Tag: international tourism

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Ghana Wants to Tap Global Trendy Party Scene

Post author By David South Consulting
Post date 20/10/2022
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By David South, Development Challenges, South-South Solutions

Tourism is big business – and one of the most resilient parts of the global economy. Despite the international economic crisis that has wreaked havoc and increased unemployment and poverty in many countries since 2007, tourism is still going strong.

The UN’s World Tourism Organization (UNWTO) (http://www2.unwto.org/) found international tourist arrivals grew by 5 per cent during the first half of 2013 from the same period in 2012, reaching 500 million arrivals.

“The fact that international tourism grew above expectations confirms that traveling is now part of consumer patterns for an increasing number of people in both emerging and advanced economies,” said UNWTO Secretary-General Taleb Rifai. “This underlines the need to rightly place tourism as one of the key pillars of socio-economic development, being a leading contributor to economic growth, exports and jobs.”

One successful way to lure tourists, especially young tourists, is to nurture hubs of culture, outdoor activities, music and fashion around a holiday destination – generally one involving sun and sand. Such “party scenes” can be found in hotspots as far afield as Florida, the Spanish island of Ibiza and Koh Samui (http://www.kohsamui.com/) in Thailand. While at times annoying to local people, these groups of young tourists do bring significant wealth to smaller towns and seaside communities.

And now there are some in Africa who want to replicate this successful business formula in beach communities.

The Ghanaian fishing village of Kokrobrite (http://en.wikipedia.org/wiki/Kokrobite), located west of the capital, Accra, has become a nascent hub for a dance music scene and beach parties.

“We are organizing an all-day-long beach party with DJs, food and partying, inspired by the kind of summer jams that are held in Miami,” Basil Anthony, Chief Executive of Silky Entertainment (http://www.silkyentertainment.com/), told The Guardian newspaper. Silky Entertainment is organizer of Ghana Summer Beach Rave 2013.

“We are expecting partygoers in the thousands, and double the number we had last year. It’s going to be big.”

Other popular events include Tidal Rave (http://www.youtube.com/watch?v=8f5Wy3g9Y7w), aimed at university students, and an upmarket champagne party at Bella Roma beach which attracts expats and wealthy Ghanaians.

While these events have been very popular locally, ambitious entertainment entrepreneurs want to take the parties to the next level and make them truly global events, attracting tourists from around the world.

“The next Ibiza will be in Africa. It has already started,” said Andrew Tumi, also known as Won, a singer from the group Supafly.

“We are trying to recreate the good things about going to Ibiza, the music and the vibes. But more and more we are creating our own sound here, an Afro-house, reggae, African mashup… It’s really blending the African rhythm into a house scene.”

Dance music is hot right now, and is being refreshed with new trends in Afro-house and Afro-pop from across the continent. This in turn is creating a demand for parties to celebrate and enjoy the music.

The economic impact is considerable as the parties inspire other businesses to feed off the good vibrations. DJ MoBlack, who works in a nightclub in Accra, told The Guardian, “It’s not just the music, it’s a whole scene that’s on the rise – goods, fashion, jewelry – there is a style revolution happening around it. It’s a unique African vibe, but something that people everywhere can relate to.”

The impact on the tourism sector is already quantifiable. Tourist visits to Ghana grew from 400,000 a year in 2005 to 1 million in 2011.

Ben Ohene-Aryeh at the Ghana Tourism Authority (http://www.ghana.travel/) is optimistic bigger things are to come: “[The scene] is catching on well with the youth and now we hope that it will be done on a massive scale,” he said.

There is, however, a downside to this strategy: drug use is on the increase. According to the West Africa Commission on Drugs (wacommissionondrugs.org), marijuana use is on the rise as well as harder drugs such as cocaine.

It’s clear there are pitfalls to the youth-tourism strategy, but these can be managed with the right strategy – and the economic opportunities for small communities are substantial.

