David South Consulting

Category: Southern Innovator magazine

  • Fashion Recycling: How Southern Designers are Re-using and Making Money

    Fashion Recycling: How Southern Designers are Re-using and Making Money

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    With the rising awareness of the importance of doing fashion in an ethical and sustainable way, more and more fashion designers in the South are getting very creative. Fashion earns big money around the world: The global clothing industry is estimated to be worth US $900 billion a year.

    In Paris, the Ethical Fashion Show, now in its fifth year, showcases fashion that respects people and the environment while still being glamorous, luxurious and trendy. It has attracted designers from around the world, including Mongolia, Thailand, China, Peru and Bolivia. The show demands that all participants adhere to International Labour Organization conventions – including banning forced and child labour – respect for the environment, creating local employment and working with craftspeople to ensure skills are retained and the fashion reflects the diversity of the world’s cultures.

    In Abidjan, Ivory Coast, Felicite Mai is using pride in her nation’s top export commodity, cocoa (Ivory Coast is the world’s number one exporter of cocoa), to make smart fashion wear at affordable prices. She has turned the beige-coloured jute sacks used to ship cocoa beans around the world into clothes for men and women.

    “Ivory Coast’s economy is based on agriculture, especially cocoa and coffee. So I decided to promote these crops by creating these fashion designs,” Mai, whose real name is Maimouna Camara Gomet, told the Reuters news agency.

    “For me, it’s a way of drawing the whole world’s attention to cocoa and coffee,” she said

    Mai comes from a family of cocoa planters and is a graduate of a sewing school. She works out of a studio-cum-shop in the Treichville suburb of Abidjan.

    The clothes are usually beige, but some are dyed dark brown or blue. They include skirts, tops, trousers, shirts, waistcoats, caps, bags and accessories; she gets the sacks – most emblazoned with “Product of Ivory Coast, Cocoa” — from the city’s port warehouses. She cleans the jute cloth first, before creating the fashions.

    “I had this idea from when I was still at sewing school in 1987. Then I opened my own workshop in 1996 and I first launched these kind of designs in 2003 during a fashion contest at Divo (in the south of Ivory Coast)” said Mai, who has several assistants at her shop.

    She has been able to attract as clients local celebrities, artists and musicians and even a few from abroad.

    In Brazil, it is footwear that is getting the recycled-look treatment. The brand Melissa specializes in plastic shoes that are eco-friendly and made from 100 percent recycled materials. They use a plastic called melflex made from recovered plastic. The shoes are made in injection molds and the factory is so efficient, it has next to no waste as a byproduct. It recycles all the waste and water used in the production process. And as a plus, they make a point of paying the workers well, and supporting social and environmental causes in Brazil.

    Their secret to putting zing into recycled plastic shoes is to have high-profile, celebrity designers design some of the shoes. So far, they have had UK fashion mistress Vivienne Westwood, the Campana Brothers, and the UK-based, Iraqi-born architect Zaha Hadid. Hadid is a controversial figure who always stirs up debate, and her rubber shoes have brought attention to the brand.

    The Chilean studio Modulab has turned to recycled rubber from the car industry to make bags. The rubber comes in sheets so it is easy to cut and shape into bags, thus reducing the amount of time and energy used to make the bags. The line is called RTA (ready to assemble) and includes three types of bags: an envelope, a handbag and a messenger bag. Each sheet of recycled rubber comes with the specific slots and pins for the consumer to put the bag together at home, without any glue or sewing involved. Energy used in the making of the entire bag is 100 percent human, except in the production of the material itself.

    In Ghana, the cheeky Ghanaian businessman-cum-fashion designer Kwabena Osei Bonsu wanted to do something about the ubiquitous plastic bags that pollute the landscape of the capital, Accra.

    In Accra, a small city of 2.2 million people, up to 60 tons of plastic packaging is dumped on the streets every day, a figure that has risen by 70 per cent over the past decade.

    “I wanted to come up with an idea that would solve problems in my lifetime,” he said to the Independent.

    He came up with the brilliantly simple solution of turning these wasted and damaging plastic bags back into usable and fashionable carryalls and handbags. He collects the plastic sacks and stitches them back together. The business, Trashy Bags, employs a dozen tailors and seamstresses. Launched in December last year, it so far has collected 10 million used plastic sachets from the streets, and sold more than 6,000 bags. Handbags go for US $7.79.

