For millions of poor people around the world, life is lived on the economic margins and household and personal budgets are tight. There were 1.29 billion people in the world living on less than US $1.25 a day as of 2008 (World Bank), and 1.18 billion living on US $1.25 to US $2 per day. There was only a modest drop in the number of people living below US $2 per day – the average poverty line for developing countries – between 1981 and 2008, from 2.59 to 2.47 billion.
Since the global economic crisis erupted in 2008, the world’s poor have seen prices fluctuate wildly as the international financial system fights the effects of the turmoil. In 2008, this led to the Food and Agriculture Organization sounding the alarm about the harmful effects of rising food inflation.
Increasing hunger led to civil unrest and rioting that year.
Anything poor people can do to make their slim daily budgets go a little bit further means more money left over for better quality food and other expenses, like clothing, shelter, fuel and education. One clever invention from South Africa is trying to tackle household cooking costs and shave the cost of fuel required to prepare the family meal. The Wonderbag (http://nbwonderbag.com/) is a brightly coloured, puffy cooking bag that slow cooks a meal in a pot – be it a stew, curry, rice, soups – to save energy.
“The cost and savings per household are significant,” according to the Wonderbag’s inventor, Sarah Collins.
It has many other advantages, too: it is a time-saver, allowing people to spend the time doing something other than just tending the cooking pot. It can also reduce cooking accidents because less time is spent around the stove or fire.
It is an efficient cooking method that uses less water to cook meals. And it even avoids the risk of burning – and wasting – food.
“20 per cent of all staple food in Africa is burned, due to pots being placed on open fires and unregulated stove tops. With the Wonderbag, no burning happens,” confirms Collins.
To date, the Wonderbag has created 1,000 jobs and is looking to increase this to 7,000 jobs in the next five years.
Wonderbag bills itself as “eco-cooking that’s changing lives.”
Eco-cooking seeks to use every joule (http://en.wikipedia.org/wiki/Joule) of energy from the cooking fire or heat source to maximum effect. A pot is placed on the stove and brought to the temperature required for cooking the dish. Then the pot is placed in the Wonderbag. Since the bag is heavily insulated, it reflects back the existing heat in the dish and allows it to continue cooking for up to 12 hours. It can cook rice in one hour and lamb in two to three hours.
It works in four easy steps, summed up on the Wonderbag website: “boil it, bag it, stand it, serve it”.
The Wonderbag claims to use 30 per cent less energy than other cooking methods. According to cost breakdowns on the Wonderbag website, someone with a Wonderbag would use 2.4 litres a week of paraffin – a common fuel for cook stoves – compared to 4 litres without. This works out to a cost of US $2.40 a week with a Wonderbag and US $4.00 a week without.
The trade-off with the savings in money and energy is time – Wonderbag is not suitable for those looking for a quick meal. According to Wonderbag, meat that cooks in 20 minutes on the stove will take five hours in the Wonderbag.
Chicken that takes 15 minutes on the stove takes three hours in the Wonderbag. Vegetables that take five minutes on the stove will cook in an hour in the Wonderbag.
South African entrepreneur and inventor Collins originally developed the Wonderbag for people living in the townships of Durban (http://en.wikipedia.org/wiki/Durban). She found many of the residents spent up to a third of their income on fuel for cooking. They would either use paraffin or spend many hours gathering wood or dung.
These common fuel sources for cooking give off toxic fumes and are a health hazard if used for long periods. The Wonderbag means households spend less time inhaling fumes from a stove.
“The Wonderbag will always be a work in progress for me as I look to adapt the bag in line with my consumers’ feedback,” confirms Collins. “For example, we are now about to launch Wonderbag 2, which has an even more efficient insulator than polystyrene and is more readily available and easier to recycle following feedback earlier in the year.”
In South Africa, the bags sell for R170 (US $22) and there are discounts for the very poor. Collins estimates that a family of four could save US $80 a year if they used the Wonderbag two or three times a week.
Collins has used clever marketing strategies to get the Wonderbags out to the public, and 150,000 have been sold so far. One promotion gave away a Wonderbag with every purchase of boxes of curry powder.
Wonderbag has also partnered with local communities. Swartland Municipality (swartland.org.za) purchased 5,000 Wonderbags and distributed them to 4,700 of “the most indigent and deserving households – the poorest of the poor.”
It is also running a promotion in the United Kingdom where, for every Wonderbag bought, one is given to a family in the developing world.
