India is in the midst of the biggest national identification project in the country’s history. The aim is for every Indian to receive a voluntary electronic identification card containing his or her details and a unique number. Called an Aadhaar, it is a 12-digit unique number registered with the Unique Identification Authority of India (http://uidai.gov.in) (UIDAI). The project joins a growing trend across the global South to map populations in order to better achieve development goals.
About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that number will double by 2030 as a result of rapid urbanization in developing countries. How to improve slum-dwellers’ living conditions and raise their standard of living is the big challenge of the 21st century.
With just four years to go until the 2015 deadline to meet the Millennium Development Goals (http://www.undp.org/mdg), and the current economic downturn reversing some gains, any tool that can make development decisions more precise has to be a benefit.
Innovators are turning to the opportunities afforded by digital technologies to reach slums and poor areas. The approaches vary, from India’s national identification system to new ways of using mobile phones and Internet mapping technologies. With mobile phones now available across much of the global South, and plans underway to expand access to broadband internet even in poorly served Africa, it is becoming possible to develop a digital picture of a slum and poor areas and map population needs.
Put to the right use, this powerful development tool can fast-track the delivery of aid and better connect people to markets and government services. In a country of severe regional disparities and caste (http://en.wikipedia.org/wiki/Caste) divisions, the national identification number has the advantage of not documenting people in a way that would bring prejudice.
India’s Aadhaar is intended to serve a number of goals, from increasing national security to managing citizen identities, facilitating e-governance initiatives and tackling illegal immigration. While critics of ID schemes complain about the civil liberties implications of national identity card projects (www.bigbrotherwatch.org.uk), it is a fact that countries that want to increase the social benefits available to their citizens need to understand who those citizens are, where they live and what their social needs are. India’s problem to date has been a lack of knowledge of its citizens: many millions exist in a limbo world of not being known to local authorities.
The unique number is stored in a database and contains details on the person’s demographics (name, age, etc.) and biometrics (http://en.wikipedia.org/wiki/Biometrics) – a photograph, 10 fingerprints and an iris scan. Residents in an area find out about the Aadhaar through various sources, from local media to local government agencies. An ‘Enrolment Camp’ is established in the area where people go to register, bringing anything they have that can prove their identity. The biometric scanning takes place here. ID cards are issued between 20 and 30 days later.
On January 13, 2011 the project declared it had registered its millionth person, a 15-year-old named Sukrity from North Tripura. The goal is to register 600 million people in the next four years.
One of the immediate advantages to many poor people is gaining access to banking services for the first time, because an Aadhaar number is accepted as sufficient ID to open a bank account. The identification authority says the scheme will be “pivotal in bringing financial services to the millions of unbanked people in the country, who have been excluded so far because of their lack of identification.”
The Times of India reported in 2010 that Khaiver Hussain, a homeless man in an addiction treatment programme, was able to get a bank account after receiving the identification number. He was able to open an account with the Corporation Bank along with 27 other homeless people. Having a bank account has removed the fear he had of being robbed of his meagre savings while he slept.
Another homeless day labourer, Tufail Ahmed from Uttar Pradesh, said “This passbook and the UID card have given people like me a new identity. It has empowered us.” He has been able to use the saved money to rent a room with four other day labourers.
In countries where no national ID card schemes exist, people are turning to other methods to register and map populations in order to improve their living conditions.
In Kenya and Brazil, digital mapping projects are underway using mobile phones to paint a picture of the population living in slum areas and shanty towns. An NGO called Map Kibera (www.mapkibera.org) began work on an ambitious project to digitally map Africa’s largest slum, Kibera in Nairobi, Kenya. The Map Kibera project uses an open-source software programme, OpenStreetMap (www.openstreetmap.org), to allow users to edit and add information as it is gathered.
Powerful tools now exist to aid digital mapping. Google Maps (www.maps.google.com) is one example.
While the project is impressively ambitious – and it remains to be seen if it is completed as planned – the economic and development implications of this vast data collection and national identification are enormous. It will enable very accurate identification of markets and needs and also of development challenges and needs. This should lead to many business innovations in the country in coming years and also draw in more business from outside the country.
