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Canadian Magazines + Newspapers | 1990s

A small sample of stories published in Canadian magazines and newspapers during the 1990s. 

Canadian Living

Taking Medicine to the People: Four Innovators in Community Health

Canadian Peace Report

Continental Drift and Military Complexities

Elect Peace

The Financial Post Magazine

Too Black

Flare Magazine

Time Machines

Hospital News

Changing Health Care Careers A Sign Of The Times

Id Magazine

Casino Calamity: One Gambling Guru Thinks the Province is Going Too Far

Land of the Free, Home of the Bored

Man Out of Time: The World Once Turned on the Ideas of this Guelph Grad, But Does the Economist John Kenneth Galbraith Know the Way Forward?

Opinion: Canada is allowing U.S. to dictate Haiti’s renewal: More news and opinion on what the UN soldiers call the “Haitian Vacation”

Porn Again: More Ways to Get Off, But Should We Regulate the Sex Industry?

From Special Report: Sexual Dealing: Today’s Sex Toys Are Credit Cards & Cash: A Report On The Sex-For-Money Revolution

State of Decay: Haiti Turns to Free-Market Economics and the UN to Save Itself

TV’s Moral Guide in Question – Again

U.S. Elections Update: Clinton is using Canada to keep control of Haiti

Will Niagara Falls Become the Northern Vegas?

Now Magazine

Aid Organization Gives Overseas Hungry Diet Food: Diet Giant Slim-Fast Gets Tax Write-Off for Donating Products

Counter Accusations Split Bathurst Quay Complex: Issues of Sexual Assault, Racism at Centre of Local Dispute

False Data Makes Border Screening Corruptible

New Student Group Student Group Seeks 30 Percent Tuition Hike

Peaceniks Questioning Air-Raid Strategy in Bosnia

Somali Killings Reveal Ugly Side of Elite Regiment

Study Says Jetliner Air Quality Poses Health Risks: CUPE Takes on Airline Industry with Findings

Top Reporters Offer Military Media Handling Tips

US Health Care Businesses Chasing Profits Into Canada

This Magazine

The Ethics Of Soup: Grading Supermarket Shelves – For Profit

Health Care in Danger: Worrying Breakdown in Ontario Reforms

Pavlov’s Army

Taking Measure of the Emergency Act

Today’s Seniors

Critics Blast Government Long-Term Care Reforms

Cut Services To Elderly, Says Doctors’ Survey… But Leave Our Salaries Alone!

Feds Call For AIDS, Blood System Inquiry: Some Seniors Infected

Government Urged To Limit Free Drugs For Seniors

Health Care On The Cutting Block: Ministry Hopes For Efficiency With Search And Destroy Tactics

New Legislation Will Allow Control Of Medical Treatment 

New Seniors’ Group Boosts ‘Grey Power’: Grey Panthers Chapter Opens With A Canadian Touch

Private Firms Thrive As NDP ‘Reinvents’ Medicare

Psychiatric Care Lacking For Institutionalised Seniors

Specialists Want Cancer Treatments Universally Available

The Toronto Star

Take Two Big Doses Of Humanity And Call Me In The Morning

Scan Magazine

The Big Dump: CP’s New Operational Plan Leaves Critics with Questions Aplenty

Undercurrents: A Cancellation at CBC TV Raises a Host of Issues for the Future

Watch Magazine

Freaky – The 70s Meant Something

“You Can’t Have A Bird If You Want To Be The Biggest Band In The World”: Oasis Has Arrogance, A Pile Of Attitude And The Best Album Of 1994

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ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive id magazine

CASE STUDY 3: Id Magazine | 1996 – 1997

Expertise: Editing, investigative journalism, art direction, managing teams, strategy, content development.

Location: Guelph, Ontario, Canada 1996 to 1997

ISSN : 1208-4468

Features Editor: David South  

Click here to view images for this case study: CASE STUDY 3: Id Magazine | 1996 – 1997 Images

Abstract

In 1996 I was hired as Features Editor for Id Magazine, a bi-weekly alternative magazine in Guelph, Ontario, Canada. 