Published: November 2013

Resources

1) Information on drug tourism from DARA Thailand: DARA is Asia’s first and leading international destination for drug and alcohol rehabilitation. Website: http://alcoholrehab.com/alcohol-rehab/drug-tourism/

2) 3rd UNWTO International Conference on Tourism and the Media: How new media is shaping the news: With the rise of the new media, both the media landscape and the way stories are being told are changing. Millions of consumers now have the possibility to directly engage in the editorial process due to faster than ever evolving technology. More recently, mobile technology and a myriad of applications for smart phone devices are increasingly influencing communication flows. Website: http://www2.unwto.org/en/event/3rd-unwto-international-conference-tourism-and-media-how-new-media-shaping-news

3) The UNWTO World Tourism Barometer: A regular publication of the Tourism Trends and Marketing Strategies Programme of UNWTO aimed at monitoring the short-term evolution of tourism and providing the sector with relevant and timely information. Website: http://mkt.unwto.org/en/barometer

Tourism Investment and Business Forum for Africa: INVESTOUR is an annual tourism business and knowledge exchange platform in which representatives of African tourism and potential Spanish and Portuguese investors/partners meet to discuss about business and cooperation opportunities. Website: http://africa.unwto.org/en/event/v-tourism-investment-and-business-forum-africa-investour-edition-2014-madrid-spain

Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Archive Development Challenges, South-South Solutions Newsletters Southern Innovator magazine

A Solution to Stop Garbage Destroying Tourism

Post author By David South Consulting
Post date 10/10/2022
No Comments on A Solution to Stop Garbage Destroying Tourism

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Tourism is an essential source of income for countries across the South. But many put that livelihood in jeopardy when they lose control of garbage collection. A popular tourist spot can represent a ‘paradise’ to visitors, but when it becomes too popular and local garbage collection systems collapse under the burden, ‘paradise’ can soon turn to an environmental hell.

The small, tourist-friendly Indonesian island of Bali (http://en.wikipedia.org/wiki/Bali) – known for its idyllic pleasures of spas, surf and serenity – is being overwhelmed by garbage. A survey of tourists found two-thirds would not return to the island because of the problem.

Tourism took off on the island in the 1970s. The economic benefits are clear: the island went from being economically marginal to ranking second only to the country’s capital, Jakarta, in wealth creation. The island received more than 2.38 million tourists in 2009, up 14.5 percent compared with 2008, according to Ida Komang Wisnu, head of the provincial statistics office. But tourism produces on average five kilograms of waste a day per tourist – 10 times what the average Indonesian produces (Bali Fokus).

In the past, the traditional way of serving food in Indonesia was to wrap it in, or serve it on, a palm leaf: a biodegradable approach. But with the huge expansion in use of plastics and non-biodegradable packaging, the waste disposal problem is out of control.

In Indonesia, government garbage disposal services tend to collect between 30 and 40 percent of solid waste, most of this from high income communities. The majority poor population are left to fend for themselves when it comes to waste disposal.

A solution by Yuyun Ismawati, an environmental engineer and consultant, has since 1996 focused on helping poor communities find ways to safely dispose of waste. In 2000, she started her own NGO – Bali Fokus (http://balifokus.asia/balifokus/) – and opened a waste management facility in the Bali village of Temesi. The recycling plant employs 40 people from the village, who sort garbage into recyclables, compost and residual waste. Income from the recycled waste and compost goes to helping local farmers.

She then expanded her concept to include households around Bali and elsewhere in Indonesia. She concentrated on housewives and targeted reducing the amount of household waste going to dump sites. A core team trains housewives in daily habits that separate waste and compost organic matter like vegetable and fruit scraps. Bali Fokus claims it has been able to reduce waste created by 50 percent in 500 homes. Some of the women sell their compost in local markets; recyclables are turned into sellable items.

