David South Consulting

Tag: Development Challenges

  • Açaí Berry Brazil’s Boon

    Açaí Berry Brazil’s Boon

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    A formerly obscure berry from the Amazon rainforest in Brazil has become a global marketing success. The açaí berry – a dark, small fruit similar in appearance to blueberries – has surged in popularity around the world and brought newfound prosperity to poor communities.

    The açaí berry (http://en.wikipedia.org/wiki/Açaí_Palm) has seen its popularity take off because of its purported antioxidant properties (http://en.wikipedia.org/wiki/Antioxidants). It is marketed as a way to reduce cancer and heart disease, although hype has sometimes portrayed the benefits to be higher than scientific studies have found. But whatever the truth of the berry’s overall health-giving properties, it has become an economic success story in Brazil.

    A rapid success story – açaí was first exported from Brazil after 2000 – the berry is now sought by health-conscious consumers and the diet industry for its antioxidant properties and slimming effects.

    Harvesting the berries is providing poor communities with an alternative source of income in the Amazon rainforest (http://en.wikipedia.org/wiki/Amazon_Rainforest). And the successful marketing and selling of the berries offers a good example to others trying to improve profits for agricultural products from the South.

    Prior to its global popularity, a bowl of açaí berries was a staple for poor families in some parts of Brazil. The pulp is traditionally eaten as a side dish. It is a common sight in Brazil to see street vendors or shops selling crushed açaí pulp. Trendier places in Rio de Janerio sell sweetened açaí berry smoothies. In Belem, the capital of Para State, two ice cream chains sell açaí flavoured ice cream. A white and purple swirl of açaí and tapioca is a common favourite. Other treats include açaí candy and açaí tarts in bakeries.

    Some claim the taste of the berry when sweetened is earthy, while left in a natural state it is more grassy. The berry grows wild on palm trees lining rivers or on farms.

    Orisvaldo Ferreira de Souza is an açaí farmer on the island of Itanduba, an hour by boat from the town of Cametá, population 117,000. Açaí harvesting has become the main livelihood for many families in the area. Orisvaldo harvests açaí from 8,000 palm trees on a 14 hectare farm.

    “Two or three years ago, we had a lot of trouble selling the product,” he told the New York Times. “We had to bring it to town, and sometimes we came back without selling it.”

    But times have changed and the buyers now come to the farmers.
    “Just yesterday, six buyers came by,” he said. “We sold 10 baskets each to two of them.”

    At the CAMTA cooperative (http://www.camta.com.br/companyE.htm) in Tomé-Açu, a town with a population of 40,000, the berry is a significant source of income. The co-op’s director, Ivan Saiki, notes the boost to local incomes: “Before the boom, the harvest came and the açaí was worth practically nothing. Before, nobody had television, nobody had a motorized canoe. Now many have their own electricity at home. It’s greatly improved the life of the river communities.”

    The co-op has a fruit pulp processing factory to improve the profits for the farmers and, by controlling quality, raise the reputation for their products. In order to avoid over-dependence on one commodity, the co-op members grow many other fruits as well, including papaya, mango, lemons, and local favourites abrico, uxi and bacuri.

    Another initiative is Sambazon (Sustainable Management of the Brazilian Amazon) (www.sambazon.com). This small company, founded in 2000, combines business with a partnership to ensure local communities benefit from the berry’s success story. Sambazon buys the berries from over 10,000 people in the Amazon and is certified organic (http://www.organicfarmers.org.uk). Through its SAP (Sustainable Amazon Partnership), over 1,100 local family farmers are able to harvest açaí berries as an alternative income source to logging, cattle ranching and monoculture plantations – all of which are threats to the Amazon rainforest. The company sells a range of products, from sorbet to supplements to juices and energy drinks. It also uses athletes to promote the products and encourage a healthy lifestyle.

    Other companies like Açaí Roots (www.acairoots.com) – founded by three Brazilians in Rio de Janerio – also associate the product with an overall healthy lifestyle. It sells drinks, smoothies, energy shots and liquid concentrate. Founded in 2005, it is selling the concept of the healthy Brazilian lifestyle and proudly claims its founders “were born and raised on açaí.”