About 

In 1996 Id Magazine, an Ontario, Canada alternative biweekly, was expanding and needed to improve the quality of its journalism, while also making the difficult shift to being a more consistently professional offering. I was hired as Features Editor and set about swiftly assembling a team of investigative journalists. My strategy involved targeting stories overlooked by Canadian newspapers and TV news. In the 1990s, it was often the case the best journalism and the best investigative journalism in Canada could be found in the country’s alternative media. This led to a number of firsts, including an extensive investigation into Canada’s flourishing sex industry, the government’s addiction to casinos to boost revenues, unearthing a plot by neo-nazis to infiltrate Ontario high schools with hate rock, university students’ catastrophic debt culture, reporting from the streets of Port-au-Prince, Haiti on Canada’s UN mission, and probing the government’s public services privatisation plans (including being invited to debate this topic on CBC TV’s programme, Face Off). With a keen eye for new media trends, the magazine covered the fast-rising Internet economy, early experiments with digital currencies and smart cards (Mondex) (Canadian Town Tries Out Cash Cards) being carried out in Guelph, Ontario, and concerns about data privacy.

There clearly was a gap in the news marketplace Id could better fill with solid investigative journalism and features writing aimed at a younger demographic. 

How large a market gap can be confirmed by various analyses on the state of the Canadian media at the time and since. According to the book The Missing News: Filters and Blind Spots in Canada’s Press (Robert A. Hackett and Richard S. Garneau, Canadian Centre for Policy Alternatives, University of Toronto Press 2000), Canada’s media was in a mess in the 1990s resulting from declining resources, staff layoffs and media closures reducing the breadth and depth of news coverage.  

My challenge: Could I bring together a talented, young team and improve the quality and consistency of journalism for a start-up magazine seeking to grow? The proof came in the form of improved audited pick-up of the magazine by readers, the magazine’s confident push to expand on the Internet, and the fact many from that original team have gone on to not only have successful careers in the media and film, but also to be influential in their own right – proof the original belief in their talent was correct.  

Pressure on journalists to toe the line and not upset advertisers was also increasing in the context of ongoing high unemployment, a stagnant economy in a recession, and government austerity. Canadian media as whole also has a “great dependence on advertising, which accounts for more than 70% of daily newspaper revenues, about 64% of magazine revenues,” which means there is enormous pressure to only publish stories that do not upset advertisers. And monopolies exert great control over news content in Canada: “In the United States, ten companies control 43.7% of total daily newspaper circulation. By contrast, in Canada since 1996, one single company controls a comparable share of the media pie.” 

Quoting Jeffrey Simpson in the book, newspapers are “shrinking in size, personnel, ambition and, as a consequence, in their curiosity,” …. “I believe the result has been a diminution in quality.” (p64) 

Fast forward to “Today, we have a crisis in the journalism industry unprecedented in scope. A media implosion. Newspapers being reduced to digital editions, large numbers losing their jobs, circulation falling, ad revenues plunging, near monopoly ownership of big-city dailies, the old business model in a state of collapse.” (Canada’s media: A crisis that cries out for a public inquiry by Lawrence Martin, The Globe and Mail, Feb. 02, 2016). 

Brief descriptions of sample issues are below: 

Can Harris be Stopped? Cover 

My first Id Magazine cover. It was thrown together in a few days after being hired. While a work of resourcefulness under pressure, it did capture the spirit of the times as multiple demonstrations and strikes tried to bring down the much-hated Conservative government in Ontario. 

“Can the UN Help Remake a Country?” Cover 

This cover photo by Phillip Smith was taken in the market area of Port-au-Prince, Haiti. I had never seen such squalor and desperation in my life. It got worse as we visited the city’s morgue, packed to the rafters with the dead and mutilated bodies of children and adults. It was a tough assignment and one that was captured with professionalism by Phillip’s camera.  

Christmas Issue Cover 

Back in 1996, the Thatcher thirst for privatisation came to Ontario with a vengeance. In this issue, we asked if it showed a lack of imagination to just sell publicly paid for assets to wealthy investors. We offered other ownership models and I debated this topic on CBC TV’s Face Off.  

“Pulling the Plug on Hate Rock” Cover 

This excellent cover by Gareth Lind was, as far as I know, the first use of pop art on a biweekly magazine cover in Ontario at that time (I certainly hadn’t seen anyone else do it). It sold the excellent investigation into skinhead rock bands infiltrating Ontario high schools very well. It was timed for release during the North-by-Northeast music festival in Toronto, and had zero returns (as in all issues were picked up). 

Sarah Polley Cover 

A regular contributor to Id, Canadian actor and director Sarah Polley challenged the stale Canadian left with her spiky views. In this issue we tackled the decline in the quality of TV programmes and asked if it was a moral vacuum being hoovered up by consumerism.  

Student Issue Cover 

This cover is by great Canadian political cartoonist and illustrator Jack Lefcourt. Always funny, Jack captures well the corporate take-over of the country’s universities and the introduction of the catastrophic debt culture that leaves so many students in a financial pickle. It was also Id’s first student issue.  

