Where social activists have tried and failed to get Canadian corporations to change their behaviour towards the environment, labour, women and minorities, EthicScan Canada – a for-profit consulting and research firm – steps in.
Toronto-based EthicScan acts as a consultant on ethical issues to both government and private businesses and produces a guide for investors. Its latest project hit the bookstores last fall. The Ethical Shopper’s Guide to Supermarket Products rates products according to companies’ ethical performance. “EthicScan is the only company in Canada doing this,” says senior writer Joan Helsen. “Companies respond to us differently because we are – like them – a business. We have a very good reputation for doing strong research and presenting the facts.”
Non-profit groups have produced similar guides. In the US, perhaps the best known is the American Council on Economic Priorities’ Shopping for a Better World. Here in Canada, both Pollution Probe’s Green Consumer Guide and the Ontario Public Interest Research Group’s The Supermarket Tour offer educational information.
But The Ethical Shopper’s Guide is the first guide in Canada to give a product-by-product breakdown, and to detail the web of corporate ownership. It lists more than 1,200 brand-name products from baby food to soft drinks, with the manufacturer’s “grade” for each ethical category. The guide also profiles 87 companies, with an “honour roll” of 37 corporations.
All of this can be confusing. Oxo gets an F for “women’s issues” and F+ for “environmental management,” but scores A+ on “progressive staff policies” and “environmental performance.” (Apparently. “environmental management” has to do with company structures for dealing with environmental issues while “environmental performance” measures how much it actually pollutes.) What aspect of Oxo’s ethical behaviour do you reward or punish?
EthicScan’s approach fits current advertising trends. Nissan tells us it is just trying to build cars we can live with. Loblaws puts “Green” on everything from plastic garbage bags to tubes of shampoo. But once idea-starved ad copywriters move on to the next gimmick, EthicScan may find that the relationship between ethics and profit isn’t as straightforward as its grading system suggests.
In November/December 2000 I worked in Kyiv/Kiev, Ukraine for the United Nations mission on the strategic re-launch of the mission website as a portal, whilst also advising the UN Resident Coordinator/UNDP Resident Representative Douglas Gardner on communications strategy. It was an extraordinary experience on many levels. It was a time when the Internet was fast evolving and required quick thinking and an ability to innovate; it was also a key moment in Ukraine’s history.
According to Olena Nikolayenko in Youth Movements and Elections in Eastern Europe (Cambridge University Press, 2017), “Gongadze’s murder in September 2000 engendered the Ukraine without Kuchma Movement. The website Maidan (http://maidanua .org) was initially set up by civic activists to provide extensive coverage of the movement’s activities.”
But despite those dangers and clear threats from the government of the time, there was a flourishing and inventive Internet and digital economy. The magazine Internet UA (whose editor I enjoyed meeting) gave a great overview of the scene in Ukraine and its creativity. Just as now, the creation of Internet stars who can exploit the medium (in this case sexy videos: a very large online market today) was driving viewers and subscribers. But there was also a vibrant online news media, blogging, commerce and gaming presence as well.
Internet UA magazine: Sex sells and the sex industry has always had pioneers seeking new ways to get eyeballs for their content. The Internet from its early days has been driven by the search for nude pictures and sex videos. In this cover feature, “Internet + TV: Double Impact”. That content mix has become the foundation of websites such as Pornhub etc.
According to ain.ua, the Ukrainian digital economy today is ” … ‘local’ only just figuratively speaking. Ukrainian startups are initially focused on international markets. Product companies are included into international industry ratings. Outsourcing works with clients from all over the world. Global players enter Ukrainian market, opening R&D offices, acquiring and investing into local companies. There are no boundaries.”
A magazine feature on ‘Natasha’s’ Internet content offering.
It is easy to take digital freedoms for granted now but there was great resistance at the time and, unlike today, many governments were openly hostile to digital technology, online communications and e-commerce.
