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  • Rickshaw Drivers Prosper with New Services

    Rickshaw Drivers Prosper with New Services

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    The rickshaw is the world’s oldest form of wheeled transportation and forms a significant part of India’s transport infrastructure. In large cities across Asia, 1 million three-wheeled auto-rickshaws form an important means of daily transportation and a vital source of income for their drivers. There are 8 million cycle rickshaws on the streets of India, the government says. They perform many tasks: as taxis, as couriers, as goods movers. And the Indian government promotes cycle rickshaws as a non-polluting alternative.

    But rickshaw drivers in India struggle with a bad image despite being a critical component of the transport infrastructure. They work 12 to 18 hour days, are paid poorly, and are subject to frequent abuse from passengers and other drivers in the crowded and stressful streets.

    Many of the men working as rickshaw drivers have left behind families in villages. Because their main home is elsewhere, many just eat, sleep and live next to the roadside.

    An innovative company is taking this important service into the 21st century, and in turn boosting income and benefits for the drivers and restoring their dignity. Based in Delhi, Sammaan (www.sammaan.org), meaning dignity, has developed a sophisticated business model that offers a wide range of services to rickshaw passengers – drinks for sale, mobile phone chargers, courier collections, music, magazines/newspapers, first aid and outdoor advertising and marketing – along with professional treatment of the drivers, providing them with a uniform, identity card, bank accounts, profit sharing and insurance. The drivers pay a small maintenance fee of 10 rupees a day (US 20 cents) for renting the rickshaws. It is common in the rickshaw industry in India for drivers to rent their vehicles on a daily basis – 95 percent do so.

    Drivers get the full fare from a ride, while they share the profits from the sales of goods with Sammaan (http://uk.youtube.com/watch?v=yUuP16fyTjM).

    Sammaan’s founder, 27-year-old Irfan Alam, from the Indian state of Bihar, had the inspiration for his business idea when he was thirsty and riding in a rickshaw. He knew the rickshaw driver made very little money after he paid his rent for the rickshaw. And so he thought about how drivers could increase their income. Why couldn’t they sell drinks, or newspapers or mobile phone cards, he thought?

    As well, since they travel more than 6 miles a day on average, why not deliver things and host advertisements on the rickshaws?

    Sammaan’s idea is to fully modernize the rickshaw business: an important goal considering it makes up 30 percent of urban transport in India. By turning rickshaws into mobile advertising and marketing vehicles, income is substantially increased, while offering services builds loyalty from passengers.

    In order to improve the quality of life for drivers, Sammaan also offers free evening classes for the drivers and their children.

    Sammaan’s rickshaws are custom designed to allow for ample space to display the paid-for advertisements. This has proved a highly competitive way to do outdoor advertisements: it is 90 percent cheaper than advertising billboards and other campaigns. The fact the rickshaws go everywhere – from urban back streets to rural areas – makes it an effective way to reach all corners of India.

    The rickshaws for the passengers are no more expensive than rickshaws with no services. And passengers are even covered by insurance if there is an accident.

    Sammaan currently has hundreds of rickshaws running in Noida, Ghaziabad , Patna , Agra , Meerut , Gurgaon and Chandigarh .

    The company also is planning to offer phone services in the rickshaws and the ability to pay utility bills while riding inside.

    “We are also in advanced talks with Zandu Pharmaceuticals, Coca Cola and Dabur, and are hopeful of getting advertising contracts from them,” Alam told The Economist magazine. Sammaan expects to make Rs 10,000 to 15,000 (US $204 to US $307) a year from a single rickshaw.
    Alam is part of a new breed in India: he is not from an established business family, but is nonetheless well educated. Many educated Indians are turning to entrepreneurship instead of becoming a corporate drone in a big company. This is being called a revolution in middle-class aspirations.

    India has long-standing entrepreneurial traditions: merchant community the Marwari baniyas (http://en.wikipedia.org/wiki/Marwaris) are famed for their business acumen. But the new entrepreneurs have different aspirations and inspirations. They look to technology pioneers like Infosys (http://www.infosys.com/) and hire people based on merit and professionalism, not family connections.

    The hot areas for this new breed of entrepreneur are technology, entertainment, human resources and education.

    Alam’s rickshaws are made out of fiberglass for tourist towns with paved roads, and a rugged version out of iron for places with poor road conditions.

    Another initiative to modernize the rickshaw business has come from India’s Centre for Scientific and Industrial Research (CSIR) (http://www.csir.res.in/), which has developed a state-of-the-art, solar powered version of the humble cycle-rickshaw.