“The Great Education Swindle: Are Reforms Destroying Your Future?”

“Today’s Sex Toys are Credit Cards and Cash” Cover 

As Ontario’s economy experienced year-after-year of high unemployment and stagnant salaries, its sex economy flourished. In another first, the Id team tackled all aspects of the growth of the sex economy and changing attitudes to sexual behaviour. Beating the big papers to this story, they wrote with honesty and verve and made a refreshing break from the limp journalism of most Canadian newspapers. 

Timeline

1996: Hired as Features Editor and assembled editorial and creative team.

1997: Id Magazine begins to simultaneously publish its content online, a pioneering move at the time. 

Impact 

Micro 

  • reducing returns and boosting audited pick-ups of the free magazine – a key metric for a publication reliant on local advertising
  • assembled talented investigative team and graphic design and photo team
  • introduced pop art front covers
  • increased news coverage, especially impact of austerity in Canada
  • increased foreign coverage, including on Canada’s United Nations mission in Haiti
  • introduced high-profile contributors, including actor and director Sarah Polley
  • debated stories on other media, including CBC TV’s Face Off 

Macro

  • most of the team have gone on to very successful careers in the media
  • magazine still receives good comments on Facebook many years after its closure
  • one of the first Canadian magazines to embrace the Internet and publish simultaneously online

A sample of published stories is below:  

Casino Calamity: One Gambling Guru Thinks The Province Is Going Too Far 

Will Niagara Falls Become the Northern Vegas? 

Land of the Free, Home of the Bored 

Man Out Of Time: The World Once Turned On the Ideas of this Guelph Grad, But Does the Economist John Kenneth Galbraith Know the Way Forward? 

Porn Again: More Ways to Get Off, But Should We Regulate the Sex Industry? 

Redneck Renaissance: A Coterie of Journalists Turn Cracker Culture into a Leisure Lifestyle

Swing Shift: Sexual Liberation is Back in Style 

State of Decay: Haiti Turns to Free-market Economics and the UN to Save Itself 

TV’s Moral Guide in Question – Again 

Citations 

Political Governance of Capitalism: A Reassessment Beyond the Global Crisis by Helmut WillkeGerhard WillkeEdward Elgar, 2012

Schizophrenia: A Patient’s Perspective by Abu Sayed Zahiduzzaman, Publisher: Author House, 2013 

Other Resources 

Freedom of Expression: Introducing Investigative Journalism to Local Media in Mongolia 

Ger Magazine Issue 1 

Ger Magazine Issue 2 

In Their Own Words: Selected Writings by Journalists on Mongolia, 1997-1999 (ISBN 99929-5-043-9) 

The back issues of id magazine reside at the Bibliothèque et Archives Canada / Library and Archives Canada [has v.5(1995)-v.8(1999)] collection.

OCLC Number/Unique Identifier: 1082496695

ISSN: 1208-4476

https://davidsouthconsulting.org/2021/06/01/case-study-2-watch-magazine-1994-and-1996-2/

https://davidsouthconsulting.org/2021/05/25/ger-mongolias-first-web-magazine-and-a-pioneering-web-project-for-the-united-nations-12-january-2016/

https://davidsouthconsulting.org/2021/03/12/southern-innovator-magazine/

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2023

Categories
Archive Blogroll New Media Markets

UK laws on satellite porn among toughest in Europe

By David South

Financial Times New Media Markets (London, UK), October 26, 1995

ISSN: 02654717

OCLC Number / Unique Identifier: 1266447669

UK regulations on what can be shown on sex channels are tougher than in most countries of the European Union. Channels such as the hard-core Swedish TV Erotica and the recently-launched French Rendezvous are licensed in their respective countries and transmit explicit scenes of sexual intercourse, straight and gay, featuring close-up shots of copulating genitals. 

Graff Pay-Per-View, the experienced US sex channel operator, consciously decided to exclude the UK as a market for its hard-core Eurotica channel which is licensed in Denmark and, like the other hard-core channels, transmits via a Eutelsat satellite. But pirate smart cards for the channel, as for the other channels, are available in the UK in specialist satellite shops. 

Graff’s seeming respect for the UK regulations may not be unconnected with the fact that it owns the Adult Channel and would be wary of upsetting the ITC. Broadcasting unacceptable material into the UK could provoke the ITC into seeing Graff as a body unfit to hold a licence, thereby threatening the Adult Channel. 

