Cars, mostly olive green Russian jeeps, weave in and out of the five-storey apartment blocks of downtown Dalanzadgad. Running through the centre of the capital of Omnogobi is a gardened boulevard, where families hide from the hot sun under trees.
That one road, and the few feeding into it, are the only enforced guides for drivers. It can be seen across Mongolia – settlements crisis-crossed by drivers looking for the shortest route to their destination. It doesn’t help that there are no natural or manmade barriers to prevent drivers going their own way.
In Dalanzadgad, a UNDP project to protect the environment from off-road driving has had an unexpected outcome: it has galvanized the community to make the streets safer by adding over 100 traffic signs. The project “Soil and Road” under UNDP’s Environmental Public Awareness Programme (EPAP), started modestly. According to project director and local Khural head Mr. Byambasuren, the number of vehicles in the area shot up from 800 three years ago, to 1,500 today. Most of these vehicles drive off-road, kicking up dust and destroying flora, contributing to desertification.
“The disease rate here is very high because of the dust and we have many traffic accidents involving children,” says Byambasuren.
With a small grant of Tg 2.5 million from EPAP the project was able to organize workshops for local drivers where they signed a contract to not drive off-road, facing stiff penalties from the traffic police if caught.
A media campaign was also organized and posters and brochures distributed. The local traffic police were so impressed by the project they decided to chip in a further Tg 2 million to construct traffic signs and install concrete calming barriers.
At first they explored the possibility of buying ready-made signs but found the costs too prohibitive.
“We wanted to get signs that glowed at night but they were too expensive. We decided to make our own out of old oil drums.”
In a room thick with the smell of fresh paint sits the traffic signs. They all use internationally recognized symbols and only upon closer inspection, reveal their past life sitting on top of an oil drum. Each sign costs Tg 2,000 to make. In addition to the signs traffic calming concrete barriers have been installed in 20 places throughout Dalanzadgad.
Next year Byambasuren will target the large ger districts that surround the centre of Dalanzadgad. He has a message for any driver who doesn’t obey: “We will be banging on their heads with lectures if they break the rules!,” he says with a laugh.
I was head of communications for the United Nations mission in Mongolia from 1997 to 1999. The mission had to primarily tackle three major crises: the country’s turbulent transition from Communism to free markets and democracy, the social and economic crash this caused, and the Asian Financial Crisis (Pomfret 2000) (Quah 2003)*.
The Economist: “Those free-trading Mongolians” was published Apr 24th 1997. I arrived in May of 1997 to find a country on the cusp of great and turbulent change.
Richard Pomfret said in 1994 “In 1991 Mongolia suffered one of the biggest peacetime economic collapses ever (Mongolia’s Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994).”
From Curbing Corruption in Asia: A Comparative Study of Six Countries by Jon S. T. Quah: “The combined effect of these three shocks was devastating as ‘Mongolia suffered the most serious peacetime economic collapse any nation has faced during this century’. Indeed, Mongolia’s economic collapse ‘was possibly the greatest of all the (peaceful) formerly’” Communist countries.
Writing in 2018, author John West found, in a chapter titled Mongolia’s Corruption Curse (Transparency International and the World Bank had found corruption worsened in Mongolia after 2001), “In many ways, Mongolia has everything going for it. After being a satellite state of the former Soviet Union for much of the twentieth century, Mongolia regained its independence with the end of the Cold War. A relatively peaceful political revolution in the early 1990s ushered in a multi-party democracy and open society which have remained in place. … And it is blessed with vast reserves of copper, gold, coal, molybdenum, fluorspar, uranium, tin and tungsten deposits. True, Mongolia experienced great upheavals as the breakup of the Soviet Union saw its trade decline by 80%. But Mongolia was also perfectly placed to benefit from the commodity super cycle driven by China, which is now the destination for the vast majority of its exports.
