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Havana’s Restaurant Boom Augers in New Age of Entrepreneurs

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Cuba, the Caribbean island nation known for its 1959 revolution and its tourism industry, is undergoing a shift in its economic strategy. The country has had heavy state control of its industries and business activities since the country adopted the official policy of state socialism and joined the Communist economic sphere headed by the Soviet Union.

When the Soviet Union fell apart in 1991, Cuba was pitched into an economic crisis as it lost access to preferential trade subsidies. This period is known as the ‘Special Period’ (http://en.wikipedia.org/wiki/Special_Period) and was marked by a severe reduction in access to fuel as supplies and subsidies from the Soviet Union disappeared. Some of the iconic images of the time include people abandoning their cars and turning to bicycles to get around, or using make-shift truck-buses packed with workers. Exports collapsed and slashed the size of the economy by a third.

Fast-forward to today, and tourism is booming. A record 2.7 million tourists went to Cuba in 2011, earning the country US $2.3 billion. And it is catering to this tourism market that probably offers the best near-term opportunities. With wages still just 50 per cent of what they were in 1989 many are taking up this new opportunity to become entrepreneurs.

To become an entrepreneur, Cubans need to apply for a pink identification card with their name and photo and the words “Autorizacion Para Ejercer el Trabajo por Cuenta Propria.” This gives authority “to work for your own account.” With the card, a person can start a business, hire staff and pay them what they like.

Cuba’s economy has been through many phases since the revolution, swinging between loosening up the ability of people to establish private businesses – and pulling back, restricting private enterprise. But since 2008, there has been a significant shift to encouraging greater private enterprise, entrepreneurship and the ownership of private property – once banned – to stimulate the economy.

“This is the most important thing to happen in Cuba since the revolution in 1959,” Juan Triana, senior fellow at the Centre for the Study of the Cuban Economy at Havana University, told The Sunday Times Magazine.

One visible sign of this change is the flourishing of what is called locally ‘paladar’ (http://en.wikipedia.org/wiki/Paladar), or privately run restaurants.

Paladares are usually located in a person’s home and staffed by family members. Their customers are a mix of tourists, expatriates living in Cuba, and Cubans with a high enough income to be able to afford restaurant meals.

The cost of a meal in these restaurants can run from US $40 to US $60 for two people.

Stocking the kitchen is not easy. Cuba experiences food shortages and there is still rationing for many. Basics like eggs can be hard to find. As for exotic, imported ingredients, many chefs rely on visitors to stock their larders.

Cuba will have to re-build its food sector to make this a lasting improvement.

The agriculture sector has declined and, where Cuba once provided a third of the world’s sugar harvest, the country now has to import half of its food supply. Measures are in the works to change this, with smallholder farmers now able to own 165 acres of land and sell their produce to private customers and hotels.

One restaurant owner, Héctor Higuera Martinez, told The New York Times:“You dream up a recipe that you’d like to make but then you can’t find the ingredients.

“One day you go out to get salt and there’s no salt. And I mean no salt,Anywhere.”

Martinez trained with a well-known Cuban chef and did a stint in Paris before returning to Havana. He has turned a 19th-century mansion into the restaurant Le Chansonnier (http://www.cubajunky. com/havana/restaurant_le_chansonnier.html) and decorated the walls with the work of local artists.

Martinez sees the paladares as a turning point in changing Cuba’s reputation for having boring food. “I believe we can play an important role in revolutionizing Cuban cuisine.”

Cuba is making the difficult shift from having an economy where 80 per cent of activity is in the state sector, to a mixed model balanced between private and public ownership.

Havana’s historic district offers tourists renovated colonial architecture mixed with shops, restaurants and bars. As a tourist strolls from the renovated district, they quickly come across the rest of Havana, which has beautiful buildings from the colonial period, 1950s American-influenced architecture with its fading retro signage, and more utilitarian Soviet-era architecture.

While charming and home to most of the city’s residents, much of it is rundown and crowded and in need of investment and renovation.