The ITC’s guidelines on sexually explicit material state that representations of sexual intercourse can be shown only after 9pm and that “the portrayal of sexual behaviour, and of nudity, needs to be defensible in context and presented with tact and discretion.”

There has been some relaxation of the rule. The ITC will, on an experimental basis, allow the watershed to be broken by a ppv or video-on-demand service. It is not, however, prepared to give this freedom to a porn channel, at least not in the early days, because it does not want to be seen to be licensing pornography. The relaxation will affect only general services. 

The ITC will also monitor any ppv service to ensure that there are no cases of children accessing the programming before deciding if the programme code should be revised. 

The transmission of 18-rated films on terrestrial or new-media channels is not permitted before 10pm. Films with a 15-rating are not allowed before 9pm on terrestrial channels such as BSkyB’s Sky Movies or the Movie Channel. These are minimum requirements. Some 15-rated films, for instance those which show scenes of sexual intercourse or drug-taking, would not be deemed suitable for transmission even on an encrypted channel at 8pm. 

In practice, the ITC does not permit depictions of erect penises, anal intercourse, close-ups of genitalia or ejaculation. 

Where channels have overstepped the mark and gone abroad to get licences from less strict authorities – the late Red Hot Dutch and TV Erotica – the ITC has recommended that the channels be proscribed, action which has subsequently been taken by the Department of National Heritage. The ITC is now monitoring the Rendezvous channel, which shows a mix of gay and heterosexual hard-core pornography with graphic scenes of sexual intercourse. 

The DNH issues proscription orders under Sections 177 and 178 of the Broadcasting Act. The orders make it a criminal offence to supply equipment to receive the channels or to market and advertise them. 

The European Union directive on transfrontier broadcasting lays down that one country cannot prevent the reception of channels licensed by other European Union countries. However, it allows individual governments to take action against any broadcast which could damage the physical, mental or moral development of minors. 

From Special Report: NMM (New Media Markets) Spotlight On The Emergence Of Satellite Porn Channels In The UK

https://davidsouthconsulting.org/2021/01/14/from-special-report-nmm-new-media-markets-spotlight-on-the-emergence-of-satellite-porn-channels-in-the-uk/

https://davidsouthconsulting.org/2021/02/03/do-tv-porn-channels-degrade-and-humiliate/

https://davidsouthconsulting.org/2021/02/01/playboy-is-not-for-sad-and-lonely-single-men/

Read more on the 1990s sex economy here: From Special Report: Sexual Dealing: Today’s Sex Toys Are Credit Cards & Cash: A Report On The Sex-For-Money Revolution

https://davidsouthconsulting.org/2021/01/14/from-special-report-sexual-dealing-todays-sex-toys-are-credit-cards-cash-a-report-on-the-sex-for-money-revolution/

Update: It is over 20 years since this Special Report was published. The Internet now plays a significant role in the growth of sex content and the sex industry and vice versa. Here is an interesting overview of the situation in 2020. The Internet is for Porn – It always was, it always will be.

“One of the biggest and most interesting things happening in the consumer web right now is running almost completely under the radar. It has virtually zero Silicon Valley involvement. There are no boastful VCs getting rich. It is utterly absent from tech’s plethora of twitters, fora and media (at least, as they say, “on main”). Indeed, the true extent of its incredible success has gone almost completely unnoticed, even by its many, many, many customers.

I’m talking, of course, about OnlyFans.”

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021

Categories
Archive id magazine

From Special Report: Sexual Dealing: Today’s Sex Toys Are Credit Cards & Cash: A Report On The Sex-For-Money Revolution

Porn Again: More Ways to Get Off, But Should We Regulate the Sex Industry?

By David South

Id Magazine (Canada), October 3-16, 1996

“Wang thinks the internet is the way forward for porn distribution.”

Meet Steven Wang. The young Toronto distributor of porn magazines and videos is jerking his arm up and down as he describes what sells adult videos.

“Explicit boxes – dick in the mouth, cum in the face makes it sell,” says Wang as he tells me about packaging the videos he distributes.

Wang doesn’t fit the stereotype of a smut dealer. He is wiry, well-groomed and fits in easily amid Toronto’s army of yuppies. Despite the topic of our conversation, he isn’t shy about being graphic in a public place.

Wang admits his parents aren’t too keen about his success as a smut dealer, but he proudly tells me about his latest project, Cybercafe (located on Toronto’s main goodtime drag, Yonge Street). Banks of computers line the walls of the cafe, and a few customers bang away on keyboards and swivel mouses. Blinders on video terminals are quickly jerked forward by shy internet users as each new customer walks by.

