UNDP Mongolia Communications Coordinator (1997-1999):David South
I launched this portal in 1997, in the middle of a major economic crisis in Mongolia. This award-winning (winner in 1998 of the People’s Choice WebSite 500 award and the CyberTeddy Top 500 Website award) and pioneering United Nations Mongolia development web portal was singled out by UN headquarters as an example of what a country office website should be like.
At this time, Mongolia was still recovering from the chaotic and turbulent transition from Communism to free markets and democracy begun at the start of the 1990s, called by some “one of the biggest peacetime economic collapses ever” (Mongolia’s Economic Reforms: Background, Content and Prospects, Richard Pomfret, University of Adelaide, 1994). There was a thirst for information: access to the Internet was still limited and access to mobile phones was just the preserve of the rich. As a legacy of the past, information, especially that about the outside world and the country’s true economic and social conditions, was restricted. During the years of Communism, even simple travel from one place to the next was strictly regulated.
While today we can take it for granted the world’s information arrives in seconds via the Internet on mobile and smart phones and devices, this just was not the case in the late 1990s in Mongolia.
The UN/UNDP Mongolia development web portal addressed the urgent need to communicate what was happening in the country during a major crisis, and to transparently show what the UN was doing to address the crisis. It made critical data on the country’s development easy to find, and informed the wider world about the country and its people and culture. While the Internet had only just arrived in Mongolia, from the start the UNDP Mongolia Communications Office was experimenting with this powerful new technology to reach a global audience. This included Mongolia’s first web magazine, Ger (launched in 1998).
After the http://www.un-mongolia.mn website launched in 1997, a media campaign began to inform readers of its presence. This ad appeared regularly in magazines, newsletters and newspapers.
Ger Magazine was launched on September 9, 1998 (Ger is the Mongolian word for both the traditional tent dwelling and home). The theme of youth in the transition was explored by a combined team of Mongolian and foreign journalists. The Ger Magazine project had basically three goals: first, raise the quality of journalism in the country, secondly, introduce the country to a wider global audience and, thirdly, by being the country’s first online magazine, prove the Internet was an effective way to communicate.
Issue 1 of the magazine investigated what life was like for youth during the transition years (post-1989). Stories tackled the struggle to find work in the free market, the booming pop music scene and how it is leading the way in business entrepreneurship, reproductive health, the basics on Mongolian culture, and vox pop views from Mongolian youth.Issue 2 of the magazine investigated modern life in Mongolia during transition. The team of journalists were hitting their stride by this issue. Stories probed the proliferation of bars and the problem of alcoholism, corrupt banking practices and the loss of savings, how the young were the country’s leading entrepreneurs, Mongolia’s meat and milk diet, “girl power” and the strong role played by women, the burgeoning new media, the rise and rise of Buddhism, and Mongolia’s dynamic fashion designers (this article inspired foreign fashion designers to embrace the Mongolian ‘look’ in the next season’s designs).
The UN/UNDP Mongolia homepage quickly became the top resource for development news on Mongolia in the late 1990s.“A UN System site. A very nice, complete, professional site. Lots of information, easily accessible and well laid out. The information is comprehensive and up-to-date. This is a model of what a UNDP CO web site should be.”
“Information Rich Information Poor: The cost of communication”, BBC News Online, Thursday, 14 October 1999.
“Internet Cafes Brew Change in Mongolia”, UB Post 16 March 1999 by Jill Lawless, cited in One Homeland or Two?: Territorialization of Identity and the Migration Decision of the Mongolian-Kazakh Diaspora by Alexander C. Diener, 2003.
United Nations Cyber Center Ulaanbaatar, Mongolia: UNDP Mongolia established the first public internet cafe in its former headquarters as part of the UNDP Mongolia Communications Office hub in the late 1990s.
In 2000, the Kiev-based UN Ukraine team had to improve the design and capability of the mission website to handle new content and online services. There was a strong demand for information on country conditions and how to support the UN’s work (for example, on HIV/AIDS). It was a dangerous time to be involved in any online communications and the media and online communicators were routinely threatened with violence and even death.Whilst with a UK-based international development consultancy, I worked on the drafting and online launch in 2000 of the World Bank’s Task Force on Higher Education and Society report, Higher Education in Developing Countries: Peril and Promise. At the time, it was still rare to see reports made user friendly for the world’s web audience. As a survey in 2014 discovered, a shocking third of the Bank’s publications are never downloaded, 40 per cent were downloaded just 100 times, and only 13 per cent were downloaded more than 250 times in their lifetime (The Washington Post).As the Millennium Development Goals (MDGs) were being communicated, the link between the powerful new digital and mobile/information technologies and development goals became explicit in information materials. The cleaner and more modern design introduced with Mongolia’s first human development report in 1997, continued in future publications and online, as can be seen in this screen grab from 2003 and that year’s human development report. The first use of infographics was also introduced in a report on the MDGs for UNDP Mongolia in 2005. Importantly, a country that had been isolated from the non-Communist world for decades, was now routinely using the Internet to tell its stories and post development data.
