David South Consulting

Tag: Southern Innovator Issue 2

  • Rwandan Coffee Brand Boost

    Rwandan Coffee Brand Boost

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    A successful Rwandan company is using coffee shops to promote the nation’s high-quality coffee brands at home and abroad. Started by two Rwandan entrepreneurs three years ago, Bourbon Coffee (http://www.bourboncoffeeusa.com) now has three shops in the country’s capital, Kigali, and a savvily positioned shop in Washington DC.

    While Rwandan coffee has built a good international reputation, the country’s more than 500,000 coffee farmers (mostly small-scale) previously depended on the product’s reputation alone. But Bourbon Coffee joins several other initiatives changing this situation and starting to significantly raise the profile of Rwandan coffee and build the Rwanda brand.

    The East African nation experienced the horrific genocide of almost 1 million people in 1994. Ever since, the country has been on a journey to reconcile with the damage done during this time and move on to a more prosperous future for all its citizens. A key part of the country’s future success will be its economic prosperity. And historically, coffee has played a critical role in Rwanda’s economy.

    The Bourbon Coffee chain of shops (taking its name from the high quality Bourbon coffee varietal (http://en.wikipedia.org/wiki/List_of_coffee_varieties) which accounts for the majority of Rwandan coffee), started with its first shop in Kigali in 2007. Started by Emmanuel Murekezi and Arthur Karuletwa, two Rwandans living in the United States, it is modelled on the popular American brand Starbucks (http://www.starbucks.com). The entrepreneurs admired the coffee culture experience found at Starbucks. Just as Starbucks heavily markets its complete quality control over the coffee experience, their philosophy is to produce great coffee from “crop to cup.”

    “There are over 500,000 farmers that own 100 to 200 trees in the back of their yards, so the only way they can come up with a product is to come together in a cooperative sense,” Karuletwa told the Washington Post. It is a learning experience for the Rwandan coffee farmers: they learn to work together, trust each other and be accountable to each other. “Neighbours that once killed each other and communities that once floated in the same bloodbath are now hand in hand producing one of the most amazing products.”

    “If done right, it could be the platform to re-brand the country,” continued Karuletwa, a former chief executive and now a shareholder in the company. Coffee can “create awareness that there’s recovery, there’s trade, there’s investment opportunities, there’s tourism. There’s life after death.”

    The importance of good design and a strong brand in the success of a business cannot be emphasised enough. That extra effort and thought can take a business from local success to regional and even global success. As consultants KPMG make clear, “For many businesses, the strength of their brands is a key driver of profitability and cash flow.” Yet the majority of small businesses fail to think about their brand values or how design will improve their product or service.

    The shops have a very tasteful modern, African design and feel. African sculpture and furniture are surrounded by African artwork. The shop’s logo is an eye-catching orange and there is an overall recognizable brand identity for the entire Bourbon Coffee concept.

    The founders see it as an opportunity to educate people about the health benefits of coffee culture and the joys of the lifestyle. They proudly serve only Rwandan coffee and promote the national brands they serve, including Akagera, Kivu Lake, Kizi Rift, Muhazi and Virunga.

    Bourbon Coffee, in a clever move, opened the Washington branch in 2009 in a former Starbucks in a neighbourhood packed with aid organizations and NGOs, many of which work with Rwanda on projects.

    Karuletwa says Bourbon Coffee’s ambitious vision “is to stand as a symbol of a new era in African economic development, one in which African nations rise to participate directly in the global marketplace.”

    “Coffee is a very intimate, emotional product,” he said. “The preparation, the processes and the profiling of coffee is similar to wine.”

    The Rwandan branches can be found at the Union Trade Centre (UTC) in Kigali’s city centre, the MTN centre in Nyarutarama and Kigali airport.

    The business is funded by Rwandan investors Tristar (http://www.tri-starinvestments.com/index.html).