The popularity and success of the Wonderbag prompted the multinational food company, Unilever – one of the world’s leading suppliers of fast-moving consumer goods – to purchase 5 million bags for distribution. According to the Wonderbag website, this could lead to savings of US $1.35 billion on fuel for the users.
“The partnership has also enabled us to scale up and test the Wonderbag in different markets,” explains Collins.
Wonderbag hope to expand to 12 or 15 developing countries in Africa in 2012.
The company says it plans to target developing countries with high poverty, fuel supply shortages, high incidence of health problems from air pollution, and high incidence of injuries from fuel fires.
And for Wonderbag’s success so far, Collins has this advice: “Immerse yourself in your product and the way of life of your consumers. Understand it and them inside out so you can be your best advert. Word of mouth is by far the best form of advertising and the truth out of your own mouth is a great start.”
Published: April 2012
Resources
1) Haybox: Haybox is another variation on the concept of heat retention for efficient cooking. Website: http://haybox.co.uk/
3) Solar ovens and cookers are another way to cut costs when making meals.This website has many designs and plans on how to build a solar cooker. Website: http://solarcooking.org/plans/
In Argentina, an innovative housing project has married good design with energy efficiency, earthquake resilience and the use of local materials and labour. As energy resources continue to be stretched around the global South, innovative building designs will be critical to the creation of sustainable housing for the future.
The happy mix of efficient modern design with affordable local materials and labour can be seen in three row houses designed and built by Buenos Aires-based Estudio BaBO (estudiobabo.com.ar) in the El Once neighbourhood in Villa La Angostura, Patagonia, southern Argentina.
The wooden houses are built in a Norwegian style. Estudio BaBO, founded in 2007, discovered that the Scandinavian nation’s housing traditions were well suited to the particular needs of the region and the local government.
The local government imposed a number of planning guidelines and restrictions that needed to be met to receive planning permission. This included creating row houses which must be made of wood – a plentiful local resource. They also had to be earthquake-safe since the region is seismically active and be able to withstand the heavy rains common to the region.
Looking around for the right guidance to tackle this brief, Estudio BaBO discovered SINTEF – Norway’s leading disseminator of research-based knowledge to the construction industry (http://www.sintef.no/home/Building-and-Infrastructure/). The Nordic nation has many wooden homes and also has similar environmental conditions and challenges to Patagonia – though its precipitation tends to fall as rain, rather than snow.
The black-painted homes look typically Norwegian, with a tasteful and clean design that does not clash with the forested surroundings. An air chamber has been created inside the homes’ walls allowing for constant ventilation of the wood, which prevents the wood from rotting and extends the life of the house. With the high rainfall of the region, wood is at risk of rotting if allowed to become damp. The air cavity also insulates the house, providing significant energy savings while keeping the interior warm and comfortable.
Adding to the energy efficiency of the design, the windows are double glazed and heat is also circulated through the floor – an efficient way to heat a home because heat rises.
To keep costs down and the project simple, the palette used for the homes is simple but attractive: black, white, wood and metal. The local wood is cypress and is painted black. The interior walls are all white and the floors are made from black granite on the ground floor and cypress wood parquet on the upper floor. The rest of the woodwork in the house is also made of cypress.
Using locally sourced materials also helps to keep costs down.
The project was initially conceived in 2009 and the houses were built in 2010-2011. While wood is plentiful in Patagonia, traditionally the use of wood in construction was rudimentary and local labour skill levels were low. This meant the design had to be simple and easy to build.
“Despite the profusion of wood as a material in the south of Argentina, the lack of specialized knowledge and of a specialized industry narrow its uses to isolated structural elements and interior and exterior finishes,” said one of the architects, Marit Haugen Stabell.
The three units of two-storey row houses each come with a living room, dining room, kitchen, toilet, two bedrooms and a laundry room. Each home also has an outdoor patio. The homes are designed to receive maximum natural light. Deploying this energy efficient design is considered unusual for Argentina and Estudio BaBO has set a new standard for sustainable housing in the country.
It looks like the CLF Houses could inspire others to look again at wood as a building material.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
The fourth issue of Southern Innovator has launched online and in print. Order copies now for distribution. Email: southerninnovator@yahoo.co.uk.
December
Baker Cookstoves – Designing for the African Customer Development Challenges: An innovative social enterprise is using design to create an energy-efficient cookstove for Kenya. By turning to an experienced Swedish architecture and design firm, the people behind the Baker cookstove wanted to make sure the stove’s design was as efficient as possible and relevant to the customers’ needs, while also making sure it is visually appealing and something a person would proudly want in their home.