Published: April 2011
Resources
1) Ushahidi is a website that was developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. The new Ushahidi Engine has been created to use the lessons learned from Kenya to create a platform that allows anyone around the world to set up their own way to gather reports by mobile phone, email and the web – and map them. It is being built so that it can grow with the changing environment of the web, and to work with other websites and online tools. Website:http://blog.ushahidi.com/
2) Google Android: Get inventing! This software enables anyone to start making applications for mobile phones. And it offers a platform for developers to then sell their applications (apps). Website:www.android.com
“Unique Identity for All”: Biometric identity is being rolled out across the planet. HSB is one of the many players in this fast-growing data collection sector.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
By 2014, Southern Innovator had published five issues and become a recognised global innovation brand.
Southern Art Hubs Grab Attention for Creative Economy Development Challenges: Regeneration – of poor neighbourhoods, districts, even whole countries after a conflict – is both a challenge and a key to transforming lives. One approach that has a track record is turning to artists and creative people to re-imagine a neighbourhood or country’s culture, and restore pride and vitality to places beaten down by life’s hardships.
Afropolitan: African Fashion Scene Bursting with EnergyDevelopment Challenges: In the face of Congo’s civil strife, a group of very fashionable gentlemen bring colour and style to the country while also pioneering a way to make money and improve standards of dress in the country. Members of “La sape,” or La Societe des Ambianceurs et Personnes Elegantes (http://fr.wikipedia.org/wiki/Société_des_ambianceurs_et_des_personnes_élégantes) — the society of tastemakers and elegant people — wear designer fashions either bought in Europe, or handmade in Congo.
Brewing Prosperity Creates Good JobsDevelopment Challenges: In the Democratic Republic of Congo – home to the world’s largest United Nations peacekeeping mission and decades of bloody civil war – a brewery has not only survived, it has thrived to become a popular brand throughout central Africa. By being a success, the Brasimba brewery has brought prosperity and high-quality jobs to Congo’s second largest city, Lubumbashi (http://en.wikipedia.org/wiki/Lubumbashi), and proven that a modern business can do well there despite the obstacles.
Digital Mapping to put Slums on the MapDevelopment Challenges: People are now turning to the growing penetration of digital technologies into slums and poor areas to find solutions. With mobile phones available across much of the global South, and plans underway to expand access to broadband internet even in poorly served Africa, it is becoming possible to develop a digital picture of a slum area and map its needs and population.
November
Innovation Villages Tackling MDGsDevelopment Challenges: The global economic crisis that began to roll across the world in September 2008 is threatening gains made against poverty and hunger all over the South. As Kevin Watkins from UNESCO’s Global Monitoring Report told the Financial Times, “With the slowdown in growth in 2009, we estimate that the average income of the 391 million Africans living on less than US $1.25 a day will take a 20 percent hit.”
New Appetite for Nutritious Traditional VegetablesDevelopment Challenges: Throughout the history of farming, around 7,000 species of plants have been domesticated. Yet everyday diets only draw on 30 percent of these plants and even this number has been going down as more people consume mass-market foods (FAO).
African Countries Re-branding for New Economic RoleDevelopment Challenges: Africa’s diverse countries have been subject to years of negative stories in the media. The effect on global audiences has left many to cast the whole continent in a bad light and to know little about the individual countries and cultures. This has damaged business confidence over the years. Just like products and people, nations need to have a strong and positive brand to do well in the global economy.
Tiny Homes to Meet Global Housing CrisisDevelopment Challenges: More than 1 billion people around the world lack decent shelter. Of these, the majority live in urban areas, usually in slums and informal settlements (UN-HABITAT). The world’s megacities – like Mumbai, India, where more than 22 million live in the metropolitan region – have to find a way to provide housing that is both affordable and does the minimum possible amount of harm to the environment.
Ending Gang Violence While Cleaning the Streets in HaitiDevelopment Challenges: The Caribbean nation of Haiti is the poorest country in the western hemisphere, with 80 percent of the population living below the poverty line (CIA World Factbook). The country had been enjoying some positive economic growth since 2005 after decades of economic and political turmoil.
Growing a Southern Brand to Global Success: The Olam StoryDevelopment Challenges: Most people haven’t heard of Olam International, but they know the brands they work for and they more than likely eat their produce. The story of Olam (www.olamonline.com) – a global food supply company in ‘agri-products’ that got its start in Nigeria – shows how a Southern brand can grow and go global, and overcome the difficulties of cross-border trade.