Human Development Infographics: Infographics have proven a useful visual aid for communicating human development concepts. This example was created for a UNDP Mongolia report during missions undertaken in 2005.
Five years prior to the MDGs deadline in 2015, the David South Consulting website went live (2010). Featuring a new branding and design, it signaled a new design phase more comfortable with developments in social media and online and mobile content sharing. Designed by Solveig Rolfsdottir, one of Iceland’s top graphic designers and illustrators, the website’s design was intentially made compatible with the new global magazine, Southern Innovator (also designed by Solveig Rolfsdottir).The online story archive for Southern Innovator was launched by the United Nations Office for South-South Cooperation (UNOSSC) in 2011. Organized by theme, the stories were cited in blogs, books and reports around the world.
The new template for the United Nations e-newsletter Development Challenges, South-South Solutions was launched in 2011 and designed by Solveig Rolfsdottir. It included a QR code for mobile and smartphone users to connect to the Southern Innovator website.
In 2016 the mobile-friendly version of the David South Consulting website was launched.
Kenya is home to a vibrant innovation culture centred around mobile phones. While not all the services launched will be successful, the flurry of start-ups shows the country has the right combination of technical skills, bright ideas and cash to make a go of new services.
With the number of mobile phone users leaping 28 per cent in 2011, to reach 25 million subscribers out of a population of 39 million (Reuters), the country has a large market for mobile phone-based services. Kenya also has 10 million people with access to the Internet, up from 4 million in 2009.
Two issues critical to the well-being of Kenyans – health services and farming – are being tackled by new mobile phone services. One is a service being run and marketed by a major player in the market, and the other, by a small start-up.
Statistics indicate that in Kenya, one doctor attends to over 10,000 patients. The World Health Organization recommends a ratio of 1:600. There are just over 7,500 licensed medical facilities in the country.
Safaricom, Kenya’s largest telecoms operator, is trying to take the pressure off overstretched medical and health systems with a new mobile health service. Its 24-hour health advice and referral service is called ‘Daktari 1525’ and lets people call and speak with a doctor or an expert to get advice on any health issue. The number 1525 refers to the dialling code which links users directly to the Safaricom call centre. Daktari 1525 is available to the 18 million Safaricom subscribers.
Safaricom has partnered with ‘Call-a-Doc’ to launch the tool. The new service hopes to relieve outpatient departments in government hospitals and health facilities with its advice and referrals. The Daktari 1525 service does not prescribe a treatment to the callers, avoiding the legal risks of remote diagnosis.
It also offers home remedies and health tips on healthy lifestyles. In an emergency, users can also dial Daktari 1525 if there is Safaricom network coverage.
The partnership is divided between Safaricom and Call-a-Doc. Safaricom handles all the mobile phone network infrastructure, the call centre facility and the marketing of the service. Call-a-Doc takes care of recruiting doctors.
But how does the service use the doctors’ time well? The shifts are designed to surge the number of doctors to 15 during peak times, falling to as few as four doctors during off-peak times. The doctors work on a part-time basis and there are currently 50 employed by the service.
Not everyone is convinced the service will work.
“It is a good attempt to venture into the field; however we would like to caution the practitioners involved that they must remain ethical and must at all times uphold professional confidentiality,” Medical Practitioners and Dentist Board Chief Executive Officer Daniel Yumbya told Capital News.
Another new service based in the capital, Nairobi, is trying to shake up the world of farming. Its new mobile phone service, “MFarm: connecting farmers” (http://mfarm.co.ke/) calls itself “a transparency tool for Kenyan farmers”.
It bills itself as a “factory of ideas” looking to find “creative agribusiness solutions.” The service is a paid-for web platform that helps farmers keep track of prices in the capital, Nairobi, and claims to have signed up 3,000 farmers in the first year of operations.
The service offers crop prices by sending a text to the numbers 3535 if the user gives the crop location required. As an example, the user texts “price crop location” “price maize Nairobi”. Users can also sell their crops, or buy farm supplies.
It also allows farmers to group sell their crops by getting together with other small-scale farmers. This is a crucial service because it allows the smaller farmer to sell into the wholesale markets where prices are better. Farmers can also group buy, benefiting from lower prices by buying bulk from suppliers. It cleverly offers several ‘plans’ to suit budgets. There is an ‘Eco Plan’ at the low end, a mid-range ‘Pro Plan’, and a bells-and-whistles option, ‘Biz Plan’.
The service also benefits from its connections with iHub Nairobi (http://ihub.co.ke/pages/home.php), the buzzing “open space for technologists, investors, tech companies and hackers in Nairobi.” It provides a strong support network to turn to when problems arise.