50 websites to bookmark in 2000.
The UN itself was evolving and embracing the communications and design revolution being driven by digital change. This was the first “dot.com” boom, which had begun in 1997. I had played a key role in pioneering online content for Mongolia (1997-1999) and could bring this experience to Ukraine. In particular, I launched an award-winning web portal for the UN Mongolia mission in 1997 (www.un-mongolia.mn) and also the country’s first web magazine, Ger.
The UN Ukraine brief involved creating content that was accessible to users with low bandwidth, dial-up connections (few had mobile phones in 2000). I had been building new media experience throughout the 1990s, tracking the cable and satellite TV and mobile/Internet revolutions for the Financial Times as a journalist, as well as launching websites for various media clients.
The Terms of Reference for the UN/UNDP Ukraine assignment.The assignment business card.The UN/UNDP Ukraine website before launch as a portal.The first iteration of the new UN Ukraine portal.
Key content created and launched on the UN Ukraine portal included critical information on the HIV/AIDS crisis in Ukraine, UN Ukraine’s first online magazine to explore perceptions of volunteering and NGOs in the post-communist period, and content preparing for the visit of the UN Secretary-General Kofi Annan, by showing how Ukraine was engaging with global development priorities, for example the eight Millennium Development Goals (MDGs), and bringing together UN agencies and entities into a cohesive web and “One UN” experience.
The first UN Ukraine online magazine.Bringing together UN agencies and entities into a cohesive web and “One UN” experience.
One highlight of this assignment was working with the “UN Chornobyl Programme” to develop its web content. This included visiting Pripyat (https://en.wikipedia.org/wiki/Pripyat),an abandoned city because of the Chernobyl Nuclear Power Plant disaster in 1986. I have visited many abandoned and “secret” cities and towns in the course of working with the United Nations but this particular visit had the added dimension of an environmental and human health disaster hanging over it (and as a former healthcare worker at Canada’s top cancer hospital and research institute, I couldn’t forget the impact of high radiation levels on the body).
UN Chornobyl Programme website in development, 2000.UN agencies in Ukraine. UNDP in Ukraine.
The power of the Internet and the digital economy to engage people, especially the young, despite living in a country with significant political repression of free speech and even physical intimidation and murder, stuck with me. This work also contributed to laying the foundations for Ukraine’s growing freedoms and greater engagement with Europe.
As this chart shows, increasing connectivity had a profound impact on living standards in Ukraine and Mongolia post-2000. The extreme turbulence Mongolia experienced in the 1990s – after the collapse of support mechanisms from the Soviet Union – calmed down as Mongolia integrated with the global economy, especially a booming China.
The original website at wildeast.ca (see below) was launched in 2003 and designed and built in London, UK. It served the book very well in the years after but, with the abrupt ending of business trading by the US server host, we have been prompted into revisiting a project that has been on the back burner for some time: to launch the official brand site for Jill Lawless.
For most of us, the name Mongolia conjures up exotic images of wild horsemen, endless grasslands, and nomads — a timeless and mysterious land that is also, in many ways, one that time forgot. Under Genghis Khan, the Mongols’ empire stretched across Asia and into the heart of Europe. But over the centuries Mongolia disappeared from the world’s consciousness, overshadowed and dominated by its huge neighbours — first China, which ruled Mongolia for centuries, then Russia, which transformed the feudal nation into the world’s second communist state.
Jill Lawless arrived in Mongolia in the late 1990s to find a country waking from centuries of isolation, at once rediscovering its heritage as a nomadic and Buddhist society and simultaneously discovering the western world.
The result is a land of fascinating, bewildering contrasts: a vast country where nomadic herders graze their sheep and yaks on the steppe, it also has one of the world’s highest literacy levels and a burgeoning high-tech scene. While trendy teenagers rollerblade amid the Soviet apartment blocks of Ulaanbaatar and dance to the latest pop music in nightclubs, and the rich drive Mercedes and surf the Internet, more than half the population still lives in felt tents, scratching out a living in one of the world’s harshest landscapes.