September
Making the World a Better Place for Southern ProjectsDevelopment Challenges: An exciting new initiative based in Germany, but already featuring hundreds of projects from across the South, is using the power of the internet to directly connect projects and donors.
Bamboo Becomes Transport Option for the SouthDevelopment Challenges: The sturdy bamboo plant (http://en.wikipedia.org/wiki/Bamboo) is enjoying a revival around the world as a building material. A strong, fast-growing and highly renewable woody plant, it is becoming increasingly popular as people seek out less environmentally wasteful alternatives to steel and other materials.
Kenyan Mobile Phone InnovationsDevelopment Challenges: A couple of enterprising Kenyan engineering students are showing how mobile phones are an inventor’s dream. Their two inventions – one a way to re-charge phones while bicycling, the other an aid for catching fish – show the potential for adapting this technology to the needs of the poor.
Info Ladies and Question Boxes: Reaching Out to the PoorDevelopment Challenges: Quick access to accurate and useful information is crucial for development. With the remarkable spread of information around the world via the Internet – one of the greatest achievements of the 21st century – more than 1.5 billion people now use the Web to boost their incomes and opportunities (Internet World Stats).
Avoiding Wasting Food and Human Potential with ICTsDevelopment Challenges: Creative use of information technology in the South is helping to address two very different kinds of waste – of food and of human and community potential.
Toilet Malls Make Going BetterDevelopment Challenges: Across the global South, clever entrepreneurs are transforming services that were bare-bones, grim and out-of-date into modern facilities packed with features that help to pay for their operation. In Kenya, an entrepreneur has used this approach to transform the poor quality of public toilets.
African Ingenuity Attracting InterestDevelopment Challenges: At this August’s Maker Faire Africa gathering (http://makerfaireafrica.com/) in Accra, Ghana, African pioneers in grassroots innovation offered inspiring inventions.
July
Crowdsourcing Mobile Phones to Make the Poor MoneyDevelopment Challenges The proliferation of mobile phones across the global South, reaching even the poorest places on the planet, has given birth to whole new ways of making money. A phenomenon called ‘crowdsourcing’ – in which the power of individuals is harvested to achieve a goal – is now being used to create networks of people earning extra income.
Tourist Passion for Quirky Holidays Helps SouthDevelopment Challenges:Conventional thinking holds that any country with a poor or non-existent reputation in the international media will not attract tourists. But this conventional thinking is wrong: The hottest tourist trend for 2009 is directly benefiting the South’s more out-of-the-way and under-appreciated countries. So says a travel expert who specializes in overlooked travel destinations.
Protecting Threatened Fruits and Nuts in Central AsiaDevelopment Challenges: Between 94,000 and 144,000 plant species — a quarter to a half of the world’s total — could die out in the coming years, according to an estimate by Scientific American (2002). Among them are vital food crops, threatened by a world in which climate change is causing more weather turbulence and diseases and viruses can spread rapidly and destroy crops.
African Theatre Becomes European SuccessDevelopment Challenges: In Britain, the country that gave the world the plays of William Shakespeare (http://en.wikipedia.org/wiki/William_Shakespeare), a new creative force has taken stages by storm: African theatre. And it is proving how economically rewarding Southern culture can be.
Southern Drink Challenges Corporate DominanceDevelopment Challenges: Across the global South, its thirsty people have long been a target market for Northern drinks companies. The ubiquity of the American soft drink Coca Cola, or even its rival Pepsi Cola, is testimony to that. Even the most remote village on the impoverished island of Haiti can offer an ice-cold Coke.
Kenyan Eco-Village Being Built by Slum-DwellersDevelopment Challenges: A Kenyan eco-village is helping slum dwellers to start new lives and increase their wealth. The community, Kaputei, is being built by former slum residents – some of whom used to beg to survive – and is providing new homes with electricity, running water and services like schools and parks. By building their own homes, with the help of affordable mortgage loans, the residents are able to make a big upgrade to their quality of life while acquiring real wealth.
Taxis Promote African Music BeatsDevelopment Challenges: South Africa’s township music is pounding its way into the global music charts. How has music made in the impoverished townships that are a hangover from decades of apartheid – the country’s former racial separation laws, which trapped millions of black South Africans in disenfranchisement and poverty – travelled around the world? By hitching a ride with the country’s ubiquitous taxi drivers.