Wang thinks the internet is the way forward for porn distribution.

“It’s heading more to bondage, violence – anything that is weird. Haven’t seen it, want to see it. You can only find penetration on VHS (video), though fisting is allowed.” continues Wang, who prides himself on foreseeing trends. “Now that people have seen these things, they want to go to the next step. Because you can only get these things on the internet, 80 per cent of the people are there for the adult material. Internet is the future, period.”

“Because you can only get these things on the internet, 80 per cent of the people are there for the adult material. Internet is the future, period.”

Wang got into distributing porn videos in 1990, just as the Ontario government began to relax the restrictions on hardcore porn movies, as long as they didn’t contain sex involving violence, coercion, bondage, sado-masochism, degradation, incest, animals, or minors under the age of 18.

Wang says he has made some good money, but it’s time to start looking to the next trend. He says those who consume his products have an insatiable appetite for sex in all its forms.

Money-for-sex revolution

The 90s have seen a quiet revolution in the sale of sex. While paying for sex is nothing new, never before has such a plethora of choices been so openly peddled in Ontario’s newspapers and magazines, mostly at a male audience. There are escort services, so-called massage parlours, phone sex, adult videos, sadism and masochism shops and clubs, strip clubs and swingers’ clubs. On the internet, 127 sex news groups compete with over 200 sex services on the World Wide Web, many charging for the privilege to peek at sex photos. And the sex trade comes at a price, with evidence showing lack of regulation means youths continue to be drawn into the business, while users search for bigger and better thrills.

Toronto weekly Now Magazine has been a pioneer in sex advertising. In September, 1989 the magazine’s back pages of classified ads contained around 130 “business personals,” ads placed by the city’s working prostitutes.

In the September 26, 1996 issue of Now, in seven pages of telephone personals and phone sex ads, there were 514 “Adult Classified” ads, a cornucopia of “massage” parlours, prostitutes, and escort agencies offering shemales, “hot Asian” and “Swedish” beauties.

While there isn’t any one source for accurate information on the size of Ontario’s sex industry, it is obvious it has not only grown in visibility, but in size.

“There definitely seems to be more of everything,” says Detective-Constable Austin Ferguson of the Metro Toronto Police’s vice section. “Look at how pornography video stores have blossomed – the spas, whatever you want to call them. Look through the yellow pages for strip bars, escort agencies.

“You got Now, Eye, pink pages, green pages, you can pick up the Toronto Star, The Sun. The phone lines are everywhere you look. I love it, it’s a great business,” says Ferguson sarcastically.

“Even five years ago, there were only a few massage parlours. Now there are 400 to 500 massage parlours in Toronto alone. It has quadrupled since 1990.”

“It’s an underground revolution,” says Sue McGarvie, a sex therapist and Ottawa talk-radio personality. “You go out on the street and see how many prostitutes there are, and how much more open it is, how many more night clubs there are that are gender neutral, that are fetish.”

McGarvie doesn’t think it necessarily means more people are turning to commercial sex.

“We are having as much sex as we ever had, we have as much sexual desire as we ever had,” says McGarvie. “I think the outlets are changing, so that we are going to have to be flexible about that.”

Steven Wang estimates 3,000 out of 5,000 Metro Toronto video stores carry adult videos. Another 1,250 exclusively carry adult videos. A manager at Toronto’s Adult Video Superstore says, “Sales and rentals have gone up in the last three years.” The Adults Only Video chain, founded by Kitchener-Waterloo resident Randy Jorgensen, now spans Canada with 51 stores, 12 in Toronto. And what internet user hasen’t taken a few minutes (or hours) to play voyeur on the many adult web sites or chat lines?

An Adults Only Video survey found, out of 2,000 customers, 56 per cent watch adult videos with a partner. It also claims 20 per cent of renters are women. Many are skeptical about these claims.

Barking through what sounds like a speaker phone, Larry Gayne, president of sex toy mail-order company Lady Calston, says “It’s all men who look at the back of Now. Some claim as much as 50 per cent of adult video watchers are women. I don’t know if I believe that figure.

“Sex is a US $40-billion business in North America alone. In 1992, more sex aids were sold than breakfast cereal.”

The businesses manufacturing sex try to distance themselves from the more visibly seedy porn stores.

“The explosion in triple X video stores is the only seedy end,” continues Gayne. “The sad part is you take away those triple X stores, there is no seedy part to this industry. Not behind the scenes, not in front. It doesn’t exist. There is nobody seedy at our level. Those people don’t exist, they are just normal businesses. There is in fact a downside to the triple X stores.”