    The “soleckshaw” is a motorized cycle rickshaw that can be pedalled normally or run on a 36-volt solar battery.

    The makeover includes FM radios and power points for charging mobile phones during rides.

    The “soleckshaw,” which has a top speed of 15 kilometres (9.3 miles) per hour, has a sturdier frame and foam seats for up to three people.

    The fully-charged solar battery will power the rickshaw for 50 to 70 kilometres (30 to 42 miles). Used batteries can be deposited at a centralized solar-powered charging station and replaced for a nominal fee.

    Published: January 2009

    Resources

    • India’s National Entrepreneurship Network (NEN) promotes the spirit of enterprise on the country’s campuses and has a contest to pick the top 30 Indian hot start-ups. Website: http://www.nenonline.org/
    • Indian venture capital firm Helion Ventures invests in start-ups. Website: www.helionvc.com
    • TATA NEN Hottest Startups — India’s first ever people’s choice awards. Hottest Startups will identify, showcase and support the highest-potential young companies in India. Website: http://www.hotteststartups.in/http://www.hotteststartups.in/shortlistedStartupsHome.do?        method=fetch&businessFn=shortlistedStartupsHome
    • Tukshop is a website selling auto rickshaws and tuk-tuks. Website: http://www.tukshop.biz/
    • A wide range of auto rickshaws for sale. Website: http://www.auto-rickshaw.com/
    • The Hybrid Tuk Tuk Battle is a competition to come up with less polluting auto rickshaws, clean up the air in Asian cities, and improve the economic conditions for auto rickshaw drivers. Website: http://hybridtuktuk.com/

    Citations:

    As cited in A Sociological Approach to Health Determinants by Toni Schofield (2015).

    https://www.google.co.uk/books/edition/A_Sociological_Approach_to_Health_Determ/ZLqwBgAAQBAJ?hl=en&gbpv=1&dq=southern+innovator,+rickshaw&pg=PA205&printsec=frontcover

    https://davidsouthconsulting.org/2022/11/21/asia/

    https://davidsouthconsulting.org/2022/09/29/cheap-indian-tablet-seeks-to-bridge-digital-divide/

    https://davidsouthconsulting.org/2022/02/17/digital-mapping-to-put-slums-on-the-map/

    https://davidsouthconsulting.org/2022/10/20/the-e-reader-battle-reaches-india/

    https://davidsouthconsulting.org/2022/10/09/entrepreneurs-use-mobiles-and-it-to-tackle-indian-traffic-gridlock/

    https://davidsouthconsulting.org/2022/10/12/free-magazine-boosts-income-for-rickshaw-drivers/

    https://davidsouthconsulting.org/2022/06/10/illiterate-get-internet-at-touch-of-a-button/

    https://davidsouthconsulting.org/2022/09/27/india-2-0-can-the-country-make-the-move-to-the-next-level/

    https://davidsouthconsulting.org/2022/10/25/indian-city-slum-areas-become-newly-desirable-places-to-live/

    https://davidsouthconsulting.org/2021/03/04/indian-id-project-is-foundation-for-future-economic-progress/

    https://davidsouthconsulting.org/2022/06/15/indian-mobile-phone-application-innovators-empower-citizens/

    https://davidsouthconsulting.org/2022/11/01/indian-newspapers-thrive-with-economy/

    https://davidsouthconsulting.org/2022/10/06/indian-solar-power-pack-powers-villages/

    https://davidsouthconsulting.org/2022/10/18/indians-fighting-inflation-with-technology/

    https://davidsouthconsulting.org/2022/06/10/info-ladies-and-question-boxes-reaching-out-to-the-poor/

    https://davidsouthconsulting.org/2022/03/29/model-city-to-test-the-new-urbanism-concept-in-india/

    https://davidsouthconsulting.org/2022/10/09/a-new-mobile-phone-aimed-at-the-poor/

    https://davidsouthconsulting.org/2021/03/31/new-weapon-against-crime-in-the-south/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Wireless Internet Culture Helping Zimbabwe Economy Recover

    Wireless Internet Culture Helping Zimbabwe Economy Recover

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Zimbabwe’s turbulent descent into hyperinflation at the beginning of the 2000s – and the food crisis it caused as prices soared and purchasing power shrank – captured the world’s attention. From refugees fleeing the country to widespread hunger and poverty, the impact of hyperinflation was stark and distressing. Since the country’s economy stabilized in 2009, various signals are showing that Zimbabwe is slowly making its way back to growth and stability.