    Ghana’s huge quantity of discarded plastic water bottles are gathered up for recycling too. A storage room overflows with more than 3 million sachets that have been collected and cleaned ready for recycling.

    Bonsu’s business has turned into a source of income for local people, who receive US $3.89 for 1,000 sachets – a good return where the average yearly income is US $495

    “I collect sachets because I am jobless and this gives me money,” said Hadiza Ishmael, a 55-year-old grandmother who has delivered 4,000 plastic bags. “It also makes the place look nicer.”

    Published: August 2008

    Resources

    • The Re: Fashion Awards show is a brand new fashion phenomenon, set to transform social and environmental standards in the fashion industry within a decade. The RE:Fashion Awards will take place in London in November 2008. The glittering event will see major faces from the fashion world come together to recognise the most significant development in the fashion industry of the 21st century. The deadline for budding fashion designers to enter their contest is August 20th.
      Website: http://www.refashionawards.org/
    • A photogallery of the cocoa fashions:
      here: Photogallery 1
      and here: Photogallery 2
      And a video of Mai making the garments here: Video
    • Ethical Fashion Show: Isabelle Quehe, who established the event, said “You almost never see designers from developing countries doing shows in Paris, so this brings together natural products, local fair labour, respect for the environment and finding sales outlets in Paris.” Potential designers and exhibitors can contact the Ethical Fashion Show by sending collection photos and a brief explanation on how the fashions contribute to the ethical fashion movement.
      Send contributions to: 4, rue Trousseau 75011 Paris
      Email: unilove@wanadoo.fr
    • Once inspired to get into the global fashion business, check out this business website for all the latest news, jobs and events.
      Website: http://us.fashionmag.com/news/index.php
    • A creative agency specialising in the promotion of African culture to the world. They organise RUNWAY AFRICA—Africa’s annual Fall Fashion Show featuring five of Africa’s most promising rising design stars on the runway.
      Website: http://inspirationafrica.org/aboutus.html
    • Green fashion must really be making an impact–the BBC, Britain’s venerable public broadcaster, has started an on-line fashion magazine. Called Thread. Fashion Without Victim, it is dedicated to bringing the “latest of eco-fabulous style”. Through a “unique mix of affordable fashion, exclusive videos, photo galleries and thought-provoking features” the site is committed to promoting all aspects of ethical fashion.
      Website: http://www.bbc.co.uk/thread/
    • Traidcraft fights poverty through trade, helping people in developing countries to transform their lives. Established in 1979 as a Christian response to poverty, we are the UK’s leading fair trade organisation.
      Website: http://www.traidcraftshop.co.uk/default.aspx

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Tiny Homes to Meet Global Housing Crisis

    Tiny Homes to Meet Global Housing Crisis

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    More than 1 billion people around the world lack decent shelter. Of these, the majority live in urban areas, usually in slums and informal settlements (UN-HABITAT).

    The world’s megacities – like Mumbai, India, where more than 22 million live in the metropolitan region – have to find a way to provide housing that is both affordable and does the minimum possible amount of harm to the environment.

    About one-third of the world’s urban dwellers live in slums, and the United Nations estimates that the number of people living in such conditions will double by 2030 as a result of rapid urbanization in developing countries.

    The fast pace of growth of India’s cities presents an enormous challenge: how to house so many people with dignity and to a good standard. India’s city slums are notorious and recently became the subject of the Oscar-winning film Slumdog Millionaire (http://www.slumdogmillionairemovie.co.uk/).

    With a population of 1.2 billion, India needs to find 25 million homes a year to meet current demand, according to McKinsey and Co.

    Housing prices have risen by 16 percent a year for the past four years. While the middle class – estimated at over 300 million people – has piled into high-end apartments and houses, it has been the country’s low-income people who have been frozen out of the option of quality homes.

    The concept of targeting those at the ‘bottom of the pyramid’ (BOP) (http://en.wikipedia.org/wiki/The_Fortune_at_the_Bottom_of_the_Pyramid) has drawn attention to the estimated 23 million poor urban dwellers in India, and 180 million rural families, who have savings and want to own a home. Monitor India (http://www.monitor.com/in/) believes these people have annual earnings between US $1,400 and US $3,000.

