Where social activists have tried and failed to get Canadian corporations to change their behaviour towards the environment, labour, women and minorities, EthicScan Canada – a for-profit consulting and research firm – steps in.
Toronto-based EthicScan acts as a consultant on ethical issues to both government and private businesses and produces a guide for investors. Its latest project hit the bookstores last fall. The Ethical Shopper’s Guide to Supermarket Products rates products according to companies’ ethical performance. “EthicScan is the only company in Canada doing this,” says senior writer Joan Helsen. “Companies respond to us differently because we are – like them – a business. We have a very good reputation for doing strong research and presenting the facts.”
Non-profit groups have produced similar guides. In the US, perhaps the best known is the American Council on Economic Priorities’ Shopping for a Better World. Here in Canada, both Pollution Probe’s Green Consumer Guide and the Ontario Public Interest Research Group’s The Supermarket Tour offer educational information.
But The Ethical Shopper’s Guide is the first guide in Canada to give a product-by-product breakdown, and to detail the web of corporate ownership. It lists more than 1,200 brand-name products from baby food to soft drinks, with the manufacturer’s “grade” for each ethical category. The guide also profiles 87 companies, with an “honour roll” of 37 corporations.
All of this can be confusing. Oxo gets an F for “women’s issues” and F+ for “environmental management,” but scores A+ on “progressive staff policies” and “environmental performance.” (Apparently. “environmental management” has to do with company structures for dealing with environmental issues while “environmental performance” measures how much it actually pollutes.) What aspect of Oxo’s ethical behaviour do you reward or punish?
EthicScan’s approach fits current advertising trends. Nissan tells us it is just trying to build cars we can live with. Loblaws puts “Green” on everything from plastic garbage bags to tubes of shampoo. But once idea-starved ad copywriters move on to the next gimmick, EthicScan may find that the relationship between ethics and profit isn’t as straightforward as its grading system suggests.
Southern Innovator was initially launched in 2011 with the goal of – hopefully – inspiring others (just as we had been so inspired by the innovators we contacted and met). The magazine seeks to profile stories, trends, ideas, innovations and innovators overlooked by other media. The magazine grew from the monthly e-newsletter Development Challenges, South-South Solutions published by the United Nations Office for South-South Cooperation (UNOSSC) since 2006. A selection of books and papers citing stories from the magazine are featured below to aid researchers, in particular those interested in health and human development and the role of innovators in international development.
The first five issues of Southern Innovator from 2011 to 2014. Called a “Beautiful, inspiring magazine from UNDP on South-South innovation.”
“Innovation is critical to growth and development in Africa. In the context of a continent characterized by fast growing economies as well as an array of socioeconomic challenges, such as high levels of poverty and inequality, innovation in Africa must be understood in an encompassing manner. Africa needs to support the emergence of its own Silicon Valleys, but it must also foster the invention and adoption of cleaner technologies that limit respiratory illnesses, deforestation and combat climate change. This book contains a number of analytical case studies that examine the nature and origins of emerging high-end innovation hubs in Africa. These “hubs” or ecosystems are both understudied and little known inside and outside the continent. With this analysis, the book highlights and draws lessons from some of the most promising and successful innovation cases in Africa today, exploring the key factors driving their successful emergence, growth and future prospects. Relevant for scholars, policymakers, and business leaders, the book provides both inspiration and useful policy advice that can inform strategies and concrete measures to speed up the pace of innovation in Africa today.”
“Research on gated communities is moving away from the hard concept of a ‘gated community’ to the more fluid one of urban gating. The latter allows communities to be viewed through a new lens of soft boundaries, modern communication and networks of influence.
The book, written by an international team of experts, builds on the research of Bagaeen and Uduku’s previous edited publication, Gated Communities (Routledge 2010) and relates recent events to trends in urban research, showing how the discussion has moved from privatised to newly collectivised spaces, which have been the focal point for events such as the Occupy London movement and the Arab Spring.
Communities are now more mobilised and connected than ever, and Beyond Gated Communities shows how neighbourhoods can become part of a global network beyond their own gates. With chapters on Australia, Canada, Europe, South America, Asia, Africa and the Middle East, this is a truly international resource for scholars and students of urban studies interested in this dynamic, growing area of research.”