    The scale of the hyperinflation is summed up by Zimbabwe’s eye-popping inflation rate. By December 2008, inflation was estimated at 6.5 quindecillion novemdecillion percent (or 65 followed by 107 zeros — 65 million googol) (Forbes Asia).

    One recovery strategy is emerging in Zimbabwe’s booming eating and drinking establishments. It seems the urge to socialize and network has become the source of economic vitality where so much else has been damaged.

    The proliferation of coffee shops with wi-fi (wireless internet access) (http://en.wikipedia.org/wiki/Wi-Fi) has spawned a new, connected business culture that is flexible and entrepreneurial.

    Zimbabwe’s unity government was formed in September 2008. By the beginning of 2009, the government relented on the crippling hyperinflation and allowed business to be conducted in the US dollar. This made it possible to save again and do business with greater predictability. At this time, the country had the world’s highest inflation rate and the central bank printed a 100 trillion Zimbabwe dollar note.

    The economic result of greater stability has been new shopping malls opening and a boom in new eating and drinking establishments.

    During the hyperinflation, eating out was the last thing on most people’s minds. Just surviving was the paramount daily task.

    In the capital, Harare (http://en.wikipedia.org/wiki/Harare), the shopping mall Sam Levy’s Village (http://samlevysvillage.com), in the prosperous Borrowdale area of the northern suburbs, is full of thriving coffee shops, restaurants and pubs.

    Outside of the wealthy enclaves, coffee shops have sprung up in the city’s art gallery, in sports clubs and a local supermarket chain.

    While the coffees are still expensive relative to local wages, the Zimbabwe Online Hotspots (ZOL) (http://www.zol.co.zw) in the coffee shops have proved a big attraction. Most people in Zimbabwe have unreliable or non-existent electricity or, if lucky, poor-quality phone and internet dial-up in their homes.

    ZOL Hotspots typically offer the first half hour of internet use for free. To surf longer, users must buy a voucher.

    The damage done to the economy from hyperinflation and the political crisis means the country is still on the mend. But people have now resorted to what they call “networking,” according to Bryony Rheam in the Daily Telegraph newspaper. The functioning economy is all about making deals. And coffee shops with wi-fi are the perfect place to meet with a potential business partner.

    But while the coffee shops are buzzing with people doing business, the proprietors still need to work out how to make better profits. Sales are still poor as people are mostly fixated on the wi-fi. One owner told the Telegraph: “We need to start charging people who sit here all day surfing the net.”

    It is the restaurants who seem to be enjoying the boost in incomes and better spirits after the economic troubles. Zimbabwe’s black middle class are enjoying big occasions and celebrating with friends and family in restaurants.

    “We went without for so long, that a lot of people almost see it as their right to spend money on eating out,” one patron told the Telegraph.

    More good news has come from outside investors as well: Amstel Securities NV (http://www.amstelsec.com), based in Amsterdam, Netherlands calls Zimbabwe’s economy “the final frontier market in Africa”. It believes the country has the potential to grow its GDP (gross domestic product) to US $12 billion by 2015. The International Monetary Fund says the economy jumped from US $4.4 billion in 2009 to US $9 billion now.

    In Amstel Securities’ report, it pegs the dollarization of the economy as the reason for stability: “These improvements have made Zimbabwe a much more vibrant economy with good further recovery potential.”

    And these good vibes are contagious: it has been reported that the American hamburger chain McDonald’s is revisiting the idea of setting up in Zimbabwe. McDonald’s is currently present in a handful of African countries: South Africa has 132 restaurants.

    Published: September 2010

    Resources

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • US $1 Trillion Opportunity for Africa’s Agribusinesses Says Report

    US $1 Trillion Opportunity for Africa’s Agribusinesses Says Report

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    As the world’s population continues to grow – surpassing 9 billion people by 2050, the United Nations estimates – and more and more people move to urban areas, producing enough food to feed this population will be one of the biggest economic challenges and opportunities in the global South.

    Africa, a continent undergoing significant economic change, has yet to fully realize its potential as a producer of agricultural products to feed itself and the world. Africa currently has a labour-intensive but very inefficient agriculture system. While many Africans either make their living in agriculture or engage in subsistence farming for survival, much of the continent’s farming is inefficient and fails to make the most of the continent’s rich resources and potential.

    A new World Bank report, Growing Africa: Unlocking the Potential of Agribusiness (http://siteresources.worldbank.org/INTAFRICA/Resources/africa-agribusiness-report-2013.pdf), argues that Africa could have a trillion-dollar agriculture market by 2030.

