Ethiopia’s bustling capital, Addis Ababa, is experiencing a building and business boom. Foreign investors and Ethiopia’s entrepreneurial and widespread global diaspora are investing again in the country. But Ethiopia still relies for most of its foreign currency wealth on exports of unprocessed coffee beans and leather hides — a model that leaves the bulk of the profits made outside of Ethiopia.
But one shoe company provides an example of a home-grown business that is finding success in the international marketplace, while repatriating most of the profits for its goods back to Ethiopia, creating jobs and local wealth.
Ethiopia’s economy is mostly dependent on agriculture, which accounts for 60 percent of exports and 80 percent of employment (CIA World Factbook). The country has a tiny private sector and high youth unemployment. It is difficult to find funding for small businesses. Yet, because of the high population growth, the country needs to create more jobs.
The Economist magazine has forecast Ethiopia’s economy will grow by 7 percent in 2010, becoming the fifth fastest growing economy in the world, and on course to surpass Kenya to become East Africa’s biggest economy. While this sounds impressive, the country has to run hard to create enough jobs to meet its growing population and still faces significant food security problems.
One company, soleRebels, is combining a clever twist on a local tradition – recycling rubber from old truck tires into shoes, locally known as selate shoes – with sophisticated design concepts and high quality craftsmanship to make a global footwear hit.
Co-founder and managing director Bethleham Tilahun Alemu, a 30-year-old African web-vending entrepreneur, has turned this local craft into a global fashion design hit by adding colourful cotton and leather uppers to the tire shoes. The recycled rubber shoes come in many styles: from handmade flip-flops to boat shoes, loafers, and athletic trainers resembling the popular American sports shoe, Converse (http://www.converse.com/).
SoleRebels’ (http://solerebelsfootwear.weebly.com/index.html) shoe factory is on the outskirts of Addis Ababa in the historic village of Zenabework. Despite its location, it is reaching the international markets through online retailers like Amazon.com. Shipments take between three and five days to arrive in the United States.
And the secret to this small start-up’s success? Apart from great shoes and funky design, Alemu puts it down to this: “We are sitting in Addis Ababa but acting like an American company,” she told The Guardian newspaper.
It doesn’t hurt that Alemu is also money-smart: she is a former accountant.
Started five years ago, soleRebels now employs 45 full-time staff making 500 pairs of shoes a day. The shoes cost between US $33 and US $64. They are also being sold in Japan and the United Kingdom on Amazon’s shoe-selling website, http://www.javari.co.uk.
In 2010, Alemu hopes soleRebels will make US $481,000. But soleRebels has an even more ambitious goal: to become “the Timberland or Sketchers of Africa.”
Timberland (http://www.timberland.com/home/index.jsp), an American shoe and boot maker, has been a pioneer in high-quality leather footwear, breaking new ground in adopting green manufacturing processes and exploiting the power of the web by allowing customers to customise their footwear.
SoleRebels has cleverly exploited the advantages of the global marketplace to grow its customers and profits. The business has done this with just one leg-up: a line of credit from the government to help with large orders. With 6.2 million people out of a population of 80 million needing food aid, Ethiopia is still highly dependent on international aid. But Alemu is showing there is a way to build a sustainable successful business.
Inspiration for Alemu came about when she was thinking what Ethiopian product could be produced in a sustainable way. She remembered the sandals worn in the country.
“Recycling is a way of life here – you don’t throw things away that you can use again and again,” she said. “I wanted to build on that idea.”
Ethiopian shoe makers have had a difficult time in recent years, trying to compete with cheaper Chinese imports. But rather than just trying to come up with a shoe that was even cheaper than the Chinese ones, soleRebels decided to build a business selling shoes to the more lucrative export market.
Alemu reasoned that good design would attract a higher price. She did research on the internet to find out which designs worked well and what were the latest trends in footwear.
This research formed the basis of her range of shoes, which have catchy names like Class Act or Gruuv Thong. The sandals and flip-flops are either cotton-covered or leather covered. The Urban Runner shoe sells best and is inspired by the Converse All Star sneaker.
SoleRebels has a regular supplier of old truck tires and inner tubes and has women weave and dye the cotton, jute and hemp uppers for the shoes. Almost all materials are locally sourced. Old army uniforms are cannibalized for their camouflage pattern.
SoleRebels has also been canny in seeking Fair Trade certification (http://www.fairtrade.org.uk) to help with marketing and selling the shoes.