“The economic, political and social situation in Chile shows a country in transition. Some observers anticipate a broad “reboot” of the nation. While Chile is still seen by many as an example of progress in South America and of developmental potential in the global South, it faces a complex political constellation, particularly in the aftermath of the re-election of Michelle Bachelet. Many wonder how social and institutional innovations can be incepted without interrupting the country’s remarkable success over the past decades.
This book provides an interdisciplinary analysis of Chile’s situation and perspectives. In particular, it addresses the questions:
What is Chile’s real socio-political situation behind the curtains, irrespective of simplifications?
What are the nation’s main opportunities and problems?
What future strategies will be concretely applicable to improve social balance and mitigate ideological divisions?
The result is a provocative examination of a nation in search of identity and its role on the global stage.
Roland Benedikter, Dr., is Research Scholar at the Orfalea Center for Global and International Studies, University of California, Santa Barbara, Senior Research Scholar of the Council on Hemispheric Affairs Washington D.C., Trustee of the Toynbee Prize Foundation Boston and Full Member of the Club of Rome.
Katja Siepmann, MA, is Senior Research Fellow of the Council on Hemispheric Affairs Washington D.C., Member of the German Council on Foreign Relations, and Lecturer at the Faculty of Interdisciplinary Cultural Sciences of the European University Frankfurt/Oder.
The volume features a Foreword by Ned Strong, Executive Director of the David Rockefeller Center for Latin American Studies, Harvard University, and a Preface by Larry Birns, Director of the Council on Hemispheric Affairs, Washington D.C., and Former Senior Public Affairs Officer of the United Nations’ Economic Commission for Latin America (Santiago, Chile).”
“A Sociological Approach to Health Determinants investigates how the social works in determining health and health inequity. Taking a global perspective, the book shines a light on how experiences of health, illness and health care are shaped by a variety of complex social dynamics. Informed primarily by sociology, the book engages with the WHO’s social determinants of health approach and draws on contributions from history, political economy and policy analysis to examine issues such as class, gender, ethnicity and indigeneity, and the impact they have on health. A Sociological Approach to Health Determinants is a comprehensive resource that provides a new perspective on the influence of social structures on health, and how our understanding of the social can ensure improved health outcomes for people all over the globe. Toni Schofield is Associate Professor at the University of Sydney. She specialises in research and teaching in sociology, and public policy and administration.”
New Directions in Children’s and Adolescents’ Information Behavior Research edited by Dania Bilal and Jamshid Beheshti (Emerald Group Publishing: 2014)”This book comprises innovative research on the information behavior of various age groups. It also looks at special populations such as ethnic minorities, indigenous peoples, and users with disabilities. The book presents research and reflections on designing systems that help the new generation cope with a complex knowledge society.
Economy Reports for APEC Economies on demographics, policies & ICT applications for people with Special Needs (Seniors and People with Disabilities), Asia-Pacific Economic Cooperation, APEC Telecommunications and Information Working Group, January 2013
Taming the Tide: Stories from India by Claire Bentley, Vanessa Brombosz, Sofianne Gabrielli, Ga Eun Lee, Vaidehi Nafade, Lindsay Steele and Muhammad Wali, Global Health Case Studies: A Compilation from PPHS 511 Fundamentals of Global Health, McGill Global Health Programs, Case studies – Fall 2015, pages 23 to 32
If you would like to either sponsor an issue of Southern Innovator or place an advertisement in the magazine, then please contact southerninnovator@yahoo.co.uk.
More than 1.7 billion people around the world have no domestic electricity supply, of whom more than 500 million live in sub-Saharan Africa (World Bank). Without electricity, many development goals remain dreams that will never be achieved.
But in a first for India, a village is now entirely powered by solar energy, kick-starting its development and reversing the decline common to many villages.
Rampura village in the state of Uttar Pradesh (http://en.wikipedia.org/wiki/Uttar_Pradesh) had previously been without electricity. But its move to solar power has boosted school performance, brought new economic opportunities for women, and even made the buffalo produce more milk! By getting up early, the buffalo can be fed more before day breaks.
