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Riverwood: Kenyan Super-fast, Super-cheap Filmmaking

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The African film-making success story of Nigeria’s Nollywood has been joined by another fast-rising star: Kenya’s Riverwood. Both are beneficiaries of the digital revolution in filmmaking over the last decade, and both are using low-cost digital filmmaking and editing to tell local stories — in the process making money and creating thousands of jobs.

The power of creative industries to create jobs and wealth has been a focus of UNESCO, through its Global Alliance for Cultural Diversity. UNESCO has been in the forefront in helping African countries re-shape their policies to take cultural industries into consideration. The promotion of cultural industries also has been incorporated into the New Partnership for Africa’s Development (NEPAD).

What is particularly attractive about this phenomenon for the poor in the South is its rough-and-ready approach to filmmaking: combining low-cost digital cameras and film editing software on personal computers, with small budgets and fast turn-around times. Films are made on location using local people. These factors make getting into filmmaking accessible and within reach of more people.

Riverwood is named after River Road, a bustling creative and business hub in Nairobi. Riverwood operates at a furious pace, with 20 to 30 films made every week. It adds up to 1,000 films a year selling 500,000 copies at 200 Kenyan shillings (US $2.60) a piece: 1 billion shillings (US $13 million) in the past two years.

The whole industry is totally self-sufficient, and is following the well-trodden path laid down by Hollywood and India’s Bollywood.

One of Kenya’s woman directors is leading the renaissance in filmmaking. “Movies are very important because I think they are the most important art in Kenya – in Africa,” said Wanjiru Kinyanjui in the film, “Riverwood, the Blooming of a Film Industry,” by the World Intellectual Property Organization (www.wipo.org). “Basically, because Africans have an oral tradition, and a visual one, there is a huge market for local films.”

Riverwood films share a common characteristic of on-the-spot sets and a resourceful and cheap approach.

“They are shot in two, three days and edited in a week,” she continued. “They are selling because people can identify with them. The films being in Riverwood are basically the lives of people, reflecting the Kenyan way of life and entertaining Kenyans. “

And it is a new form of employment for many people:  “When I am making a movie, I need people: you employ very many people. And you also employ yourself. It is a real way of getting rid of poverty. Because all this talent, which is untapped, could be working.”

And as Riverwood rising star director John E. Maina puts it: “Hollywood is the model for any society that wants to develop.”

While still in its infancy compared to Nigeria’s Nollywood, Riverwood is already pioneering ways to protect the creative rights of filmmakers and build a financially-sustainable industry. Inspired by Hollywood’s ownership of creative material, Kenyan filmmakers have come up with some ingenious solutions. Each production company has a rubber stamp and signs on the sleeve of the DVD (digital video disc) – even if it is 1,000 copies.

If a director finds a pirated copy, and even if pirates have forged the rubber stamp, the signature will look like a forgery.

“It is based on a business model,” said director John E. Maina. ”It is commercial. So it is self-sustaining. This is how Bollywood is growing, this is how Nollywood is growing, this is how Hollywood developed.”

As pioneers in copyright protection, Riverwood directors strongly believe they are an important part of the country’s development.

“When you pirate a product, and the resources are not channelled back to the person who created that product, he is losing out on creating a new product for you tomorrow,” said Maina. “So you are the loser: tomorrow you will not have another product.

“Riverwood, Nollywood, Hollywood, are the model for any society that wants to develop. No society will develop without an audiovisual industry. And I think the way to protect an audiovisual industry is through strong copyright laws,” he said.

“If you go to most of the cafes and the pubs in Kenya, people only turn to TV at 7 o’clock, watch the news, after the news is over, they tell the management to put for them the local DVDs from Riverwood. Because they see themselves, they identify with those images. They don’t identify with the foreign American films, the soaps from South America.<

“The audiovisual industry is a mirror. If you don’t have a mirror to see yourself, you don’t know who you are. If you don’t have that mirror to see yourself, you are lost.”

