Launched in 2011, Southern Innovator’s first issue on mobile phones and information technology proved highly influential, profiling the work of a new generation of innovators. It has been cited in books, papers and strategic plans. The third issue focused on agribusiness and food security, including the phenomenon of ‘gastrodiplomacy’.
Abduazimov, M. (2017) “Gastrodiplomacy: foreign experience and potential of the republic of Uzbekistan,” International Relations: Politics, Economics, Law: Vol. 2017 : Iss. 2 , Article 2. Available at: https://uzjournals.edu.uz/intrel/vol2017/iss2/2.
Work began in 2010 to develop what became the United Nations magazine Southern Innovator. A highly talented global team of international development and design professionals based in New York and London collaborated with an Icelandic studio to create an innovation media brand showcasing global South innovators inspired by the mobile and information technology revolutions. It was launched in 2011 at the UN General Assembly in New York.
“Dr. Cosmas Gitta is a senior UN consultant and the former Assistant Director for Policy and UN Affairs at the UN Office for South-South Cooperation, where he oversaw the convening of various intergovernmental and interagency forums as well as the preparation of related reports and studies, including the biennial reports of the Secretary-General on the state of South-South cooperation. He was Editor-in-Chief of the magazine Southern Innovator and an e-newsletter, Development Challenges, South-South Solutions, both of which are media to share information on development related innovations with partners around the world. He was for many years Managing Editor of Cooperation South, a print and electronic development journal promoting collaboration among developing countries. Mr. Gitta holds a PhD in international and comparative education from Columbia University and he has lectured on human rights education at his alma mater, and on a range of other subjects at various campuses of the City University of New York.” (From Integral Leadership Review)
David South is the founder and senior partner for David South International and David South Consulting. He has worked around the world for the United Nations and has led a number of groundbreaking projects for major institutions. Clients have included the United Nations Office for South-South Cooperation (UNOSSC), the United Nations Development Programme (UNDP), the Great Ormond Street Hospital for Children (GOSH)/Institute of Child Health (ICH)/National Health Service (NHS), Harvard Institute for International Development, UNICEF, World Bank, USAID, and the Hannah Institute for the History of Medicine, among others.
He has worked for, or side-by-side, with many high-level senior professionals and executives. These experienced professionals had roles under close public scrutiny and needed to show the impact of their work to a tight deadline.
He has been the editor for the United Nations magazine Southern Innovator since 2010. He also researched and wrote the influential United Nations e-newsletter Development Challenges, South-South Solutions (2007-2014). He has over two decades’ experience in media and journalism (developing strong relationships with many top journalists and media professionals), health and human development, and the role innovation plays in transforming major organisations while getting the most from people tackling complex problems in challenging environments.
Launched in May 2011, the new global magazine Southern Innovator (ISSN 2222-9280) is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs).
Cooperation South, Getting Connected: Information and Communications Technology for Development, Number 1, 2001, United Nations Development Programme, ISSN-0259-3882. The team behind Cooperation South joined up with a team from Canada/UK/Iceland to create Southern Innovator Magazine (ISSN 2222-9280). Both publications highlighted the innovators behind the global South’s connectivity revolution.
An innovative social enterprise is using design to create an energy-efficient cookstove for Kenya. By turning to an experienced Swedish architecture and design firm, the people behind the Baker cookstove wanted to make sure the stove’s design was as efficient as possible and relevant to the customers’ needs, while also making sure it is visually appealing and something a person would proudly want in their home.
The Baker cookstove (bakerproduct.com) has been designed to be a high-quality and desirable product that also accomplishes the goal of saving money for the user. This unique product is being developed and made at the company’s factory in Nairobi, Kenya.
Baker’s owner is Top Third Ventures Global (topthirdventures.com), a social-impact company registered in Kenya and founded in 2011 by American Lucas Belenky and Björn Hammar, a Swedish/Finnish entrepreneur. Their goal is to make sure that everyone in the developing world has access to an affordable, high-quality efficient cookstove.
While cooking is a daily necessity for billions of people, it is also costly and polluting. By switching to energy-efficient cookstoves, families can reduce the cost of cooking daily meals and, if the stove is designed right, cut the amount of pollution generated. One of the great obstacles to the take-up of energy-efficient cookstoves to date has been the absence of sustainable business models to sell and distribute them.
The Baker cookstove, designed as an aspirational product and backed up with a seven-year guarantee, hopes to change this dynamic. If things go to plan, the company hopes to significantly scale up its production based on customers wanting to have a Baker cookstove proudly on display in their home.
The Baker cookstove is the product of a deliberate attempt to use design and a well-thought-out production life cycle to create an item that is eye-catching, effective, and manufactured consistently to a high standard.