    Another initiative is the Rwandan Farmers Brand (http://www.rwandanfarmers.com). It also hopes to raise the profile of Rwandan coffee and drive more of the profits made into the hands of farmers. It is a joint venture between the foundations of former U.S. President Clinton and philanthropist Sir Tom Hunter. They fund all the brand’s creation and operation in partnership with 8,700 farmers. They have started selling Rwanda Medium Roast Ground in the United Kingdom’s Sainsbury’s supermarkets. Sixteen percent of sales are clear profit and returned to the farmers via their own Trust Fund.

    Karuletwa says he doesn’t want Rwandan coffee to be “a pity-driven mission”. It is all about the quality: “The value initiative here is because this coffee tastes great,” he says.

    And Bourbon Coffee is looking further afield to grow the brand: “We hope to expand even further,” Murekezi told Monocle magazine. “Congo, Burundi, Tanzania, but also Europe. We think the concept can work there too.”

    Published: August 2010

    Resources

    • East African Fine Coffees Association: All the latest news on events and initiatives for East Africa’s coffee producers. Website: http://www.eafca.org/
    • Brandchannel: The world’s only online exchange about branding, packed with resources, debates and contacts to help businesses intelligently build their brand. Website: www.brandchannel.com
    • Small businesses looking to develop their brand can find plenty of free advice and resources here. Website: www.brandingstrategyinsider.com
    • The red dot logo stands for belonging to the best in design and business. The red dot is an internationally recognized quality label for excellent design that is aimed at all those who would like to improve their business activities with the help of design. Website: http://www.red-dot.de
    • Dutch Design in Development: The Dutch NGO works with producers to develop skills and adapt producers’ products to present and future demands in Europe. By following this approach, Southern producers can reduce the risk of making products nobody wants, or that lack originality in the marketplace and thus won’t sell. Website: http://www.ddid.nl/english/index.html

    https://davidsouthconsulting.org/2021/03/12/afro-coffee-blending-good-design-and-coffee/

    https://davidsouthconsulting.org/2022/09/29/the-battle-for-indias-coffee-drinkers-in-buzzing-economy/

    https://davidsouthconsulting.org/2021/10/03/civet-cat-coffee-brews-filipino-opportunity/

    https://davidsouthconsulting.org/2021/01/08/haitian-coffee-becoming-a-hit-with-american-connoisseurs/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-2/

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2022

  • Bringing the Invention and Innovation Mindset to Young Kenyans

    Bringing the Invention and Innovation Mindset to Young Kenyans

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    A highly innovative new way to teach the basics of electronics, computing and technological innovation is being pioneered in the slums of Nairobi, Kenya. Driven by the desire to counter perceptions of apathy among young people, NGO Kuweni Serious is running a training course for girls aged over 8 years in some of the poorest parts of the city to turn on a new generation to the power of technology to make change.

    “Technology is pivotal in our work, as Kuweni Serious is a primarily online platform that seeks to create offline action,” according to Kuweni Serious’ Rachel Gichengo. “It’s positive in that you can reach a lot of people with solid messages that are in bite-size pieces that are easy to disseminate and consume. Everyone can pass on the information with a simple click – it’s an easier way to begin socio-political discussion among people who would otherwise not be drawn into these kinds of discussions because they’re not presented in a way that appeals to them. The typical profile of a KS volunteer is someone in their 20s, middle-class, has some experience volunteering, has never been to a slum despite living in Nairobi, but wants more for their country.”

    The course uses a clever, hands-on approach to teaching. Instructors use a new generation of learning toys that help young people understand how technology works and gives them the first taste of what it is like to build something from scratch. These toys comprise various components that perform tasks – a light, a motor, a computer, a music player. Active invention is required to work out how to assemble these parts to make something bigger and better. This stands in stark contrast to toys – or computer games – where all the hard work is done for the child and they just have to play.

    “We chose tech training because it’s a traditionally under-represented area when it comes to reaching this particular group (underprivileged girls), yet such an important set of skills to be taught in this day and age,” confirms Gichengo. “We want to expand these girls’ thinking – to get them interested in the possibilities of careers in science and tech, rather than perpetuate the idea that all they’ll ever do, based on their circumstances, is tailoring or dance. We hoped to open our girls’ worlds a bit, as well as link them to our Kuweni Serious community of volunteers.”