Sue McGarvie is an enthusiastic supporter of greater sexual liberation, even if its expression is through the sex industry.

Speaking between clients from her Ottawa office, she says 36 new adult video stores have opened in Ottawa in the past five years.

“Some are small sections of regular video stores,” says McGarvie. “I’m a big believer, I’m still under 30, my generation is one of the first generations that is no longer attending church as a regular part of what we do. Sex is no longer a moral issue. But people are saying ‘wait a minute, because of STDs I’m going to be stuck with my partner for the rest of my life? I better make it the best damn sex we possibly can have.’ Vibrators are outselling any other appliance.

“I’m poised on the industry of the next decade, the next millennium. Sexuality as an expression is the second most powerful drive after food.”

McGarvie doesn’t think that what is in the adult video stores is unhealthy. “Porn as a term is not right, either. Porn is illegal, but the stuff in the video stores is not illegal.”

McGarvie also doubts adult videos are contributing to an atomised world, similar to Aldous Huxley’s Brave New World, where the government controls a population anaesthetized by the buzz of orgasms and drugs.

“I don’t necessarily think it is causing people to be less intimate. The industry needs to stop being in the shadows. Our lives are busy. People are having a hard time connecting with others, but I think that is a separate issue. I think there is a new sexual revolution going on, and if our reality checks catch up with our sex drive, we’ll be okay. We don’t have socially acceptable ways of meeting people that isn’t in a bar when people are drinking.”

Toronto swinger and strip club DJ Ron Michaels thinks the tables are turning on the money-for-sex industry.

“A lot of adult video stores are closing. A lot of strip clubs are on the verge of going under,” says Michaels. “It is like a ghost town in there. I don’t see it is a growing trend. Perhaps it is more front page, more visible. I don’t think it’s any larger than is has been before. I think our society in general is far more sexually liberated than we were 50 years ago. Certainly more than 100 years ago.

“A lot of people thought they could make a fast buck off of it. The market can’t support that number,” according to Michaels.

Child porn

But is this really just good fun? Unfortunately, there is too much evidence showing a direct connection between a robust sex industry, and the sexual exploitation of minors and demand for degrading sex. A booming sex industry just can’t be disconnected from the exploitation of youths and an absorption in degrading, freaky sex, like defacation or bestiality. The industry may not be directly connected to the much-publicized paedophile rings in the news, but the mainstream sex industry is not adverse to exploiting youths and an appetite for sex with minors to sell videos and magazines.

“We have laid charges on people who were initially operating a reputable business,” says Ferguson, “until they found there was a demand for the seedier stuff.”

Sue Miner, the head of Toronto’s Street Outreach Services, says high unemployment rates amongst youth feeds the sex industry with a steady supply of desperate teens.

“It’s indicative of people needing to survive and not having jobs. I’ve heard enough young people saying they needed some money to pay the rent. A lot of young people do it to survive – survival sex.”

“I have yet to come across an escort agency that uses minors,” claims Ferguson, admitting that because he hasn’t, doesn’t mean it isn’t happening. “It’s usually a bit more classier than that. You don’t get your Parkdale hooker types. Pimps don’t run escort agencies.”

A 1984 government study on prostitution, the Badgley Committee on Sexual Offences Against Children and Youth, found one-half of prostitutes had entered the sex trade under the age of 16, 96 per cent had become prostitutes before the age of 18.

The overwhelming majority of prostitutes have run away from home at least once. Street prostitutes leave home at an earlier age than other children, at an average age of 13.7 years, compared to 17.3 years.

The most difficult porn to regulate, as most governments know, is on the internet.

Detective-Constable Ferguson says having photos of bestiality and paedophilia, for a few seconds on a harddrive, is considered by the law to be possession. He also admits because of the ethereal nature of computers, the law is totally unenforceable.

“You would have to get online with that person. Get to know them, chat with them.”

He does warn any internet cafes to stay clear of the stuff. “They are totally nuts to have obscene or child pornography available because somebody would spill the beans pretty quick.”

Escorts

As for prostitution, the police have a harder time controlling escort agencies because they are careful to never make a deal on the phone, says Ferguson.

“They are only going out for dinner and dance, eh?,” chuckles Ferguson. “Somebody sees a business opportunity to run prostitutes. They are harder to crack. It’s a long, long process to take one of these places down because of all the undercover work involved. What you can, can’t do. It’s no easy task.

