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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

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Past Clients + Publications | 1991 – 2016

DS Consulting logo copy
First business card David South Consulting
The first business card for David South Consulting. Inspired by the Dutch post office’s (PTT Post) corporate identity developed by Studio Dumbar, the card was designed by Brian Cartwright of Toronto’s Rocket Design. Work at this time included investigative journalism for Canada’s top magazines and newspapers, magazine and newsletter editing, and communications for a prestigious medical history funder. From the very beginning, we were inspired by Dutch design for the public sector and the importance placed on this in The Netherlands. The work of Hein van Haaren, former head of the PTT’s Aesthetics Department, and graphic design pioneers Wim Crouwel and Gert Dumbar, still remain key influences to this day.
Financial Times business card 1995
As a reporter for two Financial Times newsletters, New Media Markets and Screen Finance, I covered the rapidly growing UK (and Scandinavian) television and new media markets and the expanding film-financing sector in Europe.
Features Editor Id Magazine 1996-1997
This Canadian alternative bi-weekly magazine broke new ground with its investigative journalism and online journalism. It gathered together highly talented, young contributors, many of whom are leading figures in journalism, the arts and technology today.
UNDP Mongolia business card 1997
As the UN’s head of communications in Mongolia (1997-1999), I founded the UNDP Mongolia Communications Office and oversaw a two-year communications programme to respond to the biggest post-WWII peacetime economic collapse. Award-winning and influential, the Office pioneered the use of the Internet in international development crisis response and was called a “role model” for the rest of the United Nations.
UNDP Ukraine business card 2000
Following on from the success of the UNDP Mongolia Communications Office, I worked with the head of the UN Ukraine mission to strategically relaunch the mission web portal, incorporating the newly launched UN Millennium Development Goals (MDGs).
Ukraine biz card Ukrainian_mini
GOSH business card 2001-2003
Drawing on my extensive experience strategically using the Internet to achieve communications goals, I was hired to head a two-year project to launch the GOSH Child Health Web Portal. Award-winning, it was called a “role model” for the wider National Health Service (NHS) and one of the most admired websites in the UK public and charity sectors. The website was cited as contributing to the hospital’s high rating and attracted additional funding for its research.
Mong MDG biz card_mini
UN MDGs Education Media Project
As part of an assessment of Mongolia’s media capabilities to communicate the Millennium Development Goals (MDGs), infographics were introduced for the first time to the mission.
Southern Innovator business card
With the Global Financial Crisis erupting, I was retained by the United Nations Office for South-South Cooperation (UNOSSC) to research and write a monthly e-newsletter and develop a new magazine to offer solutions and raise the profile of South-South cooperation as a development response to the crisis. Both publications proved highly influential, leading to the wider adoption of South-South cooperation and to national governments picking up the innovation agenda being brought about by the rapid take-up of mobile phones and information technology. The magazine Southern Innovator was called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”.
David South Consulting business card
In 2010, David South Consulting was relaunched with a new logo and branding for the 21st century. It represented a new phase, as work became global and very high-profile and influential. The foundations have been laid for future growth and expansion.

Watch Magazine

Watch Magazine masthead 1994
Watch Magazine was launched in 1994 and quickly became the authentic 1990s voice of Toronto’s youth. As one of Toronto’s first youth start-ups, Youth Culture became a successful youth communications brand and expanded to national distribution by the late 1990s. Launched during the economic austerity years in Canada, it was one of the contributors to Toronto’s economic resurgence and renewed business vitality.

New Media Markets

New Media Markets masthead 1995
As a reporter for two Financial Times newsletters, New Media Markets and Screen Finance, I covered the rapidly growing UK (and Scandinavian) television and new media markets and the expanding film-financing sector in Europe.

A Partnership for Progress: The United Nations Development Programme in Mongolia

P4P masthead 1997
The Partnership for Progress brochure raised the curtain on the UN’s response to Mongolia’s economic and social crisis in the late 1990s. It celebrated Mongolia’s independence and its flourishing media scene and free expression after the long years of Communism and state repression.

Human Development Report Mongolia 1997

Human Development Report Mongolia 1997
The first human development report for Mongolia captured in data and stories the damage done by the harsh transition from Communism and the imposition of austerity during the 1990s. It found high levels of poverty in the country and a heavy toll taken on people’s health, communities and families. The report was received with great enthusiasm and had two print runs.

Blue Sky Bulletin

Blue Sky Bulletin
The Blue Sky Bulletin newsletter broke with the usual approach taken by UN newsletters of offering up ‘grip n’ grin’ pictures of men in suits and instead offered actual stories and data on how Mongolia’s transition crisis was faring. It was distributed within Mongolia and by post and email outside the country to help raise awareness of the country and its development challenges.

Mongolian Rock-Pop Book

Mongolian Rock-Pop Book
Researched and written by ethnomusicologist Dr. Peter Marsh, this book on the impact of Mongolian rock and pop on the country’s business and entrepreneurship culture, shone a spotlight on a lively modern music scene.