To increase the market for the shoes, Alemu bombarded American retailers with emails and shoe samples to pique their interest. Because of the U.S. African Growth and Opportunity Act (http://www.agoa.gov), soleRebels’ shoes can be imported into the United States duty-free: a big price advantage in the U.S. marketplace which has helped grab the interest of retailers like Whole Foods and Urban Outfitters.
This interest soon snowballed, and people were placing orders through the soleRebels website (http://solerebelsfootwear.weebly.com/index.html). Orders come by courier from Ethiopia in about a week to the United States.
With all this interest building, Amazon, the leviathan online retailer, decided to become a customer for the shoes. Online retailing has been a huge boost to the growth of soleRebels. According to Alemu, it has enabled the company “to understand the market needs and demands in real time” — a huge advantage to a start-up company far away from its markets.
There is another advantage to using the web to grow a business: it has enabled soleRebels to take greater control of the whole process. The company negotiates directly with retailers, handling orders and credit collection, and this makes sure most of the profits of the business return to Ethiopia.
Making soleRebels quickly profitable has been a benefit to its workers. Starters at the company make US $1.92 a day, while experienced shoe-makers earn US $11 a day (a good wage in Ethiopia).
“In Ethiopia we have become used to taking money from the West, to always getting help,” Alemu told the Guardian. “That does not make for a sustainable economy. We need to solve our own problems.” And what does success enable them to do? SoleRebels are now building a solar-powered factory to replace their current workshop. And there is a steely pride in the firm’s success: “People buy soleRebels because they are good, not just because they are green or from Ethiopia,” Alemu said. “Our product speaks for itself.”
Published: January 2010
Resources
1) The online service CafePress is a specially designed one-stop shop that lets entrepreneurs upload their designs, and then sell them via their online payment and worldwide shipping service. Website:http://www.cafepress.com/cp/info/sell/
2) Once inspired to get into the global fashion business, check out this business website for all the latest news, jobs and events. Website: http://us.fashionmag.com/news/index.php
4) The red dot logo stands for belonging to the best in design and business. The red dot is an internationally recognised quality label for excellent design that is aimed at all those who would like to improve their business activities with the help of design. Website:http://www.red-dot.de
5) Dutch Design in Development: As a matchmaker, DDiD puts together European clients, Dutch designers and small and medium-sized enterprises in developing countries. The designers share their knowledge of European consumer tastes, product development, design and quality standards. Website:http://www.ddid.nl
6) ShopAfrica53: Pledging in its motto to reach “every African nook and cranny,” ShopAfrica53is an online shopping portal similar to famous brands like Amazon or eBay, but focused entirely on giving African traders the ability to sell across the continent and to the world online. Website:http://www.shopafrica53.com/
7) Havianas: A Brazilian global fashion success with its rubber flip flops. Website: http://www.havaianas.com/
The beep-beep of a received text on a mobile phone is now becoming a much-needed lifeline to Africans. Zimbabweans, who continue to struggle every day with inflation that has shot to 3,731 percent (Zimbabwe Central Statistical Office), have usd African ingenuity and 21st century technology to survive another day.
New website services have become a literal lifeline for millions suffering from economic and social hardships. At least four new web-based services have stepped in to link expatriate Zimbabweans working outside the country with their relatives back home. All share a common service: people can log into the websites and shop and select what they like to purchase or transfer to their relativs. Once a purchase has been made, a message is sent by mobile phone text to Zimbabwe, either transferring money credits or credits for fuel, food or medical services.
Mukuru.com is the most elaborate and ambitious of the services, and is expanding across Africa (currently in Zimbabwe and South Africa, it is expanding to Kenya, Malawi and Zambia). Started in 2006, it now boasts 8,000 customers and is averaging 1,200 orders per month, ranging from money transfers to fuel and digital satellite television subscriptions. A voucher number sent by mobile phone also allows the recipient to swap a PIN (personal identification) number for coupons redeemable at certain garages.
One of the great advantages of this new technology is its ability to give real-time updates and tracking throughout the transaction. Senders are informed about every stage of the transaction, right up until the gas is gushing into the car’s tank.
“Basically anybody who is able to work will do their best to support family back home,” said Mukuru’s UK-based Nix Davies. “Mukuru’s birth is the result of our inability to sit back and watch, as well as the desperate need to help those back home. The power of an instant SMS being able to provide value to its recipient is inspiring.
