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Arab World Domain Name Opportunity Huge Economic Help

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

With the so-called Arab Spring still unfolding across much of the Arabic-speaking world, it is easy to miss a rising new economic opportunity: The introduction of an Arabic domain name system for the Internet.

The explosion in mobile phones in the Arab world has dramatically increased the number of people who can now access the Internet. One Arabic financial website put the number of people who can now access the Internet in one way or another in the Arab world as 75 million (www.nuqudy.com). As highlighted in the 2003 Arab Human Development Report (AHDR), Arabic-speaking countries have been at a knowledge disadvantage for some time: more than 270 million citizens have access to fewer books than other languages, slower growth economies, and greater illiteracy than the faster-growing emerging economies. At the time, the AHDR found there were just 18 computers per 1,000 people compared to a global average of 78. And just 1.6 percent of Arabs had Internet access, one of the lowest ratios in the world (AHDR 2003).

Since the dawn of the Internet, Latin script has been used exclusively for top-level web domain names, the addresses that end .com, .org and so on. That has been a big obstacle for users of non-Latin script languages like Arabic. It is estimated just 10 percent of people in the Arab world speak English. Many of the resources on the Internet and its utility have been lost to these people. But by using Arabic domain names, there will be a consistency and no more guesswork.

A typical problem in Latin transliterations of Arabic is the conundrum as to either using El or Al as the prefix to a word. This problem is eliminated when Arabic is used.

The Arab world is also very mixed, including the resource-rich, cash-rich Gulf States – Kuwait, Qatar, United Arab Emirates, Saudi Arabia, Oman and Bahrain – and states with high rates of poverty such as Egypt, Djibouti and Yemen.

The protests and uprisings this year in Tunisia, Egypt and elsewhere – with their Facebook pages and Twitter streams – have shown that a growing group of highly Internet-savvy young people is emerging in the Arab world. But for many without the education or the resources, access to knowledge still remains weak. But armed with Internet-capable mobile phones and Arabic language domain names, rapid change is now possible.

The number of books published in Arabic is notoriously relatively low, and print runs are small. Arabic language books make up just 1.1 percent of world production.

The AHDR reports have called this knowledge deficit a direct obstacle to human development in Arab countries.

But things are changing and the rise of Arabic domain names offers the potential for an explosion in Arabic language Internet content.

In May 2010 ICANN, the world’s Internet domain authority, decided to allow top-level domains in non-Latin script. For Arabic speakers, it started this program in Egypt, Saudi Arabia and the United Arab Emirates.

As a sign of the importance of Arabic participation in future growth of the Internet, this year’s World Summit for the Information Society (WSIS) held in Geneva, Switzerland in May 2011 was sponsored by the United Arab Emirates (UAE).

A catchy domain name has many advantages. For Arabic speakers, this means they can type in Arabic domain names for websites and even do it right to left, as they do in print.

In 2009, the first Arabic domain name was grabbed by Egypt. As the Internet naming authority, the Internet Corporation for Assigned Names and Numbers (ICANN) (www.icann.org), started to allow the registering of non-Latin script names. The domain was for the Arabic word for Egypt or “.masr”.

As an early adopter, Egypt sees it as an important part of bringing more Arabic speakers online. George Victor, from the Egyptian National Telecom Regulatory Authority, told the BBC: “We believe that this is a great step that will open new horizons for many e-services in Egypt, and it will have its direct impact, enlarging the number of online users.”

Victor believes using Arabic builds trust.

“Having a domain name in your own language is a point of having a local identity,” he said.

“When talking about Arabic domain names, we are talking about having users which are not online now. People with languages disabilities – people who are having language as a barrier to connect online.”

From now on Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

The advantages of registering an Arabic domain name are numerous. They include clear improvements to business and trade: an ability to protect a trademark, better communication with Arabic customers, better Arabic-language advertising opportunities, better memorability for Arabic domain names because they will be in the Arabic language, and greater access to Arabic customers.

But there are also significant improvements to how the Internet functions in the Arabic world. Search results on Arabic search engines will be more precise with Arabic domain names; catchy, memorable domain names will be a spur to the advertising and marketing industries; and a more Arab-friendly Internet will draw in more Arabic-speaking Internet users, helping them to enjoy the fruits of this great technological advance just as speakers of other languages have.

