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A New House Kit for Slum Dwellers that is Safe and Easy to Build

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

By 2030, some 5 billion people around the world will live in cities. Next year, 2008, is predicted to be the tipping point, when urban dwellers (3.3 billion people) will outnumber rural residents for the first time. These are the conclusions of UNFPA’s State of the World Population 2007 Report. Even more strikingly, the cities of Africa and Asia are growing by a million people a week. And 72 percent of the population in sub-Saharan Africa live in slum conditions.

But as populations grow — and most will be poor, unemployed and under 25 — it becomes critical that effective solutions are found to ensure people can live with dignity and comfort. And design is being used more and more to overcome this challenge.

George Martine, author of the UNFPA report, is blunt: “We’re at a crossroads and can still make decisions which will make cities sustainable. If we don’t make the right decisions the result will be chaos,” he told the UK newspaper The Independent.

Guatemala-born architect Teddy Cruz of Estudio Teddy Cruz in San Diego, California, joins a small but growing number of socially responsible architects. He applies a concept more associated with middle class shoppers at the furniture design emporium Ikea to the world’s estimated one billion urban slum dwellers (UN-Habitat). Without legal title to the land they live on, packed tightly into densely overcrowded shantytowns, most squatters and slum dwellers live in makeshift homes made from whatever they can get their hands on. This is estimated to include half the urban population of Africa, a third of Asia and a fourth of Latin America and the Caribbean (Click here for more information).

The ad-hoc shelters and houses they build can be dangerously unstable, and vulnerable to natural disaster from flash floods to earthquakes. Cruz had noticed that while building supplies and materials were plentiful, nobody was selling safe and affordable housing frames for slum dwellers. According to the International Labor Organization, formal housing markets in developing countries rarely supply more than 20 percent of housing stock.

Cruz’s solution was to design a simple kit for building the frames for a house or a business that he now sells in Mexico. Each customer receives a manual, a snap-in water tank, and 36 frames that can be assembled in many configurations, or serve as a frame for poured concrete. These sturdy frames can also be added to with locally found materials. Cruz said he was inspired by “the resourcefulness of poverty” and by the cheap and affordable pre-fabricated homes that once were sold by catalogue by the American retailer Sears.

Cruz has been testing the structures in Tijuana, Mexico – a rapidly growing city on the border with the United States and a destination for Mexico’s poor. His work as an architect has centred on exploring how informal settlements grow faster than the cities they surround. These settlements, he says, break the rules and blur the boundaries between what is urban, suburban and rural. Cruz’s frame kits can be used to build a home, or combination of home and business, acknowledging the fact many people need to use their home as a business for a livelihood.

“These start-up communities gradually evolve,” said Cruz., ”or violently explode out of conditions of social emergency, and are defined by the negotiation of territorial boundaries, the ingenious recycling of materials, and human resourcefulness.”

Published: July 2007

Resources

There are many ways to play around with your dwelling and architecture ideas. Here are some products available online:

  1. Arckit: Arckit is a tangible and hands-on design tool for spontaneously bringing your architectural ideas to life right before your eyes. Website: https://www.arckit.com
  2. SmartLab Archi-TECH Electronic Smart House: Build your house and power it up! This creative STEAM toy allows aspiring architects and engineers to design and build modular structures – and then power them up with lights, sounds, sensors, and motorized parts! Website: https://www.mastermindtoys.com/products/smart-lab-archi-tech-electronic-smart-house

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

Follow @SouthSouth1

Like this story? Here is a dirty secret: this website is packed with stories about global South innovators. We spent 7 years researching and documenting these stories around the world. We interviewed the innovators to learn from them and we visited them to see how they did it. Why not use the Search bar at the top and tap in a topic and see what stories come up? So, stick around and read some more!    

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Slideshare: http://www.slideshare.net/DavidSouth1/development-challengessouthsouthsolutionsjuly2007issue

Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive Development Challenges, South-South Solutions Newsletters Southern Innovator magazine

Afro Coffee: Blending Good Design and Coffee

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The importance of good design and a strong brand in the success of a business cannot be emphasised enough. That extra effort and thought can take a business from local success to regional and even global success. As consultants KPMG make clear, “For many businesses, the strength of their brands is a key driver of profitability and cash flow “. Yet the majority of small businesses fail to think about their brand values or how design will improve their product or service.

The case of Afro Coffee from Cape Town, South Africa shows how a small and humble café can raise its ambitions and its profits. It re-vamped its modestly successful café into a brand with global ambitions. By undertaking a thorough and comprehensive brand development inspired by the colourful vibe of Africa, Afro Coffee has built a consistent image from the design of its café and shop to its wide range of branded teas, coffees and fashion wear – all sold in the café, on the web and through distribution deals with other shops.