Mongolia, it can be argued, is the archetypal 21st-century nation, a country waking from a tumultuous 20th century in which it was wrenched from feudalism to communism to capitalism, searching for its place in the new millennium.
This is a funny and revealing portrait of a beautiful, troubled country whose fate holds lessons for all of us.
Launched in 2003, the original wildeast.ca website served us well. Beautifully designed and built in London, it stood out for its clean and crisp look and ease of use.Author Jill Lawless photographed in Tunisia in 2002. Originally published in Canada in 2000, Wild East: Travels in the New Mongolia was also published in the UK (2002) and the Netherlands (Het Wilde Oosten: Reizen in het moderne Mongolie) and in a large print version in 2012. The Dutch edition of Wild East: Travels in the New Mongolia by Jill Lawless.
Mongolië is voor veel mensen nog een mysterieus land dat vooral beelden oproept van woeste ruiters, uitgestrekte grasvlakten en nomaden. Het is een land waar de tijdstil lijkt te hebben gestaan. Als Jill Lawless arriveert in Mongolië treft ze een hoofdstad aan die veel westerser is dan ze had verwacht. De trendy geklede jongeren en moderne discotheken van Ulaanbaatar staan in schril contrast met de nomadische bevolking die nog in tenten op de ruige vlakten leven.
Het wilde Oosten is het onthullende reisverslag van Lawless’ verblijf in Mongolië waarbij je als lezer alle wetenswaardigheden over de lokale politiek, de diverse tradities en de historie van dit intrigerende land leert kennen.
De Canadese Jill Lawless werkte als redacteur in Mongolië bij de enige Engelstalige en onafhankelijke krant The UB Post. Zij schreef ook diverse artikelen over Mongolië voor internationale dagbladen. Momenteel woont en werkt ze als verslaggeefster in Londen.
Southern Innovator was initially launched in 2011 with the goal of – hopefully – inspiring others (just as we had been so inspired by the innovators we contacted and met). The magazine seeks to profile stories, trends, ideas, innovations and innovators overlooked by other media. The magazine grew from the monthly e-newsletter Development Challenges, South-South Solutions published by the United Nations Office for South-South Cooperation (UNOSSC) since 2006. A selection of books and papers citing stories from the magazine are featured below to aid researchers, in particular those interested in health and human development and the role of innovators in international development.
The first five issues of Southern Innovator from 2011 to 2014. Called a “Beautiful, inspiring magazine from UNDP on South-South innovation.”
“Innovation is critical to growth and development in Africa. In the context of a continent characterized by fast growing economies as well as an array of socioeconomic challenges, such as high levels of poverty and inequality, innovation in Africa must be understood in an encompassing manner. Africa needs to support the emergence of its own Silicon Valleys, but it must also foster the invention and adoption of cleaner technologies that limit respiratory illnesses, deforestation and combat climate change. This book contains a number of analytical case studies that examine the nature and origins of emerging high-end innovation hubs in Africa. These “hubs” or ecosystems are both understudied and little known inside and outside the continent. With this analysis, the book highlights and draws lessons from some of the most promising and successful innovation cases in Africa today, exploring the key factors driving their successful emergence, growth and future prospects. Relevant for scholars, policymakers, and business leaders, the book provides both inspiration and useful policy advice that can inform strategies and concrete measures to speed up the pace of innovation in Africa today.”
“Research on gated communities is moving away from the hard concept of a ‘gated community’ to the more fluid one of urban gating. The latter allows communities to be viewed through a new lens of soft boundaries, modern communication and networks of influence.
The book, written by an international team of experts, builds on the research of Bagaeen and Uduku’s previous edited publication, Gated Communities (Routledge 2010) and relates recent events to trends in urban research, showing how the discussion has moved from privatised to newly collectivised spaces, which have been the focal point for events such as the Occupy London movement and the Arab Spring.