In March 2011, the Gulf state of Qatar enthusiastically started to offer Arabic domain names.

“The launch of Qatar’s Arabic top-level domain names is a major milestone as we work to build a more digitally inclusive society,” said Dr. Hessa Al Jaber, Secretary General of the Supreme Council of Information and Communication Technology, which will manage Qatar’s Internet domain names through the Qatar Domains Registry.

“As more organizations and individuals begin adopting Arabic domain names, the Internet will literally be opened up to broad new audiences. The Arab world represents a region with enormous potential for growth both in terms of usage and the creation of new digital content, especially Arabic content.”

ICANN’s President and Chief Executive, Rod Beckstrom, sees this as a new phase for the Internet: “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain system to better serve all of mankind.”

Published: July 2011

Resources

1) Watch the ICANN educational video “Get Ready for the Next Big Thing”, explaining how domain names work and what the changes mean. Website: http://www.icann.org

https://davidsouthconsulting.org/2022/10/26/africa-to-get-own-internet-domain/

https://davidsouthconsulting.org/2022/11/11/berber-hip-hop-helps-re-ignite-culture-and-economy/

https://davidsouthconsulting.org/2020/12/04/data-surge-across-global-south-promises-to-re-shape-the-internet/

https://davidsouthconsulting.org/2022/02/11/egyptian-youth-turns-plastic-waste-into-fuel/

https://davidsouthconsulting.org/2022/11/11/innovation-cairos-green-technology-pioneers/

https://davidsouthconsulting.org/2022/10/29/new-apps-make-driving-and-travelling-in-egypt-easier-safer/

https://davidsouthconsulting.org/2022/10/21/preserving-beekeeping-livelihoods-in-morocco/

https://davidsouthconsulting.org/2022/10/21/social-networking-websites-a-way-out-of-poverty/

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive data Development Challenges, South-South Solutions Newsletters Southern Innovator magazine

Africa to Get Own Internet Domain

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Africa is in the midst of an Internet revolution that is set only to accelerate. The continent is one of the last places to experience the information technology revolution that has swept the world in the past two decades.

Africa has been at a disadvantage for several reasons, the most basic of which has been the lack of bandwidth capacity available from the undersea cables that connect other continents to the Internet. A map showing the world’s undersea cable links says it all: the majority of traffic goes between Europe and the United States (http://www.telegeography.com/telecom-resources/telegeography-infographics/submarine-cable-map/).

But this is changing: a glance at recent developments with the launching of the Seacom, EASSy, MainOne and other cables shows a continent getting better connected by the year (http://manypossibilities.net/african-undersea-cables/).

With seven out of the 10 fastest-growing economies in the world between 2011 and 2015 projected to be in sub-Saharan Africa, the conditions are ripe to grow African Internet businesses. For example, Ghana, with its booming information technology sector, boasted 13 percent economic growth last year, among the fastest in the world.

In eight of the past 10 years, sub-Saharan Africa has grown faster than Asia (The Globe and Mail).

While Africa has come late to the Internet party, the continent can benefit from two decades of experience elsewhere to avoid making the mistakes others have. Africa can upload tried and tested Internet platforms and can also create new, Africa-specific platforms that tackle the continent’s own needs and challenges.

One of the ways to make the most of the opportunities presented by the Internet is to have an Africa-specific Internet domain name. A domain name (http://en.wikipedia.org/wiki/Domain_name) is the suffix placed after the period in Internet URL (uniform resource locator) (http://en.wikipedia.org/wiki/Uniform_resource_locator) addresses. Common ones familiar to most people who use the Internet include .com (for commercial websites), .org (for non-profit websites and organizations), .co.uk (for British businesses) or .ca (for Canadian organizations).

The dot Africa (.africa) domain name will be available in the next 15 months according to the Internet Corporation for Assigned Names and Numbers (ICANN) (http://www.icann.org/). It is currently reviewing 500 African organizations that have expressed interest in managing the domain name registrations, and will choose one at the beginning of 2013.

Countries such as Kenya and South Africa – two places in Africa with booming information technology sectors – are hoping to make the most of the new dot Africa domain name.