    Called PicoCrickets (www.picocricket.com), and manufactured by the Canadian Playful Invention Company (PICO), the toys were developed from research and ideas at the Lifelong Kindergarten group (http://llk.media.mit.edu/) at the MIT (Massachusetts Institute of Technology) Media Lab (www.media.mit.edu).

    “Pico Crickets are cool,” continues Gichengo. “They’re a fun way to learn to build things, to learn the connection between hardware and software, to begin to understand what computers can do. They make learning easy, and they make science seem accessible to a group that tends to see it as too hard for them. The kits were paid for by a grant from the Girl Effect (www.girleffect.org).”

    The MIT lab conducted intensive research into creative learning environments for children. One of the first fruits of this research was Lego Mindstorms (http://mindstorms.lego.com), kits that allow children to make and program their own robots.

    Inspired by this work, the PicoCricket places more emphasises on artistic expression. The company created the PicoCricket Kit (www.picocricket.com/whatisit.html) as a way to integrate art and technology to “spark creative thinking in girls and boys 8 years and older,” according to its website.

    A typical kit includes a central PicoCricket that a child then plugs in to various motors, sensors, lights and other devices to make something that can spin, light up or play music. It is intended to give free rein to both technological innovation and artistic expression.

    Kenya experienced violent rioting during the 2007 and 2008 elections. The shock of the events produced a number of initiatives to counter the violence and the social and economic disruption it has caused. One of the most well-known innovations, Ushahidi (www.ushahidi.com), a crisis-mapping platform, has been deployed around the world and led to many other new innovations.

    Kuweni Serious (www.kuweniserious.org) is also a result of this crisis. The NGO sets out to counter the stereotype of Kenya’s youth as a “hedonistic generation of brand-obsessed youth, moving from party to party in the night and congregating on Facebook during the day.”

    Kuweni Serious believes young people in Kenya were shocked into action when violence broke out during the elections. Prices jumped for everything – from fuel to food – and water and power started to be rationed. It was a wake-up call to youth: it was getting harder and harder to ignore what was happening in the country.

    Kuweni Serious was founded by Kenyan youth and asked the question “how do Kenya’s youth feel about all the chaos around us?” It seeks to rally young people to their motto: “Fighting the evil forces of apathy.”

    Their 125/100 program set out to train 125 girls on a 100-day course. It ended with a graduation ceremony on July 2, 2011.

    The program, run by volunteers from the University of Nairobi, has taught basic computer skills, got the children working on Google Maps and making – and inventing – using the PicoCrickets.

    The girls on the course came from Baba Dogo and Kibera, Nairobi’s largest slum.

    The technology training program lasted between three and six hours a week for 12 weeks. The inventions made by the children included merry go rounds, a lamp stand and fan and miniature automobiles. Participants even got to grips with Google Maps and learned how to use mobile phones in citizen journalism. At the end of the course, all the children received a certificate reinforcing their sense of accomplishment and achievement.

    “We hope to continue doing similar projects, scaling up 125/100, and working on developing a corps of everyday change makers among young, educated, middle class Kenyans,” according to Gichengo. “We’re also preparing for the 2012 elections, so we need to have more conversations about what a new election means, given the outcome of our previous one.”

    Another initiative seeking to improve life chances for Kenyan girls is ZanaAfrica (www.zanaa.org). It focuses on educational opportunities for girls, consulting them to find out what would increase their chances of graduation from school. Because of this back-and-forth dialogue with the girls, they have come up with various strategic programs, one example being providing girls with sanitary pads for menstruation (http://en.wikipedia.org/wiki/Menstruation) every month so that they do not skip classes and lose vital class time. ZanaAfrica was born around tackling the issue of lost school days for girls because of poor provision of sanitary pads in Kenya: an estimated 868,000 adolescent girls were missing 3.5 million school days a month, according to ZanaAfrica.  Sanitary pads in Kenya cost twice most people’s daily wage. Just to provide pads to all the school girls in Kenya, they estimated, would cost US $13 million a year, increasing by 5 percent every year.

