Tag: vegetarian food

  • Cooking up a Recipe to End Poverty

    Cooking up a Recipe to End Poverty

    By David SouthDevelopment Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Like music, food has a powerful ability to jump across cultural and regional barriers and unite people in the sheer pleasure of the meal. Tapping the rich vein of regional culinary heritages is also a great way to make money. Promoting local recipes and foods has other benefits: as the global obesity (or globesity as WHO calls it) epidemic reaches into the urban areas of cities in the developing world, anything that pulls people away from fast food and high-fat foods is a good thing. Doctors have found home cooking keeps people thin and is better for them.

    The trend across the developing world towards eating away from home is another factor in the growing obesity crisis. While cooking at home allows for control of ingredients and portion sizes, eating out usually means more high energy and fatty foods. The global obesity crisis is threatening to reverse many essential health gains brought about by development. As communities prosper, diets become more reliant on junk food and fast food.

    The International Obesity Task Force found 1.7 billion people in the world need to lose weight. There are now more overweight people in the world than hungry people. Neville Rigby, the policy director of the task force, told The Associated Press, “What’s clear is that the developing world in particular is going to bear the enormous brunt of this weight gain. It’s rapidly accelerating. We’re even seeing obesity in adolescents in India now. It’s universal. It has become a fully global epidemic – indeed, pandemic.”

    According to Dr Susan Jebb, Medical Research Council Director of Studies, Human Nutrition Centre, University of Cambridge, “getting back to a bit of home cooking could be a good start” to tackling the obesity crisis.

    Increasing awareness of traditional and local recipes can generate income in many ways. From publishing cookbooks to inspiring restaurant and food vendor menus to sparking up supermarket product lines, whole industries can be built up from the humble recipe. Supermarkets in Africa are a growing sector. Executives from South Africa’s Shoprite supermarket chain recently announced a doubling of their supermarkets in Uganda, and called supermarkets one of the fastest growing businesses in East Africa. UK supermarket chain Sainsbury’s has already started to dispatch Fairtrade Ambassadors to Africa to trawl the continent for new products to stock their shelves.

    So, the time is right for entrepreneurs to target the African food market and raise its profile. Seizing this opportunity is an ambitious project to digitally archive the vast and often hard-to-find treasure trove of African cookbooks. Announced at a conference in Tanzania this summer, the African Cookbook Project is seeking to gather together in one place all the past and present African cookbooks, effectively creating the most comprehensive resource of African recipes.

    Published: August 2007

    Resources

    • Africooks: Culinary Literature by Jessica B. Harris: This established African cookbook writer offers an excellent role model for budding cookbook authors: www.africooks.com
    • A success story about a Senagalese restaurant in the US: NYTimes article
    • BetumiBlog and Betumi.com (www.betumi.com): Betumi is the African Culinary Network and “connects anyone who delights in African cuisine, foodways and food history.” View photos.
    • An extensive list of African cookbooks available for sale: here
    • Africa’s Big Seven: held every year, it is the main event that brings together food retailers and producers and is a perfect place to bring a new product looking to be launched.

    https://davidsouthconsulting.org/2022/11/21/agribusiness-food-security/

    https://davidsouthconsulting.org/2022/11/10/brazilian-restaurant-serves-amazonian-treats/

    https://davidsouthconsulting.org/2022/06/24/dabbawallahs-use-web-and-text-to-make-lunch-on-time/

    https://davidsouthconsulting.org/2022/11/11/havanas-restaurant-boom-augers-in-new-age-of-entrepreneurs/

    https://davidsouthconsulting.org/2022/10/14/indias-modernizing-food-economy-unleashing-new-opportunities/

    https://davidsouthconsulting.org/2022/05/04/insects-can-help-in-food-crisis/

    https://davidsouthconsulting.org/2022/10/24/latin-american-food-renaissance-excites-diners/

    https://davidsouthconsulting.org/2022/10/20/new-appetite-for-nutritious-traditional-vegetables/

    https://davidsouthconsulting.org/2023/03/27/rats-a-solution-in-food-crisis/

    https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-3/

    https://davidsouthconsulting.org/2022/11/16/thai-organic-supermarkets-seek-to-improve-health/

    https://davidsouthconsulting.org/2022/11/11/woman-restaurant-entrepreneur-embraces-brand-driven-growth/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • New Appetite for Nutritious Traditional Vegetables

    New Appetite for Nutritious Traditional Vegetables

    By David SouthDevelopment Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Throughout the history of farming, around 7,000 species of plants have been domesticated. Yet everyday diets only draw on 30 percent of these plants and even this number has been going down as more people consume mass-market foods (FAO).

    One consequence has been poor nutrition resulting from the reduction in consumption of high-vitamin foods, leading to stunted mental and physical development across the global South.

    Once-rich culinary traditions have wilted and left many people not knowing what to do with formerly common vegetables and fruits, even if they can actually find them in markets.

    Between 94,000 and 144,000 plant species — a quarter to a half of the world’s total — could die out in the coming years, according to an estimate by Scientific American (2002). Among them are vital food crops, threatened by a world in which climate change is causing more weather turbulence and diseases and viruses can spread rapidly and destroy crops.

