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  • African Fashion’s Growing Global Marketplace Profile

    African Fashion’s Growing Global Marketplace Profile

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Tales of African global fashion successes have multiplied in the last few years. African fashion is seeing its profile rise as more and more shows and festivals boost awareness of the continent’s designs, designers and models. In turn, African fashion and design is being taken more seriously as an income and job generator, and as a sector able to weather the ups and downs of the global economy: people always need to wear clothes.

    If the global fashion industry were a country, it would rank 7th in global GDP (gross domestic product) (Fashion Performance Network).

    In 2011, the apparel retail industry was worth an estimated US $1.1 trillion, and that could grow to US $1.3 trillion by 2016. And the sector is expanding in the global South. It is forecast that India and China combined will be as big a fashion market as the United States by 2015.

    One visible aspect of this is the plethora of African fashion weeks that have sprung up.

    Launched in 2011, African Fashion Week in London (africafashionweeklondon.com), or AFWL, is a reflection of how far things have come and how much higher the profile of African fashion now is.

    The mission behind AFWL is “to promote emerging and established African designers and African-inspired designers from across the globe.” The number of attendees grew from 4,700 in the first year to 20,000 in 2012.

    In 2012 it partnered with Côte d’Ivoire Fashion Week (https://www.facebook.com/pages/Cote-dIvoire-Fashion-Week/364950310210789), which will hold its third annual event in December 2013. This partnership has meant fashion designers from Côte d’Ivoire can benefit from the higher international profile of appearing at African Fashion Week in London. The theme in 2012 was “Ivorian Textile Products on the American Market.”

    “London is one of the most important fashion capitals around the world,” said Côte d’Ivoire Fashion Week’s founder and CEO, Coulibaly Severin on the AFWL website. “It is a great honour for us and the African continent to have a professional international platform to promote African Fashion industry actors, African heritage, African values, African textiles through Africa Fashion Week London.”

    The idea is to use the fashion week as a bridge to access the European market.

    With the right support, African fashion businesses have huge potential for growth.

    A distinctive “Afropolitan” aesthetic (http://afropolitanaesthetic.tumblr.com/) has grown as a phenomenon since 2005, influencing global urban design trends. It can be characterized as urban, sophisticated, tailored and boldly African in its use of colours and patterns. British designer Paul Smith (http://www.paulsmith.co.uk/uk-en/shop/) has been one of many designers to be inspired by the afropolitan look.

    While African fashion trends have always influenced the global fashion business, the challenge has been to create viable global African fashion brands that can compete in the global marketplace and in turn create sustainable jobs in Africa.

    Pioneers are showing that it can be done.

    Featured at Africa Fashion Week in London in 2011, the Nigerian fashion brand Mmabon (mmabon.com) is now looking to pioneer new ways to buy and sell clothing in Africa. The company, which sells affordable casual and custom apparel, is launching a mobile phone app for all devices and is building its own Internet e-commerce website as well. Mmabon had been engaging with customers through Facebook and the BlackBerry smartphone, but realized it could offer a much better experience for customers through an app and an e-commerce website. This shows the future for fashion in Africa is going mobile and going online.

    Founded by Elizabeth Idem-Ido, Mmabon is capitalizing on the fact Internet access is improving in Nigeria and is turning to online advertising to drum up customers. The fashion brand is trying to reach 16 to 34 year olds, of which 8 million are believed to be currently on Facebook in Nigeria, according to Idem-Ido.

    There is a cultural change underway in the country: people are increasingly feeling comfortable doing commerce online and on mobile phones.

    “Nigerian youths are now more willing to buy products over the Internet, unlike five years ago, with the likes of konga.com and jumia.com revolutionizing the online retail scene in Nigeria,” Idem-Ido, who is also a trained lawyer, told VC4Africa (https://vc4africa.biz/).