The idea is to use the dot Africa domain name to build a stronger brand for the continent’s Internet that will be bigger than the individual country domain names. Sophia Bekele, executive director of DotConnectAfrica, told CNN the suffixes for individual African countries had proven unpopular during the decade since their introduction.

Her organization found that 80 per cent of African domain name registrants had opted for “.com” or “.org” suffixes, which were price competitive, reliable to register and had wide recognition.

The country-level domain names suffered from being “usually owned by governments, and governments are typically not very good at marketing,” she told CNN.

Bekele’s research found young developers involved in creating local content felt a stronger affinity with the “.africa” suffix than to the “.com” domains. And the new suffix will let companies unify their presence across the continent under a single online brand.

A major benefit of the “.africa” domain will be that proceeds from African domain registrations remain on the continent, rather than flowing offshore. DotConnectAfrica says it plans to reinvest surpluses into developing the African Internet sector.

The African Union Commission (http://www.au.int/en/commission) is also looking to register the .afrique (French language websites) and .afriqia (Arabic language websites).

The AUC’s head of information society, Moctar Yedaly, told CNN the commission’s vision for the .africa domain is not just commercial.

“It may well be a very good business in terms of money generating. If it may generate some revenue we can use for the development of ICT in Africa, then that is all very good, but that’s not my primary goal,” he told CNN. “My primary goal is to ensure the identity of Africa, the image, the culture are well-maintained.”

Published: October 2012

Resources

1) The Wikipedia page on the .africa initiative. Website: http://en.wikipedia.org/wiki/.africa

2) ICANN: To reach another person on the Internet you have to type an address into your computer — a name or a number. That address must be unique so computers know where to find each other. ICANN coordinates these unique identifiers across the world.  Website: http://www.icann.org/

3) DotConnectAfrica, a non-profit organization registered in Mauritius, is one of the is trying win the right to manage the dot africa name space for businesses and individuals across the continent. Website: http://www.dotconnectafrica.org/

4) Dot.Africa: Dot.Africa is specialised in realising internet access for international organisations with sites in Africa. Website: http://www.dotafrica.com/about/index.html 

https://davidsouthconsulting.org/2022/11/21/africa/

https://davidsouthconsulting.org/2022/11/11/african-breakthroughs-to-make-life-better/

https://davidsouthconsulting.org/2022/11/19/african-culture-as-big-business/

https://davidsouthconsulting.org/2022/10/26/arab-world-domain-name-opportunity-huge-economic-help/

https://davidsouthconsulting.org/2022/10/04/the-brck-kenyan-developed-solution-to-boost-internet-access/

https://davidsouthconsulting.org/2022/11/23/kenyan-farmer-uses-internet-to-boost-potato-farm/

https://davidsouthconsulting.org/2022/10/17/mapping-to-protect-kenyas-environment-the-emazingira-solution/

https://davidsouthconsulting.org/2020/11/30/nollywood-booming-nigerian-film-industry/

https://davidsouthconsulting.org/2021/03/09/the-power-of-the-word-african-blogging-and-books/

https://davidsouthconsulting.org/2022/03/30/riverwood-kenyan-super-fast-super-cheap-filmmaking/

https://davidsouthconsulting.org/2022/10/10/wireless-internet-culture-helping-zimbabwe-economy-recover/

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive Development Challenges, South-South Solutions Newsletters

Brazilian Solar-powered WiFi for Poor Schools

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

There is a pressing need to spread access to the internet to the world’s poor — but also many obstacles. Often it is something as basic as a lack of electricity that brings progress to a halt. But a Brazilian innovator has come up with a solar power supply that is helping to bring internet access to schools serving the poor.

Many initiatives are trying to bring inexpensive access to the internet to rural and remote regions around the world. Schools in poor areas are receiving laptop computers through schemes like the One Laptop Per Child project, but it is common that schools do not have a steady electricity supply to power the computers or the internet connection. One of the most successful ways of rapidly expanding access is to offer wireless (WiFi) internet so that anyone can use the Web, no matter what device they have, whether a laptop computer, a personal computer or a mobile phone. The signals use radio waves, and are an excellent solution for multiple users.

Brazilian professor Marcelo Zuffo, Interactive Electronics Coordinator at the University of Sao Paulo, has invented a cheap solar-powered WiFi access point for the poor. Designed to be used by schools without a steady source of electricity, it doesn’t need outside electricity supply, and is not difficult to assemble. It is being tested on lampposts around the Sao Paolo campus.