“However, despite much hype about the Mongolian “wolf economy”, this country of so much promise is being dragged down by massive corruption. …
In this role, I pioneered innovative use of the Internet and digital resources to communicate the UN’s work and Mongolia’s unfolding crises. The UN called this work a “role model” for the wider UN and country offices. A survey of United Nations country office websites in 2000 ranked the UN Mongolia website I launched in 1997 and oversaw for two years (1997-1999), third best in the world, saying: “A UN System site. A very nice, complete, professional site. Lots of information, easily accessible and well laid out. The information is comprehensive and up-to-date. This is a model of what a UNDP CO web site should be.” (https://www.scribd.com/document/35249986/United-Nations-2000-Survey-of-Country-Office-Websites)
As part of a strategic plan to raise awareness of Mongolia’s development challenges and to spur action on meeting them, a Communications Office was established for the UN mission in 1997. Acting as a strategic hub, the Communications Office and its dynamic and talented team, were able to leverage the existing budget to spur action on many fronts, including:
Media
Working with journalists and media both within Mongolia and outside – including organising frequent cross-country media tours – the Communications Office was able to significantly raise awareness of Mongolia and its development challenges. This was reflected in a substantial increase in media coverage of the country and in the numerous books and other publications that emerged post-1997. The book In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999 (ISBN 99929-5-043-9) archived the stories by theme.
Top journalists covering Asia in the late 1990s contributed to the book. The BBC’s Charu Shahane joined other journalists on a UNDP Mongolia media tour in 1998.
Ger Magazine
Ger Magazine (the Mongolian word for home and traditional tent dwelling) was published as the country’s first e-magazine in 1998. There were four issues in total from 1998 to 2000. The launch issue was on the theme of youth in the transition. Mongolia was transitioning from Communism to free markets and democracy and this had been both an exhilarating time and a wrenching time for young people. The magazine drew on talented journalists from Mongolia and the handful of international journalists based there to create a mix of content, from stories about life adapting to free markets to stories on various aspects of Mongolian culture and life.
The second issue of the magazine proved particularly effective, with its modern life theme and cover story on a thriving Mongolian fashion scene.
Archived issues of the magazine can be found at the Wayback Machine here: https://archive.org/. Just type in the UN Mongolia website address for the years 1997 to 1999: http://www.un-mongolia.mn.
Blue Sky Bulletin
The Blue Sky Bulletin newsletter was launched in 1997 initially as a simple, photocopied handout. It quickly founds its purpose and its audience, becoming a key way to communicate what was happening in the country and a crucial resource for the global development community, scholars, the media and anyone trying to figure out what was happening in a crazy and chaotic time. Blue Sky Bulletin was distributed via email and by post and proved to be a popular and oft-cited resource on the country. The quality of its production also paralleled Mongolia’s growing capacity to publish to international standards, as desktop publishing software became available and printers switched to modern print technologies. Blue Sky Bulletin evolved from a rough, newsprint black and white publication to becoming a glossy, full-colour, bilingual newsletter distributed around Mongolia and the world.
The Mongolian Human Development Report 1997 (MHDR), the country’s first, placed the story of the Mongolian people during the transition years (post-1989) at its heart, using photographs, stories and case studies to detail the bigger narrative at play.
This groundbreaking Mongolian Human Development Report went beyond just chronicling Mongolia’s state of development in statistics and graphs. Designed, laid out and published in Mongolia, the report broke with the practices of many other international organisations, who would publish outside of Mongolia – denying local companies much-needed work and the opportunity to develop their skills. The report’s costs helped to kick-start a publishing boom in the country and significantly raised standards in design and layout in the country. The foundations laid down by the project producing the report ushered in a new age in publishing for Mongolia.
The report’s launch was innovative, not only being distributed for free across the country, but also part of a multimedia campaign including television programming, public posters, town hall meetings and a ‘roadshow’ featuring the report’s researchers and writers.
The initial print run of 10,000 copies was doubled as demand for the report increased. To the surprise of many, once hearing about the free report, herders would travel to the capital, Ulaanbaatar, to pick up their copy. The report proved people cared passionately about the development of their country and that development concepts are not to be the secret domain of ‘development practitioners’. The report also became an English language learning tool as readers compared the Mongolian and English-language versions.