    Konga (Konga.com) is Nigeria’s largest online mall. Opened in 2012, it offers a wide range of products for order across Nigeria. Jumia.com calls itself the “the biggest online shopping mall in Africa”, operating in Morocco, Egypt, Ivory Coast, Nigeria and Kenya. Another player is Ecwid (ecwid.com), which bills itself as an e-commerce solution for small businesses that “is a revolutionary shopping cart that seamlessly integrates with your existing website. It can also be added to your page on social media networks, such as Facebook or mySpace”.

    Idem-Ido’s experience with Mmabon over the past two years shows how online marketing can be an effective – and cost-effective – way to broaden a company’s customer base.

    “As a business, we have not physically met with 80 per cent of our current customers,” she said. “Orders have been achieved from referrals, BlackBerry Messenger contacts and our official Facebook page. Online marketing improves our visibility without owning a prime-location store and reminds, assures our already existing customers on why we are their preferred brand.”

    Her fashion business began humbly as a part-time t-shirt printing hobby for her friends. Then people started ordering custom-designed t-shirts, and so she began a journey exploring fabrics in local and foreign markets.

    Mmabon is now the official merchandiser for the Calabar Festival 2013-2015 (calabarfestival.com), the biggest street carnival in West Africa. Taking place in Calabar, Cross River State, Nigeria, it attracts a million people.

    Mmabon is receiving help from Venture Capital for Africa, or VC4Africa (https://vc4africa.biz/), a community of entrepreneurs and investors helping to build companies in Africa, to raise further investment to grow the brand and the business.

    Another success benefiting from international exposure is Malian designer Boubacar Doumbia (http://www.ndomo.net/english/index.html), who is currently making fabrics for design-savvy British furniture and home furnishings store Habitat. The prints with African themes have proven a hit with Habitat customers.

    Working from a new studio in Burkina Faso’s capital, Ouagadougou, Doumbia (https://www.ashoka.org/fellow/boubacar-doumbia) is a leading advocate of bogolan (http://www.malimali.org/what-is-bogolan/), a Malian traditional textile dyeing process using mud.

    He uses locally grown cotton, which is first dyed using plant-based dyes. A chemical reaction occurs when the iron in the mud is applied to the fabric and turns the existing plant dye black after three applications, or grey after two applications. The mud is washed off and the fabrics are placed in the sun to dry. It is a sustainable and chemical-free approach to dyeing fabrics and also creates vibrant patterns that have caught the attention of people in Europe and elsewhere.

    Other outlets who have become enamored with African patterns and themes in Britain include Darkroom Boutique, House of Fraser and the V&A Museum, The Guardian newspaper reported.

    As an Ashoka fellow (ashoka.org) – Ashoka is the largest network of social entrepreneurs worldwide – Boubacar is using the craft as a way to boost skills and opportunities for youth in Mali. He has “overhauled the traditional model of youth apprenticeship in Mali by putting young people in a central, entrepreneurial role from the outset. Rather than simply train students in the methods of textile production, he teaches professional, people and life skills, and encourages his apprentices to become self-sufficient, creative, and innovative”, according to the Ashoka website.

    Elsewhere, African fashion style pioneer Gilles Belinga (https://www.facebook.com/GillesBelinga) has become a fashion phenomenon in China. The former communications engineering student had a deeply personal conversion to fashion and style upon arriving in Beijing; the buzzing and vibrant Chinese capital captured his heart.

    “I discovered my talent and passion for fashion in China,” he told China Daily.

    “I’ve also been given many opportunities here, so I want to pursue my fashion dream in China.”

    The Cameroon native has a distinctly afropolitan take on fashion – elegant, tailored suits, strong colours, and a gentleman’s manner – and this fashionable posture landed him modeling work in fashion shows.

    He arrived in China in 2008 after his parents divorced and he went from being in a wealthy family back home to having to do any job he could get to survive. He started out in Tianjin, China – an industrial city with a large high-technology sector – and then moved to Beijing to study.

    It was there that he fell in love with the city’s fashion scene and hasn’t looked back.

    “I never attended fashion school in Africa, but in Beijing, in this fashionable environment I realized that I like drawing clothes, matching colors and mixing fabrics,” he said.