    Another disadvantage for these girls is finding the right support environment and strong, positive role models. ZanaAfrica’s solution is Empowerment Clubs (www.zanaa.org/empowernet-clubs), places where small groups of 15 to 20 students meet with field officers and tackle difficult topics not discussed at home or in school: drugs, relationships, self-confidence, health and disease. There are already 1,000 students in the Kibera area in these Empowerment Clubs. This approach has also been combined with something called EmpowerNet Clubs: these clubs take place in the schools and combine blogging and tweeting (www.twitter.com) with the discussions on life issues. Already in five schools, the clubs include a field officer and 20 girls meeting once a week.

    ZanaAfrica was started in 2007 by social entrepreneur and Harvard University graduate Megan White, who has been living and working in Kenya since 2001. ZanaAfrica identifies poverty-eradicating, African-led innovations and then tries to build them up and find ways to replicate them and make them sustainable. They look for innovations in the areas of health, education and the environment.

    “Kenyans are definitely early adopters, and are rushing to take advantage of new technologies,” confirms Gichengo. “The Kenyan success stories have been a huge inspiration, largely because they developed localized solutions that could then be exported to the world, rather than the other way around, which tends to be the case. There’s always value in looking further afield to see what else is being done around the world, but the iHub and Ushahidi (and the Kenya ICT Board, Safaricom, etc.) have gone a long, long way in inspiring local innovation.”

    Published: July 2011

    Resources

    1) Make Magazine: “MAKE Magazine brings the do-it-yourself mindset to all the technology in your life. MAKE is loaded with exciting projects that help you make the most of your technology at home and away from home. We celebrate your right to tweak, hack, and bend any technology to your own will.” Website: http://makezine.com/

    2) Lego Mindstorms robot-making kits. Website:http://mindstorms.lego.com/en-us/Default.aspx

    3) Southern Innovator Issue 1: New global magazine celebrating innovation across the global South. Website:http://www.scribd.com/doc/57980406/Southern-Innovator-Issue-1

    4) iHub Nairobi: iHub Nairobi’s Innovation Hub for the technology community is an open space for the technologists, investors, tech companies and hackers in the area. This space is a tech community facility with a focus on young entrepreneurs, web and mobile phone programmers, designers and researchers. It is part open community workspace (co-working), part vector for investors and VCs and part incubator. Website:http://ihub.co.ke/pages/home.php

    5) Maker Faire Africa 2011: MFA 2011 continues to cultivate new and existing maker communities across Africa. As was the case in Accra (‘09) and Nairobi (’10), MFA 2011 will present and spotlight the vibrant and endlessly creative individuals that have come to represent the spirit of ‘making’ throughout the continent. These innovators, artists and tinkerers will be exhibiting a fusion of the informal and formal; ideas, inventions, hacks and designs both low-tech & high-tech.  From cuisine to machines, come see their re-imagining of products, exploration of novel materials, and original solutions for some of the continent’s most important challenges and opportunities. Maker Faire Africa 2011 will be a celebratory showcase of unhindered experimentation and curiosity. Website:http://makerfaireafrica.com/2011/06/09/maker-faire-africa-2011-cairo/

    6) Social enterprise (http://en.wikipedia.org/wiki/Social_enterprise): Learn more about the vibrant world of social enterprise and connect with others. Website: http://www.socialenterpriselive.com/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.  

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Shoes with Sole: Ethiopian Web Success Story

    Shoes with Sole: Ethiopian Web Success Story

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Ethiopia’s bustling capital, Addis Ababa, is experiencing a building and business boom. Foreign investors and Ethiopia’s entrepreneurial and widespread global diaspora are investing again in the country. But Ethiopia still relies for most of its foreign currency wealth on exports of unprocessed coffee beans and leather hides — a model that leaves the bulk of the profits made outside of Ethiopia.