Successful Fuel-Efficient Cookers Show the WayDevelopment Challenges: Kenyan entrepreneur has cooked up a fuel-efficient stove and oven that uses less of a precious national resource: wood from trees. Most African households using fuel-burning stoves either cannot afford clean-burning fuels like natural gas or electric stoves, or do not have access to them. They are stuck having to burn wood or other materials like animal dung – collectively called biomass – on open fires.
A New Mobile Phone Aimed at the PoorDevelopment Challenges: A low-cost Venezuelan mobile phone aimed at the South’s poor is proving that South-South technological cooperation works. Packed with features and costing no more than US $15 – making it one of the cheapest mobile handsets in the world – the phone is aimed at the fast-growing mobile market across the global South.
African Online Supermarket Set to Boost TradeDevelopment Challenges: African Online Supermarket Set to Boost Trade Online retailing and marketing strategies are revolutionizing how people around the world buy products and services – but so far they have not benefited most of Africa’s small businesses and traders. On a continent where trading for survival is the norm, very few people are reaping the benefits of selling on the Internet.
Rebuilding After Chinese Earthquake: Beautiful Bamboo HomesDevelopment Challenges: It has been a year since the May 12, 2008 Sichuan earthquake in China that killed more than 70,000 people. Getting Sichuan back to normal is critical for not only the province’s people, but for all of China. Sichuan is China’s rice bowl, growing more food than any other province. But despite the abundance of food, Sichuan remains poor and has seen its working age population move away for work. If it is to have a viable future then its communities need to get back to normal as fast as possible – and its farming economy back to full production.
SOS Shops Keep Food Affordable for Poor, UnemployedDevelopment Challenges: As the global downturn bears down on country after country, governments around the world are introducing austerity measures to try to keep their economies going. Many countries are now facing financial crisis and the need for loans and support from the International Monetary Fund (IMF). Formerly comfortable people are going from regular employment to unemployment or erratic employment, and growing numbers of people are finding it hard even to afford basics such as food.
Cleaner Stoves To Reduce Global WarmingDevelopment Challenges: The use of polluting fuel-burning stoves by half the world’s population – including 80 percent of rural households – is a documented contributor to a host of health problems. Poor households not only have to contend with the ill health effects of dirty water and poor sanitation, the fumes from burning dung, wood, coal or crop leftovers lead to the deaths of more than 1.6 million people a year from breathing toxic indoor air (WHO).
Solar Powered Village Kick-Starts Development GoalsDevelopment Challenges: More than 1.7 billion people around the world have no domestic electricity supply, of whom more than 500 million live in sub-Saharan Africa (World Bank). Without electricity, many development goals remain dreams that will never be achieved. But in a first for India, a village is now entirely powered by solar energy, kick-starting its development and reversing the decline common to many villages.
Rainforest Gum Gets Global MarketDevelopment Challenges: Mexico is home to the second largest rainforest in the Americas after the Amazon jungle. But the country’s forests face serious threats from logging, cattle ranching and agriculture. As much as 80 percent of Mexico’s original forests have already been lost. A group of Mexican farmers is now using sophisticated product marketing to preserve their income, and the 1.3 million hectares of rainforest as well.
Disabled Congolese Musicians Become World HitDevelopment Challenges: A group of Congolese musicians is using music to overcome obstacles – both economic and social – that come with being disabled in a poor country. Called Staff Benda Bilili, they are on course to be a global sensation and are looking forward to their first European tour. A remarkable achievement for anyone from a war-torn country, let alone for musicians who live as paraplegics in the slums of the Democratic Republic of Congo’s capital, Kinshasa (http://en.wikipedia.org/wiki/Kinshasa).
Camel Ice Cream Delivering Desert Dessert Development Challenges: The global food crisis is forcing people around the world to think differently about how food is produced and what new products can boost the incomes of farmers. U.N. Secretary General Ban Ki-moon has called for food production to increase 50 percent by 2030 just to meet rising demand – and right now there are 862 million people worldwide who are undernourished (FAO). The world’s over 19.4 million camels (FAO, 2003) are now being tapped for their highly nutritious, healing and tasty milk.