    “There are so many fabrics here, which has given me the chance to try out different things. Sometimes you might have a talent in you, but you might not discover that talent if you’re not in a place where it can come out.”

    He now designs clothes and has them made by local tailors.

    “When I design clothes for clients, I look at the whole person and what kind of message they want to deliver to people,” he said. “Then I check their skin color and think about style and fabric.”

    He defies the elitist take on fashion that can be promulgated by fashion magazines and thinks good fashion is for everyone.

    “I believe the way you dress sends a message to people about how you want them to think about you.”

    He finds Beijing is full of opportunities and he is regularly stopped in the city’s trendy Sanlitun (http://en.wikipedia.org/wiki/Sanlitun) neighbourhood and asked to be in fashion shows.

    “In China, you don’t know who you are going to meet. You could be anywhere and meet someone who can change your life.”

    And he plans to perfect his skills and designs in China and then take them back to Cameroon one day.

    And maybe, in time, Belinga will be the next big fashion thing.

    Published: October 2013

    Resources

    1) African Fashion Week London: AFWL celebrates London’s unique and diverse cultural heritage, topped with the flamboyant mixing of Western and African culture through fashion at the same time promoting Africa’s rich ethnic culture and interpreting it into contemporary designs. Website: africafashionweeklondon.com

    2) Gentlemen of Bacongo by Daniele Tamagni, Paul Smith and Paul Goodwin, Publisher: Trolley. Website: amazon.com

    The Afropolitan: A magazine and website from South Africa packed with content from an afropolitan perspective. Website: afropolitan.co.za/

    Association of African Designers in Diaspora: The Association of African Designers in the Diaspora is the non-profit social enterprise arm of Africa Fashion Week London that supports emerging designers with the aim to make a positive contribution to society through fashion and creativity. Website: http://africafashionweeklondon.com/africafashionweek/association-of-african-designers-in-diaspora/

    The Creative Economy: How People Make Money From Ideas by John Howkins, Publisher: Penguin. Website: creativeeconomy.com/book.htm

    Creative Economy Report Website: This annual report offers a snapshot of the state of the global creative economy and its key trends. Website: http://unctad.org/en/Pages/Publications/Creative-Economy-Report-%28Series%29.aspx

    7) Copyright + Creativity = Jobs and Economic Growth: WIPO Studies on the Economic Contribution of the Copyright Industries (WIPO 2012). Website: http://www.ip-watch.org/weblog/wp-content/uploads/2012/02/WIPO-Copyright-Economic-Contribution-Analysis-2012-FINAL-230-2.pdf

    8) The Afropolitan Shop: The Afropolitan Shop is an online boutique founded by Beverly Lwenya, that desires to tell an African Design Story. It began as a blog in 2007 called The Afropolitan Network, which highlighted stories and images of the African Diaspora. The Afropolitan Shop is now a growing global brand, specializing in handmade and designer accessories such as jewelry, bags and shoes. Website: theafropolitanshop.com/

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • US $450 Million Pledged for Green Economy Investments at Kenyan GSSD Expo

    US $450 Million Pledged for Green Economy Investments at Kenyan GSSD Expo

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Innovators working in the global green economy could benefit from over US $450 million in investment recently pledged at the UN’s Global South-South Development Expo (GSSD Expo) held in Nairobi, Kenya.

    A combination of green investors, businesses, governments and others came together at the UN Environment Programme’s (UNEP) headquarters in the Kenyan capital from 28 October to 1 November 2013 to share solutions and strike deals and partnerships.

    The event represented a significant turning point in awareness of the role played by the global South’s innovators in global development and growing economies. The quantity of pledges and investment deals struck at the Expo bodes well for the future of south-south solution sharing.

    Organized by the UN’s Office for South-South Cooperation in UNDP (UNOSSC) (southsouthexpo.org) and hosted by UNEP (unep.org) under the theme “Building inclusive green economies”, the Global South-South Development Expo (GSSD Expo) is the world’s biggest event for development solutions created in the South for the South.