It seems as if it would be a mistake to enter the African market with any new tech solution without first checking out the scene in Nairobi.
Published: January 2012
Resources
1) iHub Nairobi: Nairobi’s Innovation Hub for the technology community is an open space for the technologists, investors, tech companies and hackers in the area. The space has a focus on young entrepreneurs, web and mobile phone programmers, designers and researchers. Website: http://ihub.co.ke/pages/home.php
2) EPROM: Entrepreneurial Programming and Research on Mobiles aims to foster mobile phone-related research and entrepreneurship. Website: http://www.media.mit.edu/ventures/EPROM
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
As cities in the global South grow ever larger, their often-chaotic evolution can create sprawling urban mazes that would confuse even the brightest brains.
Streets can be unnamed, unnumbered, twisty, full of dead ends and alleys. Informal settlements can pop up within weeks, whole neighbourhoods are razed to the ground and replaced by gleaming office buildings and apartments within months. Some countries experience political instability and conflict, disrupting daily life and making planning difficult. All this chaos makes business and travel more inefficient, especially to visiting businesspeople looking to trade or tourists simply wanting to look around.
When a city fails to communicate its treasures, something is lost for both parties: the city’s businesses lose valuable custom and the visitor or resident fails to grasp what is on offer. How will you find the restaurant you want, or that shop with the just-right fashions?
Beirut is a city that has had its ups and downs. Once called “the Paris of the Middle East” for its beauty and cosmopolitan atmosphere, it descended into decades of civil war and unrest from 1975, most recently in 2006 it had a war with Israel. Its residents have grown used to a city of turmoil and rapid change. They also have grown used to a city that people navigate by landmarks rather than street names.
Bahi Ghubril grew fed up with the frustration of having to always ask people for directions to get around the city, or getting stuck behind drivers begging pedestrians for directions.
It is part of a new trend across the global South: people using the slew of new information technologies and online resources to map and discover their neighbourhoods and cities. In turn, this is fuelling economic growth as people can find businesses and promote themselves to buyers and customers.
It took Ghubril two years to put together the first guide, gathering street images from satellite photos and then combining them with information collected on foot and from local mayors and cartographers.
“The project was born from a need to organise the city,” he told Monocle magazine, “but also as a socio-political project to open up the city to its residents and visitors.”
As an entrepreneur, Ghubril had no previous experience in publishing. He has been an actor and worked in finance.
During the research for the guide, Ghubril developed a rich knowledge of the city’s structure, its bureaucracy and how people really live their lives. His willingness to do this hard work is paying off.
Zawarib Beirut – which translates as Beirut Alleys – has successfully expanded into editions covering nearby cities, a pocket version, eight versions colourfully decorated by local artists, and the first Beirut bus map.
The service has a database including thousands of street names, landmarks, sectors and districts within the 34 municipal regions making up Greater Beirut. It includes useful phone numbers, car parks and a bus map. During holidays, like the Muslim holy month of Ramadan, it publishes a map of all of Beirut’s mosques.
Ghubril promotes the guide directly to the city’s residents. Wearing blue and black t-shirts asking “Lost? ask me,” young women help to distribute the guide on the streets of Beirut.
Other mapping projects depend on the mobile phones that are more and more part of daily life in the South’s slums – even for the poorest people. With the spread of mobile phones, it is becoming possible to develop a digital picture of a slum area and map its needs and population. It has become possible to undertake digital mapping initiatives to truly find out who is where and what is actually going on.
An NGO called Map Kibera (http://www.mapkibera.org) is working on an ambitious project to digitally map Africa’s largest slum, Kibera in Nairobi, Kenya.
The Map Kibera project uses an open-source software programme, OpenStreetMap (http://www.openstreetmap.org), to allow users to edit and add information as it is gathered. This information is then free to use by anybody wanting to grasp what is actually happening in Kibera: residents, NGOs, private companies and government officials.
The mappers physically travel around the favela and upload information on each individual landmark (restaurants, roads etc.) as they go. They use Nokia N95s mobile phones that are connected to Google Maps (http://www.maps.google.com). The project then uses Wikimapa (http://www.wikimapa.org.br), and Twitter (http://www.twitter.com) to log the information.
Published: October 2011
Resources
1) Zawarib Beirut Road Atlas: The Zawarib Beirut can be purchased from Amazon’s website. Website:http://www.amazon.co.uk/Zawarib-Beirut-Greater-Atlas/dp/9953005311
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
With the so-called Arab Spring still unfolding across much of the Arabic-speaking world, it is easy to miss a rising new economic opportunity: The introduction of an Arabic domain name system for the Internet.