Published: November 2008

Resources

  • The global charity Camfed (dedicated to eradicating poverty in Africa through the education of girls and empowerment of women) has projects to teach women filmmaking skills. Website: http://uk.camfed.org
  • Festival Panafricain du Cinéma et de la Television de Ouagadoogou 2009: Africa’s biggest film festival. Website: http://www.fespaco.bf/
  • Naijarules: Billing itself as the “largest online community of lovers and critics of Nollywood”, an excellent way to connect with all the players in the business.Website: http://www.naijarules.com/vb/index.php
  • A film by the World Intellectual Property Organization about the Riverwood phenomenon and an introduction to its up-and-coming directors. Website: http://uk.youtube.com/watch?v=OwSu5kcUErE

Citations

Cited in The Liverpool Companion to World Science Fiction Film by Sonja Fritzsche (2014).

Accentuating the positive: Building capacity for creative industries into the development agenda for global intellectual property law by Sean A. Pager, Michigan State University College of Law, American University International Law Review, 2012

Cinema as cultural discourse: A study of cultural symbols in selected contemporary Gikuyu comedies by Stanley Mbugua Njoroge, School of Creative and Performing Arts, Film and Media Studies, Kenyatta University, 2019

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Egyptian Youth Turns Plastic Waste into Fuel

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The challenge of finding alternate fuel sources is capturing the imagination of innovators across the global South. As the world’s population increases – it recently reached 7 billion (UN) – and the number of people seeking a better life grows in turn, the energy demands on the planet are pushing up competition for existing conventional fuel sources.

The modern lifestyle that many aspire to requires energy, whether it’s using electronic products which consume large quantities of electricity, driving personal vehicles or living in homes that are artificially heated and cooled.

This energy hunger has opened up a whole new market demand that needs to be met. The scale of this market is enormous, but the solutions are ultimately limited only by people’s imaginations. An award-winning Egyptian teenage scientist is capturing attention for the imaginative solution of turning waste plastic into biofuel, sparking interest in the creation of a whole new source of wealth for her country.

Sixteen-year-old Azza Abdel Hamid Faiad (http://tinyurl.com/dysemjg) has found a new way to take waste plastic and break it down into fuel. She has discovered aluminosilicate minerals (http://en.wikipedia.org/wiki/Aluminosilicate) – which contain aluminium, silicon and oxygen and are found in clays – can break down the polymers that make up plastic (http://en.wikipedia.org/wiki/Polymer) to produce the gases methane, propane and ethane, all of which can be turned into ethanol (http://en.wikipedia.org/wiki/Ethanol), which is useful as a biofuel.

According to Inhabitat (inhabitat.com), a website dedicated to “green design, innovation, and the future of clean technology,” her solution could turn the country’s annual consumption of 1 million tonnes of plastic into a year’s supply of biofuel worth US $78 million.

Clever innovators are sitting on a goldmine if they can come up with renewable energy solutions. The U.S. Army alone is looking to spend US $7 billion on renewable energy sources and is accepting bids from the private sector to meet its needs (http://www.forbes.com/sites/toddwoody/2012/08/08/u-s-army-opens-bids-to-buy-7-billionin-renewable-energy/). The army is looking to sign contracts stretching up to 30 years for buying electricity generated by solar, wind, geothermal and biomass projects.

The options are numerous for renewable energy – from solar power to wind power to algae as a source of biofuels (http://en.wikipedia.org/wiki/Biofuel). The challenge is to find a fuel source that is plentiful, renewable, and crucially, doesn’t harm other needs.

Using biofuel as a replacement for conventional petroleum-based fuels like gasoline and diesel appears to be an attractive solution, but it can lead to other problems. Some people are using used cooking oils to convert into biodiesels, but sometimes there is not enough used cooking oil to meet demand. In short, a constant supply source is required to meet ever-increasing energy demand.

A famous example of where the use of renewable plant-based fuel sources can go wrong is the case of corn. The widespread use of corn as a source for biofuels – rather than for animal feed or human food – has led to accusations this is contributing to the global food crisis. The current drought in the United States is damaging corn crops and only making this problem more acute. The U.S. is the world’s largest producer of corn (US Department of Agriculture) and much of it is used as livestock feed around the world.