Southern Innovator Magazine Issue 1: Mobile Phones and Information Technology

SI Issue 1
The first issue of Southern Innovator was called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… ” and a “Beautiful, inspiring magazine from UNDP on South-South innovation.”

Southern Innovator Magazine Issue 2: Youth and Entrepreneurship

SI Issue 2
Issue 2 of Southern Innovator drew praise for painting a positive picture of how the world’s development challenges could be taken on: “Thank you David – Your insight into the issues facing us a[s] [a] ‘global Village’ is made real in the detail of your article – 10 out of 10 from the moladi team.”

Southern Innovator Magazine Issue 3: Agribusiness and Food Security

SI Issue 3
Issue 3 was on the theme of agribusiness and food security.

Southern Innovator Magazine Issue 4: Cities and Urbanization

SI Issue 4
Issue 4 on cities and urbanization saw Southern Innovator visit innovative new cities across Asia. Readers said “The magazine looks fantastic, great content and a beautiful design!” It is designed by Icelandic graphic designer and illustrator Solveig Rolfsdottir.

Southern Innovator Magazine Issue 5: Waste and Recycling

SI Issue 5
By this point, the Southern Innovator brand was drawing praise for being “one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Readers also said they “really enjoyed reading them [Southern Innovator], impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.”
DSC web address in green_mini (1)

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

Categories
Archive Blogroll Development Challenges, South-South Solutions Newsletters Southern Innovator magazine

Cuba’s Hurricane Recovery Solution

By David SouthDevelopment Challenges, South-South Solutions

(Havana, Cuba), November 2008

SOUTH-SOUTH CASE STUDY

The frequency of extreme weather in the past decade has been attributed to global warming (http://tinyurl.com/5peel). Many scientists believe the future will bring even more turbulent weather events and disasters. The devastation and hardship brought by natural disasters can eradicate development gains, and destroy livelihoods and health. It is critical countries help people to get back to their normal lives as fast as possible.

The Intergovernmental Panel on Climate Change (http://www.ipcc.ch) says extreme weather events will become more frequent, more widespread and/or more intense during the 21st century. Extreme weather is already costly for countries in the global South. The United Nations Environment Program (UNEP) found that the cost of droughts, storm surges, hurricanes and floods reached a record US$210 billion in 2005.

The Caribbean island of Cuba (http://en.wikipedia.org/wiki/Cuba) was particularly affected in 2008 by extreme weather, as the island was battered by two devastating hurricanes – Ike and Gustav – and a lesser one, Paloma.  It was the only time that three major hurricanes have hit Cuba in the same season, with just a 10 day gap between Gustav and Ike. The hurricanes were described as the “worst ever” storms by Cuban officials

The cost to Cuba has been high: Damages from Ike and Gustav are estimated at more than US$5 billion (http://tinyurl.com/ba7xny).

Between 2001 and 2005, Cuba experienced seven major hurricanes. Half a million houses were damaged, and 90,000 destroyed. In the 2008 storms, 619,981 homes were damaged and 70,409 destroyed, with 468,995 homes losing their roof tiles.

But Cuba has developed a pioneering way to quickly rebuild after disasters on a tight budget and using local resources. By using so-called ecomaterials – construction materials that are ecologically and economically viable – the Cuban approach erects sturdy homes, rather than just temporary shelters.

It is a common experience after a disaster in a developing country for all the resources to be spent on imported emergency shelter – tents, shacks, plastic sheeting – that then become permanent and inadequate homes. These makeshift dwellings provide poor security and shelter from the elements. For Cuba, the enormous scale of the repair and reconstruction job is especially difficult because of the fuel shortages and building supply restrictions brought on by the United States’ embargo on the country (http://tinyurl.com/4alwrb). In turn, Cubans are adaptable and creative with their solutions.

The Cuban approach builds permanent homes that can be expanded, teaches homebuilding skills and creates permanent employment in manufacturing building materials.

By developing technologies to manufacture building materials – bricks, concrete blocks, cement, roofing tiles, bamboo furniture – on site using local resources, the approach lets homeless people themselves rebuild sturdy, high-quality homes, rather than waiting for outside building crews to come and do it, or being dependent on expensive, imported building materials. By doing this, jobs are created and wealth and gets the community back on its feet after the disaster.

“This is all about going back to the roots: wood, concrete and bricks,” said the passionate brains behind this approach, Fernando Martirena, a professor at CIDEM  — the Centre for Research and Development of Structures and Materials — at the Universidad Central de Las Villas, in Santa Clara , Cuba (www.ecosur.org).

“The so-called free market has demonstrated it can not tackle this problem of the urgent housing crisis in the world.”

At the heart of the Cuban approach are easy-to-use machines that produce the building materials. They range from hand-cranked presses that make mud and clay bricks, to vibrating presses for concrete brick making.

Training the homeless population to do the building themselves allows reconstruction work to begin straight away, rather than waiting for professional building crews to arrive on the scene. It is also psychologically more empowering for the people to be active participants in the rebuilding of their lives. The pride the people have in their new homes is visible.