Communities are now more mobilised and connected than ever, and Beyond Gated Communities shows how neighbourhoods can become part of a global network beyond their own gates. With chapters on Australia, Canada, Europe, South America, Asia, Africa and the Middle East, this is a truly international resource for scholars and students of urban studies interested in this dynamic, growing area of research.”
“The economic, political and social situation in Chile shows a country in transition. Some observers anticipate a broad “reboot” of the nation. While Chile is still seen by many as an example of progress in South America and of developmental potential in the global South, it faces a complex political constellation, particularly in the aftermath of the re-election of Michelle Bachelet. Many wonder how social and institutional innovations can be incepted without interrupting the country’s remarkable success over the past decades.
This book provides an interdisciplinary analysis of Chile’s situation and perspectives. In particular, it addresses the questions:
What is Chile’s real socio-political situation behind the curtains, irrespective of simplifications?
What are the nation’s main opportunities and problems?
What future strategies will be concretely applicable to improve social balance and mitigate ideological divisions?
The result is a provocative examination of a nation in search of identity and its role on the global stage.
Roland Benedikter, Dr., is Research Scholar at the Orfalea Center for Global and International Studies, University of California, Santa Barbara, Senior Research Scholar of the Council on Hemispheric Affairs Washington D.C., Trustee of the Toynbee Prize Foundation Boston and Full Member of the Club of Rome.
Katja Siepmann, MA, is Senior Research Fellow of the Council on Hemispheric Affairs Washington D.C., Member of the German Council on Foreign Relations, and Lecturer at the Faculty of Interdisciplinary Cultural Sciences of the European University Frankfurt/Oder.
The volume features a Foreword by Ned Strong, Executive Director of the David Rockefeller Center for Latin American Studies, Harvard University, and a Preface by Larry Birns, Director of the Council on Hemispheric Affairs, Washington D.C., and Former Senior Public Affairs Officer of the United Nations’ Economic Commission for Latin America (Santiago, Chile).”
“A Sociological Approach to Health Determinants investigates how the social works in determining health and health inequity. Taking a global perspective, the book shines a light on how experiences of health, illness and health care are shaped by a variety of complex social dynamics. Informed primarily by sociology, the book engages with the WHO’s social determinants of health approach and draws on contributions from history, political economy and policy analysis to examine issues such as class, gender, ethnicity and indigeneity, and the impact they have on health. A Sociological Approach to Health Determinants is a comprehensive resource that provides a new perspective on the influence of social structures on health, and how our understanding of the social can ensure improved health outcomes for people all over the globe. Toni Schofield is Associate Professor at the University of Sydney. She specialises in research and teaching in sociology, and public policy and administration.”
New Directions in Children’s and Adolescents’ Information Behavior Research edited by Dania Bilal and Jamshid Beheshti (Emerald Group Publishing: 2014)”This book comprises innovative research on the information behavior of various age groups. It also looks at special populations such as ethnic minorities, indigenous peoples, and users with disabilities. The book presents research and reflections on designing systems that help the new generation cope with a complex knowledge society.
Economy Reports for APEC Economies on demographics, policies & ICT applications for people with Special Needs (Seniors and People with Disabilities), Asia-Pacific Economic Cooperation, APEC Telecommunications and Information Working Group, January 2013
Taming the Tide: Stories from India by Claire Bentley, Vanessa Brombosz, Sofianne Gabrielli, Ga Eun Lee, Vaidehi Nafade, Lindsay Steele and Muhammad Wali, Global Health Case Studies: A Compilation from PPHS 511 Fundamentals of Global Health, McGill Global Health Programs, Case studies – Fall 2015, pages 23 to 32
If you would like to either sponsor an issue of Southern Innovator or place an advertisement in the magazine, then please contact southerninnovator@yahoo.co.uk.
David South Consulting 
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