“It started out as a café in downtown Cape Town,” said founder Grant Rushmere. “Our concept was to harness a Pan African view of contemporary urban Africa. The pop art nature of African design inspired us to create our own brand of coffee instead of the usual Italian coffee that most cafes use. Our goal was to refocus people to the origins of coffee – that it in fact originated in Africa before being discovered by the Arabs and from Yemen, exported around the world. Many people don’t know this, so we attempt to capture and celebrate this African spirit in our packaging and all we do.”

Afro Coffee had started out as a simple café. But after a major re-design and adoption of a new concept, the café has become a global brand and expanded into a branch in Europe. By infusing the spirit of Africa and its design aesthetics into all aspects of the café and its products – coffee, tea, fabrics, fashion – Afro Coffee has been able to develop a seamless image that is unforgettable.

Rushmere was joined by two Austrian partners to help with building the new brand and facilitating its global launch. “Design and branding have been a passion of mine,” said Rushmere. “and these are realized through the Afro Coffee brand and the fun merchandising we develop. One of my partners has an international network of advertising agencies and the other has developed and owns a world-leading brand. With their experience, I will continue to guide the development of Afro Coffee.”

Afro Coffee’s website includes a video tour of the café and introduction to the ‘Afro dude’ character and a short cartoon video adventure. To help develop customer loyalty, the café has live bands three times a week from across Africa.

“Our mission is to communicate the joys of Africa through our Afro Cafes and our Afro-branded products. The fact that the African people are so wonderfully not self-conscious at all, with their humour and freedom and their style and design. Hopefully we can convey this spirit and enhance the lives of people who consume our product and sip coffee listening to Afro Tunes at our cafes. For South Africa, we try to show just how cool Afro culture actually is and instil a sense of confidence into people to make them realize what they already are – lofty ideals but we’ll have a go!”

As the brand developed, a range of teas were produced using only African teas like Rooibos, a non-caffeine root. The next to come was fabrics based on West African religious clothing. They became table cloths and were so popular, they moved into combining them with leather to make Afro Bags – all part of expressing the lifestyle that inspires the brand.

Distribution deals have been done to distribute the teas and coffees throughout South Africa and in Europe. The clothing range is now available on their online store (www.afrocoffee.com).

Its African-infused design for its coffee stand won the Design Indaba 2007 Award, South Africa’s design magazine and exhibition. Also designed by Peet Pienaar, it is inspired by Ghanaian woodwork and Kenyan coffee. The stand is a giant stiletto shoe stacked with tins of teas and coffees and an over-sized radio that doubles as a counter top.

Afro Coffee is proof a small business can grasp a bigger concept and in turn become a bigger success. It has been so successful, it has opened a new branch in Austria, begging the question: maybe this once-humble café is on the road to being an African Starbucks?

Published: July 2007

Resources

  • Afro Coffee’s award-winning display stand can be viewed at http://www.designindaba.com/
  • Brandchannel: The world’s only online exchange about branding, packed with resources, debates and contacts to help businesses intelligently build their brand.
  • Small businesses looking to develop their brand can find plenty of free advice and resources here: www.brandingstrategyinsider.com
  • Dutch Design in Development: Dutch designers are able to offer free support to new and small businesses in developing countries looking to export products to Europe.

Each issue of Southern Innovator shows the role design has played in the success of the innovators profiled.

Baker Cookstoves – Designing for the African Customer

Contact me if you wish to receive a copy/copies of the magazine for distribution. Follow @SouthSouth1.

Southern Innovator Issue 1

Southern Innovator Issue 2

Southern Innovator Issue 3

Southern Innovator Issue 4

Southern Innovator Issue 5

Southern Innovator Issue 6

Innovator Stories and Profiles

Citing Southern Innovator

Finding Southern Innovator

Press Release 1

Press Release 2

Press Release 3

Southern Innovator Impact Summaries | 2012 – 2014

“The e-newsletter Development Challenges, South-South Solutions proved to be a timely and prescient resource on the fast-changing global South, tracking the rise of an innovator culture driven by the rapid adoption of mobile phones and information technology …

“In 2010, work began on the development of the world’s first magazine dedicated to the 21st-century innovator culture of the global South. My goal was to create a magazine that would reach across countries and cultures, meet the UN’s standards, and inspire action. Southern Innovator was the result. Mr. [David] South played a vital role in the magazine’s development from its early conception, through its various design prototypes, to its final global launch and distribution.

“Both the e-newsletter and magazine raised the profile of South-South cooperation and have been cited by readers for inspiring innovators, academics, policy makers and development practitioners in the United Nations and beyond.