Being able to see at night unleashes a vast range of possibilities, but for the very poor, lighting is often the most expensive household expense, soaking up 10 to 15 percent of income.
There’s a direct link between lighting and economic development. Each 1 per cent increase in available power will increase GDP by an estimated 2 to 3 per cent.
In India, 600,000 villages still lack electricity. Despite the country’s impressive economic gains – growth of over 9 percent per year for the last three years, although that rate is now slowing – the levels of poverty in the country’s villages have driven millions to flee to the sprawling slum zones of India’s cities.
Rampura was set up with solar power by a project of Development Alternatives (http://www.devalt.org/), a New Delhi-based NGO working on promoting “sustainable national development”. Using US $1,406,000 from Norwegian solar power company Scatec Solar (http://www.scatecsolar.no/), it installed 60 solar panels to power 24 batteries. The village’s 69 houses are directly connected to the solar plant.
Manoj Mahata, the project’s programme director, said half of India’s 600,000 villages without electricity can now have the option of solar power.
A steady electricity supply means children are extending their study time past daylight hours. Nine-year-old Aja told the Sunday Times: “I like watching television and the light at night means I can read.”
For women, the light brought by electricity means they can take on new business opportunities to boost income. “I want to start a sewing business with other women to make tablecloths and blouses,” said mother of three Gita Dave.
“Even the buffalo are producing more milk because people can feed before dawn,” said Ghanshyam Singh Yadav, president of Rampura’s energy committee.
“This is not rocket science. This is simple,” says Katja Nordgaard, director for off-grid projects at Scatec.
“The model is relatively cheap, and it is easy to operate and maintain. It can be built in three to four weeks, and can easily be scaled up if the demand for electricity increases.
“People in India are already paying when they need to charge cell phones, and for the kerosene they use in their lamps. The willingness to pay for energy is relatively high here, especially when that energy is reliable.”
In Bangladesh, more than 230,000 households are now using solar power systems thanks to the government’s Infrastructure Development Company Ltd. (IDCOL), giving rise to opportunities for a whole new generation of entrepreneurs to make use of this new power supply for the poor. IDCOL is run by the Ministry of Finance, and is on course to install 1 million Solar Household Systems (SHS) using solar panels by 2012. The Bangladeshi government is hoping to bring electricity to all its citizens by 2020 – meaning this is now a prime time for entrepreneurs specializing in providing energy efficient products to the poor.
Another initiative to boost development in India’s rural villages is the concept of the Model Village India (www.modelvillageindia.org.in), previously profiled by Development Challenges (November 2008).
Resources
Lighting Africa: this website run by the World Bank is a virtual business community and has forums, market intelligence, access to grants, network and partnership opportunities. Website:http://lightingafrica.org/index.cfm?Page=Home
D.light Design is dedicated to bringing modern lighting and power to more than 1.6 billion people globally currently living without electricity. They aim to be the number one player in off-grid lighting and power solutions worldwide. Website:http://www.dlightdesign.com/
Solar Power Answers is a one-stop-shop for everything to do with solar power. It has a design manual and guides to the complex world of solar power equipment. Website:http://www.solar-power-answers.co.uk/index.php
There is a trend occurring across the global South that some are calling the next great wave of innovation. It has different names but many are dubbing it ‘frugal innovation’. Frugal innovation is basically innovation done with limited resources and investment. In short, innovation on the cheap but packing a big punch.
The phenomenon has several strands. One involves innovators and companies from the developed world setting up in the developing world and beta testing their inventions and innovations there. Another strand involves innovators in companies and governments in the global South increasingly targeting the so-called ‘BOP’ – bottom of the pyramid – market of the poor.
Another strand is focused on capitalizing on innovations for tackling the problems of the poor that are coming from the poor. Many of these innovations are improvised solutions. They may not be slick but they solve a problem.
And finally, there are companies and entrepreneurs in the global South taking their innovations to the markets of the wealthy, developed countries and finding a welcome reception from price-savvy consumers.