Texting for Cheaper Marketplace Food with SokoText Development Challenges: An international group of graduate-social entrepreneurs from the London School of Economics (LSE) is pioneering a way to reduce food prices in Kenya using mobile phones.
Ethiopia and Djibouti Join Push to Tap Geothermal Sources for Green EnergyDevelopment Challenges:Ethiopia and Djibouti are the latest global South countries to make a significant commitment to developing geothermal energy – a green energy source that draws on the heat below the earth’s surface (http://en.wikipedia.org/wiki/Geothermal_energy) – to meet future development goals.
Tackling China’s Air Pollution Crisis: An Innovative SolutionDevelopment Challenges: China reached an undesired landmark in 2013. While the country’s impressive economic growth has amazed the world, it has come at a price: pollution. China recorded record levels of smog in 2013, with some cities suffering air pollution many times above what is acceptable for human health.
November
Ghana Wants to Tap Global Trendy Party Scene Development Challenges: Tourism is big business – and one of the most resilient parts of the global economy. Despite the international economic crisis that has wreaked havoc and increased unemployment and poverty in many countries since 2007, tourism is still going strong.
China Pushing Frontiers of Medical ResearchDevelopment Challenges: Cutting-edge medical research in China is promising to boost human health and development. Futuristic science is being conducted on a large scale and it is hoped this will increase the pace of discovery.
Latin American Food Renaissance Excites Diners Development Challenges: Food is essential for a good life and plays a critical part in overall human health and development. The better the quality of food available to the population, the better each individual’s overall health will be, and this will have a direct impact on mental and physical performance (http://www.sciencedirect.com/science/article/pii/S2213453012000055).
Perfume of Peace Helps Farmers Switch From Drug Trade Development Challenges: A tragedy in a time of war has led to a social enterprise that is creating jobs – and making the world smell a little better, too.
US $450 Million Pledged for Green Economy Investments at Kenyan ExpoDevelopment Challenges: Innovators working in the global green economy could benefit from over US $450 million in investment recently pledged at the UN’s Global South-South Development Expo held in Nairobi, Kenya.
October
African Fashion’s Growing Global Marketplace Profile Development Challenges: Tales of African global fashion successes have multiplied in the last few years. African fashion is seeing its profile rise as more and more shows and festivals boost awareness of the continent’s designs, designers and models. In turn, African fashion and design is being taken more seriously as an income and job generator, and as a sector able to weather the ups and downs of the global economy: people always need to wear clothes.
Cuban Entrepreneurs Embracing Changes to Economy Development Challenges: The Caribbean island of Cuba has gone its own way economically and socially since its revolution in 1959. The country has seen significant gains in its human development in the decades since, and can boast impressive education levels and good public health care.
Radical Drone Solution to Woeful Infrastructure in Poor CountriesDevelopment Challenges: Drones – unpiloted aircraft, formally called Unmanned Aerial Vehicles (UAV) or Unmanned Aircraft Systems (UAS) – have long been used for military purposes. The U.S. military claims to have 7,500 drones – a massive growth from just 50 a decade ago – and has used them for surveillance and combat in conflicts from Afghanistan to Iraq.
Pioneering African Airlines Help to Expand Routes Development Challenges: The last decade has seen a revolution in African air travel. The number of air routes has grown and this has paralleled the economic growth across the continent. As demand has been strong for Africa’s resources, it has also fueled a consumer boom that is benefiting an increasing number of people.
September
Affordable Space Programmes Becoming Part of South’s DevelopmentDevelopment Challenges: Space: the final frontier. At least that was how heading off into the stars was portrayed in cult television and film series Star Trek. While many countries are working to raise living standards and eradicate poverty on earth, some are also looking to space for solutions to earth-bound problems.
Solar Bottle Bulbs Light Up Dark HomesDevelopment Challenges: Finding ways to generate low-cost or free light has captured the imagination of innovators across the global South. The desire for light is strong: Light gives an immediate boost to income-making opportunities and quality of life when the sun goes down or in dark homes with few windows.