The device uses something called a ‘mesh’ strategy. By acting as a group, several units are able to expand the area covered by WiFi in a honeycomb pattern. The signal is relayed back and forth between the units, significantly increasing the area covered that can access the Web. “In such a strategy,” said Zuffo,”you can cover large rural areas, parks, low income neighbourhoods, by just dropping our equipment in roofs, trees or on to existing lamp posts.”

Zuffo was inspired to develop the solar-powered WiFi boxes after the university tried to bring laptop computers to a Sao Paulo school, and found they didn’t have a steady electricity supply.

“We came up with the idea of taking energy that is most plentiful and cheap, i.e. the sun,” he told the BBC. “We have a solar panel, a cheap motorcycle battery and a circuit that is responsible for energy management. We can have up to two days of full internet coverage and our goal is to increase that to 10 days – so that in the rainy season and the winter, you can have the internet for free.

“The natural plan is to miniaturize the system so that we can save on costs. So by the end you can imagine these WiFi solar mesh devices being the size of a cellphone or playing card.”

The low cost, solar-powered access point is ready as soon as it is unpacked and needs neither maintenance nor a power socket to get going.

“It is a completely autonomous WiFi hotspot, it doesn’t need any internet or energy connection,” said Zuffo.

“Everything comes from the sun and we have plenty of that in Brazil,” he said.

The volunteer organization Green WiFi initiative is also developing solar powered technologies to bring ubiquitous internet access to the world’s poor.

Zufo’s message for other scientists and inventors is this: “Innovation, invention is all about transforming people’s lives. We need methods and equipment which are cheap enough so that they are accessible to virtually every one, suitable for small scale applications, and compatible with man’s need for creativity.”

The issue of inequality in access to the internet has stark consequences for global economic development. Already, according to the World Information Society Report 2007, “Europe has achieved the largest overall gain in digital opportunity over the last two years, followed by the Americas… Asia and Africa have witnessed smaller gains in digital opportunity. The implications for the digital divide are clear: digital opportunity is becoming more sharply divided by region, not less.”

Published: November 2008

Resources

  • Wireless Networking in the Developing World: A Practical Guide to Planning and Building Low-cost Telecommunications Infrastructure. Website:
  • World Information Society Report 2007: A progress report on pledges to bring digital opportunity to all. Website:
  • The Wireless Geographic Logging Engine: This is a website with maps tracking the presence of WiFi access around the globe. So far it maps over 10 million separate WiFi networks. Entrepreneurs only have to log into the website to start searching for wireless networks near them.
  • iTrike: The world’s first solar powered wireless internet rickshaw.
  • The KyaTera lab where the technology was developed. Website: http://kyatera.incubadora.fapesp.br/portal/research/laboratories/interactive-electronic-media

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive data Development Challenges, South-South Solutions Newsletters Southern Innovator magazine

Vietnam Launches Low-cost, High-Quality Video Game

By David SouthDevelopment Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

The creative economy offers huge opportunities to the countries of the global South. With the proliferation of new technologies – mobile phones, digital devices, personal computers with cheap or free software, the Internet – the tools to hand for creative people are immense. This begins to level the playing field and allows hardworking and talented people in poor countries to start to compete directly with those in wealthy countries.

One case of this dynamic at work is the computer and video games industry. Once, they were only created by ‘first world’ nations like Japan, the United States and the United Kingdom. And then came South Korea, as its prosperity increased through the 1980s and 1990s. And then China got in on the game. And India.

And now innovators in Vietnam are using the medium to make money, and tell a story from a distinctly Vietnamese perspective. And that story is the long-running Vietnam wars that engulfed the country, from the 1950s through the 1960s until 1975 when the last of the United States’ helicopters left Saigon, then the capital of South Vietnam.

Emobi Games (http://emobigames.vn) from Hanoi, unified Vietnam’s current capital, uses the motto “Enjoy challenges.” Launched in 2011 by founder and director Nguyen Tuan Huy, it has created 7554, a game that places players in the shoes of a Vietnamese soldier during the independence war against the French. Cleverly, it also comes at a competitive price: US $12.