But things are changing fast. Oyaki Curbelo and Cedric Fernando use spices brought in by visitors for Bollywood, their restaurant in the Nuevo Vedado area (http://cubantripadvisor.com/destinations/havana-cityoutskirts/bollywood-paladar/). It has a small menu of Indian and Sri Lankan dishes, including shrimp curry with ginger and tamarind. The restaurant sources its curry leaves from a tree located in the Sri Lankan Embassy.

Another restaurant, Atelier (http://www.cubaabsolutely.com/articles/travel/article_travel.php?landa=70),located in a mansion in the Vedado neighbourhood, serves European Continental food and has a roof terrace letting diners enjoy the a view of the Havana skyline.

The restaurant Doña Eutimia (https://www.facebook.com/paladardona.eutimia) serves up Cuban favourites off the Cathedral Square. Specialties include a dish made of shredded beef with garlic, tomato, oregano and bay leaves.

At Vistamer (http://www.stay.com/havana/restaurant/4249/paladar-vistamar/),diners can enjoy garlic-laden lobster tails and lemon meringue pie. At the paladar Café Laurent (http://www.cubaabsolutely.com/articles/travel/article_travel.php?landa=71), the menu includes meatballs with sesame seeds and mustard in red-wine and tarragon sauce, according to The New York Times.

Habana Chef in the Vedado district (http://cubantripadvisor.com/destinations/havana-city-outskirts/habana-chefpaladar/) was started by Joel Begue and chef Ivan Rodriguez. Begue gained his experience in the state restaurant sector and took the opportunity to get a licence when the government offered them in 2011. He borrowed US $25,000 to start the restaurant and has been able to pay back half so far. His current success is prompting him to look into opening a second restaurant in the capital.

An enthusiastic Andrew Macdonald, who is looking for investment opportunities for a half a billion dollar fund held by the Escencia Anglo-Cuban firm, told The Sunday Times magazine, “Cuba is the top emerging tourism market in the Caribbean by a mile, and it’s in the top five emerging markets globally.”

Published: May 2012

Resources

1) Advice on starting a restaurant and links to additional resources. Website: runarestaurant.co.uk

2) How to start a restaurant: From Entrepreneur magazine, a guide to the planning required to start a successful restaurant. Website: http://www.entrepreneur.com/article/73384

3) AlaMesa: A directory of restaurants in Cuba. Website: alamesacuba.com

4) Southern Innovator: Youth and Entrepreneurship Issue: The new global magazine is launching its second issue and is packed with innovative entrepreneurs and youth using business to tackle poverty. Website: http://www.scribd.com/doc/86451057/Southern-Innovator-Magazine-Issue-2

https://davidsouthconsulting.org/2022/11/10/brazilian-restaurant-serves-amazonian-treats/

https://davidsouthconsulting.org/2022/11/19/cooking-up-a-recipe-to-end-poverty/

https://davidsouthconsulting.org/2022/10/24/latin-american-food-renaissance-excites-diners/

https://davidsouthconsulting.org/2022/11/11/woman-restaurant-entrepreneur-embraces-brand-driven-growth/

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-3/

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This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive Development Challenges, South-South Solutions Newsletters

Shopping and Flying in Africa’s Boom Towns

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

As economies across Africa grow, the continent still has a long way to go to create infrastructure to match people’s rising expectations of what a modern, prosperous life looks like.

Africa’s current economic growth has mainly been driven by commodities and oil and gas exports. Critics say this boom has failed to bring tangible benefits to many of Africa’s poor, who feel left out of the prosperity.

Trade has been flourishing not only because of exports to traditional markets in Europe and North America but also because of explosive growth in trade and investment between China and Africa.

Two trends now underway are set to transform people’s wealth and living standards despite the many obstacles caused by the inequalities of current economic growth. The first is the rise and rise of retail shopping options

looking to meet a strong appetite for consumer goods. And the second is the expansion of flying options on a continent notorious for its poor air links. Increasing investment in retail and flight networks will be a source of jobs, careers and wealth for the coming decade.