    Published: May 2010

    Resources

    1) Just Food is a web portal packed with the latest news on the global food industry and packed with events and special briefings to fill entrepreneurs in on the difficult issues and constantly shifting market demands. Website: www.just-food.com

    2) International Cooperative Agricultural Organisation: The ICAO is the democratic organisation representing agricultural co-operatives and farmers worldwide. Website: http://www.agricoop.org

    3) Waitrose Supermarket: It regularly sources fair trade and organic food products from the global South. Website: http://www.waitrose.com/index.aspx

    4) Food Safety – From the Farm to the Fork is the European Commission’s guidelines on food safety and how to prepare food for import into the European Community. Website: http://ec.europa.eu/food/international/trade index_en.htm

    5) An article about research into the berry. Website: http://www.sciencedaily.com/releases/2008/10/081006112053.htm

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Saving the Amazon Forest While Making a Living

    Saving the Amazon Forest While Making a Living

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    The vast Amazon rainforest straddles Brazil (over half is there), and stretches over many countries, including Peru, Ecuador and Bolivia. It holds more than 2,500 tree species and 30 per cent of all known plant species – 30,000 in all. It contains the world’s largest tropical forest national park, Brazil’s Tumucumaque Mountains National Park(http://www.amazon-rainforest.org/places-of-interest.html). Over 25 per cent of drugs sold in pharmacies contain rainforest ingredients, and the rainforest acts as the Earth’s lungs, absorbing carbon dioxide, and emitting oxygen.

    Logging in the forest is widespread and highly wasteful – 356,000 square kilometres of rainforest have been deforested (WWF). In the past 50 years, Ecuadorhas lost over 50 per cent of its tropical rainforest.

    More than 26 million people live in the forest, with 11 million on the Brazilian side. While the Amazon’s indigenous people have little ecological impact, it is people drawn in to logging and farming who do most of the damage. Slash and burn techniques are common.

    Preserving this critical natural environment while providing jobs for the local inhabitants is a challenge being taken up by a clutch of entrepreneurs. This new wave of entrepreneurs seeks to run businesses that respect the environment and provide a good living to those they employ.

    The global garment industry is one of the most lucrative in the world (in 2000 consumers spent over US $1 trillion on buying clothes). Most of the manufacturing takes place in the poorest places on earth, and the garment and fashion industries contribute to vast quantities of pollution in these countries, either by using toxic chemicals and pesticides, by polluting and depleting water supplies, or through inefficient processes, transport and waste.

    Brazilian enterprise Treetap (http://www.treetap.com.br/) (formally AmazonLife) is seeking to change the fashion industry by selling sustainable materials to top designers. Their patented rubberized natural latex is sold under the brand name Treetap. It is made from natural rubber native to the region, and it uses a fair trade system to ensure its suppliers receive a living wage. The company itself uses the substance to produce its own handbags and purses.

    By promoting the sustainable use of a rainforest resource and focusing on social as well as financial returns, the company is proving the value of a “triple-bottom line” approach to business – where social and environmental concern is just as important as profit.

    The company has placed the preservation of the Amazon rainforest at the centre of its business plan. Tribal communities in the Amazon depend on rubber tree tapping for their livelihoods, and Treetap works with the Rubber Tappers Association (http://www.brazilmax.com/news2.cfm/tborigem/pl_amazon/id/10) to save 900,000 hectares of forest from exploitation.

    Over 45 families are supported, and they are paid eight times the market rate for their rubber. Its Rio de Janeiro factory supplies several European fashion designers with their faux-leather fabric to make clothes, backpacks, upscale furniture and handbags.

    “Europe is our main market,” said Treetap Project Coordinator and designer Maria Beatriz Saldanha, “We are developing relationships in France, Italy, Germany and The Netherlands.”

    High profile French fashion house Hermes Sellier has been using this rubber since 1998 for handbags. Italian furniture company Moroso uses it to upholster chairs. “They (fashion designers) love it. The material is shiny and supple and has the fair fashion appeal.”

    Treetap has now moved into making bike courier bags for the world’s largest bicycle company, Giant, selling over 10,000 bags.

    Saldanha’s partner, Joao Augusto Fortes, first came upon the idea of using natural rubber when the pair opened a store in Rio in the 1990s.