    “The theme of this year’s Expo is fitting in that Southern countries have both the opportunity and the obligation to pursue a ‘smarter’ development course than their predecessors,” said General Assembly President John Ashe.

    Examples of the investment deals struck include helping to build organic fertilizer factories and constructing solar power plants in Kenya, and growing green business ventures for women in Egypt.

    South-South cooperation is the exchange of resources, technology and knowledge between developing countries. Today, over US $5 trillion in currency reserves are held by countries of the global South. They also make up 47 per cent of global trade.

    Tapping this rich resource is an unparalleled economic development opportunity and could be one of the main engines of growth in the years ahead, the Expo organizers believe.

    “As so many stories that we have heard this week demonstrate, South-South Cooperation is playing a vital role in facilitating this global transition,” said UN Under-Secretary-General and UNEP Executive Director Achim Steiner.

    “Not only are these local, national and regional efforts producing positive results, but they are overcoming barriers, building new partnerships, creating new finance mechanisms, generating knowledge, sharing information, providing training and capacity building in areas and sectors that are critical for a global transition to a low carbon, resource efficient and inclusive economy,” he added.

    As an example of how solutions are shared and deals are struck, more than 40 companies were successfully matched and held business negotiations using the Expo’s South-South Global Assets and Technology Exchange (SS-GATE). An online match-making service bringing together innovative companies with the knowledge and funding they need to grow, the SS-GATE was able to get 148 companies to list their projects on the SS-GATE web-platform during an Expo event.

    For the first time in its history, the Expo garnered a strong online presence with the help of volunteers who collaborated remotely around the world on social media. The event was so popular that it trended on Twitter in Kenya, meaning that the message of the value and growing scope of South-South cooperation reached the next generation of development practitioners, entrepreneurs, environmentalists, thinkers and leaders.

    Also at the Expo, the fourth issue of Southern Innovator magazine (southerninnovator.org) had its official launch. Southern Innovator Issue 4 visits the new cities being built to tackle the challenges of a rapidly urbanizing 21st-century world. The magazine also highlights some of the solutions being devised to the challenges people face as the world becomes a majority urban place.

    Some innovators are building new cities from scratch, applying the latest thinking and hard-wiring in cutting-edge information technologies and innovative environmental measures to create “smart” cities and eco-cities. Architects are designing and refining homes that are beautiful and functional, easy to build, affordable and conserve energy. Social entrepreneurs are innovating ways to create liveable and socially inclusive urban areas, often in places where planning has been scant and where incomes are very low. All the stories featured in the magazine were chosen for their focus on improving human development and for their ingenuity and fresh thinking.

    Southern Innovator champions a 21st-century global innovator culture. It is being distributed through the United Nations’ network and partners and reaches some of the world’s poorest and remotest places, as well as the vibrant but stressed growing global megacities. It is hoped the magazine will inspire budding innovators with its mix of stories, essential information, facts and figures, images and graphics.

    Published: November 2013

    Resources

    1) Global South-South Development Expo: The Global South-South Development Expo (GSSD Expo) is the FIRST EVER Expo solely from the South and for the South. It showcases successful Southern-grown development solutions (SDSs) to address the need to meet the Millennium Development Goals (MDGs). Website: http://www.southsouthexpo.org/

    2) Southern Innovator online story archive: Organized by theme, the story archive is a treasure trove of innovation stories and resources from the global South stretching back to 2006. Website: southerninnovator.org

    3) Southern Innovator on Scribd: Archived copies of the full-color, 60-page magazine can be downloaded here. Website: http://www.scribd.com/SouthernInnovator.

    4) Southern Innovator on Twitter: Catch Southern Innovator’s Tweets and keep on top of a growing global network of innovators. Follow @SouthSouth1

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2021

  • Ethiopia and Djibouti Join Push to Tap Geothermal Sources for Green Energy

    Ethiopia and Djibouti Join Push to Tap Geothermal Sources for Green Energy

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Ethiopia and Djibouti are the latest global South countries to make a significant commitment to developing geothermal energy – a green energy source that draws on the heat below the earth’s surface (http://en.wikipedia.org/wiki/Geothermal_energy) – to meet future development goals.