The aviation sector supports 6.7 million jobs on the continent, according to TradeMark Southern Africa (http://www.trademarksa.org), and makes a US $67.8 billion contribution to Africa’s gross domestic product (GDP).

But the woeful state of Africa’s air networks means that it is often cheaper for people to fly to other parts of Africa via European airports. And Africa has a long way to go to match air safety standards found elsewhere: there was one accident for every 305,000 flights involving Western-built jets in Africa last year (IATA) – nine times the global average.

But Africa is now receiving the attention of the global airline industry. The Abuja Declaration (http://nigerianaviationnews.blogspot.co.uk/2012/07/aviation-safety-in-africa-abuja.html) aims to bring the African accident rate in line with the global average by 2015. And it is hoped the added competition and introduction of more global players will also raise standards and make flying in Africa safer, more convenient and cheaper.

The experience of Europe and North America shows that increased air traffic brings a boost to economic growth.

With more frequent, safer and more reliable air routes, business people will be able to move around and strike deals, tourists can get around and traders can cross borders without the hassle of navigating poor road networks.

Airlines are lining up to compete on improving air links in Africa to capitalize on rising incomes and economic dynamism.

The competition to serve the air passengers has heated up with the announcement of numerous new airlines, as well as well-established global carriers making plans to expand routes across Africa. Kenya Airways (http://www.kenya-airways.com/) has pledged to reach all of Africa’s countries by 2017 while also launching its own budget airline called Jambo Jet (http://www.ventures-africa.com/2012/06/kenya-airways-tolaunch-low-cost-airline-as-it-prepares-for-competition/).

State-owned South African Airways (SAA) (http://www.flysaa.com/gb/en/) is also starting to expand its network to include every capital city in Africa. SAA will start by adding flights to Ivory Coast and the Democratic Republic of Congo, making it able to serve 26 African destinations. In the short term, it is doing this by halting flights between Cape Town and London, leaving that route to Virgin Atlantic and British Airways.

Operating out of bases in Kenya, Tanzania, Ghana and Angola, a new African discount airline, FastJet (http://www.fastjet.com/) – with EasyJet (http://www.easyjet.com/en) founder Stelios Haji-Ioannou as its backer – is taking over Fly540 (http://www.fly540.com/) and adding 15 leased Airbus aircraft. It will launch flights to Ghana, Kenya, Tanzania and Angola. According to Kenya’s Nation newspaper, the plan is to replicate the success of EasyJet connecting Europe and North Africa with cheap flights in sub-Saharan Africa.

Analysts believe the entry of an aggressive and experienced player like Haji-Ioannou will shake up competition within African aviation.

Other global players lining up to expand in Africa include Emirates, Etihad, Qatar Airways, Turkish Airlines and Korea Air, which has already started flying between South Korea and Kenya’s capital, Nairobi. This is being seen as a boost to the trade in electronics goods between the two countries.

The added excitement in the African air industry has also prompted Air Uganda (http://www.air-uganda.com/) and RwandaAir (http://www.rwandair.com/) to increase their destinations. Qatar Airways (http://www.qatarairways.com/uk/en/homepage.page) will start flying in November 2012 to Maputo, Mozambique three times a week, increasing to 20 the number of destinations the airline serves, according to the Nation.

And while Emirates has a 41 per cent share of the African market, African player Ethiopian Airlines (http://www.flyethiopian.com/en/default.aspx) ambitiously wants to become Africa’s largest airline by 2025.

For shoppers, West Africa is experiencing a boom in new retail spaces being developed, according to a report from Euromonitor International (http://www.euromonitor.com) (http://www.howwemadeitinafrica.com/ghana-%E2%80%93-africas-new-retail-hotspot/18544/). The advantages of creating and developing modern retail spaces are numerous: hygienic shopping environments with greater safety and security attract multinational and global brands, which tend to create lots of long-term jobs.

Euromonitor International has identified Ghana as the next hotspot for retailers. The country is seen to have the right business environment in place that is attractive to foreign investors. It also has the right mix of political stability, cultural tolerance and rising prosperity.