    Wild rubber is favoured because it does not kill the trees and provides jobs for the tappers. The increase in synthetic rubber made from oil-based products has driven down the price for natural rubber, and led to people clearing forests to make way for more profitable products like timber and cattle.

    After nasty battles in the 1980s to protect the rubber tappers’ way of life, the Brazilian government began to take action. It has now set aside protected forests for the tappers so they can still make a living.

    Saldanha hunted around for products for her EcoMercado store. She came across the rubber tappers of the state of Amazonas, who were using the natural rubber to make their traditional rubber sacks.

    “We had the idea, so we met with rubber tappers and ordered laminates from them,” said Saldanha. “We then used the rubber to make a small quantity of bags, briefcases and other products.”

    Things did not go swimmingly at the beginning. The first run of 500 bags sold out quickly, but “Two months later all of the bags we had just sold melted,” said Saldanha. “We hadn’t figured out that the rubber needed to be vulcanized.”

    Back at the drawing board, they adapted the vulcanizing process used by big factories to a small-scale process that the rubber tappers could do. And then they patented it. The company now sells 30,000 sheets of wild rubber a year.

    Another Brazilian company, Hering Instruments, is using sustainability as a marketing boost for its musical instruments. When legendary musician and current Brazilian minister of culture, Gilberto Gil, (http://en.wikipedia.org/wiki/Gilberto_Gil) played a guitar made from Hering Instruments’ parts, there was pride: “Yes, that was a good moment for us,” said Alberto Bertolazzi, CEO of Hering Instruments. Gil’s guitar was one of the first to be made of Hering crafted parts, all sourced from high-quality woods from the Amazon forests.

    They are now being sold by the world’s largest guitar and bass companies. Certified by the Forest Stewardship Council, the wood is harvested from 1.8 million hectares of managed forest in the state of Acre.

    Trees are chosen for harvesting based on their age, location and how many have been cut down.

    It is targeting the US $30 billion/year global market for musical instruments. The clever marketing has used celebrity musicians and a series of “Amazonas” guitars decorated by well-known painters like Gustavo Rosa and Antonio Peticov.

    At Florestas (www.ikove.com) (www.florestas.com), owner Fernando Lima is producing all-natural Amazonian personal care products sourced from across the Amazon. Florestas has successfully partnered with Brazilian university labs to study indigenous Amazonian therapeutics, like Babacu oil, Acerola fruit, and Acai berries. Rain forest plants are rich in nutrients, vitamins and anti-oxidants – all highly coveted by health consumers around the world.

    Certified as organic and ecologically sustainable by the French Ecocert group, all goods are purchased from Amazon cooperatives, thus enabling indigenous people to avoid cutting down forests to make a living. Brazilian nuts are purchased directly from the harvesters, avoiding middlemen and increasing the amount Florestas pays local families.

    The company uses a range of methods to sell its products: e-commerce, catalogues, stores, including in Japan, France and the US.

    An innovative enterprise with another university connection is Ouro Verde Amazonia. Founded in 2002 by University of Sao Paulo Professor Luiz Fernando Laranja da Fonseca, and his wife, Ana Luisa, when they moved to the southern rural region of the Amazon.

    The couple has single handily revitalised the declining Brazil nut industry in Mato Grosso, while protecting the ecosystem and generating income for farmers. Ouro Verde, or green gold, enables farmers to avoid having to work in the logging industry. They make nut-based cooking oils, butters and granulated powders. Rich in omega-3, it is marketed as a healthy alternative to conventional cooking oils for the health conscious consumer. At present it is sold in 100 stores in Brazil, but wants to go global.

    Published: November 2007

    Resources

    • Amazon Watch is a non-profit organization that works with indigenous and environmental organizations in the Amazon Basin to defend the environment and advance indigenous peoples’ rights in the face of large-scale industrial development.”
    • Design that Matters: Timothy Prestero, CEO (Cambridge, MA): Design that Matters (DtM) was founded to help social enterprises in developing countries scale up enterprises more quickly by providing them access to better products designed specifically for their business needs.
    • World of Good: Priya Haji, Co-founder and CEO (Emeryville, CA): World of Good seeks to lift thousands of women in the developing world out of poverty. It creates opportunities for hundreds of artisan cooperatives around the world by serving as a bridge to the U.S. retail market and providing access to fair wages, safe working conditions and long-term economic sustainability.