Designed by Claesson Koivisto Rune (http://www.ckr.se/), a Swedish architecture and design firm, the Baker cookstove is a sleek, round, modern stove and comes in eye-catching colors such as orange. It could easily fit in with other kitchen products in a high-end design shop. And that is the point: they want people to want the Baker cookstove.
Quality is key, and engineering and design teams constantly monitor the product and make adjustments to the cookstove as they receive feedback from customers.
The Baker cookstove is benefiting from new financing being made available through carbon credits, which its founders believe will bring big changes to the energy-efficient cookstove market over the next 10 years.
Baker’s chief executive, Lucas Belenky, told Southern Innovator magazine – this newsletter’s sister publication – about the thinking behind the Baker cookstove.
SI: What role does design play in the Baker cookstove social enterprise? At what stage did Top Third Ventures start to think through the production life cycle for the Baker cookstove? What did you feel was missing in the other cookstove models currently available on the market?
The Baker cookstove is the cornerstone of the social enterprise. Top Third Ventures is at its core a product company. There are different aspects to the business model to make it work (i.e. carbon credits and big data) but everything depends on the success of the Baker product. We started thinking through the production life cycle from the day the company was founded in late 2011. The Baker is designed for usability, aspirational value, and performance, prioritized in that order. The most important thing is that the Baker is easy to use and does not require its users to change their daily routines or cooking habits. Cooking cultures vary greatly across the developing world so it is important to understand exactly who your customer is and focus on meeting their requirements. When you have a product that is easy to use it needs to be desirable as well. Beyond the service provided, the product should make the customer feel good about themselves. Finally, the Baker cooks the same food with half the fuel and much less smoke.
The priorities seem reversed for other cookstove models on the market. Efficiency comes first, then the aesthetic design, and cultural conformity is last. Hyper-efficient cookstoves are great for health and the environment on paper but the benefits are not realized because widespread adoption isn’t achieved. Most products are imposed through a top-down approach instead of starting with the customer and designing the stove around them.
SI: Why did you choose to have the Baker cookstove designed by Claesson Koivisto Rune, a Swedish architecture and design firm? What were some of the challenges encountered when designing the product and the production life cycle? What advice do you have for other social enterprises looking to offer an appealing product to low-income households?
We wanted the Baker cookstove to be an aspirational product that you use as much because of the performance (less fuel and less smoke) as because it is beautiful. Claesson Koivisto Rune believed in our vision at a very early stage and I doubt we could have gotten where we are today without them. Challenges around the design mainly involve keeping the costs down. Our customers do not have a lot of disposable income so balancing affordability with performance and world-class design is tough.
For other entrepreneurs selling to low-income households my advice is identify your customer, listen to them, and never stop listening. This is obvious to most businesses but for social enterprises sometimes the grant organizations or other dispersers of donor funding become the customer without you noticing.
Finally, often just because the consumer is in a developing country, enterprises neglect aesthetic appeal and branding. Do not do this. Your consumer behaves for the most part like their counterpart in the developed world. They want products that look nice and make them feel good.
SI: What role is information technology playing in the Baker cookstove’s development? How do mobile phones help with reaching customers in Africa? How does offering software products such as Top3Tracker help Baker cookstoves?
Information technology has a huge impact in decentralized areas because it enables cheap flow of information. For Top Third Ventures it allows us to track our sales in real-time, communicate with current and future customers instantly, and gain valuable insights about how to improve the sales pitch and marketing strategy. The Baker cookstoves also depends on carbon finance, which requires a dialogue with current customers to ensure the usage of the cookstove is accurately measured. Information technology such as our Top3 Tracker significantly reduces the cost of accessing carbon finance.
SI: It is said an innovator is somebody who disrupts existing products and ways of doing things. How is Top Third Ventures innovating and disrupting the current approach to energy-efficient cookstove distribution?
We hope to change the way products for low-income households are designed, marketed, and sold. Top Third Ventures’ Baker cookstove embodies our conviction that these products should be customer-centric, have aspirational value, and conform to local cultures. The success of our product will show that consumers in the developing world want the same thing as their counterparts in developed countries.
Top Third is a partner of the Global Alliance for Clean Cookstoves (cleancookstoves.org).
Published: December 2013
Resources
1) Baker cookstove: The website details how the cookstove was developed. Website: bakerproduct.com
2) Top Third Ventures: The company designs, manufactures, and sells its own unique efficient cookstoves made to fit the local cultures and traditions of their customers, supported by a strong brand and world-class customer communication. In addition, Top Third Ventures works with existing manufacturers and distributors to secure carbon financing for their activities through their programmatic CDM activity and electronic data management system. Website: topthirdventures.com
3) Global Alliance for Clean Cookstoves: The Global Alliance for Clean Cookstoves calls for 100 million homes to adopt clean and efficient stoves and fuels by 2020. Website: cleancookstoves.org
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