In the global South, frugal innovation is transforming lives – and it is finding its way into developed, wealthy countries too. It has been celebrated in the new book Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century (http://jugaadinnovation.com/) by Navi Radjou, Jaideep Prabhu and Simone Ahuja. The authors are innovation experts with a wide mix of backgrounds, from an academic to a Silicon Valley “thought leader and strategic consultant” to the founder of a marketing and strategy consultancy specialising in emerging markets innovation.
The authors propose “jugaad innovation” as a solution to the urgent need to innovate quickly and efficiently in a fast-changing world where little can be taken for granted. This breed of frugal innovation comes from India. Jugaad is a Hindi word (http://en.wikipedia.org/wiki/Jugaad) and basically means a work-around, improvised solution to a problem because it is cheaper. This is commonly used to describe makeshift vehicles people construct in India (http://wheels.blogs.nytimes.com/2011/03/25/jugaad-cheaper-than-a-nanobut-watch-for-splinters/).
As champions of the jugaad philosophy, the authors proclaim the old innovation paradigm is obsolete. The idea that throwing more capital and more resources at a problem will boost innovation, no longer works, they contend. Better results can come from being frugal and flexible. Being more creative allows for a fluid and improvised innovation culture to develop.
“In today’s interconnected world powered by social media, top-down R&D (research and development) systems struggle to open up and integrate the bottom-up input from employees and customers,” the authors say on their website.
“Jugaad on the other hand is flexible, frugal and democratic: it is often bottomup rather than top-down and involves a much larger number of people beyond those who are typically tasked with doing innovation in corporations. The strength of jugaad innovators lies in their ability to get more from less,experiment continually, and creatively engage people who are typically left out of the innovation process.”
And they have a message for the Western, developed nations. They must look to “places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation,” if they want to experience continuing prosperity in the 21st century.
For global South inventors, entrepreneurs and manufacturers, this will prove a great opportunity. As debt-laden Western consumers deal with their lower spending power and incomes, they will be looking for products that cost less and yet tackle problems and improve their standard of living with minimal expenditure.
The Indian company Mahindra and Mahindra (http://www.mahindra.com/What-We-Do/automotive) sells its small tractors to American hobby farmers. The Chinese company Haier (http://www.haier.net/en/about_haier/haier_global/china/) has a range of frugal products that have become popular sellers. They include air conditioners, washing machines and wine coolers. Haier is so successful with these products it has been able to capture 60 per cent of the market in these categories in the United States.
Some of the hallmarks of frugal products are their efficient production, rapid development cycle, lower price point, and appeal to poorer customers.
The book argues that adopting a “jugaad” mindset will enable people and companies to innovate “faster, better and cheaper,” “generate breakthrough growth” and “outperform competition.”
“Jugaad innovation has three major benefits. First, it is frugal: it enables innovators to get more with less. Second, it is flexible: it enables innovators to keep experimenting and rapidly change course when needed. Third: it is democratic: it can therefore tap into the wisdom of otherwise marginalized customers and employees.”
“In contrast to the traditional structured approach to innovation, jugaad is inherently more customer-centric rather than technology or product centric.
Because jugaad innovators seek to solve a customer problem first and then develop a suitable solution, jugaad is more market-based than more structured approaches (that may be driven by the motivation to develop technology for technology’s sake) are.”
There are so many of these innovations and inventions happening, a culture has emerged to gather and document them and share them with others.
But this dynamic innovators culture is not limited to India. Across Africa,information technology hubs and start-ups have been sprouting up. One of the more well-known is the iHub in Nairobi, Kenya (http://ihub.co.ke/pages/home.php) but there are centres of information technology innovation in Ghana, South Africa, Uganda and Nigeria.
One of the more outstanding and pioneering chroniclers of this frugal innovation culture in Africa has been the Afrigadget website (afrigadget.com).
It is packed with home-grown inventions. These include a young Kenyan boy using a rigged network of light bulbs to ward of lions from the cattle herd, a mobile phone security system for cars, and a home-made remote control toy car for children. Another great way to see this movement in action is at the Maker Faire Africa (http://makerfaireafrica.com/) which has been bringing together every year “handcrafters from Africa’s tiniest villages to her most expansive urban burgs”.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
David South Consulting 
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