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2022

  • African Online Supermarket Set to Boost Trade

    African Online Supermarket Set to Boost Trade

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Online retailing and marketing strategies are revolutionizing how people around the world buy products and services – but so far they have not benefited most of Africa’s small businesses and traders. On a continent where trading for survival is the norm, very few people are reaping the benefits of selling on the Internet.

    Not only has limited access to the Internet and the lack of high bandwidth in Africa impeded communication within the continent, it has restricted African businesses from taking advantage of the most profound change in global business for decades: e-retailing (also known as e-tailing or e-commerce).

    But the African information technology pioneers of Ghana – a country that has already gained a reputation as an IT leader in West Africa (www.ghanaictawards.com) – are setting out to change this situation, and in turn to change the way people access African goods and services.

    Pledging in its motto to reach “every African nook and cranny,” ShopAfrica53 is an online shopping portal similar to famous brands like Amazon or eBay, but focused entirely on giving African traders the ability to sell across the continent and to the world online.

    The one-stop shopping site – taking its name from the 53 countries on the continent – can be accessed by Internet users, or better still, by the enormous number of mobile phone users not only in Africa but around the world.

    The number of mobile phone subscribers in Africa surpassed 300 million in 2008 (ITU), representing a significant market in their own right. Research group Informa Telecoms and Media estimates mobile networks now cover 90 per cent of the world’s population – 40 per cent of whom are covered but not connected.

    ShopAfrica53 works like this: merchants first fill out an online form on the ShopAfrica53 website. They are then contacted by ShopAfrica, and an account is set up.

    People wanting to buy goods and services on the website use the African Liberty Card to ensure the transactions are safe and not at risk from hackers and fraudsters. The disposable pre-paid scratch card can be used on mobile phones and the Internet and is purchased from store outlets.

    ShopAfrica handles the logistical hassles of shipping to customers around the world, facilitates payment transfers, and helps with record keeping for merchants.

    ShopAfrica offers an eclectic selection of goods: apparel and accessories, books and stationery, groceries, handicraft, health and personal care, home and garden, machinery and tools, technology and entertainment. It promises to offer the “best selection of African products, anywhere, worldwide” – everything from building supplies, household items and electronics to processed foods and fabrics.

    One Ghanaian merchant, Mohammed Salifu, promises to deliver in two days a “large brown cow for delivery or collection. The size, colour and weight of animal will vary. This merchant provides live goats, sheep, cattle for special occasions and festivities and can also provide a slaughtering service for clients.”

    Then there is Vera Ami Kpogli, who is selling a ‘Beyonce’ Electric Blue necklace. Tse-Lee Fashions offers Batik/Tie and Dye Print Shirt in aqua and navy. And for the ‘king’ of the house, Ama Afrique Designs is selling Men’s Royal Rulers, sandals “worn many centuries ago by African kings.”

    The potential of this service to boost incomes is considerable: in the United Kingdom, online sales now make up 15 percent of all retail spending, reaching £43.8 billion (US $66.12 billion) in 2008 (IMRG).

    As has been seen with other countries of the Global South, trade in high quality goods boosts incomes. South-South trade grew by an average of 13 percent per year between 1995 and 2007. By 2007, South-South trade made up 20 percent of world trade. And over a third of South-South commerce is in high-skill manufacturing. Making finished goods, rather than just selling raw materials, improves workers’ skill levels and increases the return on trade.

    The rapid changes to African countries – the tilt to being more urban than rural, and being home to a larger urban population than North America, with 25 of the world’s fastest growing cities (International Institute for Environment and Development) – means there is an urgent need to boost incomes and better connect traders and manufacturers to the global economy.

    ShopAfrica53 could be the start of a very big thing for African trade.