    But one shoe company provides an example of a home-grown business that is finding success in the international marketplace, while repatriating most of the profits for its goods back to Ethiopia, creating jobs and local wealth.

    Ethiopia’s economy is mostly dependent on agriculture, which accounts for 60 percent of exports and 80 percent of employment (CIA World Factbook). The country has a tiny private sector and high youth unemployment. It is difficult to find funding for small businesses. Yet, because of the high population growth, the country needs to create more jobs.

    The Economist magazine has forecast Ethiopia’s economy will grow by 7 percent in 2010, becoming the fifth fastest growing economy in the world, and on course to surpass Kenya to become East Africa’s biggest economy. While this sounds impressive, the country has to run hard to create enough jobs to meet its growing population and still faces significant food security problems.

    One company, soleRebels, is combining a clever twist on a local tradition – recycling rubber from old truck tires into shoes, locally known as selate shoes – with sophisticated design concepts and high quality craftsmanship to make a global footwear hit.

    Co-founder and managing director Bethleham Tilahun Alemu, a 30-year-old African web-vending entrepreneur, has turned this local craft into a global fashion design hit by adding colourful cotton and leather uppers to the tire shoes. The recycled rubber shoes come in many styles: from handmade flip-flops to boat shoes, loafers, and athletic trainers resembling the popular American sports shoe, Converse (http://www.converse.com/).

    SoleRebels’ (http://solerebelsfootwear.weebly.com/index.html) shoe factory is on the outskirts of Addis Ababa in the historic village of Zenabework. Despite its location, it is reaching the international markets through online retailers like Amazon.com. Shipments take between three and five days to arrive in the United States.

    And the secret to this small start-up’s success? Apart from great shoes and funky design, Alemu puts it down to this: “We are sitting in Addis Ababa but acting like an American company,” she told The Guardian newspaper.

    It doesn’t hurt that Alemu is also money-smart: she is a former accountant.

    Started five years ago, soleRebels now employs 45 full-time staff making 500 pairs of shoes a day. The shoes cost between US $33 and US $64. They are also being sold in Japan and the United Kingdom on Amazon’s shoe-selling website, http://www.javari.co.uk.

    In 2010, Alemu hopes soleRebels will make US $481,000. But soleRebels has an even more ambitious goal: to become “the Timberland or Sketchers of Africa.”

    Timberland (http://www.timberland.com/home/index.jsp), an American shoe and boot maker, has been a pioneer in high-quality leather footwear, breaking new ground in adopting green manufacturing processes and exploiting the power of the web by allowing customers to customise their footwear.

    SoleRebels has cleverly exploited the advantages of the global marketplace to grow its customers and profits. The business has done this with just one leg-up: a line of credit from the government to help with large orders. With 6.2 million people out of a population of 80 million needing food aid, Ethiopia is still highly dependent on international aid. But Alemu is showing there is a way to build a sustainable successful business.

    Inspiration for Alemu came about when she was thinking what Ethiopian product could be produced in a sustainable way. She remembered the sandals worn in the country.

    “Recycling is a way of life here – you don’t throw things away that you can use again and again,” she said. “I wanted to build on that idea.”

    Ethiopian shoe makers have had a difficult time in recent years, trying to compete with cheaper Chinese imports. But rather than just trying to come up with a shoe that was even cheaper than the Chinese ones, soleRebels decided to build a business selling shoes to the more lucrative export market.

    Alemu reasoned that good design would attract a higher price. She did research on the internet to find out which designs worked well and what were the latest trends in footwear.

    This research formed the basis of her range of shoes, which have catchy names like Class Act or Gruuv Thong. The sandals and flip-flops are either cotton-covered or leather covered. The Urban Runner shoe sells best and is inspired by the Converse All Star sneaker.

    SoleRebels has a regular supplier of old truck tires and inner tubes and has women weave and dye the cotton, jute and hemp uppers for the shoes. Almost all materials are locally sourced. Old army uniforms are cannibalized for their camouflage pattern.