    Ambitiously, Ethiopia also hopes to build Africa’s largest geothermal power plant.

    It joins Kenya, which in 2012, announced projects to expand its geothermal capacity further. Currently, Kenya is Africa’s largest geothermal producer and has geothermal resources concentrated near a giant volcanic crater in the Great Rift Valley with 14 fields reaching from Lake Magadi to Lake Turkana. There are also low temperature fields in Homa Hills and Massa Mukwe (http://www.gdc.co.ke/index.php?option=com_content&view=article&id=191&Itemid=163). Around 1,400 steam holes are being drilled.

    Cooperating with Reykjavik Geothermal (rg.is), a US-Icelandic private developer, Ethiopia will spend US $4 billion to build a 1,000 megawatt geothermal plant at Corbetti (http://www.volcano.si.edu/volcano.cfm?vn=221290). It is expected to be ready in eight to 10 years. The country wants to be carbon neutral by 2025.

    Drilling will need to go down as deep as 3 kilometers to tap the source. This is expensive and a technological challenge, thus the need for international expertise. The country hopes to develop this source of energy and then export electricity to neighboring African countries.

    Another plant, Aluto Langano 7, is being built 201 kilometers south of Addis Ababa, the capital, by a partnership between the Japanese government, Ethiopia and the World Bank.

    Ethiopia has enormous potential for geothermal energy, according to a paper in the journal Geothermics: “Ethiopia holds an enormous capacity to generate geothermal energy in the volcano-tectonically active zones of the East African Rift System (http://www.sciencedirect.com/science/article/pii/S0375650513000023).”

    At present, 70 per cent of people in sub-Saharan Africa, some 600 million, are without a domestic electricity supply (USAID). Electricity and other sources of energy are required if living standards are to be raised for millions of the world’s poor. The danger of this, however, is to the planet if the energy comes from polluting sources.

    In March 2013 the World Bank announced a significant push to increase development of geothermal resources around the world, and in particular in energy-hungry, fast-developing countries.

    “Geothermal energy could be a triple win for developing countries: clean, reliable, locally produced power,” the bank says. “And once it is up and running, it is cheap and virtually endless.”

    The bank joined forces with Iceland to make a pledge to secure US $500 million in financing to get geothermal projects up and running. The announcement was made at the Iceland Geothermal Conference (http://geothermalconference.is/) in Reykjavík, the Icelandic capital.

    Few countries have such easy access to geothermal energy as Iceland, with its plentiful volcanoes, geysers and hot springs bursting through the surface. But it is there, under the ground, and through the Global Geothermal Development Plan (GGDP), it is hoped this plentiful energy source will become the norm for countries around the world.

    The World Bank believes at least 40 countries can get into geothermal on a significant scale with the correct investment. Many developing world regions are rich in geothermal resources, including East Africa, Southeast Asia, Central America, and the Andean region.

    Just 11 gigawatts of geothermal capacity is currently being tapped in the world. Nuclear power, for example, generates 370 gigawatts a year (2012) (EIA). What has held back many countries has been the high upfront costs involved in getting projects going. A site must be found, drilled and tested to see if it is viable.

    The GGDP plan is to raise US $500 million from donors and others to fund geothermal exploration and development. The GGDP will identify promising sites and then acquire funding to pay for drilling to identify commercially viable projects.

    The World Bank has increased financing for geothermal development from US $73 million in 2007 to US $336 million in 2012. It comprises 10 per cent of the Bank’s renewable energy lending.

    The Icelandic International Development Agency (iceida.is) signed a partnership in September 2013 with the government of Ethiopia to undergo geothermal surface exploration and to build Ethiopia’s capacity to develop this energy source. The World Bank estimates that Ethiopia has the potential to generate 5,000 megawatts (MW) of energy from geothermal sources.

    The Geological Survey of Ethiopia (GSE) and the Ethiopian Electric Power Corporation (EEPCO) will undertake exploration at sites in Tendaho Alalobeda and Aluto Langano.