China Sets Sights on Dominating Global Smartphone MarketDevelopment Challenges: The rise of smartphones – mobile phones capable of Internet access and able to run ‘apps’ or applications – is the latest wave of the global connectivity revolution. Mobile phones rapidly made their way around the world to become almost ubiquitous – the most successful take-up of a piece of communications technology in history – and now smartphones are set to do the same. The number of mobile phone subscriptions in the world surpassed 6 billion in 2012 (out of a population of 7 billion) and, according to the International Telecommunications Union (ITU), the number of mobile phones will exceed the world’s population by 2014.
Poorest Countries Being Harmed by Euro Currency Crisis Development Challenges: The ongoing economic crisis in Europe is forecast to harm the economies of the world’s poorest countries if it continues, according to a study by the United Kingdom’s Overseas Development Institute (ODI) (odi.org.uk).
August
Solar-Powered Mobile Clinics to Boost Rural Healthcare in AfricaDevelopment Challenges: Around the world, innovative thinking is finding new ways of using solar power technology to bring electricity to underserved areas of the global South. Innovators are experimenting with new technologies, new business models and new ways to finance getting solar power into the hands of the poor.
Vietnamese Google Rival Challenging Global Giant Development Challenges: Information technologies are creating new business opportunities across the global South. As more and more people gain access to the Internet in one form or another, opportunities to offer them services also increase.
More Futuristic African Cities in the WorksDevelopment Challenges: It has been well documented that China is undergoing the largest migration in human history from rural areas to cities. But this urbanization trend is occurring across the global South, including in Africa, as well. According to the UN, more than half the world’s population already lives in cities, and 70 per cent will live in urban areas by 2050. Most of the world’s population growth is concentrated in urban areas in the global South.
Story cited in Beyond Gated Communitiesby Samer Bagaeen and Ola Uduku, Taylor & Francis, ISBN 9781317659051, 2015
Haitian Coffee Becoming a Hit with American ConnoisseursDevelopment Challenges: The Caribbean country of Haiti has had to deal with the twin challenges of recovering from a devastating earthquake in 2010 while also pulling itself out of the economic and social chaos that has resulted in its status as the poorest place in the Western hemisphere.
New 3D Technology Makes Innovation Breakthrough and Puts Mind over MatterDevelopment Challenges:Revolutions in technology are placing more and more power into the hands of the individual, and 3D printing and fabrication machines are opening a whole new chapter. These devices come in many forms, but they all do one thing: they can manufacture pretty well any three-dimensional object on the spot, from digital plans. These machines come in many sizes, from factory scale to smaller, home versions which are no bigger than personal computer printers, such as the well-known MakerBot Replicator 2 (makerbot.com).
July
African Infrastructure Dreams Back on Agenda Development Challenges: Africa’s patchy infrastructure is not keeping pace with the continent’s economic growth. Satellite photos of Africa at night show a place where light is concentrated overwhelmingly in the South – primarily South Africa – and in the North, with a sprinkling of lights on the west and east coasts (http://geology.com/articles/satellite-photo-earth-at-night.shtml).
Mobile Phone Microscopes to Revolutionize Health DiagnosticsDevelopment Challenges: Mobile phone usage has increased hugely across the global South in the past five years. In Africa, the number of mobile phone subscribers reached 545 million in 2013, while there are 3.5 billion mobile phone users in Asia and the Pacific (ITU). Some 93 million people in Africa and 895 million in Asia and the Pacific have mobile phone Internet access (ITU).
Small Fish Farming Opportunity Can Wipe Out MalnutritionDevelopment Challenges: Pioneering work to boost diets across the global South is turning to the smallest of fish. While small in size, tiny fish are packed with nutrition when eaten whole, as they are in many cultures. Often these fish come packed with vitamin A, iron, zinc, calcium, protein and essential fats – all necessary elements to eradicate malnutrition and hidden hunger, especially among women and children.
Burgeoning African E-commerce Industry Full of OpportunityDevelopment Challenges: Africa has seen huge change since 2000 in the way people access information and do business electronically. The most championed accomplishment has been the widespread take-up of mobile phones. This has given birth to countless entrepreneurs and innovators who are using phones to help people, do business and sell goods and services.
Staple Foods Are Becoming More Secure in the South Development Challenges: Finding ways to ensure food security in countries experiencing profound economic and social change and stress is critical to achievement of development goals. Food security is crucial to ensuring economic development is sustainable, and it is vital to long-term human health. Just one bout of famine can damage a generation of youth, stunting brain development and leaving bodies smaller and weaker than they should be.
