Southern Innovator made its way to the annual Global South-South Development Expo (GSSD Expo), which was held this year in Rome, Italy and was hosted by the Food and Agriculture Organization (FAO) of the United Nations. It was great to meet many of the people presenting their work at the Expo and to catch up with the team at the Special Unit for South-South Cooperation.
Southern Innovator Issue 1 called a “tour de force of what is interesting, cutting edge and relevant in the global mobile/ICT space…”
Just back from a trip to Canada and am headlong into the production of a new magazine. The magazine is being made in collaboration with Icelandic graphic designer and illustrator Solveig Rolfsdottir. As the magazine progresses, I shall post more on the blog about its creative journey and details about its launch.
United Nations e-newsletter Development Challenges, South-South Solutions visited the Berlin, Germany headquarters of start-up betterplace.org in 2009. It was the dawn of the Berlin digital tech boom.
Good ideas are plentiful, but how to fund life-improving projects has always been a thorny issue. Judging how effective a project is can also be fraught with debate and contention. Over the past two decades, the number of NGOs in the global South has exploded (http://lboro.ac.uk/gawc/rb/rb144.html). The best of them offer the local knowledge and understanding required to make development gains. But unlike NGOs in the North, many lack the powerful fundraising capabilities of the big global NGO brands.
An exciting new initiative based in Germany, but already featuring hundreds of projects from across the South, is using the power of the internet to directly connect projects and donors.
Joana Breidenbach, an anthropologist, author and co-founder of betterplace.org (www.betterplace.org), says NGOs are emerging in India and other countries of the South to challenge the big Northern global NGOs.
“Why wouldn’t you want to donate to these Southern NGOs? There are more entrepreneurs and local approaches which are better.
“Betterplace gives local institutions a platform to express themselves.”
Started in 2007, betterplace is an online marketplace for projects to raise funds. It is free, and it passes on 100 percent of the money raised on the platform to the projects. The foundation that runs betterplace supports its overheads by offering additional services that people can pay for if they wish. It works in a way similar to the online marketplace eBay (http://www.ebay.com): NGOs post their project, set up an account, blog about their achievements and successes and needs, and receive donations direct to their bank account when they come in.
Breidenbach points out up to a third of any NGO’s income is spent on fundraising. In Germany, that represents more than Euro 1.3 billion out of over Euro 4 billion in private donations – money that could have gone directly into the hands of the people needing help.
With betterplace, donators can surf through the projects and pick the one they want. Already, more than 100 large corporations trawl through betterplace seeking projects to fund to meet their corporate social responsibility (CSR) obligations (http://en.wikipedia.org/wiki/Corporate_social_responsibility).
“I find it very exciting to introduce a good and innovative NGO to a corporate sponsor,” Breidenbach said.
Breidenbach says betterplace’s ultimate goal is “to transfer the donation market online.” It hopes to change the rules in donation and charity in the same way blogs and the search engine Google changed the way people publish and search for information.
“This provides better transparency, feedback,” Breidenbach said. “Now (with betterplace) donors and organizations can cut out the middlemen. A lot of established organizations do not like this too much.”
Over the past decade, new concepts like social entrepreneurs and venture philanthropy have emerged to straddle the delicate line between social good and private profit. Betterplace joins this wave of new thinking about how to do development better.
In the 20 months since betterplace went online more than 1,500 projects have joined. They are now averaging between 20 to 35 new projects joining every week.
Betterplace is a simple open-plan office on the top floor of a Berlin warehouse beside the city’s Spree river. The small team (http://www.betterplace.org/about_us/team) work on laptop computers. A blackboard on the wall details in bright colours a running tally of the projects that have joined.
Breidenbach gives the example of a mother in Cameroon who is using betterplace to raise the school fees for her children. The mother blogs about the children’s progress and has been able to raise the fees for a year and a half.
“People are now directly connected to somebody in need.”