    The Indian manufacturing powerhouse Tata – which this year launched a BOP-focused car, the Tata Nano – has designed and is building, Nano Homes – small apartments outside Mumbai for US $8,600 (http://tatahousing.in/pages/home.php). It also hopes to expand to other major Indian cities as well.

    The Nano homes are built on a modest scale: there are three sizes with the smallest measuring 67 square metres. They consist of a single room that doubles as a bedroom by night with a sink, bath and toilet behind a partition.

    Criticisms include location – on the edges of major cities – where residents would have to commute long distances to get to their jobs.

    Even so, Nano apartments are so popular buyers are being chosen by lottery.

    “India’s housing crisis lies in the fact that the poor in the cities are priced out of the market,” Sundar Burra, an adviser to the Society for the Promotion of Area Resource Centre, a Mumbai-based housing rights organization, told Canada’s Globe and Mail newspaper.

    “State supply of housing for the poor is woefully inadequate in relation to the need. Slums proliferate as a solution to this state of affairs.”

    People can get a mortgage for the homes from Tata Home Finance.

    Tata is not the only company targeting this market. India’s Matheran Realty (http://www.tmcity.in/) is building what it claim is India’s largest affordable housing project, Tanaji Malusare City, in the villages of Shirse and Akurle of Karjat (http://en.wikipedia.org/wiki/Karjat). The 15,000 homes would house 70,000 people and would sell for US $4,698.

    Another developer, Godrej Properties (http://www.godrejproperties.com/), is building a BOP housing development outside the city of Ahmedabad with apartments costing US $11,749.

    “(Property) developers have recognized that the real demand no longer lies in the premium segment and are opting to build smaller, no-frills apartments,” said Deepak Parekh of the Housing Development Finance Corporation (http://www.hdfcindia.com/).

    It estimates the affordable housing market will be worth US$ 110 billion in India by 2013 and will account for 80 percent of India’s housing market.

    “Affordable housing is not about box-sized, budget homes in far-flung places where there is no connectivity to workplaces and little surrounding infrastructure,” Parekh told HDFC’s shareholders. “Affordable housing has to be able to cut across all income segments and has to make economic sense in terms of proximity to the workplace.”

    Published: November 2009

    Resources

    1) Building and Social Housing Foundation: BSHF is an independent organisation that works both in the UK and internationally to identify innovative housing solutions and to foster the exchange of information and good practice. Website: http://www.bshf.org/home.cfm

    2) Tiny House Design Blog: The blog is full of ideas and plans for making small homes cheaply. Website: http://www.tinyhousedesign.com/

    3) A blog detailing the Tata dwellings in diagrams and photographs. Website: http://www.tslr.net/2009/06/tatas-nano-homes.html

    https://davidsouthconsulting.org/2022/05/23/debt-free-homes-for-the-poor/

    https://davidsouthconsulting.org/2021/11/12/energy-efficient-wooden-houses-are-also-earthquake-safe/

    https://davidsouthconsulting.org/2022/10/26/making-bamboo-houses-easier-to-build/

    https://davidsouthconsulting.org/2021/02/12/rammed-earth-houses-china-shows-how-to-improve-and-respect-traditional-homes/

    https://davidsouthconsulting.org/2021/02/12/rebuilding-after-chinese-earthquake-beautiful-bamboo-homes/

    https://davidsouthconsulting.org/2022/11/19/securing-land-rights-for-the-poor-now-reaping-rewards/

    https://davidsouthconsulting.org/2017/11/08/smart-cities-up-close-2013/

    https://davidsouthconsulting.org/2022/05/23/solar-bottle-bulbs-light-up-dark-homes/

    https://davidsouthconsulting.org/2022/09/26/3d-home-printing-landmark-10-houses-in-a-day/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Book Boom Rides Growing Economies and Cities

    Book Boom Rides Growing Economies and Cities

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Along with growing economies, the global South is seeing growing numbers of readers and a newly flourishing publishing industry. The creative economy – of which book publishing is part – is experiencing a jolt from a combination of expanding economies and urbanizing cities. Just as the first settled cities of ancient Mesopotamia (today’s Iraq) spawned literature and learning, so the rapidly urbanizing South is changing dynamics and creating the space and demand for books.