June
African Innovators Celebrated in PrizeDevelopment Challenges: Innovation is increasingly being recognized as the key to tackling long-standing development problems in Africa, as well as across the developing and developed world. While it is easy to draw up a list of challenges facing the global South, it takes a special person to see not problems but solutions.
New Beer Helping to Protect ElephantsDevelopment Challenges: How to match the often conflicting goals of protecting animal habitats and supporting local economies? One clever solution may draw amusement but is actually a sharp marketing strategy to get attention for a product that is helping to preserve the elephants of Thailand’s Golden Triangle (http://en.wikipedia.org/wiki/Golden_Triangle_(Southeast_Asia).
Solar Solution to Lack of Electricity in AfricaDevelopment Challenges: Electricity is critical to improving human development and living standards. Yet, for many in the global South, electricity is either non-existent or its provision is patchy, erratic, unreliable or expensive.
Time-Tested Iranian Solutions to Cool and Refrigerate Development Challenges: Keeping food cool is critical for human health. No matter what the climate, a cool environment will prolong food preservation, stave off spoilage and lower the risk of food poisoning. This is crucial for the poor because it means they can reduce food waste and avoid illnesses caused by food poisoning. Diarrhea is a common problem when people do not have access to refrigeration for their food.
May
US $1 Trillion Opportunity for Africa’s Agribusinesses Says ReportDevelopment Challenges: As the world’s population continues to grow – surpassing 9 billion people by 2050, the United Nations estimates – and more and more people move to urban areas, producing enough food to feed this population will be one of the biggest economic challenges and opportunities in the global South.
Ambitious Schemes Hope to Advance Economic DevelopmentDevelopment Challenges: Sometimes it takes a bold, fresh start to speed up economic and human development goals. Taking a large-scale approach has been used around the world, either establishing new trade zones or even a new city.
Indian Initiatives to Make Travel Safer for Women Development Challenges: Shocking assaults on women traveling in India have galvanized innovators to find solutions. One solution that is proving successful is to establish specialist taxi services for women. As a happy additional benefit, these taxi innovators are transforming the taxi experience, introducing more ethical practices such as honest fares, professional and safe driving habits and clean, hygienic and comfortable taxis.
Kenya Reaches Mobile Phone Banking Landmark Development Challenges: Financial transactions and banking with mobile phones have been a Kenyan success story.
April
Online Education Could Boost African Development Development Challenges: Education is recognized as a major catalyst for human development. During a high-level meeting on the Millennium Development Goals (MDGs) (http://www.undp.org/content/undp/en/home/mdgoverview.html) in 2010, UNESCO – the United Nations Educational, Scientific and Cultural Organization – pointed out the necessity of making rapid gains in education if all the MDGs are to be achieved. The goals deadline is 2015 – just two years away.
African Digital Laser Breakthrough Promises Future InnovationDevelopment Challenges: For decades many African countries have experienced low investment in research and development (R&D) and scientific innovation. One of the few nations to benefit from a sophisticated university network and research and development sector was South Africa. It still ranks top on the continent for funding R&D and its high number of scientific journals.
Preserving Beekeeping Livelihoods in Morocco Development Challenges: The clever combining of tourism and long-standing beekeeping skills has revived a local craft and is also helping to preserve the ecology of Morocco. Beekeeping, or apiculture (http://en.wikipedia.org/wiki/Beekeeping), has two clear benefits. Bee products, including honey, beeswax, propolis, pollen and royal jelly can be a valuable source of income. The other benefit is the critical role bees play in the ecology by pollinating flowers and plants as they go about their daily business.
A New African Beer Helps Smallholder Farmers. Development Challenges: Africa’s growth in the past decade has held steady despite the trauma of the global economic crisis and the tumult of the “Arab Spring” in several countries of North Africa. African economies are growing because of a number of resilient trends. These include growing regional trade links, greater investment in infrastructure and the remarkable rise of China to become Africa’s number one trade partner, pushing the United States to second place (Technology + Policy). This has given birth to a growing consumer marketplace and consumer class – some 300 million people earning about US $200 a month (Africa Rising).
Boosting Tourism in India with Surfing Culture Development Challenges: Tourism has experienced decades of growth and diversification and is now considered one of the fastest-growing economic sectors in the world. According to the UNWTO – the United Nations World Tourism Organization – modern tourism is “a key driver for socio-economic progress.”