“I highly recommend Mr. [David] South as a thoughtful, insightful, analytical, creative and very amicable person who has the unique ability to not only grasp complex problems but also to formulate a vision and strategy that gets things done. … ” Cosmas Gitta, Former Assistant Director, Policy and United Nations Affairs at United Nations Office for South-South Cooperation (UNOSSC) in UNDP

“I think you [David South] and the designer [Solveig Rolfsdottir] do great work and I enjoy Southern Innovator very much!” Ines Tofalo, Programme Specialist, United Nations Office for South-South Cooperation

Team | Southern Innovator Phase 1 Development (2010 – 2015)

https://davidsouthconsulting.org/2021/03/20/accessing-global-markets-via-design-solutions/

https://davidsouthconsulting.org/2022/09/29/the-battle-for-indias-coffee-drinkers-in-buzzing-economy/

https://davidsouthconsulting.org/2021/10/03/civet-cat-coffee-brews-filipino-opportunity/

https://davidsouthconsulting.org/2021/01/08/haitian-coffee-becoming-a-hit-with-american-connoisseurs/

https://davidsouthconsulting.org/2022/10/24/kenyan-products-a-global-success-story/

https://davidsouthconsulting.org/2022/10/24/made-in-africa-fashion-brand-pioneers-aim-for-global-success/

https://davidsouthconsulting.org/2022/10/14/rwandan-coffee-brand-boost/

https://davidsouthconsulting.org/2022/11/11/woman-restaurant-entrepreneur-embraces-brand-driven-growth/

https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-2/

Creative Commons License

This work is licensed under a
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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive Blogroll data Development Challenges, South-South Solutions Newsletters Southern Innovator magazine

Record-breaking Wireless Internet to Help Rural Areas

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Many initiatives seek to bring inexpensive access to the internet to rural and remote regions around the world. One of the most successful ways to rapidly expand access is to offer wireless internet so that anyone can use a laptop computer, a PC or a mobile phone to quickly access the Net. Access to wireless internet is being rolled out in cities around the world with so-called ‘hot spots’, but the thornier issue of improving access in rural or remote regions could get better, thanks to a Venezuelan team.

The rapid expansion of mobile phones has done much to reduce the digital divide in Africa, for example, where the number has grown from just 15 million in 2000 to more than 160 million by the end of 2006, according to the International Telecommunications Union. This rapid growth has paid off: Morocco, Senegal, Ghana, Gabon and Cote d’Ivoire are in the top ten gainers of the Digital Opportunity Index, 2004-2006 (http://www.itu.int). The proliferation of Wi-Fi-enabled mobile phones combined with the spread of inexpensive wireless access has the potential to close the digital divide between rural and urban areas.

The issue of inequality in access to the internet has stark consequences for global economic development. Already, according to the World Information Society Report 2007, “Europe has achieved the largest overall gain in digital opportunity over the last two years, followed by the Americas… Asia and Africa have witnessed smaller gains in digital opportunity. The implications for the digital divide are clear: digital opportunity is becoming more sharply divided by region, not less.”

As the Digital Divide campaign learned, it is more important to keep in mind “Internet kiosks or rental of cell phones and other devices hold great promise for the poor. But shared use is a complement to a strategy that involves giving each person their own wireless device. Eventually, the price of such devices will be low enough so that everyone can have their own device.”

A Venezuelan team led by Ermanno Pietrosemoli, president of the Latin American networking association Escuela Latinoamericana de Redes, has broken the world record for unamplified broadcasting of a Wi-Fi (wireless internet) signal. The signal was broadcast in June from two mountains 282 kilometres apart in the Venezuelan Andes. Importantly, they did this using equipment costing only just over US $360, while producing a signal strong enough to send video messages. The former record was 220 kilometres set in 2005.

The consequence of this achievement for entrepreneurs is important: It means inexpensive wireless signals can now reach further into remote and rural regions for a small investment.

“We we’re able to transmit voice and video with both,” said Professor Pietrosemoli. “280 kilometres is pushing the envelope, but the same technique can be used at distances of some 150 kilometres by people with some basic training provided there is uninterrupted line of sight between the end points. This usually means shooting from hills or using them as repeater points. For distances up to 80 kilometres, towers can be used to provide connectivity even in flat land”

Pietrosemoli is willing to train people in the techniques he has developed for transmitting wireless over large distances (https://wireless.ictp.it or www.eslareed.org.ve).

The advantages of this approach include cost and simplicity. The more commercial WiMax technology costs more and is usually installed by large companies. Pietrosemoli’s technique is for people who lack those technical and financial advantages.

“I have been installing wireless networks for some 20 years,” he continued, “and reckon that wireless is the only viable alternative to ameliorate the digital divide in developing countries. For rural areas, the challenge is to use as little repeater sites as possible, as each repeater adds costs, delay and powering issues.”

Pietrosemoli said the only other obstacle to setting these networks up is the availability of unlicensed radio frequency spectrum in the 2,4 and 5 Ghz bands. The International Telecommunications Union has recommended that countries make these free for the use of data networks, but some countries are still blocking this.

Published: July 2007

Resources

Southern Innovator Issue 1: Mobile Phones & Information Technology.
Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023