    This scale of plant loss risks leaving the world’s food security dependent on fewer – and more vulnerable – domesticated species.

    Despite being rich in vitamins, minerals and trace elements, African leafy vegetables have been overlooked in preference for cabbage, tomatoes, carrots, and other imported produce. But with rising food prices at local markets, people are looking again at these neglected African vegetables. In East Africa, this includes indigenous plants like amaranth (http://en.wikipedia.org/wiki/Amaranth), African eggplant, Ethiopian mustard, cowpea, jute mallow and spider plant.

    Like tomatoes and potatoes, some of these vegetables are members of the nightshade family — but unlike those imports, they are indigenous to Africa. According to Patrick Maundu of Bioversity International (http://www.bioversityinternational.org/), African nightshades provide good levels of protein, iron, vitamin A, iodine, zinc, and selenium at seven times the amounts derived from cabbage. The high levels of vitamins and micronutrients, he says, are especially important to people at risk of malnutrition and disease, particularly HIV/AIDS.

    As the cost for basic foodstuffs have shot up during the global economic crisis, growing food has become an increasingly lucrative source of income. Estimates of the number of people doing this across Africa range from hundreds of thousands to millions.

    In the bid to reduce the over-dependence on imported foods, urban farming is coming to the rescue and becoming an effective survival tactic in Africa’s fast-growing cities. Thousands of urban workers in Kenya’s capital, Nairobi, are supplementing their wages by investing in farms growing food.

    Eunice Wangari, a nurse in Kenya, supplements her US $350/month salary with money earned from growing food. “For too long our country has been flooded with imported food and westernized foods,” Wangari told The Guardian newspaper. “This is our time to fight back – and grow our own.”

    In Kenya, this type of agriculture usually involves an urbanite taking a stake in farmland outside the city. Relatives then do the farming. Mobile phones play a key role in this approach. The urban dweller can keep in touch with the farm by phone and receive updates on progress. They use their knowledge of urban food tastes to then adjust the crops and increase profits.

    An accountant, James Memusi in Nairobi, is growing mushrooms in a spare bedroom in his home and then selling them to hotels and supermarkets, according to The Guardian. Miringo Kinyanjui is selling unrefined maize and wheat. Loved for its nutritional qualities, the flour is also flavoured with amarathan, a common green vegetable in Kenya.It is a clever way to make the most of the fact that many urban dwellers have some access to land in the countryside.

    Pride is also returning to the topic of food, as people re-discover traditional foods and vegetables and fruits.

    In Liberia, president Ellen Johnson-Sirleaf has launched a “Back to the Soil” campaign to get urban dwellers to farm and help the country lose its dependence on foreign food imports.

    Liberia is trying to reduce the importing of rice and tomatoes.

    In Zambia, the embracing of traditional foods has been fuelled by recipes used by a chain of popular restaurants. This appetite has driven demand for dried pumpkins, ‘black jack’ leaves and fresh okra.

    The success of this revival of traditional foods has attracted big multinationals as well. Unilever Kenya ran a campaign in 2008 called ‘taste our culture,’ promoting African herbs and spices.

    Published: November 2009

    Resources

    1) The Global Trees Campaign, a partnership between Fauna & Flora International, Botanic Gardens Conservation International and many other organisations around the world, aims to save threatened tree species through provision of information, conservation action and support for sustainable use. Website: http://www.globaltrees.org

    2) World Vegetable Center: The World Vegetable Center is the world’s leading international non-profit research and development institute committed to alleviating poverty and malnutrition in developing countries through vegetable research and development. Website: http://www.avrdc.org/

    3) Sylva Professional Catering and College: A well-known Zambian food entrepreneur who runs a range of businesses, including restaurants, a cooking school and a guest house. Website: http://sadcbiz.com/countries/zambia/categories/index.htm

    4) Marketing African Leafy Vegetables: Challenges and Opportunities in the Kenyan Context By Kennedy M. Shiundu and Ruth. K. Oniang. Website: http://www.ajfand.net/Issue15/PDFs/8%20Shiundu-IPGR2_8.pdf

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Boosting Tourism in India with Surfing Culture

    Boosting Tourism in India with Surfing Culture

    By David SouthDevelopment Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Tourism has experienced decades of growth and diversification and is now considered one of the fastest-growing economic sectors in the world. According to the UNWTO – the United Nations World Tourism Organization – modern tourism is “a key driver for socio-economic progress.”

    The scale of global tourism means it rivals other sectors, such as oil exports, food products and automobiles in terms of economic clout. With such an important role to play in global commerce, it has become a top income source for developing countries in the global South.

    International tourist arrivals grew by 4 per cent in 2012, reaching a record 1.035 billion worldwide (UNWTO). Emerging economies led the growth in tourism, with Asia and the Pacific showing the strongest gains. Tourism outpaced growth in the wider world economy in 2012, contributing US $2.1 trillion to global GDP and supporting 101 million jobs (WTTC).