“They won’t make a deal over the phone. They might say ‘you can have my service for $150/$200 an hour,’ as soon as you say ‘what do you get for that?’…click.”

McGarvie says she wouldn’t be too happy if her husband went to a prostitute to cope with sexual stress if they were too busy to have sex. On the other hand, she thinks the escort industry would decline if there were more healthy outlets for sexual release.

“Business goes up when we get pickets, negative reviews are always positive for the business – automatically sales go up that day,” says Wang smiling.

Toronto feminist and author Susan G. Cole, in her book Power Surge: Sex, Violence and Pornography, and ironically a Now Magazine editor, has called for greater regulation of pornography, arguing the industry really has no claim on freedom of expression. The public, Cole says, can accept a regulatory role for government when it comes to other industries, so why the exception for the smut trade?

This should be extended to the rest of the sex trade, she argues. Body-rub parlours, escort services, street prostitutes, strip clubs and phone sex, should not be allowed to remain in regulatory limbo, only subject to police attention when community groups kick up a storm.

Back at the Cybercafe, Steven Wang is trying to be heard over the Pet Shop Boys’ pounding dance beats.

If anybody wants to protest outside one of Wang’s two Toronto stores, or any other adult stores his videos are distributed in, he would probably make the placards. “Business goes up when we get pickets, negative reviews are always positive for the business – automatically sales go up that day,” says Wang smiling.

Source: statista

Swing Shift: Sexual liberation is back in style

By David South

Id Magazine (Canada), October 3-16, 1996

Deep in the bedrooms (and livingrooms) of the home-owning classes, the sexual liberation movement marches on: swingers’ parties are back. Those libidinous libertines many thought were lost in a 70s disco haze, according to a Toronto swinger, are back in greater numbers than in those polyester days. 

In contrast to the many people (mostly men) looking for the anonymous and on-demand buzz of escort agencies, porn videos and sex toys, it seems to me swinging is the most idealistic camp in the army of sexual liberation. There isn’t any sneaking around behind your spouse’s back – in fact, you bring them along for the good times. 

Swingers were usually the subject of the porn movies I watched at the base cinema during my army days. They weren’t real people, but some sort of myth from more electric times. 

Ron Michaels, 41, is an unabashed proselytizer for swinging. A strip-club DJ and erotic and commerical photographer, he’s also co-owner, along with his wife, of swingers’ club Eros. A confident and articulate spokesperson, he has been swinging since he was 17. 

“We believe honesty is the cornerstone of our lifestyle – that makes it work,” he says. “The people engaging in back-alley sex are being dishonest. It’s the same with having an affair – wanting your cake but not being able to share it with the rest of us. 

“Swinging is a moral alternative to having affairs.” 

The divorce rate among swingers, Michaels maintains, is only five per cent, compared to 51 per cent for the general population. The one wrinkle in this impressive “fact” is Michaels’ other admission that many swingers are on their second “married relationship”.

Interviewing Michaels, I feel like I’m talking to a Rotary Club member or a boy scout leader, not a swinger. The talk is about clubs, memberships ($69 a year per couple), trips. It’s a hobby, sport and lifestyle to many swingers, claims Michaels. 

“We have regular weekly functions throughout the year. Some of them are organized by the members. We organize trips and holidays. Weekends in the Caribbean. Like any other social club.”

That can’t be wife/husband swapping he’s talking about, can it?

Michaels’ Toronto Beaches home leaves no doubt as to its occupant’s lifestyle choices: “If you don’t swing, don’t ring,” says a brass plaque nailed to the door. 

Michaels is very proud of swinging’s growth in the 90s. His group has grown from 300 member-couples 14 years ago to 1,800 today. Michaels ambitiously estimates that between 100,000 and 200,000 Southern Ontarians are into swinging, between 20 and 25 million across North America. 

So, how does swinging in the 90s work?

Michaels says most clubs operate more as matchmaking parties than full-out orgies. Couples get to know each other and make the arrangements to meet away from the club’s party. Michaels is quick to disassociate his club from drop-in style swingers parties. 

“Canadians are much more conservative than Americans. In New York they are more hardcore, less selective of their partners. When they get there they are more like, ‘let’s find the first available body and get to it,’ whereas people at social clubs want to get to know you. We are talking about four-way compatability here.”

According to Michaels, the big victory for Canadian swingers took place in 1992. “Our Mississauga club was raided back in ’92 and we took it through the courts for a year. We were acquitted and set a legal precedent, making swingers’ clubs legal.”