Assembled by a team of health experts after the Fourth International Congress on AIDS in Asia and the Pacific, the Mongolian AIDS Bulletin was published in 1997 in the middle of an HIV/AIDS crisis. It provided timely information and health resources in the Mongolian language and was distributed across the country.
“Mongolia’s first AIDS Bulletin marked the beginning of the UNDP Response to HIV/AIDS/STDs Project back in the autumn of 1997. Over 5,000 copies of the magazine were distributed across the country, offering accurate information on the HIV/AIDS situation. The project has been pivotal in the formulation of a national information, education and communication (IEC) strategy, bringing together NGOs, donors, UN agencies and the government.”
Source: YouandAids: The HIV/AIDS Portal for Asia Pacific
Green Book
In the Mongolian language, the Mongolian Green Book details effective ways to live in harmony with the environment while achieving development goals. Based on three years’ work in Mongolia – a Northeast Asian nation coping with desertification, mining, and climate change – the book presents tested strategies.
EPAP Handbook
The Environmental Public Awareness Handbook was published in 1999 and features the case studies and lessons learned by UNDP’s Mongolian Environmental Public Awareness Programme (EPAP). The handbook draws on the close to 100 small environmental projects the Programme oversaw during a two-year period. These projects stretched across Mongolia, and operated in a time of great upheaval and social, economic and environmental distress. The handbook is intended for training purposes and the practice of public participation in environmental protection.
In its 2007 Needs Assessment, the Government of Mongolia found the EPAP projects “had a wide impact on limiting many environmental problems. Successful projects such as the Dutch/UNDP funded Environmental Awareness Project (EPAP), which was actually a multitude of small pilot projects (most costing less than $5,000 each) which taught local populations easily and efficiently different ways of living and working that are low-impact on the environment.”
Mongolia Updates 1997, 1998, 1999
Mongolia Update 1998 detailed how the country was coping with its hyperinflation and the Asian economic crisis.
1998 proved a tumultuous year for Mongolia. The country’s existing economic crisis caused by the transition from Communism to free markets was made worse by the wider Asian Crisis. The government was destabilised, leading to an often-confusing revolving door of political figures. In order to help readers better understand the political changes in the country, a special edition of Mongolia Update was published that year.
UNDP Mongolia: The Guide
The Guide, first published in 1997, provided a rolling update on UNDP’s programmes and projects in Mongolia during a turbulent time (1997-1999). The mission simultaneously had to deal with the 1997 Asian Crisis (http://en.wikipedia.org/wiki/1997_Asian_financial_crisis) and the worst peacetime economic collapse in post-WWII history.
Each edition came with short project and context summaries, key staff contacts, and facts and figures on how the country was changing. For the first time, any member of the public could grasp what the UN was up to in the country and be able to contact the project staff. An unusual level of transparency at the time for a UN mission.
Memoranda of Understanding
Three Memoranda of Understanding were negotiated with the Mongolian Government to help focus efforts and aid the attainment of internationally-agreed resolutions. This was affirmed by a series of youth conferences, One World, held in 1998 and 1999.
Strategy and Leadership in a Crisis
The scale and gravity of the crisis that struck Mongolia in the early 1990s was only slowly shaken off by the late 1990s. The economic and social crisis brought on by the collapse of Communism and the ending of subsidies and supports from the Soviet Union, led to a sharp rise in job losses, poverty, hunger, and family and community breakdowns.
The challenge was to find inspiring ways out of the crisis, while building confidence and hope. The sort of challenges confronted by the UNDP Mongolia Communications Office included:
1) A food crisis: agricultural production was down sharply, and the traditional nomadic herding economy, while at peak herd, was failing to get the meat to markets and to a high enough standard to restore export levels to where they once were. As a result, a cross-border trading frenzy became the solution to falling domestic food production and availability.
2) HIV/AIDS/STDs crisis
3) A major banking crisis
4) Both the Asian Financial Crisis and the Russia Crisis.