“Launching Mukuru.com has not been without its hurdles,” continues Davies. “Promoting a brand with one foot in the first world and having to deal with third world inconsistencies is always challenging.” Mukuru also has plans to expand into travel, freight, mail (letters are printed out and sent within Zimbabwe), and music to help local musicians.
Over at another website, Zimbuyer.com, expatriate Zimbabweans can buy groceries for their relatives at home and make sure that the money is not spent on the wrong thing. “They’re a lot of people who left Zimbabwe and, for example, have left their children over there,” a spokesman told the BBC’s website. “But sometimes the money they have sent home for the care of the children is diverted into other things. With our service, people buy the stuff – and we deliver them to the recipients so they know what they’re buying.”
Zimbuyer’s website is similar to food shopping websites in developed countries. Prices are listed in British pounds, but the food items are Zimbabwean staples like sadza maize, Cashel Valley Baked Beans and Ingrame Camphor Cream – all delivered to people living in Harare, Chitungwiza and Bulawayo.Zimbuyer’s most popular products are cooking oil and sugar, while “power generators are proving popular because the electricity always goes off nearly every day.”
Another service is Zimland.com, which has a network of 52 supermarkets nationwide. As it starkly boasts on its website, it gives Zimbabweans abroad “a quick and efficient way of ensuring their families do not starve in Zimbabwe.”
The Zimland Superstore offers a variety of hampers of food and essentials for families, from the Madirativhange to the Mafidhlongo to the Hotch Potch Delux, and boys and girls ‘Back to School’ hampers.
Yet another service has taken on the problem of paying for medical and health services. Beepee Medical Services allows Zimbabweans to pay for doctors’ appointments, prescription drugs and surgery for relatives.
Launched in September 2006 by Dr Brighton Chireka and his wife Prisca, a nurse, the business is small but growing.
“Mostly we’re running it as a service to help people,” said Dr Chireka, adding he gets about two consultation bookings a day (US $30 an appointment). “It should be able to pay for itself… We’ve employed people who are working full-time in Zimbabwe. This side (the UK), it’s on a part-time basis to answer the calls.”
Please visit the following link for more information:
An up-to-date report from The Economist magazine on the country situation in Zimbabwe: www.economist.com
Published: November 2008
By 2012, Southern Innovator had completed its global reader impact study.
Mobile phones are more and more part of daily life in the South’s slums – even for the poorest people. One result is that it has now become possible to undertake digital mapping initiatives to truly find out who is where and what is actually going on.
About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that the number of people living in such conditions will double by 2030 as a result of rapid urbanization in developing countries. How to improve their living conditions and raise their standard of living is the big challenge of the 21st century.
With just over five years until the 2015 deadline to meet the Millennium Development Goals (http://www.undp.org/mdg/), and the current economic downturn reversing some gains, any tool that can make development decisions more precise has to be a benefit.
People are now turning to the growing penetration of digital technologies into slums and poor areas to find solutions. With mobile phones available across much of the global South, and plans underway to expand access to broadband internet even in poorly served Africa, it is becoming possible to develop a digital picture of a slum area and map its needs and population.
Put to the right use, this powerful development tool can fast-track the delivery of aid and also better connect people to markets and government services.
In November, an NGO called Map Kibera (www.mapkibera.org) began work on an ambitious project to digitally map Africa’s largest slum, Kibera in Nairobi, Kenya .
The partners behind Map Kibera are Humanitarian OpenStreetMap, JumpStart International, WhereCampAfrica, the Social Development Network, Pamoja Trust, Hands on Kenya and others.
Estimates place the number of residents in Kibera at one million, but nobody really knows how many live there (UN-HABITAT). The slum is typical of such deprived areas, lacking in health and water resources and plagued by chaotic traffic and housing. Few fully grasp where everything is in the sprawl.
While data does exist on the slum, it is not shared or collated into one source. The Map Kibera project uses an open-source software programme, OpenStreetMap (http://www.openstreetmap.org/), to allow users to edit and add information as it is gathered. This information is then free to use by anybody wanting to grasp what is actually happening in Kibera: residents, NGOs, private companies and government officials.
This will literally put Kibera on Kenya’s map.
The mapping team started with 12 young people recruited in Kibera to start the work in November of this year. They will be trained and also receive support from the growing Nairobi technology community.
“The project will provide open-source data that will help illustrate the living conditions in Kibera,” said Map Kibera’s Mikel Maron. “Without basic knowledge of the geography of Kibera it is impossible to have an informed discussion on how to improve the lives of residents of Kibera.”