“Right now the functionality (of the website) does not allow people getting in contact publicly and we want to enable this knowledge transfer in 2010. If you want to build a well in Cameroon then you could search for the best technology and to contact other people who are doing similar projects to learn from them.”
Success on betterplace is by no means certain. “The experience of the project managers has been as varied as development work is – some have done really well, raising thousands of Euros over the website – others have received no funding at all,” Breidenbach said.
But betterplace provides tools to give the projects the best chance possible. “Projects can present their work, breaking it down in a transparent way (in order to let supporters know exactly what is needed for their realization), there are sound payment processes in place and project managers can give feedback through their project blog, supporters can download project widgets etc., all supplied free of charge.”
Breidenbach has other tips for making betterplace work for a project: post details in English when creating a profile, break down the project into much smaller, low-cost goals (few people are willing to make large donations) – this also has the advantage of receiving payments straight away when they are small. Tell a good story about the project, and try and use actual testimonials from the people affected. Blog and update regularly with photos and videos to keep people engaged. Also avoid copying and pasting text from a previous grant application.
“We have the numbers to show that projects which give regular feedback and have a lively web of trust receive more donations than others, which are not very active.”
“Don’t think you can just go on to betterplace and the money starts rolling in,” said Breidenbach.
The betterplace platform places all projects seeking funds on the same level, allowing individuals and small NGOs to compete equally with the big, branded global NGOs with their websites and sophisticated fundraising operations.
“All the big NGOs have their own websites,” continues Breidenbach. “But it is the small initiatives that often don’t have a website or know how to use Pay Pal etc. (http://www.paypal.com). We are very useful for smaller NGOs.”
“Another big advantage is that we are a real marketplace: whatever your interests (as a potential donor), you will find a project tackling this issue on the platform.”
But what about fraud and people seeing betterplace as a coin-making machine rather than a way to make the world a better place?
“We have a feeling for dodgy projects. We check the IP address. We have a number of trust mechanisms in place (and are currently working on enlarging them). Thus projects on betterplace can create trust through their good name … But we also include something which I would call network-trust: In our web of trust different kinds of stakeholders of an organization or a project have a voice and can publicly state what they think of it. Thus beneficiaries of a project can say if the project has done them good or has been counterproductive, people who have visited the project on the ground can describe what they have seen etc. … we hope to give a much denser and more varied impression of social work and give donors (a terribly badly informed group of people), the basis for a much more informed choice.
“If a contributor to a project is dissatisfied with the project’s outcome … she can either directly contact the project manager via betterplace, or openly voice her concern on the project page for other potential donors to see her views.”
For now, betterplace is still only useful to people who have access to the internet and have a bank account (necessary for the money transfers). But in the future betterplace hopes to have mobile phone interactivity and more features to expand who they can reach.
“We are also re-working our site to make it more intuitive and easier to use for people without computer skills,” Breidenbach said. “In the pipeline is also a knowledge backbone, enabling people to access knowhow about development and social innovation issues and exchange views and experiences. This will be very useful for projects in the South as so many people are working on the same issues without knowing about it. They could learn a lot from each other, without the “help” of the north.”
With internet broadband in Africa set to take off, according to the report Africa Connect: Undersea Cables to Drive an African Broadband Boom (http://www.pyr.com/downloads.htm?id=5&sc=PR090309_INSAME1.6), even more people will soon be able to make the most of initiatives like betterplace.
1) CSR Wire: This is a news service with all the latest news, reports and events and where companies announce their CSR (corporate social responsibility) programmes and how much they are contributing. A great resource for any NGO looking to make a targeted appeal for funds. Website: http://www.csrwire.com/
2) Alibaba: Alibaba.com is an online marketplace started in China but is now global. It allows businesses from all over the world to trade with each other, make deals and find funding. Website:http://www.alibaba.com/
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
Many people find the prospect of staying in airport hotels dreary at best. They tend to be located in industrial parts of cities or far from city centres. They can be surrounded by roads and highways and are built to move lots of people, not to look nice. The surrounding areas can be very common to all nations – warehouses, office parks, nondescript restaurants and hotels – and give few clues to where you are apart from the weather and the languages on the sign boards.