Faiad’s solution is appealing because the fuel does not come from biomass – derived from plant matter – but turns waste plastic into the raw material for biofuel.

Plastic waste is a common byproduct of modern life. Plastic is used extensively in packaging, bottles, bags and electronic products. It fills up landfill sites and is a blight on the landscape in many countries. It is also a product made from petrochemicals (http://en.wikipedia.org/wiki/Plastic), the very source of conventional fuel used by most of the world’s vehicles.

Breaking down waste plastic from bottles, packaging and other products into what is called ‘biofuel feedstock’ – the substance necessary to start the creation of biofuel – requires a means to turn the plastic into fuel.

According to Green Prophet (greenprophet.com), Faiad believes her technological breakthrough “can provide an economically efficient method for production of hydrocarbon fuel namely: cracked naphtha (http://en.wikipedia.org/wiki/Petroleum_naphtha) of about 40,000 tons per year and hydrocarbon gases of about 138,000 tons per year equivalent to US $78 million.”

This could be a big economic boost to Egypt’s economy, simultaneously reducing dependence on petroleum-based fuels and creating a new source of income. Egypt’s economy has been hit hard since the start of the Arab Spring (http://en.wikipedia.org/wiki/Arab_Spring). The number of tourists fell 33 per cent in 2011 and revenue dropped by US $3.7 billion from 2010 (Egyptian Tourism Minister). In 2009 about 12.5 million tourists visited Egypt, bringing revenue of US $10.8 billion. The tourism sector is one of the country’s top sources of foreign revenue, accounting for more than 11 per cent of GDP, and offers jobs in a country beset by high unemployment – for Egypt, tourism makes up 11 per cent of its GDP (gross domestic product) (Reuters).

Faiad’s innovation has not gone unnoticed. She received the European Fusion Development Agreement award (http://www.efda.org/) at the 2011 23rd European Union Contest for Young Scientists (http://ec.europa.eu/research/youngscientists/index_en.cfm). She is also receiving interest from the Egyptian Petroleum Research Institute (http://www.epri.sci.eg/), according to Inhabitat.

Ambitious Faiad is also seeking to take ownership of her innovation by getting a patent from the Egyptian Patent Office (http://www.egypo.gov.eg/english/default.htm).

Published: August 2012

Resources

1) Biofuel: A website with a good overview of biofuel options and directions on how to make biofuel. Website: http://biofuel.org.uk/

2) Biogasmax: Biogas Highway – waste to energy concept, 18-19 September in Gothenburg, Sweden. Participate in an intensive two-day programme with complete focus on biogas at the Water and Wastewater Fair. Meet with exhibiting Swedish biogas companies and companies within the water and wastewater sectors. Participate at the “International biogas business opportunities” seminar and learn more about biogas concepts and strategies. Website: http://www.biogasmax.eu/

3) New Techniques Create Butanol, A Superior Biofuel: A story from Science Daily about new techniques to produce a biofuel superior to ethanol. Website: http://www.sciencedaily.com/releases/2008/01/080123153142.htm

4) Biofuels Digest: The Digest covers producer news, research, policy, policymakers, conferences, fleets and financial news. Website: http://www.biofuelsdigest.com/bdigest/

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Southern Innovator Issue 1: https://books.google.co.uk/books?id=Q1O54YSE2BgC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 2: https://books.google.co.uk/books?id=Ty0N969dcssC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 3: https://books.google.co.uk/books?id=AQNt4YmhZagC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 4: https://books.google.co.uk/books?id=9T_n2tA7l4EC&dq=southern+innovator&source=gbs_navlinks_s