    “2012 saw continued economic volatility around the globe, particularly in the Eurozone. Yet international tourism managed to stay on course” said UNWTO Secretary-General Taleb Rifai. “The sector has shown its capacity to adjust to the changing market conditions and, although at a slightly more modest rate, is expected to continue expanding in 2013. Tourism is thus one of the pillars that should be supported by governments around the world as part of the solution to stimulating economic growth.”

    One country that has found tourism becoming a key contributor to its national income is India. The country’s travel and tourism industry is now three times larger than its automotive manufacturing industry, and generates more jobs than chemical manufacturing, communications and the mining sector combined (World Travel and Tourism Council).

    Indian Tourism Minister Subodh Kant Sahai called for the sector to create 25 million new jobs over the next five years and it is hoping to grow the market by 12 per cent by 2016 (The Economic Times).

    Travel and tourism now contributes 6.7 billion rupees (US $124 million) – or 6.4 per cent – of the country’s total GDP (gross domestic product). The sector supports 39 million jobs directly and indirectly.

    But competition for global tourist dollars is fierce. As more flight routes open up – Africa for example, is seeing new airlines and routes emerge every year – a person looking for somewhere to holiday has an ever-growing range of options to choose from. Will it be Africa this year, or shall we go to Asia?
    One way to attract tourists and gain an extra edge in the global travel marketplace is to show imagination and innovation. Being different and novel can be the clincher for a tourist, especially one who is widely travelled and is searching for new experiences.

    In Southern India, the state of Kerala is well known for its ayurvedic medicine (http://en.wikipedia.org/wiki/Ayurveda) and food tradition going back centuries, combined with its laid-back beach culture. It is a heady combination that successfully attracts many people, who come to relax and boost their health.
    Now, Kerala is offering a new dimension to this experience: surfing. Surfing is a water sport involving a person riding ocean waves (https://en.wikipedia.org/wiki/Surfing), usually on a long board. India has enormous and mostly untapped potential as a surfing destination, with its hot weather and 7,000 kilometres of coastline.

    Soul and Surf (http://soulandsurf.com) in Golden Beach, Varkala is within walking distance of the Varkala Cliff tourist area and an hour away from the closest major airport, Trivandrum International Airport.

    The founders of Soul and Surf, Ed and Sofie Templeton, were captivated by “surfing warm, empty waves, eating wonderful fresh, cheap seafood, practicing yoga and receiving ayurvedic treatments”, according to their website.

    “Enchanted by India’s magical, spiritual atmosphere, the warmth of the local people and the raw natural beauty of the area,” they set up a combined surfing and yoga retreat in 2010.

    They have become part of a growing surfing scene in Kerala, and an increasing awareness in the country that its long ocean coastline is perfect for water sports.

    As surfing grows in India, the owners wanted to create a business that supported the local area, particularly coastal fishing communities surrounding Varkala.

    They have also expanded to run a luxury surf and yoga retreat in Sri Lanka and guided trips to the Andaman Islands.

    Soul and Surf was inspired by the Surfing India Surf Ashram (surfingindia.net), a 12-hour trip up the coast from Surf and Soul in Karnataka.

    Their so-called “Surfing Swamis” have discovered the best places to surf in India and are spirited champions of the whole surfing lifestyle. A swami (http://en.wikipedia.org/wiki/Swami) is a Hindu male religious teacher.
    Surfing India promotes adventure sport in India and was started in 2004. At the time, surfing in India had a very low profile. Surfing India offers a sophisticated experience to travellers, including Wi-Fi Internet access, vegetarian food and all the equipment required.

    All the staff are volunteers and work for room and board. Profits are plowed back into keeping the surf ashram going and helping its activities, which include adventure tours, a surf camp, surf school, yoga retreat, bodyboarding, snorkelling and wakeboarding.

    The Surfing Swamis Foundation is a non-profit organization whose goal is to “teach surfing and environmental awareness to children, orphans, and handicapped persons of any age or gender.”

    It also sponsors the All India Surf Team for boys and girls across India.

    Published: April 2013

    Resources

    1) India Surf Festival: Taking place at the beginning of the year. Website: http://www.surfingindia.net/random-stuff/india-surf-festival-2013

    2) A guide to the best places to surf in India. Website:http://www.surfingindia.net/india-surf-spots

    3) Surfing Federation of India. Website:http://www.surfingfederationofindia.org/

    4) United Nations World Tourism Organization: The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. Website: unwto.org

    Southern Innovator logo

    London Edit

    31 July 2013

    https://davidsouthconsulting.org/2022/10/20/african-tourism-leads-the-world-and-brings-new-opportunities/

    https://davidsouthconsulting.org/2022/10/20/africas-tourism-sector-can-learn-from-asian-experience/

    https://davidsouthconsulting.org/2022/09/27/caribbean-island-st-kitts-goes-green-for-tourism/

    https://davidsouthconsulting.org/2022/11/20/ecotourism-to-heal-the-scars-of-the-past/

    https://davidsouthconsulting.org/2022/11/23/kenyan-safari-begins-minutes-from-airport/

    https://davidsouthconsulting.org/2022/10/10/a-solution-to-stop-garbage-destroying-tourism/

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023