    What will need to change to make this happen? African farms will need greater access to capital, as well as more investment in infrastructure and better irrigation. All of these elements will need to dramatically improve if Africa is going to compete effectively in global markets.

    The report urges greater cooperation between governments and agribusinesses, farmers and consumers and for all parties to recognize that the continent is being rapidly urbanized, changing the way food is grown, sourced and distributed.

    It says Africa’s farmers and agribusinesses require more capital, steady supplies of electricity, better technology and irrigated land. All these resources then need to be applied to the growing of high-value, nutritious foods.

    At present, agriculture, farmers and agribusinesses make up almost 50 per cent of Africa’s economic activity, and the continent’s food system is worth an estimated US $313 billion a year (World Bank). But the report believes this could triple if governments and business leaders adopted radically different policies.

    “The time has come for making African agriculture and agribusiness a catalyst for ending poverty,” said Makhtar Diop, the World Bank Vice President for Africa. “We cannot overstate the importance of agriculture to Africa’s determination to maintain and boost its high growth rates, create more jobs, significantly reduce poverty, and grow enough cheap, nutritious food to feed its families, export its surplus crops, while safeguarding the continent’s environment.”

    The report addresses the problems African agriculture is currently experiencing: slow yield growth for major food crops, slowing research spending, degraded land, water scarcity, and climate change. It looks at solutions to allow Africa to tackle these problems and seize the opportunity to significantly increase its food and agricultural exports.  Africa can more than meet its own needs and meet the world’s needs too, the report argues.

    But what can be done? At present, 50 per cent of the world’s uncultivated land suitable for growing food resides in Africa. This works out to 450 million hectares of land that is neither forested, protected nor densely populated – all could be available for growing food.

    The report also found Africa is using just 2 per cent of its renewable water resources while the rest of the world averages 5 per cent. African harvests currently do not yield anything close to what is possible. Another weakness is waste from post-harvest losses, averaging 15 to 20 per cent for cereals, and even more for perishable foods, because of poor storage and farm infrastructure.

    Areas the report recommends farmers and agribusinesses should focus on include fast-growing markets for rice, maize, soybeans, sugar, palm oil, biofuel and feedstock. In sub-Saharan Africa, the focus should be on rice, feed grains, poultry, dairy, vegetable oils, horticulture and processed foods for the domestic market. And there are also good examples to follow by studying the ways Latin America and Southeast Asia used world markets to boost income and profits.

    Agribusiness enterprises looking to purchase more land to expand the number of hectares under cultivation are urged to act ethically and not to threaten existing people’s livelihoods or violate local users’ rights. This includes consulting with locals and paying fair market price for land bought.

    Rice is one crop that needs attention. Significant quantities of rice are imported and consumed in Africa. Half the rice eaten is imported, costing around US $3.5 billion a year (World Bank). Big importers include Ghana and Senegal – both countries singled out in the report for needing to improve their domestic rice production and quality.

    Another food staple needing attention is maize (corn). A daily food staple for many Africans, it takes up 14 per cent of crop lands on the continent. While most Zambians get half their calories from maize, Zambia is currently unable to export maize at a cost comparable to market leader Thailand – Zambian maize costs one-third more. Zambia was singled out as needing to raise yields, reduce costs, and remove disincentives for the private sector in markets and trade.

    “Improving Africa’s agriculture and agribusiness sectors means higher incomes and more jobs. It also allows Africa to compete globally. Today, Brazil, Indonesia and Thailand each export more food products than all of sub-Saharan Africa combined.  This must change,” said Jamal Saghir, the World Bank’s Director for Sustainable Development in the Africa Region.

    How to make the most of this opportunity?

    One innovative idea coming out of Africa comes from the mega-brewer SABMiller (sabmiller.com). As a sign of confidence in the continent’s growing economies, the brewer has pledged to slash its beer prices and use more African-grown grains – a boost to local farmers – and to start a campaign of opening new breweries for the next three years. Countries targeted include Ghana, Nigeria, Mozambique and Zambia.

    “African farmers and businesses must be empowered through good policies, increased public and private investments and strong public-private partnerships,” according to Gaiv Tata, World Bank director for Financial and Private Sector Development in Africa.  “A strong agribusiness sector is vital for Africa’s economic future.”