    Published: May 2009

    Resources

    • The red dot logo stands for belonging to the best in design and business. The red dot is an internationally recognised quality label for excellent design that is aimed at all those who would like to improve their business activities with the help of design.
      Website: www.red-dot.de
    • BOP Source is a platform for companies and individuals at the BOP (bottom of the pyramid) to directly communicate, ultimately fostering close working relationships, and for NGOs and companies to dialogue and form mutually valuable public-private partnerships that serve the BOP.
      Website: http://bopsource.ning.com/
    • Business Fights Poverty: Business Fights Poverty is the free-to-join, fast-growing, international network for professionals passionate about fighting world poverty through good business.
      Website: businessfightspoverty.ning.com
    • Dutch Design in Development: As a matchmaker, DDiD puts together European clients, Dutch designers and small and medium-sized enterprises in developing countries. The designers share their knowledge of European consumer tastes, product development, design and quality standards
      Website: www.ddid.nl
    • Afriville is a Web 2.0 service and an African Caribbean social network. Afriville is a community website along the lines of the famous MySpace. Users are free to message and post profiles. The difference is that the user is able to choose how closed or open the networks are. The site features a state of the art music management system which allows African and Caribbean artists to get straight in touch with their fans.
      Website: www.afriville.com
    • Business Action for Africa: Business Action for Africa is an international network of businesses and business organisations from Africa and elsewhere, coming together in support of three objectives: to positively influence policies for growth and poverty reduction, to promote a more balanced view of Africa, and to develop and showcase good business practice in Africa
      Website: www.businessactionforafrica.org
    • Interactive Media in Retail Group (IMRG) is a membership community for the e-retail industry, whose vision is to maximise the commercial potential of online shopping
      Website: www.imrg.org

    https://davidsouthconsulting.org/2021/03/20/accessing-global-markets-via-design-solutions/

    https://davidsouthconsulting.org/2022/06/02/afghanistans-juicy-solution-to-drug-trade/

    https://davidsouthconsulting.org/2022/10/26/african-trade-hub-in-china-brings-mutual-profits-2/

    https://davidsouthconsulting.org/2021/03/20/carbon-markets-need-to-help-the-poor/

    https://davidsouthconsulting.org/2022/11/21/chinese-trade-in-angola-helps-recovery/

    https://davidsouthconsulting.org/2021/03/20/computer-gold-farming-turning-virtual-reality-into-real-profits/

    https://davidsouthconsulting.org/2022/04/12/djibouti-re-shapes-itself-as-african-trade-hub/

    https://davidsouthconsulting.org/2021/07/19/global-south-trade-boosted-with-increasing-china-africa-trade-in-2013/

    https://davidsouthconsulting.org/2020/12/12/mobile-phone-shopping-to-create-efficient-markets-across-borders/

    https://davidsouthconsulting.org/2021/12/08/new-media-markets-and-screen-finance/

    https://davidsouthconsulting.org/2022/10/26/perfume-of-peace-helps-farmers-switch-from-drug-trade/

    https://davidsouthconsulting.org/2022/10/04/popular-chinese-social-media-chase-new-markets/

    https://davidsouthconsulting.org/2021/07/19/south-south-trade-helping-countries-during-economic-crisis/

    https://davidsouthconsulting.org/2022/11/17/sos-shops-keep-food-affordable-for-poor-unemployed/

    https://davidsouthconsulting.org/2022/11/16/thai-organic-supermarkets-seek-to-improve-health/

    https://davidsouthconsulting.org/2022/10/20/trade-to-benefit-the-poor-up-in-2006-and-to-grow-in-2007/

    https://davidsouthconsulting.org/2020/04/17/virtual-supermarket-shopping-takes-off-in-china/

    https://davidsouthconsulting.org/2022/10/05/women-empowered-by-fair-trade-manufacturer/

    https://davidsouthconsulting.org/2022/06/16/women-mastering-trade-rules/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-2/

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Clay Filters are Simple Solution for Clean Water

    Clay Filters are Simple Solution for Clean Water

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Access to clean water is critical to good health. It is a basic human need that when met, leads to the biggest improvements in health and well-being. Dirty water causes diarrhoea (http://en.wikipedia.org/wiki/Diarrhea), cholera and typhoid. Diseases caused by dirty drinking water kill almost 5,000 children a day around the world (WHO).

    But millions have benefited from a simple solution using clay filters invented and pioneered in Central America, and now manufactured by 28 small factories in 23 countries – the largest in Ghana and Cambodia. Each factory makes up to several thousand filters a day. They offer an ingenious solution that also creates local jobs and skills.