From 2001 to 2003, Ismawati turned this approach into a replicable template called SANIMAS. By 2008, the SANIMAS template was being used in hundreds of communities across Indonesia.

Her solution to the deluge of tourist waste can be seen in the luxury Jimbaran Bay area of Bali. Traditionally, the area’s hotels would sell their waste to pig farmers. While the pigs feasted on the fancy scraps, the rest of the waste was put in plastic bags and thrown away in mangrove forests.

“I told hotels: Your job is to sell rooms, not to sell garbage,” Ismawati recalls. “We have to protect Bali or else tourists won’t want to come here anymore.”

Ismawati cleverly turned the relationship around: rather than a pig farmer paying for scraps, she convinced one of them there was money to be made recycling and sorting garbage. For this, the hotels would pay the farmer.

A network of 25 hotels now pays to have their garbage taken away and sorted by hand: an important source of full-time jobs.

The workers sort through paper, plastics, glass, aluminium, food scraps and vegetables. Each week, 140 trucks deliver waste to the facility. Only 10 leave with waste that has to go to a dump site.

Food leftovers are bought by local pig farmers and grass clippings and other organic matter is composted (http://www.recyclenow.com/home_composting/), and eventually makes its way back to the hotels and is distributed in the flower beds.

This system has created 400 jobs where the pig farmer once only employed 10 people.

“If you want a hi-tech solution in a developing country you will wait and wait and wait until you get the money, or big donors to fund it,” Ismawati told the Telegraph newspaper. “And even then it may not work.”

A graphic example of this is a donated waste recycling machine given by the local government. It can’t be used because the electricity to power it costs too much. Human labour is a cheaper option.

Bali Fokus’ successful approach has now been replicated in six other sites on the nearby island of Java. And the government of Indonesia has promised to help create 15 more each year.

In 2009 Ismawati won the Goldman Award (http://www.goldmanprize.org/), which honors grassroots environmental heroes from the six inhabited continental regions: Africa, Asia, Europe, Islands and Island Nations, North America, and South and Central America.

She is also working on using decentralized grassroots approaches to bringing sewage disposal and clean water to communities.

Published: March 2010

Resources

A guide to establishing recycling projects based on experience in Mongolia. Website: http://tinyurl.com/yfkn2dp
A video showing the problem of waste disposal in poor communities in Jakarta. Website:http://www.videosift.com/video/Garbage-ring-The-slums-of-Jakarta-Indonesia

https://davidsouthconsulting.org/2022/11/19/african-culture-as-big-business/

https://davidsouthconsulting.org/2022/10/20/african-tourism-leads-the-world-and-brings-new-opportunities/

https://davidsouthconsulting.org/2022/10/20/africas-tourism-sector-can-learn-from-asian-experience/

https://davidsouthconsulting.org/2022/11/18/bolivia-grabs-world-media-attention-with-salt-hotel/

https://davidsouthconsulting.org/2022/02/07/boosting-tourism-in-india-with-surfing-culture/

https://davidsouthconsulting.org/2022/09/27/caribbean-island-st-kitts-goes-green-for-tourism/

https://davidsouthconsulting.org/2022/11/20/ecotourism-to-heal-the-scars-of-the-past/

https://davidsouthconsulting.org/2022/11/21/from-warriors-to-tour-guides/

https://davidsouthconsulting.org/2022/11/11/havanas-restaurant-boom-augers-in-new-age-of-entrepreneurs/

https://davidsouthconsulting.org/2022/11/15/indonesia-best-for-entrepreneurs/

https://davidsouthconsulting.org/2022/11/01/indonesian-food-company-helps-itself-by-making-farmers-more-efficient/

https://davidsouthconsulting.org/2022/11/15/indonesian-middle-class-recycle-wealth-back-into-domestic-economy/

https://davidsouthconsulting.org/2021/06/11/indonesian-wooden-radio-succeeds-with-good-design/

https://davidsouthconsulting.org/2022/11/23/kenyan-safari-begins-minutes-from-airport/

https://davidsouthconsulting.org/2022/10/26/south-gets-reading-bug-with-more-festivals/

https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-2/

https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-5/

https://davidsouthconsulting.org/2022/11/18/tourist-passion-for-quirky-holidays-helps-south/