    It fits in with a wider push by Ethiopia to develop its renewable energy resources. The country is also increasing investment in hydro-electric power.

    The Ethiopia project is part of the wider World Bank-Iceland compact to develop global geothermal energy capacity. It is the second such arrangement, with the first already underway in Rwanda.

    Djibouti is also moving into geothermal, with a new agreement with the World Bank to develop a site at Lake Assal. The World Bank will provide US $6 million to evaluate its commercial potential. Djibouti tried to develop its geothermal resources privately but was not successful.

    Overall, geothermal power has the potential to help reduce Djibouti’s electricity production costs by 70 per cent, boost access to electricity for the population and alleviate the country’s energy dependency. The country hopes to have 100 per cent green energy by 2020.

    Joining forces on helping boost geothermal in Africa is USAID’s Power Africa fund, which is providing US $7 billion in financial support and loan guarantees for energy projects.

    Apart from generating electricity, what else can this powerful resource do? Countries such as Iceland now use hot geothermal water to heat homes and provide domestic hot water. Iceland also has an extensive network of swimming pools and spas in each town. The Blue Lagoon (bluelagoon.com) is a good example of how geothermal power generation can have lots of side benefits. The giant, steamy blue-colored lagoon is the consequence of an accident in 1976 at the nearby geothermal power plant; it’s now a spa and one of the country’s main tourist attractions.

    The geothermal-heated pools and spas play a key role in keeping the cold north Atlantic country healthy – Iceland ranked number one on the UNDP human development index in 2007 – and provide a recreational source even in the depths of winter.

    Published: December 2013

    Resources

    1) Iceland Review: A great way to learn about life on an island powered by geothermal energy. Website: icelandreview.com

    2) Nordic Development Fund: The Nordic Development Fund (NDF) is the joint development finance institution of the five Nordic countries. The objective of NDF’s operations is to facilitate climate change investments in low-income countries. Website: ndf.fi

    3) Icelandic International Development Agency (ICEIDA): The Icelandic International Development Agency (ICEIDA) is an autonomous agency under the Ministry of Foreign Affairs and is responsible for the implementation of official Icelandic bilateral development cooperation.  It follows the Icelandic government’s Act on Development Cooperation No 121/2008, which is in keeping with the UN Millennium Development Goals and other international commitments, such as the Monterrey Consensus on Financing for Development and the Paris Declaration on Aid Effectiveness. Website: iceida.is

    4) Geothermal Exploration Project, NDF: The main objective of the Geothermal Exploration Project is to assist countries in East Africa to enhance geothermal knowledge and capacity in order to enable further actions on geothermal energy development in the respective countries. The project could extend to 13 countries in the East Africa Rift Valley: Burundi, Comoros, Djibouti, DR Congo, Eritrea, Ethiopia, Kenya, Malawi, Mozambique, Rwanda, Tanzania, Uganda and Zambia. Website: http://www.iceida.is/iceida-projects/nr/1488

    5) Power Africa: Power Africa – an initiative to double the number of people with access to power in sub-Saharan Africa. Power Africa will achieve this goal by unlocking the substantial wind, solar, hydropower, natural gas, and geothermal resources in the region to enhance energy security, decrease poverty, and advance economic growth. Website: http://www.usaid.gov/powerafrica

    6) Geological Survey of Ethiopia: The GSE has been generating , collecting  and managing geoinformation of the country for the last 4 decades. Website: http://www.gse.gov.et/index.php

    7) Home geothermal: A feature from Popular Mechanics on how geothermal can work in the home. Website: http://www.popularmechanics.com/science/energy/hydropowergeothermal/4331401

    Like geothermal energy? Then we think you will like our Southern Innovator Magazine. Designed and laid out in Iceland using 100% renewable energy (much of which is geothermal). 


    This work is licensed under a Creative Commons Attribution 4.0 International License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Haitian Coffee Becoming a Hit with American Connoisseurs

    Haitian Coffee Becoming a Hit with American Connoisseurs

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    The Caribbean country of Haiti has had to deal with the twin challenges of recovering from a devastating earthquake in 2010 while also pulling itself out of the economic and social chaos that has resulted in its status as the poorest place in the Western hemisphere.

