”
“The magazine looks fantastic, great content and a beautiful design!”
Southern Innovator Issue 2
“Thank you David – Your insight into the issues facing us a[s] [a] “global Village” is made real in the detail of your article – 10 out of 10 from the moladi team.” Moladi, South Africa (http://www.moladi.net/index.htm)
Southern Innovator Issue 1
“What a tremendous magazine your team has produced! It’s a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… Really looking forward to what you produce in issues #2 and #3. This is great, engaging, relevant and topical stuff.” Rose Shuman, Founder & CEO, Open Mind and Question Box
“Looks great. Congratulations. It’s Brill’s Content for the 21st century!” Conan Tobias, Managing Editor, Canadian Business
What they are saying about SI on Twitter: From @CapacityPlus Nice job RT @ActevisCGroup: RT @UNDP: Great looking informative @SouthSouth1 mag on South-South Innovation; @UNDP Great looking informative @SouthSouth1 mag on South-South Innovation; @JeannineLemaireGraphically beautiful & informative @UNDP Southern Innovator mag on South-South Innov.
“Beautiful, inspiring magazine from UNDP on South-South innovation. Heart is pumping adrenaline and admiration just reading it”
Impact
Micro
developed content for highly influential UN e-newsletter Development Challenges, South-South Solutions from 2007 to 2014. The monthly briefing is distributed across the UN and to subscribers
developed and launched world’s first global innovator magazine for the United Nations, Southern Innovator
contacted and networked with innovators around the world to raise the profile of their work
attended global events to champion power of 21st century global innovator culture. Visited United Nations agency headquarters around the world to share the innovator message and distribute the publications
cited as a key resource on trends in the global South
Macro
significantly raised profile of global South innovators and 21st century global innovator culture
cited as contributor to new strategic plans for UNDP and its switch to an innovation and South-South focus
David South Consulting 
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