March
Made-in-Africa Fashion Brand Pioneers Aim for Global SuccessDevelopment Challenges: African fashion brands have not always been the first place fashionistas turned to when shopping for new clothes or shoes in developed economies. While Africa has long been a source of inspiration in contemporary and traditional fashion, the continent has had a weak reputation for manufacturing and selling mass market global fashion brands.
Kenyan Book Company Brings Online Sales to East Africa Development Challenges: The Internet has revolutionized retail sales in many developed countries – and nowhere more so than for booksellers. The ability to offer an almost unlimited supply of books through a website is revolutionizing the way people shop and giving life to books long out of print or by unknown authors.
African Innovation Helps Make Banking Transactions SaferDevelopment Challenges: As economies grow in Africa, more and more people are conducting their financial transactions electronically. This can be either through mobile phones and digital devices, or through the hole-in-the-wall of the automatic teller machine, or ATM.
New Apps Make Driving and Travelling in Egypt Easier, SaferDevelopment Challenges: Mobile phones are ubiquitous across the global South. They have spawned whole new business opportunities and changed the way people solve problems and find solutions.
Bangladesh Coffin-Maker Offers an Ethical Ending Development Challenges: Few people want to think about death, and many are ill-prepared when it happens to a loved one or friend. But it will happen to us all – and growing ethical and environmental concerns are reshaping the way many deal with the inevitable event. More and more people are seeking a lower-cost option for being disposed of that also does not harm the environment.
February
Thai Organic Supermarkets Seek to Improve HealthDevelopment Challenges: A Thai business is working hard to expand access to organic food in the country. It sees this as part of a wider campaign to improve health in the country – and its success has caught the attention of the government, which wants to turn Thailand into a global health destination.
Global South Experiencing Transportation Revolution Development Challenges: Away from the news headlines, a quiet revolution has been taking place in public transportation across the global South. As cities have expanded and grown, they have also been putting in place public transport systems to help people get around and get to work.
Global South’s Middle Class is Increasing Prosperity Development Challenges: The global middle class is on the rise – and this is creating both challenges and opportunities. As poverty rates have come down across the global South, many countries have seen a rise in the proportion of their population categorized as “middle class”. Globally, being middle class is defined as a person able to consume between US $4 a day and US $13 a day (ILO).
Angolan Film Grabs Attention at Film Festival Development Challenges: The power of the creative economy to transform lives, livelihoods – and perceptions – should never be underestimated. Creativity can transform the image of places and situations often seen in a negative light. A film from Angola is shining a light on the country’s music scene and showing the vitality of the nation in the wake of a long-running civil war.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
The transition to a green economy has reached a crossroads: while multilateral global initiatives have been long-running and complex, the idea of a green economy still seems fragile and achieving it far from certain. In the face of the ravages of the global economic crisis that has raged since 2007/2008, countries are now trying to roll back their green pledges or slow the pace of transition.
This exposes a dilemma: a perception that a green economy is in conflict with economic growth, prosperity and the advance of human development, particularly in developing countries seeking to make rapid gains in reducing poverty and building a middle class, consumer society.
Three things need to be foremost in the minds of those who care about creating a global green economy in the 21st century: innovation in design, in market prices and in business models. I think these three factors will be the deciding elements in whether green technologies are taken up quickly and used by large numbers of people to improve their lives.
The green option needs to always be the more appealing, cheaper option that also improves living standards. Happily, many people are doing this all around the world – you just may not have heard of them yet (unless you are reading Southern Innovator magazine that is).
As editor of the magazine Southern Innovator since 2011, I have had the privilege to meet, interview and see first-hand green economy innovators across the global South and profile them in the magazine. What has stood out for me is this: the ones who have achieved sustainable success have put a great deal of effort into design – how the technology is made, what it looks like and how it is used, how efficiently it is made and distributed – while also thinking through the business case for their work and how to make it appealing to others.
We have tried to apply this thinking to the magazine as well, by using clear and modern design with bright, eye-pleasing colours, and by choosing to use 100 per cent renewable energy (much of it from geothermal sources) for the magazine’s design and layout and to have it printed on paper from sustainable forest sources.
The fourth issue of Southern Innovator (www.southerninnovator.org), on cities and urbanization, launched in October at the Global South-South Development Expo 2013 in Nairobi, Kenya. It profiles many practical initiatives and innovators that are currently building green homes, communities and even whole cities. The magazine’s fifth issue will focus on the theme of waste and recycling and hopes to be a one-stop source of inspiration to better use the finite resources of planet earth.
David South Consulting 
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