Workshops will communicate with local residents and show them the findings available from the map. Paper maps will be distributed to residents and then updated as new information comes in. It is critical local people are kept informed to build trust and avoid conflict. As can be seen from the Google Street Views (http://www.google.co.uk/help/maps/streetview/) controversy, nobody likes to be mapped without their permission or consent.
Like Kenya, Brazil has a long history of sprawling slums sprouting around its cities. Called favelas, they are complex places, with both rudimentary dwellings and elaborate mansions. Walking into a favela can be a journey through the dreams and aspirations of generations of people, often reflected in their dwellings. Favelas have many services, including hospitals, and there are restaurants and coffee shops. In short, while they are not in the official development plans, the favelas are vibrant economic entities and home to hundreds of thousands of people.
But since they are chaotic and undocumented by official maps, the economic and social development of the favelas is hindered as even basic services like mail delivery are difficult to provide.
An NGO called Rede Jovem (http://www.redejovem.org.br/) is deploying youths armed with GPS (global positioning system)-equipped (http://en.wikipedia.org/wiki/Global_Positioning_System) mobile phones to map the favelas of Rio de Janerio. To start with, they are mapping five favelas: Complexo do Alemão, Cidade de Deus, Morro do Pavão-Pavãozinho, Morro Santa Marta and Complexo da Maré.
“The main goal was to mark public interest spots on a map and show places like schools and institutions and hospitals and restaurants,” Natalia Santos, the executive coordinator for Rede Jovem, told MobileActive (www.mobileactive.org) . “We wanted to spread the news about what slums do have, so all the people can get to know that the slum is not just a place for violence and marginality and robbery.”
The mapping process works like this: the mappers physically travel around the favela and upload information on each, individual landmark (restaurants, roads etc.) as they go. They use Nokia N95s mobile phones that are connected to Google Maps (www.maps.google.com).
According to Santos, reporters enter the information on the map displayed on the phone, and they can video or photograph to add more detail. They are using Wikimapa (www.wikimapa.org.br), and Twitter (www.twitter.com) to log the information.
As Rede Jovem recruited young mappers, they discovered an interesting fact: the male reporters (aged between 17 and 25) were frightened to enter a favela with a mobile phone for fear of either being mugged or being stopped by the police. Because of this fact, all the mappers are young women.
They are ambitious for the future despite their funds running out in December. “We want everyone who has a cell phone with GPS to be a wikireporter,” said Santos .
How important it is to the favela residents to be recognised like this can’t be overstated. “I think they are very happy because they’re seeing that they exist,” said Santos. “And the mailman says that now he can deliver the mail.”
Published: December 2009
Resources
Mobile Active.org: MobileActive.org is a community of people and organizations using mobile phones for social impact. They are committed to increasing the effectiveness of NGOs around the world who recognize that the over 4 billion mobile phones provide unprecedented opportunities for organizing, communications, and service and information delivery. Website: http://www.mobileactive.org
Google Android: Get inventing! This software enables anyone to start making applications for mobile phones. And it offers a platform for developers to then sell the applications to others. Website: http://www.android.com/
Ushahidi: is a website that was developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. The new Ushahidi Engine is being created to use the lessons learned from Kenya to create a platform that allows anyone around the world to set up their own way to gather reports by mobile phone, email and the web – and map them. It is being built so that it can grow with the changing environment of the web, and to work with other websites and online tools. Website: http://blog.ushahidi.com/
Textually.org: is the entry point of three weblogs devoted to cell phones and mobile content, focusing on text messaging and cell phone usage around the world, tracking the latest news and social impact of these new technologies. Website:http://www.textually.org/
Betavine Social Exchange has launched. It’s a matching site for NGOs looking for mobile solutions, and developers who can help build them, all brought to you by Vodafone. Website:http://www.betavine.net
The story first appeared in the UN e-newsletter Development Challenges, South-South Solutions in 2009. It was simultaneously published on the Vancouver, Canada-based crowd-powered news website, NowPublic. It was then published in the UN magazine Southern Innovator.