The country is now being seen as the gateway to West Africa’s market of 250 million consumers. Ghana is able to leverage its position as a gateway into landlocked nations and on its strong ties with English-speaking powerhouses like Britain and the United States.

On top of these strategic advantages, the country has focused on upgrading retail spaces in the capital, Accra. The Accra Mall (http://www.accramall.com/), opened in 2007, is considered the most modern shopping mall in Ghana.

Euromonitor found Ghana’s retail industry grew by 14 per cent between 2006 and 2011.

Euromonitor found companies like multinational Unilever and PZ Cussons believed basing their operations in Ghana was a big advantage.

“The presence of such manufacturers provides a good opportunity for retailers as they can source these manufacturers’ products cheaper locally rather than importing them,” it said.

Euromonitor identified three other African countries as potential retail marketplaces. This includes Zambia, a potential agribusiness powerhouse. It is already developing a strong reputation in beef through its Zambeef (http://www.zambeefplc.com/) operation. South African companies have done well in Zambia, including Shoprite, Pick n Pay, Mr Price and the Foschini Group. Much of the action is around the capital, Lusaka.

Rwanda is known for its ease of doing business and there is activity going on in residential areas, roads, hotels, offices and retail spaces. The capital, Kigali, has a new modern, shopping mall, The Union Trade Centre, with a 24-hour store.

Angola has been benefiting from peace since the end of its civil war in 2002. Foreign companies have been attracted to Angola from South Africa, Portugal and Brazil. The Belas Shopping Mall (http://belasshopping.com/website/) opened in 2007 in the capital, Luanda, followed by the Ginga Shopping Mall on the city’s outskirts in 2011.

Published: August 2012

Resources

1) How we made it in Africa: A great website packed with inspirational people and stories on business success in Africa. Website: http://www.howwemadeitinafrica.com/

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive Development Challenges, South-South Solutions Newsletters

Preserving Beekeeping Livelihoods in Morocco

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The clever combining of tourism and long-standing beekeeping skills has revived a local craft and is also helping to preserve the ecology of Morocco.

Beekeeping, or apiculture (http://en.wikipedia.org/wiki/Beekeeping), has two clear benefits. Bee products, including honey, beeswax, propolis, pollen and royal jelly can be a valuable source of income. The other benefit is the critical role bees play in the ecology by pollinating flowers and plants as they go about their daily business.

Bees are at risk around the world, as reports of the dying-off of bees from colony collapse disorder (http://en.wikipedia.org/wiki/Colony_collapse_disorder) raise concerns about the impact on the earth’s ecology and plant life should bees disappear.

North Africa and the Middle East are considered the cradle of beekeeping, with records showing beekeeping going back to 2400 BC in Egypt. According to “A review of beekeeping in Arab countries” by Moustafa H. Hussein, “The total number of honey bee colonies in Arab countries is approximately 42 million, the total number of beekeepers is 321,700”.

In the paper “The Future of Bees and Honey Production in Arab Countries” by Moustafa A. EL-Shehawy, Egypt has the largest number of bee colonies in Arab countries (48 per cent), with Algeria in second place and Morocco with 9 per cent of the bee colonies.

Support for beekeeping comes from the Arab Beekeepers Union (http://abu.saudibi.com/index.php?page_id=115), which was established in 1994 with the aim to improve “the beekeeping profession all over the Arab World”, according to its website, and the Arab Apicultural Congress, first launched in 1996.

Beekeeping has significant potential for further development, many argue, and can be a great source of income and sustainable livelihoods for communities with a long history of beekeeping.

In Morocco, one solution to preserve beekeeping as a skill and source of income is to turn beekeeping into a tourist destination and event, which has the dual aim of boosting a local food product and reviving a traditional craft and skill.

The Berber heartland of the Agadir region is an area with a reputation for beauty, filled with waterfalls and mountains – and plentiful flowers, which attract bees. As a result, the area is home to the proud local specialty of honey, as well as for its argan nuts and oil, almonds, palm, juniper and olive production.