5) An ongoing political crisis and an inability to form stable governments.
“Mongolia is not an easy country to live in and David [South] showed a keen ability to adapt in difficult circumstances. He was sensitive to the local habits and cultures and was highly respected by his Mongolian colleagues. … David’s journalism background served him well in his position as Director of the Communications Unit. … A major accomplishment … was the establishment of the UNDP web site. He had the artistic flare, solid writing talent and organizational skills that made this a success. … we greatly appreciated the talents and contributions of David South to the work of UNDP in Mongolia.” Douglas Gardner, UN Resident Coordinator and UNDP Resident Representative Mongolia
The response by the Communications Office has been cited in numerous articles, stories, publications and books. It has also contributed to the development of the human development concept and understanding of human resilience in a crisis and innovation in a crisis. Book citations include:
In 2001, the UN won the Nobel Peace Prize for “their work for a better organized and more peaceful world” and its communications innovations, with work such as that in Mongolia being cited as a contributing factor to the awarding of the Prize.
In 2000, the Millennium Development Goals (MDGs) were launched in a 15-year bid to use a focused approach to development centred around eight goals to accelerate improvements to human development. From 2000 to 2005, work was undertaken in various UN missions (Mongolia, South Africa, Turkmenistan, Ukraine) to communicate the goals and to reshape communications activities around the goals.
*Curbing Corruption in Asia: A Comparative Study of Six Countries by Jon S. T. Quah, Eastern Universities Press, 2003
Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia
Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia by Robert Ferguson.Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia by Robert Ferguson.
Mongolian Green Book by Robert Ferguson et al.Mongolian Green Book by Robert Ferguson et al.
More books by Rob Ferguson:
The Devil And The Disappearing Sea: Or, How I Tried To Stop The World’s Worst Ecological Catastrophe (Raincoast Books).
Mongolian Rock and Pop Book
Mongolian Rock and Pop Book: Mongolia Sings its Own Song by Peter Marsh.
Mongolian Rock and Pop Book: Mongolia Sings its Own Song by Peter Marsh.
Pop music helps fuel Mongolia’s market economy by Oyuntungalag.As cited in the book Collaborative Nationalism: The Politics of Friendship on China’s Mongolian Frontier by Uradyn E. Bulag (Rowman & Littlefield Publishers, 2010).
Mongolia Update 1998
Mongolia Update 1998 by David South and G. Enkhtungalug.
Other
Wild East: Travels in the New Mongolia
Wild East: Travels in the New Mongolia by Jill Lawless (ECW Press, 2000) is one of many books featuring content and resources resulting from the two-year publishing programme of the UNDP Mongolia Communications Office (1997-1999).
Wild East: Travels in the New Mongolia by Jill Lawless.Wild East: Travels in the New Mongolia by Jill Lawless.A review of Wild East: Travels in the New Mongolia in the journal Mongolian Studies (2002) by Alicia J. Campi.“Yet Ulaanbaatar is often ignored or downplayed in Western accounts (see, for example, Croner (1999) and Severin (1991); but see Lawless (2000) for a partial exception). Most Westerners who visit Mongolia seem anxious to get out to the countryside, to see the “real” Mongolia of nomads …” from Truth, History and Politics in Mongolia by Christopher Kaplonski (2004).
In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999
In their own words: Selected writings by journalists on Mongolia, 1997-1999 by David South and Julie Schneiderman.
I had read the other day the following headline from Bloomberg: World’s Worst Air Has Mongolians Seeing Red, Planning Action. As far back as 1999, such a health and environmental tragedy was foreseen by a highly successful UNDP environment project. As its Canadian adviser Robert Ferguson said to UNDP News at the time, “Mongolia’s environment is endangered by a range of problems that are on the brink of exploding.”
He knew what he was talking about: Ferguson and his Mongolian colleagues had spent two years mobilizing Mongolians across the country to take practical steps to address the country’s environmental problems as part of the Environmental Public Awareness Programme (EPAP). Few people had as much first-hand knowledge of the country and its environmental challenges as they did.