The explosion in mobile phones in the Arab world has dramatically increased the number of people who can now access the Internet. One Arabic financial website put the number of people who can now access the Internet in one way or another in the Arab world as 75 million (www.nuqudy.com). As highlighted in the 2003 Arab Human Development Report (AHDR), Arabic-speaking countries have been at a knowledge disadvantage for some time: more than 270 million citizens have access to fewer books than other languages, slower growth economies, and greater illiteracy than the faster-growing emerging economies. At the time, the AHDR found there were just 18 computers per 1,000 people compared to a global average of 78. And just 1.6 percent of Arabs had Internet access, one of the lowest ratios in the world (AHDR 2003).
Since the dawn of the Internet, Latin script has been used exclusively for top-level web domain names, the addresses that end .com, .org and so on. That has been a big obstacle for users of non-Latin script languages like Arabic. It is estimated just 10 percent of people in the Arab world speak English. Many of the resources on the Internet and its utility have been lost to these people. But by using Arabic domain names, there will be a consistency and no more guesswork.
A typical problem in Latin transliterations of Arabic is the conundrum as to either using El or Al as the prefix to a word. This problem is eliminated when Arabic is used.
The Arab world is also very mixed, including the resource-rich, cash-rich Gulf States – Kuwait, Qatar, United Arab Emirates, Saudi Arabia, Oman and Bahrain – and states with high rates of poverty such as Egypt, Djibouti and Yemen.
The protests and uprisings this year in Tunisia, Egypt and elsewhere – with their Facebook pages and Twitter streams – have shown that a growing group of highly Internet-savvy young people is emerging in the Arab world. But for many without the education or the resources, access to knowledge still remains weak. But armed with Internet-capable mobile phones and Arabic language domain names, rapid change is now possible.
The number of books published in Arabic is notoriously relatively low, and print runs are small. Arabic language books make up just 1.1 percent of world production.
The AHDR reports have called this knowledge deficit a direct obstacle to human development in Arab countries.
But things are changing and the rise of Arabic domain names offers the potential for an explosion in Arabic language Internet content.
In May 2010 ICANN, the world’s Internet domain authority, decided to allow top-level domains in non-Latin script. For Arabic speakers, it started this program in Egypt, Saudi Arabia and the United Arab Emirates.
As a sign of the importance of Arabic participation in future growth of the Internet, this year’s World Summit for the Information Society (WSIS) held in Geneva, Switzerland in May 2011 was sponsored by the United Arab Emirates (UAE).
A catchy domain name has many advantages. For Arabic speakers, this means they can type in Arabic domain names for websites and even do it right to left, as they do in print.
In 2009, the first Arabic domain name was grabbed by Egypt. As the Internet naming authority, the Internet Corporation for Assigned Names and Numbers (ICANN) (www.icann.org), started to allow the registering of non-Latin script names. The domain was for the Arabic word for Egypt or “.masr”.
As an early adopter, Egypt sees it as an important part of bringing more Arabic speakers online. George Victor, from the Egyptian National Telecom Regulatory Authority, told the BBC: “We believe that this is a great step that will open new horizons for many e-services in Egypt, and it will have its direct impact, enlarging the number of online users.”
Victor believes using Arabic builds trust.
“Having a domain name in your own language is a point of having a local identity,” he said.
“When talking about Arabic domain names, we are talking about having users which are not online now. People with languages disabilities – people who are having language as a barrier to connect online.”
From now on Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.
The advantages of registering an Arabic domain name are numerous. They include clear improvements to business and trade: an ability to protect a trademark, better communication with Arabic customers, better Arabic-language advertising opportunities, better memorability for Arabic domain names because they will be in the Arabic language, and greater access to Arabic customers.
But there are also significant improvements to how the Internet functions in the Arabic world. Search results on Arabic search engines will be more precise with Arabic domain names; catchy, memorable domain names will be a spur to the advertising and marketing industries; and a more Arab-friendly Internet will draw in more Arabic-speaking Internet users, helping them to enjoy the fruits of this great technological advance just as speakers of other languages have.
In March 2011, the Gulf state of Qatar enthusiastically started to offer Arabic domain names.
“The launch of Qatar’s Arabic top-level domain names is a major milestone as we work to build a more digitally inclusive society,” said Dr. Hessa Al Jaber, Secretary General of the Supreme Council of Information and Communication Technology, which will manage Qatar’s Internet domain names through the Qatar Domains Registry.
“As more organizations and individuals begin adopting Arabic domain names, the Internet will literally be opened up to broad new audiences. The Arab world represents a region with enormous potential for growth both in terms of usage and the creation of new digital content, especially Arabic content.”
ICANN’s President and Chief Executive, Rod Beckstrom, sees this as a new phase for the Internet: “ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain system to better serve all of mankind.”
Published: July 2011
Resources
1) Watch the ICANN educational video “Get Ready for the Next Big Thing”, explaining how domain names work and what the changes mean. Website:http://www.icann.org
Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator.
David South Consulting 
You must be logged in to post a comment.