NEW: A new design template has been launched for the e-newsletter (see below). The Southern Innovator website archive of Development Challenges stories is also now online: southerninnovator.org
New magazine Southern Innovator has launched: Read and download the magazine here: Southern Innovator Issue 1
December
Mapping to Protect Kenya’s Environment: the eMazingira SolutionDevelopment Challenges: Powerful new grassroots crowd-mapping tools have sprung up in the past few years across the global South, from Brazil’s Wikicrimes (www.wikicrimes.org) real-time crime mapping technology to the now famous Ushahidi (http://ushahidi.com) – a non-profit company making the free and open source Ushahidi software for information collection, visualization and interactive mapping – from its base in Kenya. They share some common features. All draw on the widespread use of mobile phones in the global South combined with growing access to the Internet, either through 3G mobile phone services, WiFi wireless connections, Internet centres or increasingly available broadband Internet services.
Building an Interactive Radio Network for Farmers in NigeriaDevelopment Challenges: As solar power technology has improved, new pioneers have emerged to exploit this innovation. Several decades ago, solar power was seen as too expensive for wide-scale roll out in poor countries and communities. But today, an army of solar technology pioneers has fanned out across the world to show the new wave of innovations and how they make solar power affordable.
African Manufacturing Pioneers Proving it is Possible to ThriveDevelopment Challenges: Africa’s paradox is that it is home to the greatest share of the world’s unexploited resources, yet has some of the world’s lowest per capita incomes. History has shown that exploiting the continent’s resources alone for export markets does little to improve incomes and living conditions in Africa, which in turn does nothing to improve human development. The key to resolving this paradox is made-in-Africa jobs, in particular high-value jobs that make products.
Indian City Slum Areas Become Newly Desirable Places to LiveDevelopment Challenges: With India’s urban economy experiencing rapid growth, its slums – once seen as the most undesirable places to live in the country, if not on Earth – are attracting the attention of affluent residents and developers in India’s rapidly expanding cities. The prosperity in India’s cities has made these areas’ proximity to business and entertainment zones highly desirable. In turn, this has led to slum dwellers either upgrading their homes and in the process boosting their value, or being offered the opportunity to sell their rudimentary dwellings to real estate agents and property developers.
November
New African Film Proving Power of Creative EconomyDevelopment Challenges: A new movie is generating excitement around life in the war-torn, chaotic and impoverished Democratic Republic of the Congo (http://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congo) – the central African nation – and proving how versatile and resilient a creative economy can be in a crisis.
Recycling Waste to Boost Incomes and Opportunities Development Challenges: We all know that green is good, but often the best way to encourage recycling and other environment-improving activities is to put in place economic incentives. It is one thing to admonish people and tell them something is the right thing to do; it is another to make keeping a clean environment pay.
Virtual Supermarket Shopping Takes off in China Development Challenges: An ingenious use of technological innovation and savvy trend-spotting is radically transforming the way people do their grocery shopping in China. Busy urban dwellers with time-poor lifestyles can now do their grocery shopping as they pass through Shanghai’s subway system and have their weekly shopping delivered to their home.
Bolivia Grabs World Media Attention with Salt Hotel Development Challenges: Tourism is a great way to attract foreign currency to a country and build local economies, especially in remote or isolated places. But the catch is finding a way to get people to go the distance and come and visit and spend their money.
October
Indian Mobile Phone Application Innovators Empower Citizens Development Challenges: With mobile phones becoming ubiquitous across the global South, the opportunity to make money – and possible fortunes – by providing ‘apps’ for these devices is now a reality.
Mapping Beirut Brings City to LightDevelopment Challenges: As cities in the global South grow ever larger, their often-chaotic evolution can create sprawling urban mazes that would confuse even the brightest brains.
Putting Quality and Design at the Centre of Chinese FashionDevelopment Challenges: Awareness of the sourcing of materials for fashion has been on the rise in the past decade. Concerns about how the global fashion industry functions and its impact on the environment have given rise to savvy retailers who take care over the sourcing of their materials and the working conditions of their employees.
Cheap Indian Tablet Seeks to Bridge Digital Divide Development Challenges:India has had many false starts in innovating in information technology. While the country and its talented army of software engineers have a global reputation for innovation, the fits and starts that have accompanied attempts to create new hardware and devices have drawn a range of emotions, from amusement to frustration.
September
Filipino Architect wants to Transform Slum with New PlanDevelopment Challenges: A clash is occurring across the global South over the future of urban planning and the ever-growing slums of the world’s megacities. This will be a decisive clash of visions: should cities flatten slums and relocate their residents, or work with slum dwellers, acknowledge the role they play in city economies and improve their lives with better dwellings?