To many men, the whole swinging thing seems like the best of both worlds: you keep your wife and get to taste the fruits of other trees at the same time. But Michaels says this male teenage fantasy doesn’t pan out in reality. 

“That wears off pretty quickly. Let’s face it, men have a much lower capacity for sex than women do. Men need a longer recovery period and don’t have as many orgasms in a night. Women can just go and go. Guys can’t compete with that. After a while the fantasy wears thin, and it’s the guy that wants to drop out of the lifestyle.” 

And what about that oher most-asked-question: what’s it like to see your spouse having the time of their life with your neighbour?

“They don’t get into those kinds of comparisons. How can I describe this? It’s not a competitive thing where you try to outperform each other. Most swingers appreciate each other as being unique and different, rather than this is bigger, this is harder, this is faster, this is better. Each new experience is taken at face value, ‘Hey, it’s a good time’. You move on to the next one or you go back to your regular partner.”

“Cock Tales” too much for Hamilton

By David South

Id Magazine (Canada), October 3-16, 1996

Steeltown is a little less hot now that View, Hamilton’s alternative weekly, has dropped a controversial sex columnist in the face of complaints from distributors. The fracas has raised a thorny issue: to what extent should a newspaper stand behind a controversial writer?

My Messy Bedroom, a weekly column by Montreal journalist Josey Vogels, mixes graphic language and humour in its look at sexuality. The dispute erupted over a column in the August 22 issue entitled Cock Tales 1 (Cock Tales 2 will not run in View). 

A surprised and angry Vogels says she only found out her column had been dropped when id called her in September. Vogels believes the problem was with the frank discussion by men of their sexual tastes. “Maybe it was the opening line. ‘Mouth on my cock, finger in my butt, looking me in the eyes,’ then a joke: ‘Would you like fries with that?’”

Vogels maintains View knew what it was getting into when it picked up the syndicated column in June, 1995. “You can’t say you want a column because of its nature, then say you don’t like it.”

Vogels says she co-operated in the past when the magazine asked her to tone down a column. “But there is a line where my integrity is at stake.”

Tucked away among five pages of classified ads, My Messy Bedroom was the only piece of journalism with a sexual theme in View

Editor Veronica Magee says View received complaints that children were reading the column, and some distributors refused to carry the paper. In a rambling editorial in the September 5 issue, Magee defends the decision to drop the column, saying it was time the paper made some changes. 

Magee writes that Vogels’ column taught “sexuality is something clean, not dirty,” but admits some urban weeklies aren’t so urban, and must cater to a more conservative, suburban readership. “Hamilton is a conservative city,” she claims. 

In an interview with id, Magee admitted View’s attitude towards the column was “what can we get away with – let’s push the limit.

“Some people argue she should have known better. Although I’m sure people will believe we are making the writer suffer for a decision we made, that is not the intent.”

But the publisher and editor of View offer conflicting explanations of who actually pulled the column. “It was a collective decision,” says Magee. 

Sean Rosen, one of View’s two publishers, told id the magazine had been considering dropping the column for some time. But Rosen says the decision was solely Magee’s. “The editor decided it had run its course, trying to be sensational for the sake of being sensational.” 

Other stories from the special feature: 

“Barely Legal”: Scummy New Generation of Mags Evades Anti-paedophilia Laws by Nate Hendley

Randy for the People: Conservative Ontario City Home to Porn Empire by Nate Hendley

Is Stripping Worth It? by Cynthia Tetley

Those Old Crusaders: Pornography and the Right by Eric Volmers

Feminists for Porn by Nate Hendley

The Sex Trade Down the Ages by Fiona Heath

Update: It is over 20 years since this Special Report was published. It forecast the significant role the Internet was to play in the growth of sex content and the sex industry and vice versa. Here is an interesting overview of the situation in 2020. The Internet is for Porn – It always was, it always will be.

“One of the biggest and most interesting things happening in the consumer web right now is running almost completely under the radar. It has virtually zero Silicon Valley involvement. There are no boastful VCs getting rich. It is utterly absent from tech’s plethora of twitters, fora and media (at least, as they say, “on main”). Indeed, the true extent of its incredible success has gone almost completely unnoticed, even by its many, many, many customers.

I’m talking, of course, about OnlyFans.”

Id Magazine (Canada), October 3-16, 1996

Read more on the 1990s sex economy here: From Special Report: NMM (New Media Markets) Spotlight On The Emergence Of Satellite Porn Channels In The UK

ORCID iD: https://orcid.org/0000-0001-5311-1052.

© David South Consulting 2021