    Violence has also led to a number of UN peacekeeping missions in Haiti over the years, and there is now a substantial international presence in the country to aid in stabilization and economic recovery (http://www.un.org/en/peacekeeping/missions/minustah/).

    Haiti has a lot of potential when it comes to agriculture, but this would require substantial changes in the way land and agriculture are managed.

    Haiti is ranked 77 out of 79 countries in the 2012 Global Hunger Index. Access to sufficient quantities of nutritious food remains an issue for millions of Haitians. An estimated 3.8 million Haitians, or 38 per cent of the population, is food insecure (WFP 2012). Despite its fertile potential, Haiti is dependent on food aid and imports to meet its food security needs.

    Fifty per cent of the country’s food requirements are imported, and food prices have been rising since the end of 2010, the year of Haiti’s devastating earthquake. This increase has led to an overall loss of purchasing power for the majority of Haitians. Low agricultural productivity and urban encroachment on arable land provide additional challenges for Haiti’s rural populations. Eighty per cent of farms fail to produce enough to feed their households (http://www.foodsecurityportal.org/haiti/resources).

    But some are trying to create a new market for Haiti’s agricultural products to help boost farmers and farming as an occupation and an industry.

    It’s hard to imagine now, but Haiti was once the world’s largest producer of coffee in the 18th century when it was a French colony. Today Haiti produces less than 1 per cent of the world’s coffee.

    The targeting of niche coffee drinkers in the United States has introduced a new market to the special taste of the Haitian brew. While the market at present is small, some are hoping, with the right measures, it could be grown significantly, boosting both the country’s revenue from agricultural exports and incomes for coffee farmers.

    Several US-based companies are carving out a market for Haitian coffee and boosting awareness about the country’s unique coffee beans. La Colombe Coffee Roasters (http://lacolombe.com/), based in the city of Philadelphia, has already been able to export four shipping containers of Haitian coffee to the United States since 2010. The company supplies high-end chefs such as Eric Ripert and Daniel Boulud.

    In Florida, Kafe Pa Nou (kafepanou.com) – “our coffee” in Haitian Creole – is owned by Haitian-American Jean René Faustin and sells online coffee from Haitian suppliers Rebo and Cafe Selecto.

    So far, Haitian coffee has not been able to gain wider distribution through mass buyers such as Starbucks because it has not been possible to supply the quantities required to fulfill such a contract.

    Haiti would need to boost its current average coffee yield of 250 kilograms per hectare to double or triple that yield to gain large-scale contracts.

    “Haiti was for a brief moment in time the biggest producer of coffee for export in the world,” Gilbert Gonzales, Vice President of coffee exporter Rebo (http://rebo.ht/The%20Technics.htm), told Medium for Haiti (https://medium.com/medium-for-haiti). But “right now, most people would say it’s impossible” for Haiti’s coffee sector to return to international prominence.

    “We’re not saying that it’s possible in the next two years, maybe not even in the next 12 years,” he said. “But it is possible.”

    The coffee cherries used to make the popular beverage are processed in one of two ways: a dry process and a wet process. In Haiti, the dry process is more commonly used to form a hard cocoon on the outside of the coffee cherries to help preserve them for a year or more.

    This enables farmers to preserve the coffee cherries so they can keep a portion of the crop back as a safety reserve.

    The wet processed beans are first immersed in water and then the pulp is washed away before the beans are dried (http://coffee.wikia.com/wiki/Wet_process). The superior flavor this creates has attracted fans in the United States, especially in the trendy neighbourhoods of Brooklyn, New York and San Francisco, California. By bucking the traditional Haitian dry processing method for the beans, it is possible to earn three times the market price by selling wet-processed beans.

    Haiti’s history of coffee growing goes back to the 1700s. At the time, the country grew half the world’s coffee. This helped to make the French colony highly profitable.