Model City to Test the New Urbanism Concept in IndiaDevelopment Challenges: India’s phenomenal economic growth rate – forecast to be 7.9 percent this year by the Asian Development Bank, after averaging 7.7 percent per year over the past decade – has been the force behind an expanding middle class population, now estimated at 50 million people (McKinsey). Forecasts see it swelling from 5 percent of the population to 40 percent by 2025.
Pulque: Aztec Drink Ferments New EconomyDevelopment Challenges:Reviving traditional foods and drinks can be an income-boosting source of new economic activity. Many cultures can benefit from looking again at their rich traditions to find new ways to increase enterprise. This can be difficult at first. Big global brands have many initial advantages: they are backed by wealthy and experienced international companies and can deploy aggressive marketing and distribution power to get products into the hands of consumers. The power of Coca Cola to reach all corners of the earth is legendary.
Ghana: Oil-rich City Sparks Entrepreneurs and DebateDevelopment Challenges: Commodity booms can seem like the answer to a poor nation’s prayers, a way to fulfil all their development dreams and goals. The reality, however, is far more complex. More often than not, the discovery of resources sparks a mad scramble for profits and patronage, as politicians and politically connected elites carve out their slice of the new resource boom before anyone else.
August
Anti-bribery Website in India Inspires Others Development Challenges: An Indian website tackling corruption has been so successful it has inspired a wave of followers in China. The I Paid a Bribe website – motto: “Uncover the Market Price of Corruption” – was set up by the Janaagraha Centre for Citizenship and Democracy (www.janaagraha.org), a non-profit organisation based in Bangalore, India.
Turning African Youth on to TechnologyDevelopment Challenges: An African NGO believes the Internet is the single biggest key to rapid development in Africa – and it is working to connect youth, women and rural populations to the web, and in turn, switch them on to the vast resources stored across the world’s Internet sites.
Pakistan Simplifies Job-matching ServicesDevelopment Challenges: An innovative job-matching service from Pakistan is trying to bring together people who normally live separate lives. It is eliminating the middlemen who gouge both employers and employees for job-seeking fees and opening up a new world of opportunities for the poor.
Data Surge across Global South Promises to Re-shape the Internet Development Challenges: The deluge of data gathered by the digital revolution underway in the global South continues to offer a significant economic opportunity. How this data is harvested will forge the successful Internet business models of the future.
July
Bringing the Invention and Innovation Mindset to Young Kenyans Development Challenges: A highly innovative new way to teach the basics of electronics, computing and technological innovation is being pioneered in the slums of Nairobi, Kenya. Driven by the desire to counter perceptions of apathy among young people, NGO Kuweni Serious is running a training course for girls aged over 8 years in some of the poorest parts of the city to turn on a new generation to the power of technology to make change.
Arab World Domain Name Opportunity Huge Economic HelpDevelopment Challenges: With the so-called Arab Spring still unfolding across much of the Arabic-speaking world, it is easy to miss a rising new economic opportunity: The introduction of an Arabic domain name system for the Internet.
African Youth Want to do Business in Fast-growing Economy Development Challenges: Africa’s growing economy is meeting head-on an optimistic young population keen to start businesses. At least that is what a new poll of African youth says, finding that one in five Africans between the ages of 15 and 24 without a current business wants to start one in the next 12 months.
Kenyan Safari Begins Minutes from AirportDevelopment Challenges: Many people find the prospect of staying in airport hotels dreary at best. They tend to be located in industrial parts of cities or far from city centres. They can be surrounded by roads and highways and are built to move lots of people, not to look nice. The surrounding areas can be very common to all nations – warehouses, office parks, nondescript restaurants and hotels – and give few clues to where you are apart from the weather and the languages on the sign boards.
June
Brazilian Restaurant Serves Amazonian TreatsDevelopment Challenges: The vast Amazon rainforest has inspired a cuisine pioneer in Brazil. Combining the sensual pleasures of fine dining and the joy of tasting new flavours with a pursuit of sustainable and profitable local farming, a chef is inventing a new Brazilian cuisine and showing the way to create sustainable incomes.
Civet Cat Coffee Brews Filipino OpportunityDevelopment Challenges: In the Philippines, one animal’s call of nature has become a business opportunity.The civet cat, a member of the mongoose family, ingests the fruit of coffee plants, and expels the beans. This has created an unexpected by-product – a prized beverage for the world’s savvy coffee drinkers seeking the next taste sensation. The partially digested coffee beans are gathered from the faeces of the cat and used to make a much-coveted, smooth-flavoured cup of coffee.