    The creative economy is seen as the “interface between creativity, culture, economics and technology in a contemporary world dominated by images, sounds, texts and symbols” (UNCTAD). It has been shown to be an effective way for emerging economies to leapfrog into high-growth areas in the 21st century world economy.

    Telling stories about local conditions and people’s rapidly changing lives is proving a commercial success formula. Fast-growing India is forecast to become the largest market for English language books within a decade. India’s economic boom, which saw 6.7 percent growth in 2009, and its expanding middle class are driving demand for books. India saw the number of literate people pass 66 percent by 2007.

    “It is a forward-looking generation,” said Manish Singh, country manager for publisher Harlequin Mills and Boon, to The Guardian newspaper.

    Estimates of India’s book reading market put the number of readers at just 5 million out of a population of over 1 billion people. But according to Anantha Padmanabhan, the director of sales in India for publisher Penguin, “that is set to increase dramatically.”

    A survey by Tehelka (http://www.tehelka.com) found Indians are favouring stories about local conditions and set in the places where they live.

    India’s most popular current writer is Chetan Bhagat, a former investment banker. He has sold more than 3 million books in the last five years. His latest, Two States, sold a million copies in four months.

    Bhagat writes about the country’s aspiring middle class. His publisher, Rupa (http://www.rupapublications.com/Client/home.aspx), believes he appeals to a “pan-Indian, pan-age group.”

    Bhagat puts his success down to the way the stories are written. “This is not like the mature English literature market,” he said. “It needs an English that is highly accessible, simple, and with stories that are still interesting and relevant.”

    Book prices in India have stayed affordable for the middle classes. A book can cost from US $1.85 to US $2.65 for a paperback – still a high cost for the poor, however, who live on a dollar a day.

    In Egypt, around 30 percent of the population is illiterate and book reading has been historically very low: it has been claimed an average literate Egyptian reads a quarter of a page of a novel per year. From this low base, a best seller only needs to sell a few thousand copies.

    However, in Egypt small-scale independent publishers are starting to make an impact. Mohamed Hashem – founder of the Dar Merit publishing house (http://www.zoominfo.com/Search/ReferencesView.aspx?PersonID=1007104230) – has built from scratch in 12 years one of the country’s most critically acclaimed publishers: all from a tiny apartment in a rundown Cairo building.

    “We can’t compete with the big firms in terms of profits,” he told The Guardian, “but the new wave of authors will always be sitting here. Yes, we have poverty and limited resources. But we also have the future.”

    Launched to counter what Hashem felt was an unimaginative book market, his stable of authors have shaken up the Arabic fiction world. The global success of Alaa al-Aswany’s The Yacoubian Building (http://en.wikipedia.org/wiki/The_Yacoubian_Building) is proof Hashem’s gamble on edgy talent was correct: rejected by two government-run publishing houses, the book went on to be a hit in English and Arabic and has been made into a film.

    Hashem is being credited with unleashing a wave of new talented authors that has pushed literature out from being the preserve of a select group.

    One of its successful authors, Hamdi Abu Golayyel – winner of the country’s top literary prize, the Naquib Mahfouz medal – believes “Merit has changed the way pioneering literature emerges in Egypt.”

    “Before, you had the innovative writers – there are normally no more than five or six in a generation – meeting together in mutual isolation, because popular opinion rejected them.”

    Merit “had the drive and ambition to support and distribute new and younger authors properly. Today innovative writing is wanted by the people.”

    Hashem’s secret in attracting talented writers has been more than just business savvy: he also gives them “the freedom to write in my own way,” according to writer Ahmed Alaidy.

    The writers also have a credibility advantage: they are writing about their circumstances rather than just imagining what it would be like. Writer Hani Abdel Mourid comes from Cairo’s traditional garbage-collecting neighbourhood; another author, Mohamed Salah Al Azab, has written a book named after the folding seats on Egypt’s lively minibuses.

    Demographic changes and Cairo’s relentless expansion are being cited as the catalyst for the new writing.