The game’s name refers to May 7, 1954, the day the French army in Dien Bien Phu surrendered to the Vietnamese People’s Army. This led to the end of the European colonial power’s occupation of its Indochinese colonies. The high death toll and sacrifice from the wars with France and the United States still resonate in the country, and the game reflects this.

A young team of 20 developers worked on the project for three years. It cost the company an estimated US $802,748 to complete. It was extensively researched to ensure historical accuracy.

“Dien Bien Phu is a great victory that we are proud of. That day, 7th of May 1954, is a symbol of our strength,” Huy told Ars Technica (http://arstechnica.com).

“I think it is similar to what Americans feel when they celebrate July 4th. Independence is very important and something worth fighting for. It is also something worth honouring.”

The game is the end product of an intense struggle to prove critics and sceptics wrong. Many doubted the company could deliver a product that could compete with the more established players. The video game market for firstperson shooters – where the player uses a weapon to engage in first-person combat – has been transformed in the last decade. Many games are highly sophisticated products akin to major films. The Call of Duty (callofduty.com) franchise is a good example. These games have elaborate graphics and story concepts, often use professional actors and come with high-cost, high-publicity marketing campaigns to back up game launches.

The money at stake is significant: the global video games market is estimated to be worth US $65 billion in 2011 (Reuters). Game makers Activision Blizzard, makers of Call of Duty, had an annual revenue of US $4.8 billion.

On its website, Emobi proudly takes on the doubters: “We are a very young company in Vietnam, currently we focus on one task: Building a successful PC Video Game for the Vietnamese. Most Vietnamese don’t believe that Vietnam can produce (a) PC Video Game.

“We, the young people, think about this as a challenge, and want to overcome that. Maybe we will fail, maybe we will succeed. But that’s not important. (It is) Important that it must be time for the Vietnamese Game.”

Huy admits it was a struggle to make the game.

“Video games, films or any kind of entertainment in our country must adhere to certain standards,” explains Huy. “Entertainment must not be too violent or too sexy. Our government policy is stricter than other countries, especially when compared to Western countries.”

Vietnam regulates gaming in various ways including limiting how long people can play online and the opening hours for Internet cafes.

Out of a population of over 86 million people (World Bank) it is believed Vietnam has 12 million video gamers: a substantial market in the country alone. They play games from around the world and increasingly are willing to pay for legal licenses. This is a key development, since getting gamers to pay represents a revenue stream. With revenue, players in the global South can contribute to the building of their home-grown businesses to become big players.

“The video game industry is just in its infancy,” said Huy. “We only have four studios that develop major games. Most work on online games. There are not many people who work in game development. Those that do are self-taught. There are no universities that provide education in games development. We learn by doing, failing and doing it again until we get it right.”

Viewing warfare through non-Western eyes is part of the game’s unique selling point, Huy says.

“American gamers have not been exposed to many war games where they play as a soldier who is not of American or British background. I think some may find this perspective refreshing.”

Huy said that “7554 may give some gamers a new perspective. But what is most important is that we create a game that is fun to play.

“We think we have created a game that FPS (first person shooter) shooter fans will enjoy. The price point is low so that will hopefully allow more people to play the game. I think gamers understand that a good game can come from anywhere in the world. I think gamers are willing to experience different cultures through games, so long as the experience is enjoyable.”

The 7554 game is scheduled to be launched in the United States and France in February 2012 for personal computers.

In the future, the company hopes to raid history for more battle scenarios to create new games.

“Unfortunately there have been many battles fought, so we have a full history to pull from in order to create games,” Huy said.

Published: January 2012

Resources

1) Animation Xpress Asia Pacific: A website packed with interviews and resources for the animation community.Website: http://www.axapac.com

2) How to make video games: An online website with step-by-step resources to get started. Website:http://www.make-video-games.com

3) Changing Dynamics of Global Computer Software and Services Industry: Implications for Developing Countries:A report from UNCTAD on how computer software can become the most internationally dispersed high-tech industry. Website:http://www.unctad.org/templates/webflyer.asp?docid=1913&intitemid=2529&lang=1

4) Southern Innovator: A new magazine launched by UNDP’s Special Unit for South-South Cooperation. The first issue’s theme is mobile phones and information technology. Website: http://www.southerninnovator.org

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023