The first business card for David South Consulting. Inspired by the Dutch post office’s (PTT Post) corporate identity developed by Studio Dumbar, the card was designed by Brian Cartwright of Toronto’s Rocket Design. Work at this time included investigative journalism for Canada’s top magazines and newspapers, magazine and newsletter editing, and communications for a prestigious medical history funder. From the very beginning, we were inspired by Dutch design for the public sector and the importance placed on this in The Netherlands. The work of Hein van Haaren, former head of the PTT’s Aesthetics Department, and graphic design pioneers Wim Crouwel and Gert Dumbar, still remain key influences to this day.As a reporter for two Financial Times newsletters, New Media Markets and Screen Finance, I covered the rapidly growing UK (and Scandinavian) television and new media markets and the expanding film-financing sector in Europe.This Canadian alternative bi-weekly magazine broke new ground with its investigative journalism and online journalism. It gathered together highly talented, young contributors, many of whom are leading figures in journalism, the arts and technology today.As the UN’s head of communications in Mongolia (1997-1999), I founded the UNDP Mongolia Communications Office and oversaw a two-year communications programme to respond to the biggest post-WWII peacetime economic collapse. Award-winning and influential, the Office pioneered the use of the Internet in international development crisis response and was called a “role model” for the rest of the United Nations.Following on from the success of the UNDP Mongolia Communications Office, I worked with the head of the UN Ukraine mission to strategically relaunch the mission web portal, incorporating the newly launched UN Millennium Development Goals (MDGs).Drawing on my extensive experience strategically using the Internet to achieve communications goals, I was hired to head a two-year project to launch the GOSH Child Health Web Portal. Award-winning, it was called a “role model” for the wider National Health Service (NHS) and one of the most admired websites in the UK public and charity sectors. The website was cited as contributing to the hospital’s high rating and attracted additional funding for its research.As part of an assessment of Mongolia’s media capabilities to communicate the Millennium Development Goals (MDGs), infographics were introduced for the first time to the mission.With the Global Financial Crisis erupting, I was retained by the United Nations Office for South-South Cooperation (UNOSSC) to research and write a monthly e-newsletter and develop a new magazine to offer solutions and raise the profile of South-South cooperation as a development response to the crisis. Both publications proved highly influential, leading to the wider adoption of South-South cooperation and to national governments picking up the innovation agenda being brought about by the rapid take-up of mobile phones and information technology. The magazine Southern Innovator was called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”.In 2010, David South Consulting was relaunched with a new logo and branding for the 21st century. It represented a new phase, as work became global and very high-profile and influential. The foundations have been laid for future growth and expansion.
Watch Magazine
Watch Magazine was launched in 1994 and quickly became the authentic 1990s voice of Toronto’s youth. As one of Toronto’s first youth start-ups, Youth Culture became a successful youth communications brand and expanded to national distribution by the late 1990s. Launched during the economic austerity years in Canada, it was one of the contributors to Toronto’s economic resurgence and renewed business vitality.
New Media Markets
As a reporter for two Financial Times newsletters, New Media Markets and Screen Finance, I covered the rapidly growing UK (and Scandinavian) television and new media markets and the expanding film-financing sector in Europe.
A Partnership for Progress: The United Nations Development Programme in Mongolia
The Partnership for Progress brochure raised the curtain on the UN’s response to Mongolia’s economic and social crisis in the late 1990s. It celebrated Mongolia’s independence and its flourishing media scene and free expression after the long years of Communism and state repression.
Human Development Report Mongolia 1997
The first human development report for Mongolia captured in data and stories the damage done by the harsh transition from Communism and the imposition of austerity during the 1990s. It found high levels of poverty in the country and a heavy toll taken on people’s health, communities and families. The report was received with great enthusiasm and had two print runs.
Blue Sky Bulletin
The Blue Sky Bulletin newsletter broke with the usual approach taken by UN newsletters of offering up ‘grip n’ grin’ pictures of men in suits and instead offered actual stories and data on how Mongolia’s transition crisis was faring. It was distributed within Mongolia and by post and email outside the country to help raise awareness of the country and its development challenges.
Mongolian Rock-Pop Book
Researched and written by ethnomusicologist Dr. Peter Marsh, this book on the impact of Mongolian rock and pop on the country’s business and entrepreneurship culture, shone a spotlight on a lively modern music scene.
Southern Innovator Magazine Issue 1: Mobile Phones and Information Technology
The first issue of Southern Innovator was called “a terrific tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space… ” and a “Beautiful, inspiring magazine from UNDP on South-South innovation.”
Southern Innovator Magazine Issue 2: Youth and Entrepreneurship
Issue 2 of Southern Innovator drew praise for painting a positive picture of how the world’s development challenges could be taken on: “Thank you David – Your insight into the issues facing us a[s] [a] ‘global Village’ is made real in the detail of your article – 10 out of 10 from the moladi team.”
Southern Innovator Magazine Issue 3: Agribusiness and Food Security
Issue 3 was on the theme of agribusiness and food security.
Southern Innovator Magazine Issue 4: Cities and Urbanization
Issue 4 on cities and urbanization saw Southern Innovator visit innovative new cities across Asia. Readers said “The magazine looks fantastic, great content and a beautiful design!” It is designed by Icelandic graphic designer and illustrator Solveig Rolfsdottir.
Southern Innovator Magazine Issue 5: Waste and Recycling
By this point, the Southern Innovator brand was drawing praise for being “one of the best sources out there for news and info on #solutions to #SouthSouth challenges.” Readers also said they “really enjoyed reading them [Southern Innovator], impressive work & a great resource. Looking forward to Issue 6. My best wishes to you & your team at SI.”