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Archive Development Challenges, South-South Solutions Newsletters

Caribbean Island St. Kitts Goes Green for Tourism

Post author By David South Consulting
Post date 27/09/2022
No Comments on Caribbean Island St. Kitts Goes Green for Tourism

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Going green may sound like the right thing to do but it can also be associated with being a costly burden and boring. But, as one island nation is proving, being green is a great selling point for attracting tourists and investors – especially in a world where many places are grappling with pollution and resource depletion.

St. Kitts, an island located between the Caribbean Sea and the Atlantic Ocean, is part of the Federation of Saint Kitts and Nevis and has a population of around 35,000 (stkittstourism.kn).

The country shut down its main source of income, the sugar industry, in 2005. Facing dropping profits, it decided the industry was not worth supporting anymore.

But what would be the replacement source of income and employment? St. Kitts has turned to tourism for the answer. While many other Caribbean islands have long drawn on tourism – along with banking and finance, in some cases – in order to diversify economies away from dependence on agriculture, St. Kitts had not developed this sector. As a latecomer, St. Kitts needed to think about how it could do things differently and stand out from the crowd.

St. Kitts decided to become a regional champion for green tourism and green energy, and to lure tourists to the island by championing its green credentials.

The launch in 2013 of a Euro 1.8 million (US $2.48 million) one-megawatt solar energy farm nearby the Robert L. Bradshaw International Airport (http://www.stkittstourism.kn/explore-st-kitts-getting-here-airport.php) – enough to power a few hundred houses – showed St. Kitts was getting serious about going green (http://www.cuopm.com/?m=201302&paged=13).

Joining the new solar farm, an all-green resort is hoping to further boost St. Kitts’ green credentials. The ambitious Kittitian Hill (kittitianhill.com) resort stretches across 162 hectares and includes four hotels, an organic farm and multiple restaurants. In the pipeline is a plan to open film production and editing facilities to lure movie-makers looking for a green film-making studio.

Kittitian Hill is the brainchild of property developer Val Kempadoo (http://www.linkedin.com/pub/valmiki-kempadoo/8/53a/339), who is trying to set a precedent for sustainable resorts in the Caribbean. It is being developed with a mix of foreign experts and local contractors.

The resort boasts organic food fresh from tropical farms and an on-site tropical forest, described as an “edible landscape” offering a bounty of fresh fruit and vegetables. Around the resort, “Pick Me” signs encourage visitors to pick ripe fruit and sit down and make a meal of it.

The grounds include rare and heirloom fruit trees, and the resort hopes to create a reserve to protect endangered species. To spread the green message, the plants and seeds are shared locally with farmers and others. It is part of a strategy to encourage farmers to produce organic food, avoiding pesticides and chemicals, and to farm animals ethically.

The resort’s green ethos even extends to its 18-hole golf course. Golf courses are notorious water-wasters, but this one has a smart water management system, using organic crops and fruit trees to help keep the soil moist, interweaving a farm throughout the golf course. Caddies will guide golfers to the ripest fruits while they putt their way around the course.

“My vision is to bring together community and culture, along with mindful conservation of natural resources,” said Kempadoo. “This means we can offer our guests an unforgettable experience, while bringing lasting, life-changing benefits to the local people and economy.”

As an added sweetener to get investment coming in, St. Kitts and Nevis offers citizenship to investors in the country. In return, investors can travel visa-free to 120 countries – something that has appealed to investors from around the global South.

“It is important for St. Kitts to be selective and careful about development and focus on high-end rather than high-volume tourism,” Kempadoo told Monocle magazine. “The best asset of this island is its natural beauty, and we want to preserve it.”