In its 2007 Needs Assessment, the Government of Mongolia found the EPAP projects “had a wide impact on limiting many environmental problems. Successful projects such as the Dutch/UNDP funded Environmental Awareness Project (EPAP), which was actually a multitude of small pilot projects (most costing less than [US] $5,000 each) which taught local populations easily and efficiently different ways of living and working that are low-impact on the environment.”
UNDP News: Networking Publication of UNDP Staff Worldwide April/May 1999
A UNDP Success Story
By David South, Communications Coordinator, UNDP Mongolia
Grassroots environmental campaign mobilizes thousands in Mongolia
A countrywide environmental education campaign in Mongolia has drawn praise from around the world, most especially for its ability to mobilize thousands of people and produce hundreds of advocacy materials.
Robert Ferguson, a UNV Information Specialist from Canada, has just finished a two-year assignment advising on the Environmental Public Awareness Programme. The project, implemented by UNDP, proved that civil society is alive and very well in Mongolia, despite 70 years of Communism and the hardships of transition to a free-market economy.
For the first-time visitor to Mongolia, it is easy to be dazzled by the view: the expansive steppe, the sparse population with a sprinkling of nomadic tents, the enormous herds of sheep, goats and cows. First impressions tend toward the belief that Mongolia is an unspoiled paradise where nomads have roamed for thousands of years. The reality is considerably different. The 600,000-plus capital of Ulaanbaatar, or Red Hero, is densely populated, urban and home to the country’s remaining factories and electrical power plants. In winter, pollution from power plants and coal stoves in the traditional tents, or gers, where half of the city’s population still lives, chokes the population and causes numerous respiratory problems.
While Mongolia has space to spare – the population is 2.4 million, plus 32 million head of livestock, in a territory the size of Western Europe – a long list of threats are taking their toll on this harsh but beautiful country.
“Mongolia’s environment is endangered by a range of problems that are on the brink of exploding,” says Robert Ferguson. “As these problems are not yet out of control, this country is in a very good position for grassroots initiatives that can help communities to realize their environmental problems and understand possible ways to keep them under control …
… On one cold autumn day, Ferguson and his colleagues are visiting a project in the shantytown of Chingeltei in the north of the capital. A majority of Ulannbaatar’s population live in neighbourhoods like this, where the mix of traditional gers, wooden cottages and newly built Mongolian monster homes gives a vivid example of the transition years. The population has exploded as more and more Mongolians seek out their dreams in the capital.
The Environmental Public Awareness Programme, or EPAP, uses small grants of between $1,000 and $2,000 to start awareness projects with local NGOs. After two years, nearly 100 small projects have been implemented – yet the original project document had only proposed 15 projects. According to Ferguson, the project team, which includes Sumiya and Davaasuren, were struck by the wellspring of enthusiasm they were tapping.
… Garbage is strewn liberally on the dusty streets. Inspired by recycling campaigns in his native Canada, Ferguson encouraged local women to start the Blue Bag Project. Local women proudly show off their streets – garbage-free – as they collect pop and beer bottles and animal bones to turn in for cash at the local recycler. This is just one EPAP project that has galvanized grassroots action. Back in the EPAP at the Stalinesque Ministry of Nature and Environment, Ferguson continues …
…. were all weak. What was needed was a means to take the right to public participation and an understanding of these laws to community organizations and let them develop public awareness campaigns that get the information out.”
The Programme has exceeded expectations …
…. “The response we got to our initial call for interested environmental groups was unexpected,” says Ferguson. “NGOs came from nowhere. And they embraced the idea …
… In October last year, EPAP launched the Mongolian Green Book, a pocket-sized environmental awareness handbook for NGOs. More recently Ferguson completed a Handbook on Environmental Public Awareness to share Mongolia’s experiences with others who care about the environment…
… The workshop is an immediate follow-up to the launching of the network through a workshop attended by 12 members in December 1998…
… with such enthusiasm that we pursued more money and nearly doubled the funding for small public awareness problems.”