    This long heritage has left the country with a unique asset: original Arabica typica coffee trees first imported by Europeans to Haiti. These coffee trees are considered to be heirloom because they are so old and untainted by modern breeding methods. According to Douglas Weiner in Medium for Haiti, “when you drink coffee from Haiti, it’s like drinking coffee from 200 years ago.”

    Weiner is part of a family business, Geo Weiner (http://selectohaiti.com/home/), which has been selling Haitian coffee for four generations and is one of the few surviving coffee exporters in the country.

    The country has an estimated 200,000 coffee farmers. Because their methods have not changed much, they are effectively organic (https://en.wikipedia.org/wiki/Organic_food). Most farmers can not afford chemical fertilizers and pesticides.

    The coffee farms are located in mountain areas with a rich biodiversity of plants and trees. This stands in stark contrast with much of the rest of the country, where deforestation has left the country with just 2 per cent of virgin forest left. Coffee-producing areas are lush and green because coffee is one of the few cash crops that makes enough money to keep it worthwhile to preserve the trees and foliage. In other parts of the country, many are making money from turning trees into charcoal for cooking fuel, the most common fuel for most of the country’s population.

    Haiti’s coffee growers have had a hard time coping with the rise and fall of world coffee prices. The world market price for coffee dropped in the early 2000s as the markets were flooded with coffee from Brazil and Vietnam. In response, farmers then cut down the coffee trees and replaced them with subsistence crops such as corn and beans.

    With the amount of coffee grown in Haiti dropping quickly, the number of exporters in the country plummeted from 20 companies to two companies today, Geo Weiner and Rebo.

    Jobert Angrand, Executive Coordinator of the National Institute of Coffee (http://www.icefda.org/), believes coffee production declined in Haiti because of a wide range of problems, from diseases and pests to aging trees, too-small plots and inefficient production methods. Per-hectare coffee yields are as low as one-tenth of production in Latin America.

    The Vice President of coffee exporter Rebo says these problems are holding things back. “I don’t think today we’re looking into going mainstream,” said Gilbert Gonzales. “We can’t. There is not enough volume for that.”

    Because production will be small, Gonzales believes Haiti would be wise to target the higher end of the marketplace with American grocery stores such as Trader Joe’s and Whole Foods: “It’s looking into the higher-end gourmet shops, things like that,” he said, “so that we could really share with the rest of that world the quality available from Haiti.”

    Significant purchases of Haitian coffee have been made by various overseas companies, which does give hope that this plan could work. Irish coffee company Java Republic bought 97 tonnes of Haitian coffee from the Rebo exporter in 2010.

    Published: August 2013

    Resources

    1) National Coffee Association: Ten Steps to Coffee. Website: http://www.ncausa.org/i4a/pages/index.cfm?pageid=69

    2) International Coffee Organization: The International Coffee Organization (ICO) is the main intergovernmental organization for coffee, bringing together exporting and importing governments to tackle the challenges facing the world coffee sector through international cooperation. Its member governments represent 97 per cent of world coffee production and over 80 per cent of world consumption. Website: http://www.ico.org/

    3) Coffee Research: Growing Coffee Beans at Home. Website: http://www.coffeeresearch.org/coffee/homegrowing.htm

    4) Puro Fairtrade Coffee: Puro is a leading brand of Fairtrade and Fair Trade Organic coffee that works in partnership with the World Land Trust to purchase and protect areas of precious rainforest in South America. Website: http://www.purocoffee.com/

    More on Haiti here: State Of Decay: Haiti Turns To Free-Market Economics And The UN To Save Itself

    https://davidsouthconsulting.org/2021/10/28/ending-gang-violence-while-cleaning-the-streets-in-haiti/

    https://davidsouthconsulting.org/2021/09/01/haiti-earthquake-prompts-tech-aid/

    https://davidsouthconsulting.org/2021/10/28/milk-co-operatives-help-hungry-haiti/

    https://davidsouthconsulting.org/2020/04/22/state-of-decay-haiti-turns-to-free-market-economics-and-the-un-to-save-itself/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.

    https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-1/

    https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-3/

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