It was the decade of the happy face, bell-bottoms, avocado fridges, disco and the Bay City Rollers; in short, the 70s was a pimple on the ass of history, better evaporated in a pot haze on a waterbed. Not so says 70s-obsessed author Pagan Kennedy, who believes the much-maligned decade is the victim of a bum rap perpetuated by the idolization of the 60s.
Kennedy says the 70s saw all the radical ideas and culture of the 60s go mainstream and mutate in a way the hippies couldn’t imagine.
Social relations and culture were profoundly reshaped during this decade as the non-traditional family took form, women flooded the workplace and unions became rich monoliths.
The social turmoil spawned blue collar red-necks with Confederate flags customizing fuck trucks – vans complete with waterbed, eight-track stereo, bong and sleazy airbrushed exteriors of naked women – to cruise the nation’s highways enjoying the liberal sexual values while keeping conservative political views. Sexual liberation for these clowns consisted of bumper stickers saying “Ass, gas or grass – nobody rides for free!”. Kennedy remembers it all too well.
“This was the midst of the energy crisis, so big cars that wasted a lot of gas were really cool,” she says. “I guess it came out of the whole drug culture, sex culture thing. It was like a basement kids have, only it was on wheels – a party on wheels. It’s not just the mattress for the fuck truck, you’re supposed to be doing your bong hits in there – so the police can’t see you.”
Sex holidays
“Our lives are much more constrained than they were in the 70s,” continues Kennedy. “I think the 70s must seem like an exotic time to grow up in. One of my favourite parts in Douglas Coupland’s Generation X is when the characters want to take a sex holiday to 1974.
“There was a lot of obsession in the early 70s with swingers and wife-swapping. It was the one time when suddenly the sexual revolution was kicking in, not just for white, privileged college kids, but for everybody – for the working class. There were discos and orgy clubs. There was Plato’s Retreat in New York City where you would go in and there was an orgy in full progress.”
In music, the 70s rocketed between extremes. There was nauseating soft rock, concept albums and “progressive” rock. There was the outrageous glam, with artists like Slade and Gary Glitter jacked up on elevator shoes in sequin one-piece flare suits. There was disco and punk. But the sickest phenomena says Kennedy was corporate rock.
David Cassidy
“In the 60s, people were just learning how to package rock and make it a big corporate thing. By the 70s they had learned a lot. The Partridge Family was a group that was entirely fabricated. David Cassidy had a bigger fan club than Elvis. This was a guy who didn’t become a rock star until he went on TV. In the 60s, FM was alternative radio – you could play anything. Corporate guys got their hooks into FM by the 70s. They were formatting. It was no longer what the DJ wanted to hear. You were getting playlists. The money came from big rock concerts, so there was a desire to push these mega-groups and superstars.”
Another truly 70s phenomena was TV as social conscience. Before the 70s, TV variety shows focused on pure entertainment. But now writers, directors and producers schooled in the 60s political milieu were in control.
Blaxploitation
“All in the Family, Maude and Good Times were all part of the same world. All in the Family acknowledged the deep rifts in American society – America was at war with itself. Yet it did it in a soft enough way to not offend people.”
US blacks had been ignored until the civil rights struggle of the 1960s woke up a dopey white America. In the 1970s, blacks were being portrayed like never before in the media and popular culture. But all of this awareness took a twisted turn.
“I think what happened among blacks was they saw their leaders either killed or put in jail. And that was devastating. Blacks really turned to electoralism in the 70s. A lot of black people started running for office. While trying to change things from outside the system, they realized the price was too high. A lot of black people were involved in making those blaxploitation movies, but so were a lot of white people. Shaft and Superfly are like the bookends of the genre. They were really made by black filmmakers. But then there were all these ripoff versions starring football players – whitebread ideas of what black culture was like.”
Pagan Kennedy’s latest book, Platforms: A Microwaved Cultural Chronicle of the 1970s, is published by St. Martin’s Press and available in most book shops. She’s got a really cool collection of eight-track tapes and drives a yetch! 1974 Plymouth Valiant.
“Tripping on 70s Culture”: Watch Magazine was published in Toronto, Canada in the 1990s. “The Bi-Weekly Student Perspective on Culture, Issues and Trends.”
Two historical works I am cited in as a resource both share a connection to austerity crises. The first, Modern Mongolia: From Khans to Commissars to Capitalists by Morris Rossabi(University of California Press), draws on my work for UNDP Mongolia (1997-1999) to show the impact of austerity policies on the country as it peacefully transitioned from Communism to free markets and democracy in the 1990s.
Modern Mongolia: From Khans to Commissars to Capitalists.Modern Mongolia on Google Books.
The second, Recollections of a Neighbourhood: Huron-Sussex from UTS to Stop Spadina by Nancy Williams and Marie Scott-Baron (editors) (Words Indeed Publishing), details the evolution of a remarkable – and bohemian – Toronto, Canada neighbourhood in which I lived in the 1980s and 1990s. It uses an image from Watch Magazine, a youth culture biweekly I edited in 1994 and 1996. The magazine was launched during the depths of Canada’s austerity crisis. Despite the economic gloom, the magazine fizzed with youthful vitality and edge and contributed to Toronto’s resurgence. The particular piece cited is a feature on Rochdale College, a late 1960s experimental college associated with the University of Toronto that lit up the neighbourhood with hippie and alternative cultures, until it went into meltdown as drug gangs took control. It was a bold experiment and a reflection of the counter culture vibe of the time.
Recollections of a Neighbourhood: Huron-Sussex from UTS to Stop Spadina.“Peace, Order and Good Pot” by Bill White.List of Illustrations: Sandwiched between Prime Minister Pierre Elliott Trudeau and urbanist Jane Jacobs.
David South Consulting 
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