    SoleRebels has also been canny in seeking Fair Trade certification (http://www.fairtrade.org.uk) to help with marketing and selling the shoes.

    To increase the market for the shoes, Alemu bombarded American retailers with emails and shoe samples to pique their interest. Because of the U.S. African Growth and Opportunity Act (http://www.agoa.gov), soleRebels’ shoes can be imported into the United States duty-free: a big price advantage in the U.S. marketplace which has helped grab the interest of retailers like Whole Foods and Urban Outfitters.

    This interest soon snowballed, and people were placing orders through the soleRebels website (http://solerebelsfootwear.weebly.com/index.html). Orders come by courier from Ethiopia in about a week to the United States.

    With all this interest building, Amazon, the leviathan online retailer, decided to become a customer for the shoes. Online retailing has been a huge boost to the growth of soleRebels. According to Alemu, it has enabled the company “to understand the market needs and demands in real time” — a huge advantage to a start-up company far away from its markets.

    There is another advantage to using the web to grow a business: it has enabled soleRebels to take greater control of the whole process. The company negotiates directly with retailers, handling orders and credit collection, and this makes sure most of the profits of the business return to Ethiopia.

    Making soleRebels quickly profitable has been a benefit to its workers. Starters at the company make US $1.92 a day, while experienced shoe-makers earn US $11 a day (a good wage in Ethiopia).

    “In Ethiopia we have become used to taking money from the West, to always getting help,” Alemu told the Guardian. “That does not make for a sustainable economy. We need to solve our own problems.” And what does success enable them to do? SoleRebels are now building a solar-powered factory to replace their current workshop. And there is a steely pride in the firm’s success: “People buy soleRebels because they are good, not just because they are green or from Ethiopia,” Alemu said. “Our product speaks for itself.”

    Published: January 2010

    Resources

    1) The online service CafePress is a specially designed one-stop shop that lets entrepreneurs upload their designs, and then sell them via their online payment and worldwide shipping service. Website: http://www.cafepress.com/cp/info/sell/

    2) Once inspired to get into the global fashion business, check out this business website for all the latest news, jobs and events. Website: http://us.fashionmag.com/news/index.php

    3) iFashion: This web portal run from South Africa has all the latest business news on fashion in Africa and profiles of up-and-coming designers. Website: http://www.ifashion.co.za/index.php?option=com_frontpage&Itemid=1

    4) The red dot logo stands for belonging to the best in design and business. The red dot is an internationally recognised quality label for excellent design that is aimed at all those who would like to improve their business activities with the help of design. Website: http://www.red-dot.de

    5) Dutch Design in Development: As a matchmaker, DDiD puts together European clients, Dutch designers and small and medium-sized enterprises in developing countries. The designers share their knowledge of European consumer tastes, product development, design and quality standards. Website: http://www.ddid.nl

    6) ShopAfrica53: Pledging in its motto to reach “every African nook and cranny,” ShopAfrica53is an online shopping portal similar to famous brands like Amazon or eBay, but focused entirely on giving African traders the ability to sell across the continent and to the world online. Website: http://www.shopafrica53.com/

    7) Havianas: A Brazilian global fashion success with its rubber flip flops. Website: http://www.havaianas.com/

    8) Arise Africa Fashion Week: The place to be seen and to see. Website: http://www.africanfashioninternational.com/africaFashionWeek/

    As featured in Southern Innovator Issue 2: Youth and Entrepreneurship. Designed and laid out in Iceland using 100% renewable energy.