    “The fact that the city has grown the way it has,” says Samia Mehrez, a literature professor in Cairo, “the fact that what we used to call the periphery is now the centre, that is very important.”

    “The year we started, we published five titles and the number of people interested could be counted in the dozens,” he told The Guardian. “Now we have 600 titles under our belt, and thousands are interested. It’s my duty to try and expand that circle. We’re chipping away at a wall, and slowly we’re making progress.”

    Published: May 2010

    Resources

    1) Creative Economy Report 2008. An economic and statistical assessment of creative industries world-wide as well as an overview of how developing countries can benefit from trade in creative products and services produced by UNCTAD and the Special Unit for South-South Cooperation in UNDP. Website: http://www.unctad.org/en/docs/ditc20082cer_en.pdf

    2) Global Creative Economy Convergence Summit 2009: The summit is about the successful and emerging creative technologies and initiatives that are driving economic growth locally, nationally and internationally. Website: http://www.gcecs2009.com/

    3) A directory of Indian publishers. Website: http://www.publishersglobal.com/directory/publishers-by-country.asp?publishers-of=India

    4) Full Circle Publishing: A successful Indian publishing company. Website: http://www.atfullcircle.com/

    5) Jaipur Literature Festival: Described as the ‘greatest literary show on Earth’, the Jaipur Literature Festival is a sumptuous feast of ideas.The past decade has seen it transform into a global literary phenomenon having hosted nearly 2000 speakers and welcoming over a million book lovers from across India and the globe. Website: https://jaipurliteraturefestival.org/

    https://davidsouthconsulting.org/2021/09/23/david-south-consulting-books-1997-2014/

    https://davidsouthconsulting.org/2022/06/15/e-books/

    https://davidsouthconsulting.org/2022/11/23/publications/

    https://davidsouthconsulting.org/2022/10/26/south-gets-reading-bug-with-more-festivals/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2022

  • Favela Fashion Brings Women Work

    Favela Fashion Brings Women Work

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    A highly successful cooperative of women in Brazil has shown that it is possible for outsiders to make it in the fast-paced world of fashion. Despite being based in one of Rio de Janerio’s slums, or favelas (http://en.wikipedia.org/wiki/Favela), the women have developed a reputation for high-quality merchandise and even put on fashion shows.

    Fashion earns big money around the world: The global clothing industry is estimated to be worth more than US $900 billion a year. But fashion also has a reputation for relying on sweat shops, poor pay and poor working conditions. The poor are the most at risk of exploitation in the industry – upwards of 90 percent of sweatshop workers are women (www.feminist.org).

    Yet the COOPA-ROCA cooperative (www.coopa-roca.org.br/en/index_en.html) – or Rocinha Seamstress and Craftwork Co-operative Ltd – has pioneered a way to involve poor women in the business, build their skills while creating high-quality products, and be flexible enough to make time for their families’ needs. It particularly helps single mothers.

    The cooperative was founded by Maria Teresa Leal in Rocinha – the largest favela in Rio, home to over 180,000 people. After visiting her housekeeper’s home in the favela, Leal was impressed by the sewing skills of the women but found they weren’t making any money from their work. She decided to found the cooperative in 1981 and start making quilts and pillows. By the early 1990s, the cooperative had attracted the attention of Rio’s fashion scene. And in 1994, it jumped into making clothes for the fashion catwalks. Fashion designers in turn taught the women advanced production skills and about fashion trends.

    Today, the coop has established a hard-won reputation for quality and sells its clothes to the wealthy elite of Rio. Its success has led to contracts with major clothing stores, including Europe’s C&A.

    “Creativity is an important tool for transforming people and raising their consciousness,” Leal told Vital Voice. “My great passion is beauty. Beauty has the capacity to inspire, to touch individuals in a more subtle way. For this reason, I like to make beautiful things with the artisans of COOPA-ROCA.”

    Leal realized that most small businesses helping the poor fail despite their best intentions. They often make the same mistakes: they fail to produce high quality goods, they fail to do market research and understand who they are selling to, they fail to develop the skills of their workers, and most importantly, they fail to see that they have to compete in a global economy with lots of other enterprises. How many people have seen crafts and knickknacks for sale that nobody really wants?