Published: June 2014

Resources

1) The International Ecotourism Society: The International Ecotourism Society (TIES) is a 501(c)(3) nonprofit organization dedicated to promoting ecotourism. Website: https://www.ecotourism.org/what-is-ecotourism

2) Top Five Eco Resorts of Mexico: Website: http://www.ecotourismtrips.org/topics/show/3809

3) 3 Rivers Dominica Eco Lodge: “An award-winning range of comfortable and charming self-contained cottages, nature, adventure and community-based ecotourism activities, restaurant, rivers and relaxation”. Website: http://www.3riversdominica.com/

4) Jungle Bay Resort and Spa: Award-winning Jungle Bay was built and is operated in alignment with international Geotourism and Ecotourism guidelines. As an alternative to traditional Caribbean tourism, the focus is on enjoyable nature-based activities and wellness of guests with quality service, guided by the principles as set by both National Geographic’s Center for Sustainable Destinations and The International Ecotourism Society (TIES). Website: junglebaydominica.com

https://davidsouthconsulting.org/2022/10/20/african-tourism-leads-the-world-and-brings-new-opportunities/

https://davidsouthconsulting.org/2022/09/28/asian-factories-starting-to-go-green/

https://davidsouthconsulting.org/2022/02/07/boosting-tourism-in-india-with-surfing-culture/

https://davidsouthconsulting.org/2021/01/25/creating-green-fashion-in-china/

https://davidsouthconsulting.org/2022/11/20/ecotourism-to-heal-the-scars-of-the-past/

https://davidsouthconsulting.org/2023/02/03/environmental-public-awareness-handbook-case-studies-and-lessons-learned-in-mongolia/

https://davidsouthconsulting.org/2021/02/01/ethiopia-and-djibouti-join-push-to-tap-geothermal-sources-for-green-energy/

https://davidsouthconsulting.org/2022/11/11/innovation-cairos-green-technology-pioneers/

https://davidsouthconsulting.org/2021/10/22/innovations-in-green-economy-top-three-agenda/

https://davidsouthconsulting.org/2022/10/10/a-solution-to-stop-garbage-destroying-tourism/

https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-5/

https://davidsouthconsulting.org/2021/02/04/us-450-million-pledged-for-green-economy-investments-at-kenyan-gssd-expo/

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

Archive Development Challenges, South-South Solutions Newsletters

Boosting Tourism in India with Surfing Culture

Post author By David South Consulting
Post date 07/02/2022
No Comments on Boosting Tourism in India with Surfing Culture

By David South, Development Challenges, South-South Solutions

SOUTH-SOUTH CASE STUDY

Tourism has experienced decades of growth and diversification and is now considered one of the fastest-growing economic sectors in the world. According to the UNWTO – the United Nations World Tourism Organization – modern tourism is “a key driver for socio-economic progress.”

The scale of global tourism means it rivals other sectors, such as oil exports, food products and automobiles in terms of economic clout. With such an important role to play in global commerce, it has become a top income source for developing countries in the global South.

International tourist arrivals grew by 4 per cent in 2012, reaching a record 1.035 billion worldwide (UNWTO). Emerging economies led the growth in tourism, with Asia and the Pacific showing the strongest gains. Tourism outpaced growth in the wider world economy in 2012, contributing US $2.1 trillion to global GDP and supporting 101 million jobs (WTTC).

“2012 saw continued economic volatility around the globe, particularly in the Eurozone. Yet international tourism managed to stay on course” said UNWTO Secretary-General Taleb Rifai. “The sector has shown its capacity to adjust to the changing market conditions and, although at a slightly more modest rate, is expected to continue expanding in 2013. Tourism is thus one of the pillars that should be supported by governments around the world as part of the solution to stimulating economic growth.”