    https://davidsouthconsulting.org/2022/11/19/african-culture-as-big-business/

    https://davidsouthconsulting.org/2021/02/09/african-fashions-growing-global-marketplace-profile/

    https://davidsouthconsulting.org/2021/01/05/afropolitan-african-fashion-scene-bursting-with-energy/

    https://davidsouthconsulting.org/2021/01/25/creating-green-fashion-in-china/

    https://davidsouthconsulting.org/2022/10/09/fashion-closes-gap-between-catwalk-and-crafts/

    https://davidsouthconsulting.org/2022/11/17/fashion-recycling-how-southern-designers-are-re-using-and-making-money/

    https://davidsouthconsulting.org/2022/11/16/favela-fashion-brings-women-work/

    https://davidsouthconsulting.org/2022/10/24/made-in-africa-fashion-brand-pioneers-aim-for-global-success/

    https://davidsouthconsulting.org/2022/06/27/new-swimwear-for-plus-size-women-in-brazil/

    https://davidsouthconsulting.org/2021/10/04/putting-quality-and-design-at-the-centre-of-chinese-fashion/

    https://davidsouthconsulting.org/2020/11/24/too-black/

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Turning African Youth on to Technology

    Turning African Youth on to Technology

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    An African NGO believes the Internet is the single biggest key to rapid development in Africa – and it is working to connect youth, women and rural populations to the web, and in turn, switch them on to the vast resources stored across the world’s Internet sites.

    After initial successes with a youth project and with farmers, Voices of Africa (VOA) (http://www.voicesofafrica.info) is now seeking to scale up its work to fan out across Africa – and take its services to the world’s largest refugee camp, the Dadaab Refugee Camp in Kenya. 

    The youth and technology empowerment NGO has developed a business model to deliver low-cost Internet access and e-resources to Africa’s slums and rural farmers.

    VOA argues that “the digital divide, defined by a lack of access to information for a specific population, symbolizes the largest difference between developed and developing countries: the opportunity to obtain and utilize information.”

    “The digital divide runs much deeper than hardware and software,” it says. “While equipment is necessary it is not sufficient. The real heart of the digital divide is that those without access to information resources often suffer needlessly while the solutions to their problems are floating in the air.”

    But why is the Internet so important?

    “The internet puts the choice of content at the fingertips of the user,” explains executive director Crystal Kigoni. “Traditional media is one way communications. Internet is bi-directional.

    “Our NGO is completely grassroots. We train the people who train the people. It is an each one, teach one philosophy and is highly effective. We also design our projects to be self-sustainable after one year of successful implementation.”

    The philosophy behind Voices of Africa – “Sustainable Development through Information Empowerment” – is to give people the information and resources to take better control of their lives.

    Access to the Internet in Africa is patchy and, for the poor, an expensive resource. The penetration of mobile phones in Africa has been spectacular in the past five years. But there are limits to the resources people can afford to access with their phones. Issues abound about data costs, mobile phone networks, and mobile phone capability.

    VOA targets youth and women in sub-Saharan Africa through online educational resources offered on their e-learning website (http://elearning.voicesofafrica.info/). The resources have been certified by Nazarene University (http://www.anu.ac.ke), a private university in Nairobi, Kenya.

    The e-learning resources include high quality training videos, presentations and screencasts (http://en.wikipedia.org/wiki/Screencast) – like a movie, it is a digital recording of changes on a computer screen and is used to teach software – to share on the web. The resources are also shared through compact discs (CDs) and iPods (http://en.wikipedia.org/wiki/IPod).

    Project coordinator Nick Kungu coordinates the staff working on the pilot Kenyan projects: a Rural Internet Kiosk; a Youth Empowerment Center; and KiberaNet, which launched in August 2011. VOA uses a part-time and volunteer staff of more than 20 Kenyans and four international ‘virtual’ volunteers.

    The group is also working with farmers in Kutus, central Kenya, to help them get a better price for their products and introduce sustainable agriculture practices. This is done through online courses so the farmers do not need to travel. It is hoped by doing this they can improve the supply of food for the country.

    The Youth Empowerment Center in Webuye constituency of the Western province of Kenya involves a partnership with the government of Kenya to teach computer basics, research and data collection, social media, ICT (information communication technology) for development, social business and community health.

    In rural areas, the need for information cannot be overestimated. In the remote countryside, there are few schools with adequate resources and almost no community libraries. The lifesaving knowledge the people require has to date been completely beyond their grasp. As one rural woman in the Western province of Kenya exclaimed to VOA after encountering the resources on the Internet, “It is like being brought from the darkness into the light.”