    Published: May 2013

    Resources

    1) Southern Innovator Magazine Issue 3: Agribusiness and Food Security: Southern Innovator’s third issue finds innovators transforming agribusiness and boosting food security. Website: http://www.scribd.com/doc/106055665/Southern-Innovator-Magazine-Issue-3-Agribusiness-and-Food-Security

    2) The New Harvest: Agricultural Innovation in Africa by Calestous Juma. Website: http://belfercenter.ksg.harvard.edu/publication/20504/new_harvest.html

    3) Growing Africa: Unlocking the Potential of Agribusiness. Website: http://siteresources.worldbank.org/INTAFRICA/Resources/africa-agribusiness-report-2013.pdf

    4) Edible Insects: future prospects for food and feed security, Publisher: FAO. Website: http://www.un.org/apps/news/story.asp?NewsID=44886

    5) Six-legged livestock: edible insect farming, collecting and marketing in Thailand, Publisher: FAO. Website: http://www.fao.org/asiapacific/rap/home/news/detail/en/?news_uid=176061

    Southern Innovator logo

    London Edit

    31 July 2013

    https://davidsouthconsulting.org/2020/12/14/african-farming-wisdom-now-scientifically-proven/

    https://davidsouthconsulting.org/2022/11/21/agribusiness-food-security/

    https://davidsouthconsulting.org/2022/08/14/brazil-preserves-family-farms-keeping-food-local/

    https://davidsouthconsulting.org/2022/10/10/cheap-farming-kit-hopes-to-help-more-become-farmers/

    https://davidsouthconsulting.org/2022/02/10/food-inflation-ways-to-fight-it/

    https://davidsouthconsulting.org/2021/03/04/growing-a-southern-brand-to-global-success-the-olam-story/

    https://davidsouthconsulting.org/2022/10/14/indias-modernizing-food-economy-unleashing-new-opportunities/

    https://davidsouthconsulting.org/2022/05/04/insects-can-help-in-food-crisis/

    https://davidsouthconsulting.org/2022/10/31/new-kenyan-services-to-innovate-mobile-health-and-farming/

    https://davidsouthconsulting.org/2022/11/23/putting-worms-to-work/

    https://davidsouthconsulting.org/2021/09/16/small-fish-farming-opportunity-can-wipe-out-malnutrition/

    https://davidsouthconsulting.org/2021/03/05/southern-innovator-issue-3/

    https://davidsouthconsulting.org/2022/10/14/staple-foods-are-becoming-more-secure-in-the-south/

    https://davidsouthconsulting.org/2021/03/20/texting-for-cheaper-marketplace-food-with-sokotext/

    https://davidsouthconsulting.org/2022/11/11/urban-farming-to-tackle-global-food-crisis/

    https://davidsouthconsulting.org/2022/10/18/woman-wants-african-farming-to-be-cool/

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

    Creative Commons License

    This work is licensed under a
    Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

    ORCID iD: https://orcid.org/0000-0001-5311-1052.

    © David South Consulting 2023

  • Cheap Farming Kit Hopes to Help More Become Farmers

    Cheap Farming Kit Hopes to Help More Become Farmers

    By David South, Development Challenges, South-South Solutions

    SOUTH-SOUTH CASE STUDY

    Food security is key to economic growth and human development. A secure and affordable food supply means people can meet their nutrition needs and direct their resources to improving other aspects of their lives, such as housing, clothing, health services or education.

    One solution hopes to boost productivity for small-scale farmers and make agriculture a more attractive income source to the young and poor, by making it possible to grow food year-round. Kenyan social enterprise Amiran Kenya is selling the Amiran Foundation Kit (amirankenya.com), a simple-to-use greenhouse farming kit. As well as helping people grow both food and their agricultural business, Amiran Kenya hopes young people will also buy the kits at a discount and then sell them for a profit to others.

    The technology to grow food year-round is already available, but it is generally expensive to set up. This cost is usually prohibitive to the poor and young: two groups who could really benefit from the income. And if young people in Africa learn the basics of farming, in time they could expand and develop into agribusinesses and benefit from the growing food demand on the continent.

    Africa, a continent undergoing significant economic change, has yet to fully realize its potential as a producer of agricultural products to feed itself and the world. Africa currently has a labour-intensive but very inefficient agriculture system. While many Africans either make their living in agriculture or engage in subsistence farming for survival, much of Africa’s farming is inefficient and fails to make the most of the continent’s rich resources and potential.