Finding Fortune in Traditional MedicineDevelopment Challenges:Traditional medicines and treatments could help provide the next wave of affordable drugs and medicines for the world. But a phenomenon known as ‘bio-prospecting’ – in which global companies grab a stake in these once-free medicines – has been placing traditional medicines out of reach of Southern entrepreneurs.
Accessing Global Markets Via Design SolutionsDevelopment Challenges:The power of design to improve products and the way they are manufactured is increasingly being seen as a critical component of successful economic development.
Berber Hip Hop Helps Re-ignite Culture and EconomyDevelopment Challenges: Music is being used to revive the ancient language of the original North African desert dwellers, the Berbers (http://en.wikipedia.org/wiki/Berber_people). And in the process, it is spawning a whole new generation of entrepreneurs and generating income.
Cashing in on Music in BrazilDevelopment Challenges:Brazilian musicians have found a way to prosper and exploit the realities of music distribution in the modern age. The biggest problem for most artists – both beginners and those who are more established – is how to earn an income from their work. In the digital age, it is next to impossible to stop people freely copying your work and passing it on.
Cuba’s Hurricane Recovery SolutionDevelopment Challenges: The frequency of extreme weather in the past decade has been attributed to global warming (http://tinyurl.com/5peel). Many scientists believe the future will bring even more turbulent weather events and disasters. The devastation and hardship brought by natural disasters can eradicate development gains, and destroy livelihoods and health. It is critical countries help people to get back to their normal lives as fast as possible.
Afghanistan’s Juicy Solution to Drug TradeDevelopment Challenges:Afghanistan is the world’s largest source of the illegal drugs opium and heroin (International Narcotics Control Board), both of which are derived from the bright-red flower, the poppy (http://en.wikipedia.org/wiki/Poppy).The country produced 8,200 tons of heroin in 2007, up 34 percent from the previous year.The negative consequences of the flourishing drug trade are numerous: it is destabilizing Afghanistan’s neighbours and undermining political and legal institutions, addiction rates are soaring, and addicts are spreading HIV/AIDS.
DIY Solution Charges Mobile Phones with BatteriesDevelopment Challenges: There are now more than 3.5 billion mobile phones in use around the world. In the past five years, their use and distribution has exploded across the global South, including in once hard-to-reach places in Africa. In fact, Africa is the world’s fastest growing mobile phone market. Over the past five years the continent’s mobile phone usage has increased at an annual rate of 65 percent – twice the rate of Asia.
African Bus to Tackle African RoadsDevelopment Challenges: Roads in many parts of Africa are rough at best, and hostile to vehicles designed with smooth, flat highways in mind. Even in countries like South Africa, where modern highways are common, a quick turn off the smooth highway to visit many communities will mean tackling makeshift dirt roads. In these conditions, buses imported from Western Europe are at a disadvantage when they hit the bone-jarring reality of potholed roads.
January
Debt-free Homes For the PoorDevelopment Challenges:As the population around the world’s cities grows, and slums grow larger and more prevalent, the urgent need for affordable and decent housing becomes more pressing. The world’s megacities – like Buenos Aires, Argentina, where more than 13 million live in the metropolitan region – have to find a way to provide housing that is both cheap and does the minimum possible amount of harm to the environment.
Rickshaw Drivers Prosper with New ServicesDevelopment Challenges:The rickshaw is the world’s oldest form of wheeled transportation and forms a significant part of India’s transport infrastructure. In large cities across Asia, 1 million three-wheeled auto-rickshaws form an important means of daily transportation and a vital source of income for their drivers. There are 8 million cycle rickshaws on the streets of India, the government says. They perform many tasks: as taxis, as couriers, as goods movers. And the Indian government promotes cycle rickshaws as a non-polluting alternative.
Venezuela’s Currencies Promote Cooperation Not CompetitionDevelopment Challenges: The global economic crisis has spread around the world and is bringing many problems in its wake. As global currency markets gyrate wildly, and people find they can go from having wealth to being poor almost overnight, the question is being asked: “is there another way?”
Kenyan Bank Helps the Poor and Gets RichDevelopment Challenges: Good quality banking services are a basic building block to rising incomes. Yet the poor across the South are often overlooked and denied access to savings accounts and loans. Many low-income people are openly discriminated against as ‘bad risks’ by banks, and denied the sort of banking services middle and higher income people take for granted. Yet it is a myth that the poor do not have money or do not wish to save and invest for their future or for business.
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
David South Consulting 
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