Southern Innovator Issue 5: https://books.google.co.uk/books?id=6ILdAgAAQBAJ&dq=southern+innovator&source=gbs_navlinks_s

https://davidsouthconsulting.org/2022/11/21/africa/
https://davidsouthconsulting.org/2022/08/02/african-fuel-pioneer-uses-crisis-to-innovate/
https://davidsouthconsulting.org/2022/11/19/agricultural-waste-generating-electricity/
https://davidsouthconsulting.org/2022/11/22/bio-ethanol-from-sturdy-and-once-unwanted-indian-plant/
https://davidsouthconsulting.org/2022/11/11/innovation-cairos-green-technology-pioneers/
https://davidsouthconsulting.org/2021/10/22/innovations-in-green-economy-top-three-agenda/
https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-5/
https://davidsouthconsulting.org/2022/11/01/southern-innovator-magazine-2010-2014/
https://davidsouthconsulting.org/2022/11/18/successful-fuel-efficient-cookers-show-the-way/
https://davidsouthconsulting.org/2021/02/22/team-southern-innovator-phase-1-development-2010-2015/
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African Manufacturing Pioneers Proving it is Possible to Thrive

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Africa’s paradox is that it is home to the greatest share of the world’s unexploited resources, yet has some of the world’s lowest per capita incomes. History has shown that exploiting the continent’s resources alone for export markets does little to improve incomes and living conditions in Africa, which in turn does nothing to improve human development. The key to resolving this paradox is made-in-Africa jobs, in particular high-value jobs that make products.

Africa still mostly makes its income from exporting raw commodities, from minerals to fuel to food. In the 1990s, Asian countries exported five times more manufactured goods, as share of GDP, than sub-Saharan Africa. Things changed in the 2000s. African manufactured output has roughly doubled over the last 10 years. And those goods are going more to the emerging economies than to the traditional powers (African Economic Outlook).

African Economic Outlook points out that by 2009 “trade between African countries and emerging powers equalled that between Africa and its traditional partners.”

“South-based manufacturing enhances the welfare of African consumers via prices and functionality,” the report says.

“For instance, generic Indian pharmaceuticals are cheaper than brands from traditional partners.”

Small and medium enterprises (SMEs) have been identified as a key part of Africa’s future prosperity and key to its ability to reduce poverty and achieve development objectives like the Millennium Development Goals (MDGs) (www.un.org/millenniumgoals).

The sector is large but its economic power is inefficiently used. Telling the Wall Street Journal, Mthuli Ncube, chief economist at the African Development Bank Group, estimated one-quarter of Africa’s gross domestic product — about US $450 billion — comes from 65 million small and medium-sized enterprises.

Manufacturing has been difficult to measure because so many businesses are just tiny cottage industries.

Obstacles to growth include poor infrastructure, unreliable power supplies, unscaleable business models, low quality standards and poor quality branding and design.

Access to funding is often weak and fragmented and many programmes run by international donors and banks targeting SMEs are uncoordinated and duplicate resources. The global economic crisis has not made these factors any easier.

But things are changing in many areas. The booming technology, consumer goods and resource sectors offer hope for a manufacturing renaissance.

There are examples from Africa defying the sceptics and showing it is possible to expand and export manufactured, finished goods that meet international standards.

What they have in common is a sophisticated product offering and an ability to meet international export standards. They also have overcome obstacles that scare away more timid international rivals.

Nigerian shoe and garment maker Fut Conceptus (www.futconceptus.com) has been taking raw Nigerian leather that was once just sent overseas for export, and instead is turning out high-quality shoes and bags made in Nigerian factories. These shoes – made in African, Spanish and Italian styles – meet international standards and are exported aroundAfrica. It has also established operations in Spain and the United Kingdom.

Started in 2008, the company got off to a good start by seeking out the best expertise to train its staff. Shoe-making experts fromSpainwere brought in to do the training. The company also imported top-quality machinery fromItalyandSpainto make sure its operations were modern and efficient.

These first, smart moves have meant the company is able to run an efficient and high-skilled operation inNigeriawhile also making its products to international standards. This is critical for a start-up business: the better the quality of the product in the beginning, the better the chance for accessing lucrative export markets. And the better and more efficient the manufacturing processes, the better chance a company will have meeting increasing demand and tight deadlines. It is one thing to make the best shoe in the world, but if you cannot deliver the quantity required for orders, then your reputation will be damaged.

Fut Conceptus is able to produce 22,000 pairs of sandals and 10,000 pairs of safety boots a day, according to its website.