In short, they are the last place you would choose to stay to get a flavour of a country or culture. But in Nairobi, Kenya, this experience has been turned on its head. While many people travel to Africa to take in the breathtaking beauty of the continent and absorb the fascinating cultures and people, they usually wait to do this once they are far from the airport. But not in Nairobi, where it is possible to begin an African adventure right at the airport.
The Nairobi Tented Camp (www.nairobitentedcamp.com) opened in December 2010. It allows tourists to sleep in the open savannah (http://en.wikipedia.org/wiki/Savanna). The experience is properly wild, with game animals roaming near the camp. Started by Kenyan Guy Lawrence and drawing on his years of experience running safaris and adventure travel, he partnered with Will Knocker, Marian Mason and Ibrahim Ali Abayo, an elder from the Boran tribe who works as assistant camp manager.
The business makes effective use of its website, interlinking good design, photographs and a blog with other social media to make the camp appealing to tourists using the web.
Tourists can expect to see rhino, zebra, giraffe, wildebeest, leopard, antelope and possibly lions while listening to the yelps of hyenas at night.
Located just minutes from Nairobi’s Jomo Kenyatta Airport (www.kenyaairports.co.ke/kaa/airports/jkia/), Wilson Airport and Nairobi City itself, the camp is nestled in a forest in Nairobi National Park (http://www.kws.org/parks/parks_reserves/NANP.html). It is the first accommodation to be allowed in this part of the park.
In total, it takes 30 minutes from landing at the airport to be settled in the camp. The last 20 minutes of the drive to the camp takes place in the park, and gets the wild game adventure started early.
In real estate people talk about “location, location location”: find the right place, and you reap the benefits. And you cannot find a better location than Kenya’s oldest national park – 12,000 hectares in size – located beside East Africa’s dynamic regional hub of Nairobi, Kenya. The business is a good example of how a twist on the traditional safari camp and resort can attract attention.
The camp is surrounded by savannah plains on one side, and the city of Nairobi on the other.
The tented camp pitches itself at travellers looking for a better option than just staying in a nondescript airport hotel, or who are looking for a great way to begin a longer journey into Kenya.
“Safaris in Kenya used to start after a long five-hour drive down to the Maasai Mara,” camp owner Gary Lawrence told Monocle magazine. “But now your safari can start 10 minutes after leaving the airport.”
Kenya has been in recovery mode since its tourism industry was hit hard by a combination of events in 2008. Kenya experienced violent rioting during the 2007 and 2008 elections and a body blow from the 2008 global economic crisis. Both events caused a severe drop in tourism.
In 2007, the country received more than 2 million foreign tourists and close to US $1 billion in revenue, but numbers fell the following year. However, tourism grew 15 percent from 2009 to 2010 in Kenya, putting the country on course to meet its 2012 goal of returning to 2 million tourists a year.
Tourism is a critical foreign currency earner for Kenya and saw growth in revenues of 18 percent in 2010 from 2009 (Kenya Tourist Board).
Kenya’s strategy has included aggressive marketing campaigns in new markets to attract tourists. The country is billing itself as a “high value for high spending tourists” and it has seen increasing numbers of visitors from the booming emerging economies of India, Russia, China and the Middle East. Most of Kenya’s tourists come from the United Kingdom, the United States, Italy and Germany.
2) Ecotourism Kenya: Ecotourism Kenya promotes responsible tourism practices within the tourism industry. This entails encouraging the adoption of best practices in the use of tourism resources, working with local communities and managing wastes and emissions. Website:http://www.ecotourismkenya.org
3) Magical Kenya: The official Kenya Destination website designed to help tourists plan a trip. Website:http://www.magicalkenya.com
4) Ministry of Tourism Kenya: A website packed with information on accommodation, parks and reserves and business opportunities. Website:www.tourism.go.ke
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
David South Consulting 
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