    Slum dwellers are on the increase across the South. As the world becomes a more urban place – and 70 million people move every year to the world’s cities (UN) – the growing population of poor women and households presents a dilemma: how to provide meaningful work so they do not fall risk to exploitation? Without work opportunities, women can feel pressured to turn to prostitution, or even be trafficked by gangs for work or sex. And women in slums experience greater levels of unemployment than those who live elsewhere (UNHABITAT).

    Women now make up the majority of the world’s poor: 70 percent of the world’s poor are women, as are a majority of the 1.5 billion living on less than US $1 a day (UNESCO).

    Established in 1981 from a recycling project for local children, COOPA-ROCA started with finding ways to use thrown away scraps of cloth to make clothing. It eventually evolved into a cooperative. It focused on improving traditional Brazilian decorative craftwork skills like drawstring appliqué, crochet, knot work and patchwork.

    “COOPA-ROCA works with traditional handicraft techniques that are widely used by women around the world,” explains Leal. “As COOPA-ROCA works with fashion, and fashion is always linked with media, the COOPA-ROCA artisans inspire other women who recognize in themselves the potential to do the kind of work that COOPA-ROCA does.”

    For its first five years, COOPA-ROCA concentrated on building the organization and the skills of the artisans. Once a production structure was in place, quality control workshops were set up to increase the quality of the products so they could compete better in the marketplace.

    “Many social projects believe that money is the only resource required to begin their work. The COOPA-ROCA case proves that social organizations must use a more entrepreneurial vision to understand the concept of resources.”

    The cooperative’s mission statement is to “provide conditions for its members, female residents of Rocinha, to work from home and thereby contribute to their family budget, without having to neglect their childcare and domestic duties.”

    By doing this to a high standard, the profile and reputation of traditional crafts has been raised.

    The COOPA-ROCA hopes the work shows others how they can increase income in poor communities. The cooperative has 150 members and has partners in the wider fashion and decorative design markets.

    The women equally share responsibility for production, administration and publicity. While they work at home, they come to the office to drop off the completed pieces and pick up more fabric.

    The success of the cooperative has led to donations of funds to build a new headquarters designed by architect Joao Mauricio Pegorim.

    Despite the cooperative’s success, it is still not easy to work with partners. “There are many negative preconceptions about Rocinha and the people who live there, both within and outside of Brazil. COOPA-ROCA is consistently rejected when it applies for loans,” Leal said. “Furthermore, the cooperative’s commercial partners usually do not enter the favela themselves, and I must serve as a bridge between the two worlds.”

    But Leal is still ambitious for bigger things: “I envision COOPA-ROCA expanding to include 400 women artisans, producing for commercial partners, selling their own brand in Brazil and abroad, and carrying out fashion and design projects in the new headquarters in Rocinha.”

    Published: March 2010

    Resources

    1) The online service CafePress is a specially designed one-stop shop that lets entrepreneurs upload their designs, and then sell them via their online payment and worldwide shipping service. Website:http://www.cafepress.com/cp/info/sell/

    2) Tips on how to start your own t-shirt business. Website: http://www.pioneerthinking.com/dy_tshirt.html And how to do it online: Website:http://www.ehow.com/how_2135779_start-network-online-tshirt-company.html

    3) Once inspired to get into the global fashion business, check out this business website for all the latest news, jobs and events. Website:http://us.fashionmag.com/news/index.php

    4) iFashion: This web portal run from South Africa has all the latest business news on fashion in Africa and profiles of up-and-coming designers. Website:http://www.ifashion.co.za/index.php?option=com_frontpage&Itemid=1

    5) Kiva: Kiva’s mission is to connect people, through lending, for the sake of alleviating poverty. Website:http://www.kiva.org/

    6) Betterplace: Is another great way to solicit funds for NGOs or businesses in the developing world. Website: http://www.betterplace.org

    7) Viva Favela: The first Internet portal in Brazil. Viva Favela has a team made up of journalists and “community correspondents” – favela residents qualified to act as reporters and photographers. Website:http://www.vivafavela.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=40489&sid=74

    8) Women in Poverty: A New Global Underclass by Mayra Buvinic (1998). Website: http://www.onlinewomeninpolitics.org/beijing12/womeninpoverty.pdf

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

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