Fut Conceptus Manufacturing Nigeria Ltd. also found a way to thrive in the country’s difficult and erratic conditions. To deal with the unreliable power supply, they run four electric generators. This costs them US $500 a day in fuel. This power problem scares off multinational companies, leaving the market open for Fut Conceptus. The company has been able to use this first-mover advantage to build its brand acrossWest Africa. It currently makes men’s moccasins, slippers, law enforcement footwear, safety footwear, and ladies’ sandals.

Founder Olumide Wole-Madariola is proud of the achievement. “Nobody was ready for what we were doing… Nobody was ready for ‘Made inNigeria,’” he said.

South African sauce maker Primolitos (www.primolitos.com) has become one of the few African companies able to meet international standards for food exports. It makes a vast range of products (http://www.primolitos.com/index.php?option=com_content&view=article&id=10&Itemid=12), from juices to sauces, spices, pickles, soups and baked goods.

The company has been around for over a decade and sells 2,000 products. It has also set-up a sister division to specialise in liquid and powdered food sachets. The company also has a clear “Quality Policy”, championing collective decision-making between management and staff, delivering “quality and safe consumer products”, and a system to quickly respond to consumer complaints and recall substandard products. All ingredients for building trust in a business.

It also has an ISO 20 0002 (www.iso.org/iso/home.html) accredited factory, complete with three testing labs, a training room, test kitchen, care centre for employees’ children, a wellness centre, laundry, high-tech water filtration and purification systems and the latest in hygiene and manufacturing processes. All of this a clear example of the commitment required to build a quality company that can export.

Over at Good African Coffee, Ugandan entrepreneur Andrew Rugasira is pioneering new ways to process coffee inAfrica. He set upUganda’s first enterprise to make instant coffee two years ago. This is a radical departure from the old practice of exporting the coffee beans to Europe for processing into instant coffee, which would then be exported back toAfrica.

“For decades, Africans have produced what they do not consume and consumed what they do not produce,” Rugasira told the Wall Street Journal.

The company has developed unique distribution arrangements for its instant coffee. A recent deal included providing coffee for an American network of 12,000 churches.

The company’s products are cleverly designed and packaged and are sold in distinct colour-coordinated packets. The company also passionately champions “trade not aid” as the long-term solution toAfrica’s economic growth (http://www.goodafrican.com/index.php/our-story/trade-not-aid.html).

On the African islandof Madagascar, a company is trying to reverse the practice of exporting Africa’s cocoa beans for manufacturing into chocolate products. The Madecasse Chocolate LLC. (http://madecasse.com) is a collaboration between American entrepreneur Tim McCollum and Madagascan chocolatier Shahin Cassam Chenai. The company is making a range of chocolate and vanilla products for US supermarkets.

“IfAfricacould sell the world chocolate…it wouldn’t solve all the continent’s problems, but it could make a big dent,” McCollum told the Wall Street Journal.

Africais believed to produce 60 to 70 percent of the world’s cacao supply. Less than one percent is made inAfricaand most is made into chocolate outside the continent.

Madecasse’s high-quality chocolate bars sell in the USfor US $6 each. Their market niche is to make “a single-origin chocolate, made entirely in Madagascar, which rivals the flavour of the best European chocolates”, according to its website. Flavours (http://store.madecasse.com) include pink pepper and citrus, cinnamon and sakay (a type of Madagascan hot pepper sauce), exotic pepper, sea salt and nibs, Arabica coffee, and baking chocolate. They also sell the world-famous Madagascan vanilla beans and extract. All are sold in colourful and well-designed packaging and sold on their website.

Chenai is a self-taught chocolate maker and works with a local team to refine the Madécasse chocolate.

“Connoisseurs knowMadagascarproduces some of the best cocoa in the world,” maintains Chenai. “My passion is to prove we can produce some of the best chocolate in the world.”