    At present, agriculture, farmers and agribusinesses make up almost 50 per cent of Africa’s economic activity, and the continent’s food system is worth an estimated US $313 billion a year (World Bank). A World Bank report, Growing Africa: Unlocking the Potential of Agribusiness (http://siteresources.worldbank.org/INTAFRICA/Resources/africa-agribusiness-report-2013.pdf), argues that Africa could have a trillion-dollar agriculture market by 2030.

    While large-scale agribusinesses are increasing in Africa, it is still reliant on small-scale farmers to meet the daily food needs of most of the population.

    “The time has come for making African agriculture and agribusiness a catalyst for ending poverty,” said Makhtar Diop, World Bank Vice President for Africa. The continent needs to “boost its high growth rates, create more jobs, significantly reduce poverty, and grow enough cheap, nutritious food to feed its families, export its surplus crops, while safeguarding the continent’s environment.”

    Any country that has to import food will be vulnerable to currency fluctuations and the inflation in prices this can cause. A country that has many options for food, and reduces its dependency on imported food resources, will have greater resilience when crisis strikes.

    Greenhouses are a great way to expand the growing season, avoiding ups and downs in temperature. But they can be expensive to set up – something the kit hopes to resolve. A typical greenhouse kit will cost a Kenyan an estimated 10 times more than the Amiran Foundation Kit, which retails at Sh 14,500 (US $168).

    The package includes a drip-feed kit, a 250 liter water tank, a one liter sprayer, instructional growing guides, fertilizer, agro chemicals and high-quality seeds. Crops that can be grown include cabbage, watermelon, kale and spinach. The drip kit is highly durable and can last eight years, according to its manufacturer.

    The kit is being marketed as a “kick starter for the small scale farmers who want to adopt agribusiness” as their method for growing food.

    “The farmers will have a chance to start small and grow bit by bit until they are able to afford the modern greenhouses which will set the ball rolling for them to enjoy the benefits of modern agribusiness,” Yariv Kedar, Amiran Kenya’s Deputy Director, explains on the company’s website.

    The plan is to draw more people into agriculture by showing they do not need to be prisoners of weather patterns. Larger agribusiness enterprises already have the resources to benefit from technology such as greenhouses and avoid the worst effects of the weather.

    By transcending fickle weather patterns, it is possible to reduce the risk of crop failure and the resulting financial damage – one reason people shy away from farming.

    Amiran’s philosophy behind the kit is simple: knowledge and know-how matched with high-quality inputs that do not harm the environment. The idea is to introduce people to the concept of agribusiness, no matter how small their land size. Amiran estimates that by investing Sh 14,500 (US $168), a person could make Sh 25,000 (US $290) per season – making back in a season the initial investment cost.

    Urban farmers and home gardeners are among those who can benefit, along with small-scale farmers in arid and semi-arid areas of Kenya.

    Kedar said the kit’s drip pipes, which deliver water directly to the root of the plant, ensure that “every drop counts” and save between 30 to 60 per cent of water compared to other methods of irrigation.

    “Using the Amiran Foundation Kit, farmers are now able to grow all year round and experience high yields while still conserving the scarce resource, water,” he said.

    Published: March 2014

    Resources

    1) World Vegetable Center: The World Vegetable Center is the world’s leading international non-profit research and development institute committed to alleviating poverty and malnutrition in developing countries through vegetable research and development. Website: http://www.avrdc.org

    2) Songhai Centre: a Benin-based NGO that is a training, production, research, and development centre in sustainable agriculture. Website: http://www.songhai.org/english

    3) Marketing African Leafy Vegetables: Challenges and Opportunities in the Kenyan Context by Kennedy M. Shiundu and Ruth. K. Oniang. Website: http://www.ajfand.net/Issue15/PDFs/8%20Shiundu-IPGR2_8.pdf

    4) African Alliance for Capital Expansion: A management consultancy focused on private sector development and agribusiness in West Africa. Website: http://www.africanace.com/v3

    Development Challenges, South-South Solutions was launched as an e-newsletter in 2006 by UNDP’s South-South Cooperation Unit (now the United Nations Office for South-South Cooperation) based in New York, USA. It led on profiling the rise of the global South as an economic powerhouse and was one of the first regular publications to champion the global South’s innovators, entrepreneurs, and pioneers. It tracked the key trends that are now so profoundly reshaping how development is seen and done. This includes the rapid take-up of mobile phones and information technology in the global South (as profiled in the first issue of magazine Southern Innovator), the move to becoming a majority urban world, a growing global innovator culture, and the plethora of solutions being developed in the global South to tackle its problems and improve living conditions and boost human development. The success of the e-newsletter led to the launch of the magazine Southern Innovator. 

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