Now a “Honey Road” route for tourists, combined with community honey festivals, is helping preserve local skills and give a boost to this long-standing economic activity.

Beekeeping is a centuries old skill for the Berber people of North Africa. Berbers (http://en.wikipedia.org/wiki/Berber_people) are spread out across North Africa and were traditionally nomadic herders. Most now live in Morocco and Algeria, but Berbers can also be found in Tunisia, Libya, Mauritania, Mali and Niger.

Starting at the beginning of May, a honey festival takes place in the Moroccan village of Imouzzer des Ida Outanane (http://en.wikipedia.org/wiki/Imouzzer_Ida_Ou_Tanane), 60 kilometres from Agadir.

The honey festival brings together the region’s beekeepers. Tourists can sample honey and prizes are offered based on the quality of the product. It is part of the “Honey Road” route that tourists are encouraged to journey along.
The villagers share responsibility for the care of the bees. Demonstrations take place showing the basics of honey production and the keeping of queen bees.

A few kilometres away on the Honey Road is the village of Izourki Oufella, which produces honey perfumed with thyme and lavender.

The Honey Road runs a triangular pattern south and west of Marrakech between Argana, Oued Tinkert, Asif Tamraght, Agadir and Imouzzer. Argana is reputed to have the “largest and oldest collective beehive in the world” (http://www.morocco.com/blog/tantalizing-tastes-of-the-honey-festival).

Abdelhakim Sabri, owner of Auberge Zolado (aubergezolado.com) – a hilltop hotel with a restaurant and spa – is located in Agadir on the Honey Road.

Sabri works to preserve local culture. “Rural beekeepers struggle, so we’re introducing visitors to apiculturists like Ahmed – and Morocco’s finest honey,” he told High Life magazine.

Ahmed is a Berber beekeeper. He builds cylindrical hives for the bees by rolling sheets of woven reed and then caking them in earth. When the earth has dried, the bees quickly make it their home.

The region’s honey is prized for its distinctive flavour, infused with the aroma of herbs such as thyme, or flowers such as lavender, orange blossom or cactus. A mixture is made of honey, argan oil and almonds and is usually given to couples on their honeymoon.

“Different flowers bloom during different periods, so honey changes through the year,” said Sabri.

It sounds like the Honey Road is worth regular visits to sample the honey as it changes with the seasons!

Published: April 2013

Resources

1) A documentary on the Honey Route from Morocco’s travel promotion agency. Website: http://www.visitmorocco.com/index.php/eng/content/view/full/3975

2) Apinews: Latest apiculture news. Website: http://www.apinews.com/en/

3) Saudi Beekeeping Industry: An association to coordinate efforts to promote and support apiculture. Website: http://www.saudibi.com/?page_id=115
4) Laboratory of Apiculture and Social Insects (LASI): The Laboratory of Apiculture and Social Insects (LASI) at the University of Sussex is the largest research group in the UK studying honey bees and other social insects. Website: http://www.sussex.ac.uk/lasi/

5) Apimondia 2013: This year’s International Apicultural Congress will take place in Kiev, Ukraine from 29 September to 4 October 2013. Website: http://apimondia2013.org.ua/en/

6) International Bee Research Association: Founded in 1949, the International Bee Research Association (IBRA) is a not for profit organisation. It collects, collates and disseminates information on all species of bees.  It is a publishing house, producing a varied and extensive selection of bee publications. Website: http://www.ibra.org.uk/

Southern Innovator logo

London Edit

31 July 2013

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2022

Categories
Archive Development Challenges, South-South Solutions Newsletters

Africa’s Tourism Sector Can Learn from Asian Experience

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Africa continues to be seen as new territory for global tourism, yet it still is not even close to meeting its potential,according to a report by a South African think tank. In fact, many resorts and tourist areas are failing to fill up with visitors. This contrasts with the booming world tourism industry, which broke records in arrivals in 2011 (UNWTO).