Published: December 2011

Resources

1) SME Toolkit South Africa: A website packed with resources and support for anyone starting a small business in Africa. Website: http://southafrica.smetoolkit.org/sa/en

2) African Guarantee Fund for Small and Medium-sized Enterprises: The AGF provides guarantees and technical assistance to financial institutions in Africa with the objective of generating enhanced growth in the SME sector and increasing employment opportunities in the economy, particularly for youth. Website: www.afdb.org/en/topics-and-sectors/initiatives-partnerships/african-guarantee-fund-for-small-and-medium-sized-enterprises/

3) Small and Medium Enterprise Support, East Africa: A blog promoting events and support for SMEs in East Africa. Website: http://smeseastafrica.blogspot.com/

4) Integrating Developing Countries’ SMEs into Global Value Chains: A paper from UNCTAD (2010). Website:http://www.unctad.org/en/docs/diaeed20095_en.pdf

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Press Release 2 | Southern Innovator

Press Release for General Distribution

Fourth Issue of UNDP Magazine Southern Innovator Launches at Expo

United Nations, Nairobi, Kenya, 31 October 2013

  • Fourth issue of Southern Innovator launched at Global South-South Development Expo 2013 in Nairobi, Kenya
  • 60-page color magazine gives snapshot of fast-changing world

The fourth issue of Southern Innovator magazine has launched at the Global South-South Development Expo 2013 in Nairobi, Kenya. Southern Innovator Issue 4 visits the new cities being built to tackle the challenges of a rapidly urbanizing 21st-century world. The magazine also highlights some of the solutions being devised to the challenges people face as the world becomes a majority urban place.

Some innovators are building new cities from scratch, applying the latest thinking and hard-wiring in cutting-edge information technologies and innovative environmental measures to create ‘smart’ cities and eco-cities. Architects are designing and refining homes that are beautiful and functional, easy to build, affordable and conserve energy. Social entrepreneurs are innovating ways to create liveable and socially inclusive urban areas, often in places where planning has been scant and where incomes are very low. All those featured in the magazine were chosen for their focus on improving human development and their ingenuity and fresh thinking.

Southern Innovator champions a 21st-century global innovator culture. The magazine profiles and celebrates the innovators across the global South finding new ways to tackle poverty, create wealth and improve human development and achieve the Millennium Development Goals (MDGs). In its first issue in September 2011, Southern Innovator featured the people who are re-shaping new information technologies – from mobile phone apps to Internet technologies. Many of the innovators profiled in that first issue came from Kenya.

SI (southerninnovator.org) is based on intensive research and produced by the United Nations Office for South-South Cooperation in UNDP (UNOSSC) (formerly the Special Unit for South-South Cooperation in UNDP). UNOSSC organizes an annual Global South-South Development Expo (southsouthexpo.org), a roaming celebration and gathering of Southern innovators previously held in New York, Washington, D.C., Geneva, Rome and Vienna. This year’s Expo is being held in Nairobi, Kenya (28 October to 1 November 2013) and is hosted by the UN Environment Programme (unep.org).

SI is being distributed through the United Nations’ network and partners and reaches some of the world’s poorest and remotest places, as well as the vibrant but stressed growing global megacities. It is hoped the magazine will inspire budding innovators with its mix of stories, essential information, facts and figures, images and graphics.

We hope you enjoy the magazine and find its content interesting and illuminating: a snapshot of a fast-changing world awash, as we found out, with
innovators, creators and do-ers making their world a better place. It is possible to sponsor issues of the magazine, either through helping to fund its print run, or through sponsored inserts covering that issue’s theme with relevant content for our readers.

For more information on Southern Innovator, contact Cosmas Gitta at
cosmas.gitta@undp.org.

Press Release 1

Press Release 3

Online archives: southerninnovator.org; http://www.scribd.com/SouthernInnovator. Follow @SouthSouth1

United Nations General Assembly: Sixty-ninth session, Item 24 (b) of the provisional agenda, Operational activities for development: South-South cooperation for development, 17 July 2014.
The research informing Southern Innovator Magazine played a part in the formulation of the UN’s post-2015 development agenda, including the Sustainable Development Goals (SDGs).

https://davidsouthconsulting.org/southern-innovator-scale-up-fundraiser/

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