Indonesia Best for EntrepreneursDevelopment Challenges: A global survey has unearthed hotspots across the global South for start-up businesses and private enterprise. It shows there are now many places in the South where people are actively encouraged to start businesses and engage in innovation and enterprise. The top place in the world for entrepreneurship, according to the survey for the British Broadcasting Corporation (BBC), is Indonesia.
The e-Reader Battle Reaches IndiaDevelopment Challenges: The rise and rise of e-books and electronic publishing has prompted the development of e-readers: handy, portable devices that try to mimic the reading experience of paper books while offering the storage and navigation capability of computers.
May
African Botanicals to be used to Boost Fight against Parasites Development Challenges: More than 1 billion people in the developing world currently suffer from tropical diseases, which leave a trail of disfigurement, disability and even death. Yet only 16 out of 1,393 – 0.01 percent – of new medicines marketed between 1975 and 1999 targeted tropical diseases (International Journal of Public Health).
Floating Bank Floats New Dreams for Brazilian Middle Class Development Challenges: Brazil’s booming economy has seen a dramatic increase in the size of its middle class. More and more people have been lifted out of poverty as a growing, stable economy overcomes years of political and economic instability. In 2010, Brazil’s economy grew by a record 7.5 percent, surpassing a previous peak in 1986 (Brazilian Institute of Geography and Statistics) (IBGE) (www.ibge.gov.br/english). The country’s gross domestic product (GDP) reached 3.67 trillion reais (US $2.21 trillion) in 2010, making it Latin America’s largest economy.
Indonesian Food Company Helps Itself by Making Farmers More Efficient Development Challenges: The current global economic crisis is taking place at the same time as a global food crisis. Food inflation took off at the beginning of 2011. This is having a devastating affect on countries dependent on food imports and experiencing decreasing domestic production capabilities. The least developed countries (LDCs) saw food imports rise from US $9 billion in 2002, to US $23 billion by 2008 (UNCTAD), prompting Supachai Panitchpakdi, secretary general of UNCTAD, to say “the import dependence has become quite devastating.”
Indian Toilet Pioneer Champions Good Ideas Development Challenges:Access to adequate sanitation and toilet facilities is critical to making development gains. Yet this simple fact of life often gets overlooked, especially in fast-growing cities where populations are on the rise or in transit. Out of an estimated 2.6 billion people in the world without toilets, two-thirds are in southern and eastern Asia (World Toilet Organization).
April
Solar Sisters Doing it for Themselves: Tackling African Light Famine Development Challenges: A social enterprise is seeking to capture the power of the sun to bring light and economic opportunity to women in Africa. Using a direct-marketing distribution system, it sells solar lamps and lanterns to some of Africa’s remotest communities. Solar Sister (www.solarsister.org), launched in Uganda in 2010, is hoping to do for power generation what mobile phones have done for communication in Africa: make a technological leap to a model of grassroots power generation, rather than waiting for large-scale power schemes to eventually reach the poor and rural.
South Africa Innovates Healthcare with Prepay Phone Vouchers Development Challenges: Pioneers in Africa are experimenting with new ways to fund the delivery of healthcare that is affordable and sustainable and not dependent on foreign aid and donations. A South African company is prototyping the selling of pre-payment healthcare services through mobile phones with a range of vouchers that can be bought and downloaded at the tap of a keypad.
Indian ID Project is Foundation for Future Economic Progress Development Challenges: India is in the midst of the biggest national identification project in the country’s history. The aim is for every Indian to receive a voluntaryelectronic identification card containing his or her details and a unique number. Called an Aadhaar, it is a 12-digit unique number registered with the Unique Identification Authority of India (http://uidai.gov.in) (UIDAI). The project joins a growing trend across the global South to map populations in order to better achieve development goals.
Ghana’s Funeral Economy Innovates and Exports Development Challenges: The West African nation of Ghana’s funeral economy is attracting innovation and grabbing attention outside the country. The nation’s elaborate – but expensive – funeral rituals provide craftsmen with a good income. And new products are being introduced to handle the financial consequences of this unavoidable fact of life.
March
Bolivian Film School’s Film Scene Paying Off Development Challenges: A film school in Bolivia shows how a creative hub can become the start of something much bigger. The school is inspiring a new generation of young people to get into filmmaking. And one of its lecturers is already experiencing global success acting in an award-winning new Spanish film.