Note: This is just an excerpt from the story. This issue of UNDP News featured contributions from UN Secretary-General Kofi Annan, Danny Glover, Nadine Gordimer and Amartya Sen.
The highly successful EPAP project was profiled in UNDP News in April/May 1999. This issue of UNDP News featured contributions from then UN Secretary-General Kofi Annan, Danny Glover, Nadine Gordimer and Amartya Sen.
The highly successful EPAP project was profiled in UNDP News in April/May 1999. This issue of UNDP News featured contributions from then UN Secretary-General Kofi Annan, Danny Glover, Nadine Gordimer and Amartya Sen.Many resources are available online to explore Mongolia’s 1990s transition experience.The Environmental Public Awareness Handbook: Case Studies and Lessons Learned in Mongolia, published in 1999 by the UNDP Mongolia Communications Office.The Mongolian Green Book was published in 1999 by the UNDP Mongolia Communications Office.The EPAP Handbook and the Mongolian Green Book were published by the UNDP Mongolia Communications Office and funded by the European Union’s TACIS programme. European Union. europa.eu
Robert Ferguson’s The Devil and the Disappearing Sea: Or, How I Tried to Stop the World’s Worst Ecological Catastrophe (Publisher: Raincoast Books, 2004).
“The former head of the Communist Party in Inner Mongolia has been sentenced to life imprisonment for taking bribes that have led to pollution of the Mongolian steppe and the oppression of Mongolian herders. According to the judgment, published yesterday, by Beijing News, Liu Zhozhi, who had been expelled from the party before trial, used his eight years in power to pocket up to 8.17 million Yuan (over one million euros).”
Read more on the connection between corruption and air pollution levels here:
The story reports on a child health crisis in the country’s capital, Ulaanbaatar, because “Many ger households burn coal or even trash to keep warm and the smog they produce has led to a surge in respiratory and heart disease and stoked anger and protests.”
And “Pollution levels in Ulaanbaatar” have “become worse than that in cities such as Beijing and New Delhi”, according to the UNICEF report.
In 2018, Time published a story titled “Life in the Most Polluted Capital in the World”. This consequence of poor development policy stands in stark contrast to just a few years earlier, when the Mongolian President was awarded the 2012 Champions of the Earth award for “leadership that had a positive impact on the environment” and in 2013 was named as Global Host for World Environment Day 2013 because Mongolia “is prioritizing a Green Economy shift across its big economic sectors such as mining and promoting environmental awareness among youth”. Awards and meetings are clearly not enough. Update on Tuesday, August 28, 2018 at 3:35AM by David South
The importance of reducing exposure to urban air pollution is being backed up with more studies and evidence. What we have seen in the past 20 years of globalization has been a big push to encourage urbanization and denser urban living conditions. But, unfortunately for human health and well-being, this has not been connected to a strategy to reduce urban air pollution. In fact the opposite has been happening in many cities.
Urban air pollution has increased from various sources, in developed countries from vehicles, in particular those burning diesel fuel, and in developing countries, from not only vehicles but also households burning fuel for heating and cooking.
A new book to be launched in April 2019 by journalist Beth Gardiner (@Gardiner_Beth), “Choked: The Age of Air Pollution and the Fight for a Cleaner Future” (Granta) (University of Chicago Press), explores today’s global air pollution crisis in the world’s cities. Gardiner is an environmental journalist who writes for The New York Times, The Guardian and other publications (bethgardiner.com).
The UK cover for Choked: The Age of Air Pollution and the Fight for a Cleaner Future (Granta, 2019).
Listed in the Financial Times’ “What we’ll be reading in 2019”
“A compelling book about a critical subject” Elizabeth Kolbert, Pulitzer Prize-winning author of The Sixth Extinction
“Air pollution kills seven million people every year, causing heart attacks, strokes, cancer, dementia and more. In Choked, Beth Gardiner travels the world to tell the story of this modern-day plague, exposing the political decisions and economic forces that have kept so many of us breathing dirty air.”
David South Consulting 
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