    Looking like 30 centimetre-high flowerpots, the filters designed by Guatemalan chemist Fernando Mazariegos blend local clay and plant husks to create a filter capable of killing 98 percent of the contaminants that cause diarrhoea. The husks are burnt away when the filters are fired in a kiln, creating tiny holes that filter out harmful organisms. A coating of colloidal silver (http://en.wikipedia.org/wiki/Colloidal_silver) is painted on the filters after they have been fired in the kiln.

    “Each filter can support a family of six,” said Kaira Wagoner, Coordinator of Ceramic Water Filter Projects with the NGO Potters for Peace (www.pottersforpeace.org). Founded in Nicaragua but now US-based, Potters for Peace has popularized the filters and helps with all the training and support required to establish the workshops and market the filters.

    The first filter-making workshop was set up in Managua, Nicaragua after Hurricane Mitch in 1999 (http://en.wikipedia.org/wiki/Hurricane_Mitch). That workshop has made and distributed 40,000 filters through the Red Cross and NGOs such as Medecins Sans Frontieres/Doctors Without Borders. Potters for Peace has now stopped running workshops and factories themselves, and provides others with the training and advice necessary to produce clay filters.

    To work, the filters are placed in a plastic bucket, a spigot added, and a cover put on top to prevent contamination. The filters are capable of filtering four litres of water an hour.

    The genius behind the filters is the fact they can be made by small, local workshops – making access to clean water available anywhere, and creating jobs. Just three to four people can produce up to 50 filters a day. According to tests by the Family Foundation of the Americas, a Guatemalan NGO, the filters halve the incidence of diarrhoea in households that use them.

    “The cost of establishing a workshop varies largely,” said Wagoner, “depending on the factory’s location, desired production – from 50 per day to 1000 per day – and on the equipment already available in the potter’s workshop. Potters for Peace generally tries to work with potters who already have some of the needed equipment, such as a hammer mill and clay mixer.

    “Filters are distributed hand in hand with health and sanitation information which highlights practices such as hand washing,” said Wagoner. “Since many individuals would otherwise boil their water, the filter significantly reduces the time many women would spend gathering firewood. This gives them time for other things such as school and income generating activities, and is better for the environment, especially in locations where problems with deforestation are significant.”

    Experience has found marketing is key to the successful adoption of the filters by communities.

    “It is very difficult to create a market in a region of poverty,” said Beverly Pillars, also from Potters for Peace, “and to gain acceptance of a new product that the community will want to purchase to keep a workshop sustainable. NGOs may distribute the ceramic water filters, but for the community to fully accept the idea of seeking out clean, safe drinking water on their own, we urge the local owners of the factory to be innovative in marketing.

    “Our best approach has been to select partners in developing areas that have some experience such as a potter or brick maker, and help them to find methods that work in their communities to distribute as many of the ceramic water filters as possible, such as a distribution link through local health centres and small corner markets, adds in Yellow Pages, road signs.”

    To get a workshop up and running, they need to have a machine to press the clay filters, a kiln to fire them, and a pyrometer (http://en.wikipedia.org/wiki/Pyrometer) to measure the temperature of the kiln. It usually takes between three and six weeks of training to become proficient at making the filters. Trainers help with acquiring the proper equipment, building the kiln, the clay filter formula, quality control procedures, and marketing techniques and materials.

    “My advice to people wanting to start making filters is to look for local craftspeople to partner with,” said Pillars. “Look at local access to brick, clay and sawdust. Be prepared for hard and rewarding work to bring safe, clean drinking water to developing populations.

    “Every location is a best location, because the demand for safe, clean drinking water worldwide is so great. The beauty of the ceramic water filter technology is that it uses very few resources: clay, sawdust or other burnout material available and bricks for a kiln. We have found these resources to be present worldwide.”

    The filter has been cited by the United Nations’ Appropriate Technology Handbook, and is used by the International Red Cross and the Nobel Prize winning medical relief organization Doctors Without Borders. There are plans to start more filter factories in Cote d’Ivoire, Bolivia and Somaliland.

    Published: December 2008

    Resources

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2022