Happy Nigeria: West African Nation Has Good Attitude Development Challenges: In the last 10 years, an increasing amount of attention has been paid to the concept of national happiness. The notion was first developed in the tiny Asian Kingdom of Bhutan (http://en.wikipedia.org/wiki/Bhutan), whose advocacy of ‘gross national happiness’ (http://www.grossnationalhappiness.com/) as a measure of national achievement just as important as Gross National Product (GNP), has been met with equal parts ridicule, respect and research.
Cambodian Bloggers Champion New, Open Ways Development Challenges: The Southeast Asian nation of Cambodia has had a very difficult history over the past few decades. In the 1950s and 1960s, it was seen as a glamorous and vibrant place. Dynamic, ambitious and newly independent from French colonial rule, Cambodia embarked on an extensive programme of building that is now called “New Khmer Architecture.” It is the most visible legacy of this modernizing time.
China Consumer Market: Asian Perspective HelpsDevelopment Challenges:The rise of China since 1989 has been the most remarkable development story of our times. The number of people lifted out of poverty is historically unprecedented: 65 percent of Chinese people lived below the poverty line in 1981; in 2007 it was 4 percent (World Bank).
February
Disaster Recovery, Ten Years After: The Gujarat, India Experience Development Challenges: In the past decade, there have been many devastating natural disasters, from Iran’s 2003 Bam earthquake and the Asian tsunami of 2004 to Hurricane Katrina in the United States in 2005 and the earthquakes in Chile and Haiti in 2010. All of these events received extensive media attention and drew a large aid response. Those who track natural disasters have noticed a serious increase in frequency over the past decade (http://www.marketoracle.co.uk/Article26290.html).
Chilean Eco-Buildings Pioneering Construction MethodsDevelopment Challenges: Across the global South, the search is on for new ways to build without extracting a high price from local environments.More and more people are recognizing the advantages of energy-saving methods like prefabrication. Prefab building techniques involve assembling a structure from pre-assembled parts or modules made in a factory, or transporting a completed, factory-made structure to a site (http://en.wikipedia.org/wiki/Prefabricated_building).
Model Cities Across the South Challenge Old WaysDevelopment Challenges: Pioneering thinking about how resources are used and how people live their lives is taking place in the dynamic economies of the global South. Facing a vast population surge to urban areas, these include attempts to build “green” cities and low-waste, smart and digital communities.
Indian Newspapers Thrive with Economy Development Challenges: The onslaught of digital media in the developed countries of the world regularly brings pronouncements of the death of the traditional newspaper. But this assumption of digital triumph misses out on the reality in countries across the global South.
Extra story: 2011 Trends for the South Development Challenges: The world has been through a dramatic and fascinating period since the global economic crisis erupted in 2008. While the wealthy, developed nations of the North have been pitched into one crisis after another, the countries of the global South (many of whom are well accustomed to crises) have been part of a powerful new economic phenomenon: the rapid growth of South-South trade, investment and exchange. Its effects include stronger ties between Asia and South America and between China and Africa.
Africa’s Consumer Market in Spotlight for 2011Development Challenges:While other parts of the world will spend 2011 worrying about their debt levels and how to spur economic growth, many factors are pointing to Africa potentially following a different story. A frenzy of activity has been building around Africa’s market opportunities and its growing middle class consumer population.
China’s Booming Wine Market Can Boost SouthDevelopment Challenges: A great South-South opportunity has emerged with the recent boom in wine drinking in China and the pursuit of quality tastes. Matching high-quality wine producers from the global South – including South Africa, Chile, Morocco, and Lebanon – with China’s thirsty wine drinkers could deliver a major income boost.
Food Inflation: Ways to Fight ItDevelopment Challenges: Food inflation has taken off at the beginning of 2011. As the global economic crisis enters its next phase, both developed and developing countries are experiencing inflation. There are many factors fuelling the rise in prices – inefficient distribution and storage systems, lack of investment in agriculture, devaluing currencies, high demand, natural and man-made disasters, use of food products like corn to make biofuels – but there are also ways to counter the effects of food inflation that have been tried and tested across the South.
Turning Animal Waste Into PaperDevelopment Challenges: Animal waste is a messy fact of daily life in rural communities across the global South. This byproduct of life has many uses – but an ingredient for making writing paper is probably not the first that springs to mind.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
David South Consulting 
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