Apart from South Africa, much of sub-Saharan Africa is the worst performing region for tourism in the world. Africa received 5.2 per cent of the world’s tourism – 40 million visitors – in 2010. Yet the continent as a whole has 15 per cent of the world’s population: a hint at the potential being missed.

Okavango Delta in Botswana (botswana-places.co.za/okavango.html), reports Canada’s Globe and Mail newspaper,has nearly empty luxury lodges and resorts and is offering heavy discounts to lure tourists in.

But the report believes there are two countries African nations can look to for lessons on how to tighten up their tourism offerings: Vietnam and Cambodia. It points out both these countries share similar challenges, including colonial legacies, war and conflict, poor quality skills and weak infrastructure. Both countries dramatically reversed their failures in a decade and now have booming tourism sectors creating jobs and bringing in wealth.

Africa suffers from negative publicity generated by media reporting about terrorist attacks on tourists across the continent and kidnappings by criminal gangs and pirates in East Africa. The so-called ‘Arab Spring’ upheavals in North Africa are also having an impact. The continent’s many infrastructure problems also limit its potential. These include unreliable power supplies, out-of-date airports, inadequate involvement of local populations in the benefits of tourism and the tourist economy, and poor awareness of attractions apart from the clichéd African “safari”.

The report is urging a re-think by all of Africa’s nations of their tourism strategies and the structure of their tourism sectors. In order for the tourism industry to grow and to thrive, greater focus is required and greater investment needed to ensure the facilities, attractions and experience matches what tourists would expect. And the report believes this matters a great deal because in tourism lies the solution to many of the continent’s high unemployment problems.

Tourism is one of the world’s largest industries and a great generator of wealth and jobs. But while it provides 5 per cent of the world’s gross domestic product (GDP), it only provides 2 per cent of Africa’s GDP.

Tourism in Africa is also heavily skewed to just a handful of countries. The bulk of tourists visit just four countries: Egypt, Morocco, Tunisia and South Africa.

“This desultory record belies the natural advantages Africa has over other regions that have performed much better,in particular the continent’s extraordinary diversity – of wildlife, environment and people,” according to the report produced by the Brenthurst Foundation (thebrenthurstfoundation.org), a think-tank in Johannesburg.

The paper is called ‘Unlocking Africa’s Tourism Potential: Lessons from Vietnam and Cambodia’ (http://www.thebrenthurstfoundation.org/a_sndmsg/news_view.asp?I=121182&PG=288)

The Brenthurst Foundation researches new ideas and “innovative actions for strengthening Africa’s economic performance”.

Cambodia’s tourism industry grew by 17 per cent in 2010 and became the country’s second largest earner of foreign income. In Vietnam, tourism has grown by 11 per cent every year since 1995 and makes up 12 per cent of the country’s GDP.

The report isolated four key lessons that African tourism authorities should follow:

1) Help the private sector to expand what it offers to tourists, and make it more sophisticated, including ecotourism and maritime tourism.

2) Undertake aggressive international marketing campaigns (South Africa is a good example) and push hard their well-known tourism offerings, making them global icons. Also develop tourism hubs.

3) The tourism sector needs to professionalize by investing in skills training in tourism and hospitality.

4) Identify potential tourist markets and smooth the journey for them by streamlining obstacles like visas. They should also make a list of health and safety concerns tourists will have and address them. The report believes this strategy would go a long way to tackle the continent’s high unemployment levels.

“No continent stands to benefit more from the 21st century tourism boom than Africa,” the report claims.

Published: February 2012

Resources

1) World Tourism Organization: UNWTO is the United Nations agency responsible for the promotion of responsible,sustainable and universally accessible tourism.Website: http://unwto.org

2) Vietnam Tourism: The national tourism administration of Vietnam. Website: http://www.vietnamtourism.com

3) Tourism Cambodia: The official website for the tourism authority of Cambodia.Website: http://www.tourismcambodia.com

4) Tourism and Poverty Reduction: Pathways to Prosperity by Jonathan Mitchell and Caroline Ashley, Publisher:Earthscan.Website: http://www.earthscan.co.uk/?TabId=92842&v=497073

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023