And quality has been critical for the programme so it can become sustainable and long-lasting:

“The driving force for this project is need,” Martirena said. “If we want to obtain sustainability, we must go beyond need. After disaster, need is the driving force. But after two years, when most things have been completed, it must be a business. Good, beautiful, cheap. Normally, this technology is cheaper than industrial technology.”

To stay prepared for future natural disasters that destroy or damage homes, the Cubans have established strategic reserves of micro-concrete roofing tiles. The lightweight but strong tiles can be used to quickly erect a small module home, and then the home can be expanded and built on as resources and time allow.

Martirena, a former UNHABITAT award-winner, believes this approach to building materials brings prosperity back to rural areas and helps stem the flood of people to cities and urban sprawl seen across the global South.

“You have to go back to the origin of the problem: people are looking for money and better jobs. It is not because they like the cities; they hate the cities!”

“Bamboo harvesting (for furniture making) can bring people three times more income than they would make in the cities. They are really making money.”

For Cuba, this has been a journey from a highly centralised and fuel-dependent approach to house building, to a decentralised, low-fuel approach. From 1959, the year of the revolution, until 1988, Cuba built housing using a centralised factory method to make building materials. Prefabricated houses were erected across the country. The materials were delivered by road and rail, all fuelled by cheap oil from the former Soviet Union.

After the collapse of the Soviet Union in the early 1990s, oil became scarce and the transport network the building industry depended on fell apart. This time was called the “special period.”

Apart from natural disasters, Cuba’s housing stock has suffered under the US embargo. The country’s housing began to decay as repairs were not happening and new houses were not being built. When people did want to do the repairs themselves, the lack of building supplies made it difficult for them to do so. Cuba realized it had to do things differently: the solutions had to be local, energy-efficient, and easy to use.

CIDEM oversees workshops, training and building teams across the country. It tests new materials and designs in its labs before they are deployed as building solutions. The ecomaterials are chosen for low energy use and the ability to recycle waste. Being inexpensive, they offer a sustainable solution for the poor.

In the community of Jatibonico, single mothers make up 40 percent of those who have benefited from the building projects. One woman proudly showed off the home she had built in the Spanish style, complete with Greco-roman columns on the porch. It has a clean, modern bathroom with shower and toilet.

Martirena is currently working on a book of case studies about CIDEM’s projects helping Cubans cope with reduced oil dependency.

CIDEM collaborates with universities around the world and has 19 workshops employing over 200 people in Cuba, and 15 in other countries in Latin America and Africa. It works with the Ecosur initiative and all the machines and advice on how to use them is available from the Ecosur website (www.ecosur.org).

Published: November 2008

Resources

  • “How Cuba Survived Peak Oil” is an award-winning film on how Cuba transitioned from a highly mechanized, industrial agricultural system to one using organic methods of farming and local, urban gardens. It is an unusual look into the Cuban culture during this economic crisis, which they call “The Special Period.” Website:http://www.powerofcommunity.org/cm/index.php
  • Global Greenhouse Warming is a website that tracks extreme weather events around the world: drought, flooding, severe storms, severe winter, tropical cyclone, wildfires, and extreme heat waves.Website:http://www.global-greenhouse-warming.com/extreme-weather.html
  • Cuba Hurricanes: Real-time reports of current hurricane threats to Cuba provided by an office in Old Havana. Also information on hurricanes of historical significance to Cuba. Website: http://www.cubahurricanes.org/
  • Gerd Niemoeller has developed flat pack, cardboard homes that can be deployed quickly after a disaster and can become permanent homes. Website: http://tinyurl.com/6t6jtf and the company website: http://www.wall.de/en/home
  • CIDEM and Ecosur specialise in building low-cost community housing using eco-materials. They have projects around the world and are based in Cuba. Website: http://www.ecosur.org

https://davidsouthconsulting.org/2021/10/03/a-new-house-kit-for-slum-dwellers-that-is-safe-and-easy-to-build/

https://davidsouthconsulting.org/2022/05/23/debt-free-homes-for-the-poor/

https://davidsouthconsulting.org/2021/11/11/decent-and-affordable-housing-for-the-poor/

https://davidsouthconsulting.org/2022/11/16/housing-innovation-in-souths-urban-areas/

https://davidsouthconsulting.org/2021/11/11/housing-solution-for-worlds-growing-urban-population/

https://davidsouthconsulting.org/2021/02/12/rammed-earth-houses-china-shows-how-to-improve-and-respect-traditional-homes/

https://davidsouthconsulting.org/2021/02/12/rebuilding-after-chinese-earthquake-beautiful-bamboo-homes/

https://davidsouthconsulting.org/2022/05/23/solar-bottle-bulbs-light-up-dark-homes/

https://davidsouthconsulting.org/2022/09/26/3d-home-printing-landmark-10-houses-in-a-day/

https://davidsouthconsulting.org/2022/11/17/tiny-homes-to-meet-global-housing-crisis/

https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-4/

Sponsored by BSHF. BSHF is now called World Habitat and it aims to seek out and share the best solutions to housing problems from around the world.

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023