    Another project in development is SlumNet, which seeks to combine the Internet with low-cost devices like tablet computers and netbooks. Its pilot scheme, KiberaNet, launched this month in the Kibera slum of Nairobi, Kenya to test the business model. VOA hopes to then expand it to Uganda, Tanzania, Ghana, Nigeria and Sierra Leone. It is using a business model to bring low-cost Internet access to Africa’s slums that is fully funded by the local communities and the users.

    It has identified the key needs of youth in slums that need to be met: a way to access the vast resources available on the Internet; a way to generate income, undertake low-cost learning, and organise for social justice; ways to overcome social, economic and political isolation; a way to access affordable equipment and resources to improve their quality of life in the short-term.

    To make it a sustainable business model, the community takes a 60 percent stake in the incorporated entity. Voices of Africa will select six local civil society organisations to take another 10 percent stake in the business. VOA takes 10 percent and the remaining 30 percent will be open to outside investors.

    It involves setting up a closed intranet system and Internet access covering the entire Kibera slum, which has an estimated population of 2 million, a majority under the age of 30.

    KiberaNet hopes to act as a community hub for socialising, education and generating content. A key part is creating an atmosphere that is welcoming to novices. The business model is about delivering the bandwidth of Internet access and simultaneously generating a sustainable source of income to keep it going. Partners in the business include Promote Africa, Plexus Group and Future Optics Networks.

    VOA also has been blogging about its time in Kenya’s Dadaab Refugee Camp (http://www.unhcr.org/cgi-bin/texis/vtx/page?page=49e483a16) at their website, www.voicesofafrica.info, and has been developing plans to expand services to the camp, home to over 400,000 refugees from drought and famine in Somalia. The camp was only designed to hold 90,000 people. The chronic food insecurity has caused a massive humanitarian crisis in the Horn of Africa, leaving over 10 million people in need of help.

    “There are plenty of resources going in but it is aid business as usual,” claims Kigoni. “You see lots of waste in many areas, and a lack in others that would be extremely beneficial. Hence, why Voices of Africa has come up with the youth technology and empowerment plan that accompanies a general information and communications system, DadaabNet.”

    DadaabNet will be a youth-run community Internet service and education service. VOA plans to use a wireless intranet, internal communications systems and low-cost internet access in the refugee camp.

    The project is the first of its kind in Dadaab and a first in Kenya, claims VOA, allowing free educational content without needing to access the Internet. 

    The intranet will host free educational videos that can be accessed by mobile phones and computers. The topics covered in the videos include health, nutrition, sanitation and computer training and how to use technology for sustainable development.

    The curriculum is also approved by Nazerene University to certificate level.

    The system is supervised and would be able to offer resources to other NGOs seeking to provide services to the camp’s residents. The intention is to open up opportunities for education and employment youth who are currently unemployed.

    At present the youth in the camp, many of whom have not completed secondary school, get by ‘hustling’ for work, according to VOA. By being left to their own devices, there is a risk they will fall into negative behaviour like crime and drug use or be preyed upon by terrorist organisations operating in the area like al Shabaab, they maintain.

    “In our dreams, everyone everywhere in the world can have the opportunity to develop their minds. It is through this creativity that Africa will rise,” concludes Kigoni.

    Published: August 2011

    Resources

    1) The Impact of Mobile Phones on Profits from Livestock Activities by Roxana Barrantes. Website: http://www.mendeley.com/research/impact-mobile-phones-profits-livestock-activities-evidence-puno-peru-14/

    2) 2011 UNHCR Country Operations Profile – Kenya. Website: http://www.unhcr.org/cgi-bin/texis/vtx/page?page=49e483a16

    3) Southern Innovator magazine: New global magazine Southern Innovator’s first issue is out now and is about Mobile Phones and Information Technology in the global South. Website: http://www.scribd.com/doc/57980406/Southern-Innovator-Issue-1

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