One country that has found tourism becoming a key contributor to its national income is India. The country’s travel and tourism industry is now three times larger than its automotive manufacturing industry, and generates more jobs than chemical manufacturing, communications and the mining sector combined (World Travel and Tourism Council).

Indian Tourism Minister Subodh Kant Sahai called for the sector to create 25 million new jobs over the next five years and it is hoping to grow the market by 12 per cent by 2016 (The Economic Times).

Travel and tourism now contributes 6.7 billion rupees (US $124 million) – or 6.4 per cent – of the country’s total GDP (gross domestic product). The sector supports 39 million jobs directly and indirectly.

But competition for global tourist dollars is fierce. As more flight routes open up – Africa for example, is seeing new airlines and routes emerge every year – a person looking for somewhere to holiday has an ever-growing range of options to choose from. Will it be Africa this year, or shall we go to Asia?
One way to attract tourists and gain an extra edge in the global travel marketplace is to show imagination and innovation. Being different and novel can be the clincher for a tourist, especially one who is widely travelled and is searching for new experiences.

In Southern India, the state of Kerala is well known for its ayurvedic medicine (http://en.wikipedia.org/wiki/Ayurveda) and food tradition going back centuries, combined with its laid-back beach culture. It is a heady combination that successfully attracts many people, who come to relax and boost their health.
Now, Kerala is offering a new dimension to this experience: surfing. Surfing is a water sport involving a person riding ocean waves (https://en.wikipedia.org/wiki/Surfing), usually on a long board. India has enormous and mostly untapped potential as a surfing destination, with its hot weather and 7,000 kilometres of coastline.

Soul and Surf (http://soulandsurf.com) in Golden Beach, Varkala is within walking distance of the Varkala Cliff tourist area and an hour away from the closest major airport, Trivandrum International Airport.

The founders of Soul and Surf, Ed and Sofie Templeton, were captivated by “surfing warm, empty waves, eating wonderful fresh, cheap seafood, practicing yoga and receiving ayurvedic treatments”, according to their website.

“Enchanted by India’s magical, spiritual atmosphere, the warmth of the local people and the raw natural beauty of the area,” they set up a combined surfing and yoga retreat in 2010.

They have become part of a growing surfing scene in Kerala, and an increasing awareness in the country that its long ocean coastline is perfect for water sports.

As surfing grows in India, the owners wanted to create a business that supported the local area, particularly coastal fishing communities surrounding Varkala.

They have also expanded to run a luxury surf and yoga retreat in Sri Lanka and guided trips to the Andaman Islands.

Soul and Surf was inspired by the Surfing India Surf Ashram (surfingindia.net), a 12-hour trip up the coast from Surf and Soul in Karnataka.

Their so-called “Surfing Swamis” have discovered the best places to surf in India and are spirited champions of the whole surfing lifestyle. A swami (http://en.wikipedia.org/wiki/Swami) is a Hindu male religious teacher.
Surfing India promotes adventure sport in India and was started in 2004. At the time, surfing in India had a very low profile. Surfing India offers a sophisticated experience to travellers, including Wi-Fi Internet access, vegetarian food and all the equipment required.

All the staff are volunteers and work for room and board. Profits are plowed back into keeping the surf ashram going and helping its activities, which include adventure tours, a surf camp, surf school, yoga retreat, bodyboarding, snorkelling and wakeboarding.

The Surfing Swamis Foundation is a non-profit organization whose goal is to “teach surfing and environmental awareness to children, orphans, and handicapped persons of any age or gender.”

It also sponsors the All India Surf Team for boys and girls across India.

Published: April 2013

Resources

1) India Surf Festival: Taking place at the beginning of the year. Website: http://www.surfingindia.net/random-stuff/india-surf-festival-2013

2) A guide to the best places to surf in India. Website:http://www.surfingindia.net/india-surf-spots

3) Surfing Federation of India. Website:http://www.surfingfederationofindia.org/

4) United Nations World Tourism Organization: The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. Website: unwto.org